世界における双方向番組ガイド(IPG)およびコンテンツディスカバリー

Global Interactive Program Guides and Content Discovery

発行	In-Stat
出版日	2009年09月	商品コード	100812
ページ情報	英文 54 pages
価格	US$ 3,995 換算 ¥ 322,356 (税抜) PDF and Excel File by E-mail (Single User License)

概要
原文目次
関連レポート

原文目次

Abstract

TV-oriented Electronic Program Guides (EPGs) and Interactive Program Guides (IPGs) are slowly being replaced by new Content and Service Discovery Guides (CSDGs) that can “discover” content from the Internet, or from in-home networks. ROVI, which has acquired Gemstar-TV guide, Mediabolic, Muze, and All Music Group, has an early lead for providing “discovery” of content and services across all available sources. As standards begin to define the interfaces, opportunities will be created for a wide range of entrants.

Findings include:

1. Three revenue segments: one-time licensing fees, recurring fees to update guide data, and advertising.
2. Europe will be a key growth market for all types of Guides.
3. Personal content that resides on in-home networks makes the Digital Living Network Alliance (DLNA) much more important.
4. The market is holding its own in spite of the current economic situation.
5. ROVI is focusing on content description data bases as a key differentiator.

Recurring fees will grow to US$ 850 million, representing 63% of the total value by 2013. One-time licensing fees will be nearly US$ 500 million, accounting for about 37% of the total worldwide value.

Executive Summary
- Interactive Program Guides Merging With Content Discovery
  - Content Choices Expand, and Services Get Added to the Mix
- EPGs Become IPGs and Then Become CSDGs
  - What Goes Into a Content and Service Discovery Guide (CSDG)
  - Professional Content, UGC, and Services Co-Exist With Personal Content
- Content and Services That Need to Work With a CSDG
- Two-Way Connectivity Support
  - Traditional One-Way Broadcast Never Goes Away
Linear Video Broadcast
Pay-per-View (Scheduled)
Video-on-Demand
Time-Shifted Video (In-Home PVR)
Time-Shifted Video (Network PVR) or RS-DVR
Multi-Way Conferencing
Personalized Channels
- APRICO TV - an Intelligent Personalized Channel Approach
Programming Enhancements
Summary of Content and Service Types for CSDG Provisioning
Content and Service Discovery Guides Become Strategically Important
Eighteen Delivery Platforms for EPG, IPG, and CSDG
- The Over-the-Air Platforms
- The Subscription-TV Services
- The Broadband Services
  - Digital Living Network Alliance (DLNA) Importance for Broadband-to-TV Approaches.
- The Cellular and Mobile Internet Services
- The Netherlands' Daily Media Combines Broadcast and Broadband Internet
Some Technology Enablers
- Adobe Flash and the Open Screen Project
- Microsoft Windows Media and Microsoft Silverlight
- Adaptive Bit Rate Streaming Improves the “User Experience”
Content and Service Discovery Guide “To Do” List
- An Illustration of All the Moving Parts in Content and Service Discovery
- Advanced Content and Service Discovery Guides Already in Deployment
- Timeline for Uptake of CSDG in Europe as an Example
Network-Connected Consumer Electronics are Also a Platform
- EPGs Built Into TV Sets, With Advertising Support Available
- Network-Enabled Consumer Electronics Can Use a Built-In CSDG
- Stoneroos iFanzy Combines Internet and Broadcast Discovery
How Macrovision (ROVI) Became a Key Player for CSDGs
- ROVI Equipped IPGs for Pay-TV and CE Products
- Bolstering IPGs With Data Services and Recommendation Engines
- The ROVI Data Services Can Be Extended for In-Home Content
- Expansion to Mobile Services
- Connecting With In-Home Content Using DLNA-Compliant Approaches
- Expanding Advertising Opportunities Tied to Discovery
- New ROVI LIQUID Guide Combines TV, Internet, and In-Home Content
- ROVI-Licensed Guide Providers in Europe
Forecasts by Region, by Category
- Recurring Fees for Keeping the Guide Up-to-Date
- One-Time Licensing Fees
- Advertising Opportunities While Searching for Content and Services
- North America, by Category
- Europe, by Category
- Asia/Pacific, by Category
- Rest of the World (ROW), by Category
Worldwide and Regional Forecast Summary, by Category
- Summary of Guide Value, by Geographic Region
Methodology
- Growth of Pay-TV Subscribers and Shipments of Digital Set Top Boxes and Digital Consumer
- Electronics Products Taken Into Account

List of Table

Table 1. List of Available Content and Service Types
Table 2. Method of Delivery for Type of Content or Service
Table 3. Matrix Showing Delivery Platform and Type of Content or Service Available
Table 4. Estimate for Percentage of Pay-TV Households in Europe with CSDG Technologies in Use (Households in Millions, Percent With CSDG in Use)
Table 5. Annual Value of Recurring Fees for Guides in North America (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 6. Annual Value of One-Time Fees for Pay-TV Set Top Boxes Without PVR in North America (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 7. Annual Value of One-Time Fees for Pay-TV Set Top Boxes With PVRs in North America (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 8. Annual Value of One-Time Fees for Consumer Electronics Guides in North America (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 9. Estimated Annual Value of Recurring and One-Time Guide Fees for North America (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 10. Annual Value of Recurring Fees for Guides in Europe (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 11. Annual Value of One-Time Fees for Pay-TV Set Top Boxes Without PVR in Europe (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 12. Annual Value of One-Time Fees for Pay-TV Set Top Boxes With PVRs in Europe (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 13. Annual Value of One-Time Fees for Consumer Electronics Guides in Europe (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 14. Estimated Annual Value of Recurring and One-Time Guide Fees for Europe (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 15. Annual Value of Recurring Fees for Guides in Asia/Pac (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 16. Annual Value of One-Time Fees for Pay-TV Set Top Boxes Without PVR in Asia/Pac (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 17. Annual Value of One-Time Fees for Pay-TV Set Top Boxes With PVRs in Asia/Pac (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 18. Annual Value of One-Time Fees for Consumer Electronics Guides in Asia/Pac (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 19. Estimated Annual Value of Recurring and One-Time Guide Fees for Asia/Pac (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 20. Annual Value of Recurring Fees for Guides in the ROW (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 21. Annual Value of One-Time Fees for Pay-TV Set Top Boxes Without PVR in the ROW (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 22. Annual Value of One-Time Fees for Pay-TV Set Top Boxes With PVRs in the ROW (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 23. Annual Value of One-Time Fees for Consumer Electronics Guides in the ROW (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 24. Estimated Annual Value of Recurring and One-Time Guide Fees for the ROW (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 25. Regional Summary, by Category, of Recurring and One-Time Guide Fees (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 26. Regional Summaries, Total Value, for Guides (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)
Table 27. Worldwide Summary of Recurring and One-Time Guide Fees (US$ in Millions, Annual Growth Rate, Percent of Total, CAGR)

List of Figures

Figure 1. Worldwide Value of Recurring and One-Time Fees for Content Discovery Guides (US$ in Millions)
Figure 2. Block Diagram of In-Home Connectivity for Video Services
Figure 3. Cellular and Mobile Internet Connectivity for Video Services
Figure 4. All the Moving Parts in Content and Service Discovery
Figure 5. iFanzy Combines Internet, Search, and Broadcast “Discovery”