アジア太平洋におけるIPテレビ市場：過剰な宣伝と希望？

Asia/Pacific IPTV Market: Hype and Hope?

発行	In-Stat
出版日	2006年07月	商品コード	42361
ページ情報	英文 45 PAGES
価格	US$ 2,995 換算 ¥ 241,666 (税抜) PDF and Excel File by E-mail (Single User License)

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原文目次

Abstract

Over the past decade, incumbent telecom operators in the Asia/Pacific region started to see their revenue growth from traditional businesses slow down with a narrowed profit margin, due to increasing competition brought about by deregulation. The distribution of television over Internet protocol (IPTV) is being viewed as a value-added service with strategic importance in the future broadband service portfolio to increase the ARPU and preserve user stickiness.

Today, due to improvements in video compression algorithms and advancements in access network technology, telecom operators can effectively deliver a superior television experience over wire lines. Despite the significant capital expenditure required, many regional incumbent operators such as China Telecom, PCCW, and Chunghwa Telecom have announced deployments, or have already deployed, IPTV services in their markets. In fact, the Asia/Pacific region is leading the global revolution of IPTV in terms of infrastructure deployments, applications development, and subscriber adoption. The region's broadband penetration helps to foster the fastest growing IPTV market, with ADSL or FTTx broadband connections with at least 6.0Mb/s to households is further spreading in the Asia/Pacific region, thanks to the geographic densities in markets like South Korea, Japan, Hong Kong, and Taiwan.

Executive Summary

Methodology

Research Methodology
- Research Target
- Geographical Regions
- Research Methods
Definitions

TV Delivery Platform and Pay-TV Market Overview

TV Delivery Platforms
Pay-TV Market Landscape
- Market Highlights
- Cable Operators Strategy

IPTV Service and Technology Trend

Service Trend
Delivering IPTV and Technology Trend
- The Head-End Office
- Video Compression
- The Transport Network
- The Access Network

Case Study: PCCW

Background
Value Chain Analysis
Content and Value Add Application Offerings
Pricing Strategy
Target Market
Technology Platform
Security Issues
The Future

Market Landscape

Legislative Environment Analysis
Demand Analysis
Triple Play Trends
Market Revenue and Subscriber Forecast
Country Market Assessment and Comparison
Market Challenges, Drivers, and Constrains
- Challenges
- Drivers
- Constraints

Country Specific Market Highlights

Australia
- Key Market Message
- Service Providers' Strategy
China
- Key Market Message
- License Issues
- Content Inhibitors
- Service Providers' Strategy
Hong Kong
- Key Market Message
- Targeted Demand
- Service Providers' Strategy
India
- Key Market Message
- Service Providers' Strategy
Japan
- Key Market Message
- Service Providers' Strategy
South Korea
- Key Market Message
- Service Providers' Strategy
Taiwan
- Key Market Message
- Service Providers' Strategy
Other Markets
- Indonesia
- Malaysia
- New Zealand
- Philippines
- Singapore
- Thailand

Conclusion

Market Outlook
Strategic Recommendations

List of Tables

Table 1. Total IPTV Services Market Subscriber Forecast: Asia/Pacific, 2005-2011 (Subscribers In Thousands)
Table 2. Total IPTV Services Market Revenue Forecast: Asia/Pacific, 2005-2011 (Revenue in US$ Millions)
Table 3. Asia/Pacific IPTV Services Market Challenges, 2005-2011
Table 4. Asia/Pacific IPTV Services Market Drivers, 2005-2011
Table 5. Asia/Pacific IPTV Services Market Constrains, 2005-2011

List of Figures

Figure 1. IPTV Penetration Into Pay-TV Market in Asia/Pacific, by Country, 2005
Figure 2. IPTV Architecture In a Telecom Environment
Figure 3. IPTV and Triple Play Trends
Figure 4. Total IPTV Services Market Subscriber Forecast: Asia/Pacific, 2005-2011 (In Thousands)
Figure 5. Asia/Pacific Country Market Subscribers Contribution, 2005
Figure 6. Total IPTV Services Market Subscribers Forecast: Australia, 2005-2011 (In Thousands)
Figure 7. Total IPTV Services Market Subscribers Forecast: China, 2005-2011 (In Thousands)
Figure 8. Total IPTV Services Market Subscribers Forecast: Hong Kong, 2005-2011 (In Thousands)
Figure 9. Total IPTV Services Market Subscribers Forecast: India, 2005-2011 (In Thousands)
Figure 10. Total IPTV Services Market Subscribers Forecast: Japan, 2005-2011 (In Thousands)
Figure 11. Total IPTV Services Market Subscribers Forecast: South Korea, 2005-2011 (In Thousands)
Figure 12. Total IPTV Services Market Subscribers Forecast: Taiwan, 2005-2011 (In Thousands)
Figure 13. Total IPTV Services Market Subscribers Forecast: Other Markets, 2005-2011 (In Thousands)