モバイルLBS支出を促進するGPS電話

GPS Phones Will Drive Mobile LBS Spending

発行	In-Stat
出版日	2007年06月	商品コード	53470
ページ情報	英文 31 PAGES
価格	US$ 1,995 換算 ¥ 160,976 (税抜) PDF and Excel File by E-mail (Single User License)

概要
原文目次
関連レポート

原文目次

Abstract

Summary

Mobile location-based services (LBS) are a potential source of growth for wireless carriers, service providers, navigation software vendors, and mobile phone manufacturers. To help industry players learn more about customer attitudes toward mobile LBS, In-Stat carried out a web survey in March 2007. The study focused on customer interest and usage behavior.

This report is based on data from 725 respondents, 563 (or 77.7%) of which had not previously used mobile LBS, and 162 (or 22.3%) of which are existing users. It analyzes the characteristics of existing users first and discusses the factors influencing people' s interest in mobile LBS. The report also explores acceptable locating accuracy, acceptable payments, and preferred navigation service models for LBS.

Executive Summary
Introduction
Survey Demographics
Survey Results
- Characteristics of Existing Users
- Potential User Interest in Mobile Location-Based Services
  - Overall Interest Level
  - Interest in Nine Mobile LBS Applications
- Potential User Usage Behavior for Mobile LBS
  - Acceptable Location Accuracy
  - Acceptable Monthly Payments for Mobile LBS
  - Willingness to Buy a GPS Phone
  - Preferred Service Model for Navigation
Conclusions
Methodology
Related In-Stat Reports

List of Tables

Table 1. Profile of Existing Users of Mobile LBS
Table 2. Comparison between Existing Users and Potential Users, by Age
Table 3. Comparison between Existing Users and Potential Users, by Occupation
Table 4. Comparison between Existing Users and Potential Users, by Income

List of Figures

Figure 1. Age of Respondents
Figure 2. Occupation of Respondents
Figure 3. Personal Monthly Income of Respondents
Figure 4. Respondents' Monthly Spending on Value-added Services
Figure 5. Wireless Service Brand of Respondents
Figure 6. Respondents' Service Brand, by Monthly Mobile Value-added Services Spending
Figure 7. Respondents' Attitude to New Technology
Figure 8. Have You Used Mobile Location-based Services?
Figure 9. Respondents' Usage of Mobile LBS, by Attitude to New Technology
Figure 10. Why Don' t You Use Mobile Location-based Services?
Figure 11. Respondents' Interest in Mobile LBS
Figure 12. Respondents' Interest in Mobile LBS, by Age
Figure 13. Respondents' Interest in Mobile LBS, by Occupation
Figure 14. Respondents' Interest in Mobile LBS, by Monthly Income
Figure 15. Which Applications of Mobile LBS Are You Interested in?
Figure 16. Acceptable Locating Accuracy
Figure 17. Acceptable Monthly Payments (US$)
Figure 18. Will You Buy a Mobile Phone with GPS Function?
Figure 19. How Much are You Willing to Pay for a Mobile Phone with GPS Function? (US$)
Figure 20. Which Service Model of Navigation Would You Prefer to Use?
Figure 21. Respondents' Preferred Service Model, by Attitude toward New Technology
Figure 22. Acceptable Payments for GPS Phone, by Preferred Service Model