アナログモバイルTV：Free-to-Airの到来

Analog Mobile TV: Free-to-Air is Compelling!

発行	In-Stat
出版日	2009年10月	商品コード	100911
ページ情報	英文 33 pages
価格	US$ 2,995 換算 ¥ 241,666 (税抜) PDF and Excel File by E-mail (Single User License)

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原文目次

Abstract

Mobile TV has created quite a stir in the technology and communications community with a promise of grandeur. Mobile TV, however, has been a disappointment to many. After many years of digital standards melees, the growth of subscription-based digital TV has not materialized to the degree that was originally anticipated, despite some impressive service offerings that have been brought to market.

There has been an alternative, analog mobile TV, which utilizes the existing analog free-to-air broadcast signals by placing a tuner in a mobile phone to receive programming. Analog mobile TV was brought to market in Asia in 2007 and has since achieved consumer adoption in Asia, Latin America, Eastern Europe, Russia/CIS, the Middle East, and Africa.

This report provides:

An overview of the analog mobile TV market
Comparison of analog mobile TV with the other mobile video alternatives
Analog mobile TV handset installed based
Primary research insights from analog mobile TV users
Analog mobile TV handset shipments, ASPs, and revenue
Mobile analog TV module shipments, ASPs, and revenue
Mobile analog TV semiconductor shipments, ASPs, and revenue

Executive Summary
Introduction
Overview of Mobile TV
- 3G Mobile TV Services
- Digital Broadcast
- Over-the-Top
- Analog Broadcast
The World Is Going Digital, So Why Does Analog Mobile TV Make Sense?
Compelling Arguments...But Are There Devices?
Analog Mobile TV Users' Insights: Survey Methodology
Analog Mobile TV Users' Insights
- Programming Watched
- Frequency of Viewing
- Length of Daily Viewing Time
- Mobile TV Viewing Experience
- Circumstance of Use
Analog Mobile TV Outlook - Installed Base Forecast
Analog Mobile TV Handsets Shipments
ASP and Revenue for Analog Mobile TV Handsets
Semiconductor Shipments and Revenue
Methodology
Related In-Stat Reports

List of Table

Table 1. Comparison of Analog Free-to-Air Mobile TV Versus Subscription-Based Digital Broadcast Mobile TV
Table 2. Comparison of Cellular Subscribers and ARPU Generated by Region
Table 3. The Sample Sizes for Survey
Table 4. Announced Digital Switchover Dates

List of Figures

Figure 1. Worldwide Analog Mobile TV Handset Shipments, 2007 - 2013 (Shipments in Millions)
Figure 2. Examples of Analog Mobile TV Handsets
Figure 3. Programming Watched by Analog Mobile TV Survey Respondents
Figure 4. Frequency of Viewing of Analog Mobile TV Respondents by Country
Figure 5. Amount of Time Spent Watching Mobile TV
Figure 6. Respondents Reporting “Excellent” or “Good” on Mobile TV Viewing Experience Characteristics by Surveyed Geography
Figure 7. Circumstance of Use Reported by Mobile TV Survey Respondents
Figure 8. Analog Mobile TV Installed Base Worldwide, 2007 - 2013 (Units in Millions)
Figure 9. 2008 Analog Mobile TV Handset Installed Base, by Region
Figure 10. Worldwide Forecast of Analog Free-to-Air Mobile TV Installed Base, 2007 - 2013 (Units in Millions)
Figure 11. Analog Mobile TV Handset Shipments, 2007 - 2013 (Units in Millions)
Figure 12. Analog Mobile TV Handset Shipment, by Region, 2007 - 2013 (Units in Millions)
Figure 13. Examples of Analog Mobile TV Handsets
Figure 14. Analog Mobile TV Handset ASPs, 2008 - 2013 (US$)
Figure 15. Analog Mobile TV Handset Revenue, 2008 - 2013 (US$ in Millions)
Figure 16. Analog Mobile TV Handset Revenue, by Region, 2008 - 2013 (US$ in Millions)
Figure 17. Mobile Analog TV Module Shipments, 2007 - 2013 (Shipments in Millions)
Figure 18. Semiconductor Average Selling Price (ASP) and Revenue Trends, 2007 - 2013 (US$)
Figure 19. Total Semiconductor and Module Revenue, 2007 - 2013 (US$ in Millions)