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Wireless in the Consumer Telecom Bundle

発行	In-Stat
出版日	2007年03月	商品コード	50813
ページ情報	英文 37 PAGES
価格	US$ 3,495 換算 ¥ 282,011 (税抜) PDF and Excel File by E-mail (Single User License)

概要
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原文目次

Abstract

In revisiting 2005' s report Wireless in the Consumer Telecom Bundle: Discounts without Convergence (#IN0502095MCM), there have been several significant changes and new learning:

There is, indeed, convergence appearing in the telecom bundle; Cable companies and AT&T are both offering services across different networks and devices.
In-Stat surveys find that cable companies have the majority of the bundle customers with video and broadband packages. However, consumers who have a preference would rather buy bundles from telcos than cable companies.
Telco and cable company bundles including broadband have very high penetration at near 60%, suggesting that further growth may be limited. However, one-third of respondents who plan to purchase a bundle within the coming year hope to include wireless.

This report includes subscriber forecasts for the US wireless/cable joint venture through 2011.

In This Update

At Last: Convergence but Lack of Discounts
Introduction: The US Telecommunications Market is Changing
- AT&T/BellSouth/Cingular
- Sprint/Cable Joint Venture
2005 Report Conclusions
- Wireless Carriers Not Considered Bundlers
- More Bundles Should Include Wireless
Bundled Offerings
- Verizon
- QWEST
- AT&T
- Sprint Nextel/Cable Joint Venture
- Cox Communications
- Time Warner Cable
- Comcast
Survey Results
- Current and Preferred Bundle Providers
- Components of Telco and Cable Bundles
- Value of Bundles
- Expected Bundle Purchash
- Interest in Cable/Wireless Bundle
Forecasts- Cable Joint Venture Wireless Customers
- 2007 Market
- Forecast Assumptions
Assessment
- Cable Companies can Stretch Their Leads
- Bundled Broadband Market Appears to be Nearing Saturation
- Value of Wireless in the Consumer Telecom Bundle
- It' s Good to be a Telco and Better to be Verizon
- Weak Consumer Interest in Video-to-Wireless Service
Appendix 1- All Bundle Responses and Methodology
- All Current Bundles by Carrier Type
- Survey Methodology
Appendix 2- Survey Questions

List of Tables

Table 1. Components of AT&T Bundles that Include Wireless
Table 2. Cable Joint Venture Subscribers and US Market Share
Table 3. Cox Mobile Access Multimedia Services Packages (Others Similar)
Table 4. Preferred Telco Bundle Provider
Table 5. Types of Bundles, Individual Bell Companies
Table 6. Willingness to Switch Carriers by Current Bundle Source
Table 7. North America Sprint Cable Joint Venture Wireless Subscribers 2007- 2011
Table 8. All Telco Bundle Combinations from Survey
Table 9. All Cable Bundle Combinations from Survey
Table 10. All Wireless Bundle Combinations from Survey

List of Figures

Figure 1. Forecast: US Cable Joint Venture Wireless Subscribers (Subscribers in Thousands)
Figure 2. Actual vs. Intended Bundled Services (2005 Survey)
Figure 3. Cable/Cellular Joint Venture Services- Mobilizing the Triple Play
Figure 4. Current and Preferred Bundle Providers (Base: Those Expressing a Preference)
Figure 5. Components of Telco and Cable Bundles
Figure 6. "Would You Switch Carriers to Purchase Bundled Services?"
Figure 7. Reasons for Adopting Bundled Services
Figure 8. Barriers to Adoption of Bundles (Base: Do Not Purchase Bundles)
Figure 9. Planned vs. Current Bundled Services
Figure 10. Plan to Purchase Bundle within 12 Months: Expected Carrier Type
Figure 11. Interest in Converged Video/Wireless Service (Base: Use a Cell Phone)
Figure 12. Willingness to Change Carriers for Converged Video Wireless Service (Base: Extremely, Very or Somewhat Interested)