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市場調査レポート
ケーブルテレビ事業者提供の VoD（ビデオ・オン・デマンド）サービス市場の分析と予測
Cable VOD Service: Free Content Boosts Usage
| 発行 |
In-Stat |
| 出版日 |
2005年07月 |
商品コード |
32772 |
| ページ情報 |
英文 45 PAGES |
| 価格 |
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Abstract
Cable TV operators, particularly those in North America, continue to expand the availability of
Video-on-Demand (VOD) service. Over the past two years, the time-shifting video service has become a
popular marketing tool for the cable industry. At the same time, cable operators continue to
experiment with different programming packages and VOD marketing strategies. This experimentation
has led to an important development: the growth in Free-on-Demand (FOD) cable services and content.
This report covers VOD services provided by cable TV operators. It examines the relationship
between interactive TV services and VOD, and discusses the different types of VOD services that are
available. The report specifically covers the packaging and economics of VOD services, looks at the
business model of VOD, and provides a comprehensive look at current cable-based VOD deployments.
The report also provides the results of a US consumer survey. The survey asked over 1,700 US
households about their awareness, and their use, of cable-based VOD services. The report also
provides North American and worldwide forecasts for VOD subscribers and service revenues through the
year 2009.
Table of Contents
- Executive Summary
- Methodology
- Introduction: Cable TVs VOD Service Matures
- VOD and Its Place in the Interactive TV World
- "On-Demand" Applications
- The Basics of Video-on-Demand
- VOD Delivery
- Cable-based VOD Service
- The Business of VOD
- VOD Service: Cost per Stream & Customer Usage
- Other VOD Metrics
- Consumer Survey: Cable VOD Service
- Key Findings of the Survey
- Do You Currently Subscribe to Cable TV Service?
- Who Is Your Cable TV Service Provider?
- Are You Familiar with VOD Service?
- Does Your Cable Operator Offer VOD Service to Your Home?
- Have You Ever Used Cable VOD Service?
- What Is the Primary Reason You Dont Use Cable VOD Service?
- Which of the Following Best Describes How Often You Use VOD Service?
- Which Kind of VOD Programming Do You Watch?
- How Much Do You Spend Each Month on VOD Programming?
- Do You Receive a Subscription VOD Service?
- Which of These Subscription VOD Services Do You Receive?
- VOD Service Deployments
- North America
- Europe, Asia, and Latin America
- VOD Market Trends
- VOD Service and Revenue Forecasts
- VOD Forecast Assumptions
- North American Cable VOD Services Forecast
- Worldwide Cable VOD Services Forecast
List of Tables
- Table 1. Interactive TV Applications
- Table 2. VOD Costs and Customer Usage Metrics
- Table 3. Do You Currently Subscribe to Cable TV Service?
- Table 4. Who Is Your Cable TV Service Provider?
- Table 5. Are You Familiar with VOD Service?
- Table 6. Does Your Cable Operator Offer VOD Service to Your Home?
- Table 7. Have You Ever Used Cable VOD Service?
- Table 8. What Is the Primary Reason You Dont Use Cable VOD?
- Table 9. Which of the Following Best Describes How Often You Use VOD Service?
- Table 10. Which Kind of VOD Programming Do You Watch?
- Table 11. How Much Do You Spend Each Month on VOD Programming?
- Table 12. Do You Receive a Subscription VOD Service?
- Table 13. Which of These Subscription VOD Services Do You Receive?
- Table 14. North American VOD Deployments by Cable Operator
- Table 15. International Cable-based VOD Service Deployments
- Table 16. North American Cable VOD Subscriber/User Forecast, 2003-2009 (Users in Millions)
- Table 17. North American Cable VOD Service Revenue Forecast, 2003-2009 (US$ in Millions)
- Table 18. Perspective: US Cable VOD Service Revenues Compared to Other Cable Service Revenues
- Table 19. Worldwide Cable VOD Subscriber/User Forecast, 2003-2009 (Users in Millions)
- Table 20. Worldwide Cable VOD Subscribers/Users: Percentage by Geographic Region, 2003-2009
- Table 21. Worldwide Cable VOD Service Revenue Forecast, 2003-2009 (US$ in Millions)
List of Figures
- Figure 1. The VOD Architecture
- Figure 2. Do You Currently Subscribe to Cable TV Service?
- Figure 3. Who Is Your Cable TV Service Provider?
- Figure 4. Does Your Cable Operator Offer VOD Service to Your Home?
- Figure 5. Have You Ever Used Cable VOD Service?
- Figure 6. Which of the Following Best Describes How Often You Use VOD Service?
- Figure 7. How Much Do You Spend Each Month on VOD Programming?
- Figure 8. Do You Receive A Subscription VOD Service?
- Figure 9. Which of These Subscription VOD Services Do You Receive?
- Figure 10. Worldwide Cable VOD Subscriber/User Forecast, 2002-2008 (Users in Millions)
- Figure 11. Worldwide Cable VOD Service Revenue Forecast, 2002-2009 (US$ in Millions)
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