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市場調査レポート
エデュテインメント玩具市場：市場拡大により家電業界が恩恵を受ける
Consumer Electronics Industry Will Benefit from Growth in Edutainment Toy Market
| 発行 |
In-Stat |
| 出版日 |
2007年04月 |
商品コード |
51610 |
| ページ情報 |
英文 24 Pages |
| 価格 |
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Abstract
The edutainment segment of the toy industry is distinguished by innovative
uses of existing technology typically found in mainstream consumer
electronics. Over the past three years, there has been a sharp escalation in
the development and marketing of edutainment toys aimed at toddlers,
grade-school children, and more recently, at infants.
At the same time, parents have become more focused on enhancing children' s
educational experience through play.
In-Stat' s latest primary research shows that 68% of respondents (n=1,108) have
heard of edutainment toys, while 17% have actually purchased an edutainment
toy for the child in their life.
The worldwide market for edutainment toys reached $2.1 billion in 2006.
In-Stat expects this figure to reach $7.3 billion by 2011. Drivers for the
edutainment market include lower technology costs, increased shelf space
within mass-market retailers, and growing parental demand for educational
value in their children' s toys.
This report includes worldwide forecasts for unit shipments, ASPs, and revenue
for edutainment toys. It also includes new primary research about consumer
knowledge and purchase decisions regarding edutainment toys. Finally, this
report examines the semiconductor content found in a typical, portable
edutainment product on the market today.
Table of Contents
- Executive Summary
- Introduction
- Manufacturers
- Fisher-Price
- Hasbro
- PLAYSKOOL VIDEONOW JR Portable Video Player
- LeapFrog Enterprises
- Screen-based Products
- FLY Pentop Computer
- Sega Toys
- PICO
- CoCoPad Learning System
- VTech
- V.Smile TV Learning System
- V.Smile Pocket
- V.Flash
- V.Smile Baby
- Component Suppliers
- ARC International
- Freescale Semiconductor, Inc.
- LSI Corporation
- Primary Research Data
- Familiarity with Edutainment Toys
- Intent to Purchase Edutainment Toy
- Future Edutainment Toy Purchasers
- Past Edutainment Toy Purchasers
- Forecast
- Market Size
- Worldwide Revenue
- Worldwide Unit Shipments
- Semiconductor Content Forecast
- Forecast Discussion
- Market Drivers
- Market Challenges
- Methodology
List of Tables
- Table 1. Level of Familiarity with Edutainment Toys
- Table 2. Reason for Not Purchasing an Edutainment Toy
- Table 3. Intent to Purchase an Edutainment Toy in Next 12 Months
- Table 4. Interest in Edutainment Toy If It Were Connected to TV
- Table 5. Interest in Edutainment Toy with Features That Can Be Modified
Over Time
- Table 6. Edutainment Toy Brand Likely to Purchase in Next 12 Months
- Table 7. Retailer from Which Edutainment Toy Will be Purchased in Next 12
Months
- Table 8. Amount Expected to Pay For Edutainment Toy
- Table 9. Edutainment Toy Brand That Was Purchased
- Table 10. Amount Spent on Edutainment Toy
- Table 11. Age of Child Who Received Edutainment Toy
- Table 12. Worldwide Revenue for Electronic-based Edutainment Products,
2004- 2011 (US$ in Millions)
- Table 13. Worldwide Average Sales Price for Electronic-based Edutainment
Products, 2004- 2011 (US$)
- Table 14. Worldwide Unit Shipments of Electronic-based Edutainment
Products, 2004- 2011 (Units in Millions)
- Table 15. Composite Semiconductor Forecast, 2006- 2011
List of Figures
- Figure 1. Worldwide Revenue for Electronic-based Edutainment Products,
2004- 2011 (US$ in Millions)
- Figure 2. Worldwide Revenue for Electronic-based Edutainment Products,
2004- 2011 (US$ in Millions)
- Figure 3. Worldwide Unit Shipments of Electronic-based Edutainment
Products, 2004- 2011 (Units in Millions)
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