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Digital Home: Asia/Pacific Consumer Adoption and Perception

発行	In-Stat
出版日	2007年01月	商品コード	49181
ページ情報	英文 43 PAGES
価格	US$ 3,495 換算 ¥ 282,011 (税抜) PDF and Excel File by E-mail (Single User License)

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原文目次

Abstract

A recent survey covering 1,210 respondents in 6 countries, including Australia, China, India, Japan, Singapore, and South Korea, was conducted by In-Stat to understand the interest levels, and current use of, broadband Internet connections, home networks, various digital home client devices, and home network applications of Asia/Pacific consumers.

The adoption patterns and perceptions of early adopters in the digital home market, to a large extent, indicate the customers' preferences and spending willingness, and thus the future potential of the market.

Some of the key findings included:

81.7% of the respondents have broadband connections at home. The homes with broadband, but especially those with a home network are believed to be the main potential customers for digital home devices/services.
40.2% or 487 homes have network routers for their home network while 39.0% or 472 non-current home networking router users intend to purchase one for their homes. PC inter-connection, broadband sharing, and printer sharing are the top three tasks running on current/planned home networks.
Home automation systems have been adopted by only 14.4% or 174 homes among the 1,210 respondents. There are not many products available in the market. However, 46.5% or 563 respondents are interested in such systems and 352 of them have a budget ranging between US$200 and US$1,000 for the purchase.

Executive Summary
Introduction
Asia/Pacific Consumer Adoption and Perception of Digital Homes
- Primary Method of Connecting to the Internet at Home
- Thoughts of Users Who do not Currently Have Broadband Access
- Cost of Broadband Services
- Personal Computers per Household
- Ownership of Home Networking Routers
- Current Home Network Router Users
- Future Home Network Router Buyers
- Digital Entertainment Devices Used at Home
- Usage of Home Network
- Home Security and Automation
Home Entertainment Systems
Survey Demographics
Methodology
Related In-Stat Reports

List of Tables

Table 1. Number of Users by Different Types of Internet Access at Home
Table 2. Penetration Rates of Home Internet and Broadband Access
Table 3. Percentage of Different Broadband Services at Home
Table 4. Ownership of Home Networking Routers Among All Respondents
Table 5. Ownership of Home Networking Routers Among Broadband (BB) Users
Table 6. Ownership of Home Networking Routers Among Non-Broadband (Non-BB) Users
Table 7. Subscription Rate of Network Support Services
Table 8. Purchase Plan of Home Network Routers
Table 9. Comparison of Ownership of Digital Entertainment Devices Used at Home: All Respondents vs. Home Network and Non-Home Network Users
Table 10. Tasks Using Home Network
Table 11. Monthly Digital/Satellite TV Spending by Countries in Asia/Pacific Region
Table 12. Ownership Ratio of Home Digital Entertainment Devices in Asia/Pacific Region
Table 13. GDP per Capita, Household Size, GDP per Household and Household Income

List of Figures

Figure 1. Percentage of Users by Different Types of Internet Access at Home
Figure 2. Reasons for Not Having Broadband at Home
Figure 3. Timing for Broadband Implementation Among Non-Broadband Users
Figure 4. Non-Broadband Users' Choice of Future Broadband
Figure 5. Monthly Broadband Rate of Current Users and Expected Rates of Users Currently Without Broadband
Figure 6. Comparison of Monthly Broadband Rates Among Current Users in Six Countries
Figure 7. Number of PCs per Household
Figure 8. Home Networking Technologies Adopted
Figure 9. Usage of Home Network Routers
Figure 10. Method of Accessing Home Networks
Figure 11. Familiarity of Network Management and Software Installation among Current Home Network Users
Figure 12. Monthly Expense for Network Support Services
Figure 13. Future Plans for Upgrading Networks
Figure 14. Planned Usage of Home Network Routers
Figure 15. Preferred Way of Accessing Home Network
Figure 16. Home Networking Router Purchase Options
Figure 17. Familiarity of Network Management and Software Installation among Future Home Network Users
Figure 18. Expected Cost of Network Support Services
Figure 19. Digital Entertainment Devices Used at Home
Figure 20. Usage of Home Network
Figure 21. Influencing Factors for Multimedia Home Network Purchasing Decision
Figure 22. Security Devices Installed at Home
Figure 23. Ownership of Home Automation Systems
Figure 24. Intention of Buying Home Automation Systems
Figure 25. Influencing Factors for Home Automation Systems Decision
Figure 26. Budget for Planned Home Automation Systems
Figure 27. Household TV Ownership in Asia/Pacific Region
Figure 28. Household STB Ownership in Asia/Pacific Region
Figure 29. STB Ownership Composition by Types
Figure 30. Monthly Digital/Satellite TV Spending by Country in the Asia/Pacific Region
Figure 31. Primary Reason for Using STB
Figure 32. Ownership of Home Digital Entertainment Devices in the Asia/Pacific Region
Figure 33. Respondent Breakdown by Gender and Country
Figure 34. Respondent Breakdown by Age
Figure 35. Respondent Breakdown by Education Level
Figure 36. Respondent Breakdown by Household Income Level and Country
Figure 37. Average Number of Family Members for Respondents, per Country