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市場調査レポート
中国におけるモバイル音楽市場
Music Phone Wins But Mobile Music Loses in China
| 発行 |
In-Stat |
| 出版日 |
2007年04月 |
商品コード |
51811 |
| ページ情報 |
英文 34 Pages |
| 価格 |
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Abstract
Following three years of continuous strong growth, China' s mobile music market
slowed down in 2006 as a result of service provider (SP) regulation initiated
by the Chinese Ministry of Information Industry (MII) and mobile operators.
However, even though the SP regulation has affected the mobile music market in
the short-term, we believe it is positive for the continuous healthy
development of the wireless value-added service market. In-Stat believes that
the mobile music market will recover from SP regulation in 2007.
Looking to the future, the increasing popularity of music phones is an
uncertain factor for the mobile music market, since mobile users can download
pirated music from the Internet and upload it to their cellphones.
This report analyses the development of the music phone market in China,
provides music phone market size, major vendor market shares, and music phone
shipment forecasts through 2010. We also forecast the penetration rate of
music phones among Chinese subscribers between 2005 and 2010. The report also
analyses the various ways Chinese music phone users have access to MP3 files.
Combining these analyses, In-Stat demonstrates how the proliferation of music
phones will impact China' s mobile music market.
Finally, the report provides an overview of China' s mobile music market,
including recent developments, market drivers, and constraints. It provides
mobile music revenue figures for 2006, broken down by service provider and
mobile operator.
Table of Contents
- Executive Summary
- Market Overview
- Recent Developments
- Cooperation between CPs and Operators
- Convergence between SPs and CPs
- Channels to Get MP3 Files
- Wireless Paid
- Free Internet
- Free Offline
- Free WAP
- Impact on the Ringtone Market
- Music Phone Market Overview
- Music Phones Roadmap
- End-to-End Solutions
- Market Share
- Market Drivers and Constraints
- Drivers
- Upcoming 3G Services
- Growth in Wireless Subscribers
- Original Music Offerings
- Constraints
- Internet Music Piracy
- Digital Music Copyright Problems
- Market Forecasts
- Mobile Music Market Forecast
- Total Market Revenue Forecast (2005- 2011)
- Breakdown by Type
- Breakdown by Operator
- Breakdown by SP
- Music Phone Market Forecast
- Music Phone Penetration
- Profiles
- SPs
- A8
- Hurray
- KongZhong
- Linktone
- Rock Mobile
- TOM
- Handset Vendors
- Motorola
- Nokia
- Sony Ericsson
- Methodology
- Definitions
- Glossary
- Related In-Stat Reports
List of Tables
- Table 1. China' s Wireless Subscribers Forecast: 2005- 2010 (Units in
Millions)
- Table 2. China' s Mobile-Music Market Revenue Forecast: 2005- 2011 (US$ in
Millions)
- Table 3. China' s Mobile-Music Revenue Forecast Breakdown by Type: 2005-
2011 (US$ in Millions)
- Table 4. China' s Mobile-Music Revenue Forecast Breakdown by Operator:
2005- 2006 (US$ in Millions)
- Table 5. China' s Music-Phone Market Shipment Forecast: 2005- 2010 (Units
in Millions)
- Table 6. Music Phone Penetration Rate Among China' s Total Wireless
Subscribers Forecast: 2005- 2010 (Units in Millions)
List of Figures
- Figure 1. China' s Music-Phone Market Shipment Forecast: 2005- 2010 (Units
in Millions)
- Figure 2. China' s Mobile-Music Market Revenue Forecast: 2005- 2011 (US$ in
Millions)
- Figure 3. Mobile Phone Manufacturers' Market Share in China' s Music-Phone
Market, 2006
- Figure 4. China' s Mobile-Music Market Revenue Forecast: 2005- 2011 (US$ in
Millions)
- Figure 5. Operator Market Shares in China' s Mobile-Music Market (2006)
- Figure 6. Mobile-Music Service Revenue Fee Breakdown by SP (US$ in
Millions)
- Figure 7. China' s Music-Phone Market Shipment Forecast: 2005- 2010 (Units
in Millions)
- Figure 8. Percentage of Music-Phone Subscribers in Total Subscriber
Forecast: 2005- 2010
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