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市場調査レポート
中国におけるデュアルモード携帯電話市場
Demand for Two Numbers Fuels Dual-Mode Handset Market in China
| 発行 |
In-Stat |
| 出版日 |
2007年07月 |
商品コード |
53815 |
| ページ情報 |
英文 15 PAGES |
| 価格 |
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Abstract
Driven by CDMA operators and upcoming 3G services, dual-mode phones will
become an important and independent market segment within a few years.
Dual-mode handsets were formerly produced only intermittently, but there are
now a dozen handset makers, including Yulong CoolPAD, ZTE, Samsung, Hisense,
CECT, UTStarcom, Daxian, LG, Motorola, and Amoi.
A question facing these handset makers and others who are taking a
wait-and-see attitude to dual-mode phones is how big the dual-mode phone
market will be. To examine this question from the demand side, in March 2007
In-Stat conducted an Internet survey of 617 mobile users who were currently
not using dual-mode phones.
By doing this, In-Stat answered the following questions:
- What kinds of mobile users are interested in dual-mode phones?
- Why do they need dual-mode phones?
- What kinds of dual-mode phones do they need?
- How much extra are they prepared to pay for a dual-mode phone?
Table of Contents
- Executive Summary
- Introduction
- Respondent Profiles
- Respondent Interest in Dual-Mode Phones
- Reasons for Using Dual-Mode Phones
- Interest in Dual-Mode Phones, by Type
- Willingness to Pay Extra for Dual-Mode Phones
- Methodology
List of Figures
- Figure 1. Respondent Ages
- Figure 2. Respondent Education
- Figure 3. Respondent Income (US$)
- Figure 4. Respondent Carriers
- Figure 5. Average Monthly Bill for Mobile Phone Services (US$)
- Figure 6. Interest in Dual-Mode Phones
- Figure 7. Age of Potential Users
- Figure 8. Income of Potential Users (US$)
- Figure 9. Handset Replacement Cycle
- Figure 10. Average Monthly Bill for Mobile Phone Services (US$)
- Figure 11. Phone Bill Reimbursement
- Figure 12. Reasons for Using Dual-Mode Phones
- Figure 13. Demand for Dual-Mode Dual-Standby Phones
- Figure 14. Interest in Type of Dual-Mode Phone
- Figure 15. Amount Prepared to Pay EXTRA for Dual-Mode Phone (US$)
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