Wi-Fiホットスポット：携帯端末およびポータブルデバイスによる市場の再生

Wi-Fi Hotspots: Cellular Handsets and Portable Devices Drive a Market Renaissance

発行	In-Stat
出版日	2009年11月	商品コード	103333
ページ情報	英文 59 PAGES
価格	US$ 3,495 換算 ¥ 282,011 (税抜) PDF and Excel File by E-mail (Single User License)

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原文目次

Abstract

The hotspot market is entering into a revival period marked by renewed interest from communication providers and increased usage among both business and leisure users. This report examines the source behind this renaissance and the potential for future growth, including:

Mobile operator strategies and Wi-Fi as a medium of 3G data traffic offload
Cable provider strategies and hotspots as a medium of delivering content, specifically Internet video content, to consumers
The revision of business strategies shifting to free and bundled access
New application potential including mobile video and location-based services
As LTE and WiMAX networks develop further in 2010 and 2011, what the impact will be on hotspots

The report includes:

Venue and usage forecast by venue category and region
In-Stat TAP survey results on hotspot usage and perceptions
Trends in hotspots access devices and widescale adoption of Wi-Fi enabled handsets
Classification of venue types and related usage trends
Analysis of market structure and key player competitive positioning
Discussion of various trends in deployment strategies, such as branded, geographically isolated, and venue specific deployments

Executive Summary
Market Assessment
- Growth Enablers and Opportunities
- Growth Inhibitors and Threats
Market Structure
Venue Analysis
- Tier Classification
- Paid vs. Free
- Branded
- In-Flight: The Emerging Venue
Hotspot Network Deployment
- What is WLAN?
- The Four Flavors of WLAN
- Hotspot Network Architecture
Provider Segmentation and Analysis
- A Complicated Market Structure
  - Network Operators
  - Intricacy of Relationships
- Wireless Carriers
  - AT&T
- ISPs
  - Swisscom
- Niche Operators
- Hotels
- Roaming
  - Boingo
- iPass
- WeRoam
- Back-End Solutions
- Competitive Factors: Company Level
  - Success Factors
Deployment Strategies
- Geographically Isolated
- Branded
- Venue Concentration
- Resellers
Usage Profile
- Rate and Frequency of Usage
- Occasion for Usage
  - Personal Usage
- Gender Gap
- Age Matters
- What' s It Worth?
Emerging Applications
- Voice over Wi-Fi
- Gaming
- Mobile Apps
- Location Based Services
- Video
- Back Office Applications
Devices
Business Models
- Payment Models
  - Pay-as-You-Go vs. Prepaid and Subscription
  - Consistency of Revenue Stream
  - Free and Bundled Access
- Customer Segmentation
- Unmet Enterprise Opportunity
  - Wholesale versus Retail
Cellular Technologies: Competitive or Complementary
- 3G vs. Wi-Fi
- Wi-Fi vs 4G
- Hotspots as a Mobile Service
Market Forecast
- Venue Growth
  - Growth by Type of Venue
  - Growth by Region
- Usage Growth
  - Usage By Venue Type
  - Usage by Region
  - Usage by Device Type
- Regional Analysis
  - Asia/Pacific
  - Europe
  - North America
Methodology
Related In-Stat Reports

List of Tables

Table 1. Perceived Barriers to Hotspot Usage
Table 2. 802.11 WLAN Flavors
Table 3. Frequency of Hotspot Usage: Business vs. Personal
Table 4. Frequency of Usage: Gender Segmentation
Table 5. Frequency and Purpose of Usage: Age Segmentation
Table 6. Hotspot Usage: Income Segmentation
Table 7. Application Usage: User Type and Device Type Segmentation
Table 8. Current or Expected Hotspot Access Device
Table 9. Duration of Hotspot Session by Type of Access Device
Table 10. 3G/Wi-Fi Comparison
Table 11. Mobile Handsets with Embedded Wi-Fi 2007 - 2013 (Units in Thousands)
Table 12. Asia/Pacific Hotspot Venues and Usage, 2008 - 2013
Table 13. Europe Hotspot Venues and Usage, 2008 - 2013
Table 14. North American Hotspot Venues and Usage, 2008 - 2013

List of Figures

Figure 1. Hotspot Usage
Figure 2. Survey Respondent Anticipated Hotspot Usage
Figure 3. Expressed Wi-Fi Security Concerns
Figure 4. Hotspot Market Structure
Figure 5. Hotspot Classification
Figure 6. Usage Rates at Hotspot Venues
Figure 7. Type of Hotspots Used: Free vs. Fee
Figure 8. Conditions Where Users are Willing to Pay for Hotspot Access
Figure 9. Would Free Broadband Influence Choice of Venue
Figure 10. Typical Hotspot Architecture
Figure 11. Universe of Hotspot Roaming Relationships
Figure 12. Hotspot Deployment Strategy Value Matrix
Figure 13. Hotspot Usage
Figure 14. TAP Respondents: Under What Conditions Are Hotspots Used
Figure 15. Hotspot Usage: Business vs. Personal
Figure 16. Incidence of Enterprise Hotspot Subscription
Figure 17. Hotspot Services as an Influencer of Mobile Carrier Choice
Figure 18. Worldwide Aggregate (Thousands) and Annual Hotspot Growth (Percent), 2008 - 2013
Figure 19. Worldwide Hotspot Locations by Venue Type (Thousands), 2008 - 2013
Figure 20. Worldwide Hotspot Deployments by Region (Thousands), 2008 - 2013
Figure 21. Worldwide Hotspot Usage (Connects in Billions), 2008 - 2013
Figure 22. Worldwide Hotspot Usage by Venue Type (Millions of Connects), 2008 - 2013
Figure 23. Hotspot Usage by Region (Annual Connects in Millions), 2008 - 2013
Figure 24. Handheld vs. Laptop Connects, 2008 - 2013