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市場調査レポート
米国消費者のIPTVアプリケーションへの関心
US Consumer Attitudes Toward IPTV Applications
| 発行 |
In-Stat |
| 出版日 |
2006年03月 |
商品コード |
37687 |
| ページ情報 |
英文 45 Pages |
| 価格 |
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Abstract
The entry of telcos into the pay-TV provider market has generated a lot of
press over the last few years. Large telecom operators like France Telecom and
PCCW now offer TV services. Equipment suppliers are making moves based on
their expectations for this developing market such as Cisco buying Scientific
Atlanta.
As the telcos begin offering broadcast TV packages, cable and satellite
providers have layered on additional services like Video-On-Demand, HDTV, and
Digital Video Recording. Telcos will need to offer these as well in order to
be competitive. Additionally, telcos want to take advantage of their two-way
networks to add more services and applications that will differentiate
themselves from their cable and satellite competitors.
In December 2005, we surveyed our Technology Adoption Panel, a dynamic, online
panel of more than 15,000 US technology users and decision-makers interested
in contributing their opinions and insights about technology usage and
technology issues in the workplace and at home. We gauged consumer interest in
emerging interactive applications that telcos are looking to provide including:
- Time Shifted TV
- Follow Me TV
- Remote Programming
- Remote Parental Control
- Interactive Information
- Interactive Purchases
- TV on the Go
- Caller ID on TV
- Call Logging
- Do Not Disturb
- Voice Mail
- Voice Telephony via TV
- Watch TV with Online Friends
- Video Telephony/Video Chat
- Video Surveil
Table of Contents
- Executive Summary
- Methodology
- Introduction
- Demographics
- Survey Results
- Conclusion
- Appendix: Respondent Comments
List of Tables
- Table 1. Remote Parental Control Interest by Age
List of Figures
- Figure 1. Number of TV Sets in the Home
- Figure 2. Primary Means of Receiving TV
- Figure 3. Cable TV Provider
- Figure 4. Satellite TV Provider
- Figure 5. Who is Your Telco Provider?
- Figure 6. Who is Your Mobile Provider?
- Figure 7. Which Do You Subscribe to Or Own in Your Home?
- Figure 8. How Do You Receive High-Speed Internet Access in Your Home?
- Figure 9. Which Region Do You Live In?
- Figure 10. Age of Respondents
- Figure 11. Household Pre-Tax Income Level
- Figure 12. Education Level
- Figure 13. If Your Telephone Company (e.g., SBC, Verizon, Qwest,
BellSouth, etc.) Offered TV Service, How Likely Would You be to Switch From
Your Current TV Provider?
- Figure 14. If Your Telephone Company Offered TV Service that Saved You 10%
On a Bundle of Services Over What You Currently Pay For the Same Services and
the Same TV Package, How Likely Would You Be to Switch from Your Current TV
Provider?
- Figure 15. Why Wouldnt You Switch?
- Figure 16. Interest and Willingness to Pay for Time Shifted TV
- Figure 17. Interest and Willingness to Pay for Follow Me TV
- Figure 18. Interest and Willingness to Pay for Remote Programming
- Figure 19. Interest and Willingness to Pay for Remote Parental Control
- Figure 20. Interest and Willingness to Pay for Interactive Information
- Figure 21. Interest and Willingness to Pay for Interactive Purchases
- Figure 22. Interest and Willingness to Pay for TV-On-The-Go
- Figure 23. Interest and Willingness to Pay for Caller ID on TV
- Figure 24. Interest and Willingness to Pay for Call Logging
- Figure 25. Interest and Willingness to Pay for Do Not Disturb
- Figure 26. Interest and Willingness to Pay for Voice Mail
- Figure 27. Interest and Willingness to Pay for Voice Telephony (Via Phone)
- Figure 28. Interest and Willingness to Pay for Watch TV with Online Friends
- Figure 29. Interest and Willingness to Pay for Video Telephony/Chat
- Figure 30. Interest and Willingness to Pay for Video Surveillance
- Figure 31. Interest and Willingness to Pay for Gaming
- Figure 32. Interest and Willingness to Pay for Video Uploading
- Figure 33. Interest and Willingness to Pay for Friend/Family Finder
- Figure 34. Applications with No Interest from Respondents
- Figure 35. Responses with Interest in Buying, But Not Willing to Pay
- Figure 36. Responses for Those Interested in Buying and Willing to Pay
Some Amount
- Figure 37. From Which Type of Company Would You Prefer to Receive the
Types of Features/Services for Which You Indicated Youd be Willing to Pay
Extra?
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