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市場調査レポート
中国におけるモバイルTV市場
Mobile TV in China: Heading for the Promised Land
| 発行 |
In-Stat |
| 出版日 |
2006年01月 |
商品コード |
36693 |
| ページ情報 |
英文 52 PAGES |
| 価格 |
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Abstract
Mobile video has become important to both telecom operators and broadcasters
looking for new services to generate new revenue in China. In its Eleventh
Five-year (from 2006 to 2010) Plan of the telecom sector, China has placed
much emphasis on 3G and mobile TV services, and for the broadcast sector, IP
TV and mobile TV are also marked as hot spots in next five years.
Telecom operators in China have developed a clear business model for streaming
mobile video services over a 2.5G or 3G network. However, broadcast
technology, due to the different regulatory bodies and operation, is still in
a state of flux with regard to regulations, technology adoption and business
models.
In-Stat feels that with the development of clear business models, appropriate
content, available and affordable terminals and cooperation between telecom
operators, broadcasters and regulatory bodies that this market could become
key for China's telecom market. As the government is pushing for widespread
Mobile TV availability for the 2008 Olympics, In-Stat is looking for some
solid subscriber numbers in 2008 and 2009. This report discusses regulatory
issues, business models, case studies, market drivers and barriers, and
subscriber forecasts. Vendor side information and market views are augmented
by end-user research collected from 488 consumer respondents.
Table of Contents
- Executive Summary
- Methodology
- General Methodology
- Consumer Study Methodology
- Definitions
- Market Overview
- Regulatory Environment
- MII and SARFT
- Government Regulations
- Mobile TV Licenses
- Technology
- Cellular Technology
- Digital Broadcast Technology
- DVB-H
- SDMB and TDMB
- MediaFLO
- Business Model
- Operator-Led Mobile VAS Approach
- Broadcaster-led Approach with Mobile Operators
- Independent DVB-H Service Provider Approach
- Convergence Issues
- Success Factors
- Pricing Scheme
- Content
- Terminals
- Case Study--Korean DMB
- Provider and Regulation
- Business Models
- Customers
- Analysis
- Case Study--Artificial Life
- Innovative Application
- Business Model
- Consumer Behavior Analysis
- Expected Service
- Favorite Content
- Expected Spending
- Location and Time
- Drivers and Barriers
- Drivers
- The Chinese Government has Asked Mobile TV to be Ready Before the 2008
Olympics
- Huge Potential Revenue Attracts Broadcasters and Telecom Carriers
- Barriers
- No Clear Convergence Model Exists
- Infrastructure and Terminals Are the Bottleneck
- Market Sizing and Forecast
- Mobile Subscriber Growth
- Mobile VAS Revenue Forecast
- Mobile TV Subscriber Growth Forecast
- Profiles
- Mobile Operators
- China Mobile
- China Unicom
- Broadcasters
- SMG
- Dragon Mobile
- CCTV and myCCTV
- Mobile TV Service Providers
- FunVio
- FoneNet
- LE-TV
- CTTNET
- Mobile TV Solution Providers
- Guangzhou Funinhand
- O2-wireless, Inc.
- Handset and Chipset Vendors
- Nokia
- Dopod
- Samsung
- NEC
- Qualcomm
- Intel
- Philips
- Conclusions
- Technology Adoption
- End-users
- Content
- Service Charge
- Terminals
- Glossary
List of Tables
- Table 1. SWOT Analysis of Mobile Operators
- Table 2. Monternet's Mobile TV Programs and Pricing Scheme
- Table 3. Categories of Video Online's Programs
- Table 4. China Unicom's Mobile TV Monthly Charge
- Table 5. SWOT Analysis of Broadcasters
- Table 6. FunVio Pricing Policy
- Table 7. Mobile TV Programs and Pricing Policy of CTTNET
- Table 8. Handsets Supported by Fondoplayer
List of Figures
- Figure 1. Users Segment by Age
- Figure 2. The Marriage Status and Gender of Respondents
- Figure 3. Average Income and Service Providers $US
- Figure 4. Current Operator-led Mobile VAS Approach
- Figure 5. Broadcaster-led Approach with Mobile Operators
- Figure 6. Independent DVB-H Service Provider Approach
- Figure 7. Business Model of SDMB and TDMB
- Figure 8. What Applications Would You Use on your Mobile Phone Besides
Voice in the Next Three Years?
- Figure 9. What Applications Do You Want to Have on Your Handset Besides
Voice? (by Respondents' Age)
- Figure 10. What Kind of Content Would You Expect from a Mobile TV Service?
- Figure 11. How Much Do You Spend on Mobile Phone Per Month? ($US)
- Figure 12. How Much Would You Pay for the Mobile TV Service Monthly? ($US)
- Figure 13. When And Where Would You Like To Watch Programs On a Mobile
Handset?
- Figure 14. China's Mobile Subscriber Growth (2000--2004)
- Figure 15. Mobile Subscriber Growth Forecast (2005--2009)
- Figure 16. Mobile VAS Revenue Forecast (US$ in Millions and %)
- Figure 17. Phases in the Evolution of Mobile Video Technology
- Figure 18. Mobile TV Subscribers Growth Forecast 2005--2009 (Million and %)
- Figure 19. MyCCTV's Stage-Division on Mobile TV
- Figure 20. Samsung TDMB Mobile TV handset
- Figure 21. NEC940
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