市場調査レポート - 91171

モバイル通信の付加価値サービス市場:中国

2009 Annual Deep Research Report on China Mobile Communications Value-Added Services

発行 Beijing Data Time Consulting Ltd.
出版日 ページ情報 英文 80 pages.
価格
モバイル通信の付加価値サービス市場:中国 2009 Annual Deep Research Report on China Mobile Communications Value-Added Services
出版日: 2009年06月16日 ページ情報: 英文 80 pages.
概要

当報告書では、中国のモバイル通信部門における各種付加価値サービスの市場について調査分析し、市場規模、市場構造、通信キャリア、サービスプロバイダーの競合、付加価値サービス市場の収益予測(〜2011年)などをまとめ、概略下記の構成でお届けいたします。

第1章 世界のモバイル通信向け付加価値サービス市場:概要(2008年)

  • 市場規模・成長率
  • 基本的特徴
  • 主要先進国の現状
    • 米国
    • 欧州
    • 日本・韓国

第2章 中国のモバイル通信向け付加価値サービス市場:概要(2008年)

  • 発展状況
    • 市場規模
    • 市場構造
  • サービス市場の区分
    • 従来の2G付加価値サービス市場
    • 3G付加価値サービス市場
  • 市場成長の特徴
    • 3Gがモバイル向け付加価値サービスにもたらす新しい市場機会
    • キャリアが主に推進する強化型3Gサービス
    • 地域的に集中するモバイル向け付加価値サービス
    • モバイル向け付加価値市場における競合の激化と収益性の低下

第3章 中国のモバイル通信向け付加価値サービス市場における競合:2008年

  • 通信キャリア間の競合パターン
    • China Mobile
    • China Telecom
    • China Unicom
  • モバイル向け付加価値サービスプロバイダー(SP)間の競合パターン
    • Kong.net
    • Sina
    • Hurray
    • Linktone

第4章 中国のモバイル通信向け付加価値サービス市場への影響因子:2009-2011年

  • プラス因子
  • マイナス因子

第5章 中国のモバイル通信向け付加価値サービス市場における動向:2009-2011年

  • モバイル向け付加価値サービスの変化:エンターテインメントタイプから機能タイプへ
  • モバイル向け付加価値産業の統合化
  • キャリアのサービスプロバイダーへの意識の変化
  • 付加価値サービス産業の直面する重大な変化

第6章 市場予測:中国のモバイル通信向け付加価値サービス市場:2009-2011年

  • 通信事業全体の収益予測
  • 通信向け付加価値サービスの収益予測
  • モバイル通信向け付加価値サービスの収益予測
  • 3Gユーザーおよび市場規模予測・成長率

第7章 CCIDコンサルティングからの提言

図表

目次

In 2008, China' s telecom operators started 3G business, 3G' s commercial use provides a broad platform for telecom value-added services. 3G network' s start-up effectively improves users' value-added services feelings, especially the feelings to high bandwidth consumption business, which solves bottleneck of business development and opens the diversification situation for mobile value-added services.

At present, new mobile value-added services emerge in endless mobile IM, mobile game, mobile music, mobile TV, mobile navigation, mobile search, mobile marketing, mobile stocks and mobile payment. Market scale has large development and great potential, diversified pattern will become the development trend in the future. China' s mobile value-added services market will maintain rapid development in the future. New round of China' s telecom industrial transformation pattern will form in the next few years.

In the face of changes and challenges in the market, we release the 2009 Annual Report on China' s Mobile Communications Value-Added Services Market (General Report), which helps service providers, investors and the industry chain grasp more accurately the market' s pulse:

  • In-depth, full and accurate market research data: On the basis of in-depth research in leading vendors' key application solutions, the report depicts changes in the market from the various angles, and clearly identifies development trend.
  • All-sided and in-depth competition analysis: In addition to summing up enterprises' performance in the dimension of market segments, competitive strategy and SWOT analysis, we leverage its profound understanding of the IT market and telecom operation market to establish a CPM matrix system consisting of 6 items and 31 sub-items, to review the makings of success in the marketplace. Vendors are divided into four quadrants including leaders and challengers.
  • Scientific and complete forecasts: Through regression modeling and expert verification in major market segments, it analyzes related industry links, to present valuable trend analysis and quantitative forecast results.

Table of Contents

  • Research Object
  • Main Conclusions
  • Key Findings

I. Overview of the Global Mobile Communications Value-Added Services Market in 2008

  • (I) Size and Growth
  • 1. Number of Telecom Users and Its Growth
  • 2. Size and Growth of the Mobile Value-Added Services Market
  • 3. Size and Growth of the 3G Services Market
  • (II) Basic Characteristics
  • 1. Mobile Communications Business Revenues Grew Steadily, and Low-End Users Became the Main Source of New Users
  • 2. With a Focus on User Experience, 3G Services Became the Main Point of Development of Mobile Value-Added Services Worldwide
  • 3. The Asia/Pacific Region Overtook the United States to Become a Bigger Mobile Internet Market, While Japan and South Korea Continue to Have More Users
  • (III) Current Status of Major Developed Countries
  • 1. The United States
  • 2. Europe
  • 3. Japan and South Korea

II. Overview of China' s Mobile Communications Value-Added Services Market in 2008

  • (I) Status of Development
  • 1. Market Size
  • 2. Market Structure
  • (II) Services Market Segments
  • 1. The Traditional 2G Value-Added Services Market
  • 2. The 3G Value-Added Services Market
  • (III) Characteristics of Market Growth
  • 1. 3G Brings New Opportunities to Mobile Value-Added Services, and New Services Will Emerge Rapidly
  • 2. Enhanced 3G Services Are Still the Key Services for Carriers to Promote
  • 3. Mobile Value-Added Services Are Regionally Concentrated, and Their Regional Development Is Still Imbalanced
  • 4. Competitions in the Mobile Value-Added Market Have Intensified, and Falling Profits Have Forced SPs to Transform

III. Competitions in China' s Mobile Communications Value-Added Services Market in 2008

  • (I) Pattern of Competitions Between Telecom Carriers
  • 1. China Mobile
  • 2. China Telecom
  • 3. China Unicom
  • (II) Pattern of Competitions Between Mobile Value-Added Service Providers (SP)
  • 1. Kong.net
  • 2. Sina
  • 3. Hurray
  • 4. Linktone

IV. Factors Affecting China' s Mobile Communications Value-Added Services Market,2009-2011

  • (I) Favorable Factors
  • 1. Data Services Will Become a New Source of Profit for Carriers
  • 2. Telecom Restructuring Will Directly Push Forward Telecom Carriers' Value-Added Services Management Platforms to Become Integrated Platforms
  • (II) Hindrance Factors
  • 1. There Is Lack of Innovative Services, and New Services Have a Rather Short Lifecycle
  • 2. A Few Services Including SMS Account for Most Market Shares, While There Are Few Profitable Services

V. Trend of China' s Mobile Communications Value-Added Services Market, 2009-2011

  • 1. Mobile Value-Added Services Will Change from Entertainment-Type to Functional Type
  • 2. The Mobile Value-Added Industry Chain Enters a Period of In-Depth Integration, and SPs Will Face the Difficulties of Transformation
  • 3. Carriers' Attitude Towards SPs Has Apparently Changed, and Opening and Cooperation Will Become the Trend
  • 4. The Value-Added Services Industry Chain Faces Profound Changes

VI. Forecast for China' s Mobile Communications Value-Added Services Market, 2009-2011

  • 1. Forecast for Total Telecom Business Revenues
  • 2. Forecast for Telecom Value-Added Services Revenues
  • 3. Forecast for Mobile Communication Value-Added Services Revenues
  • 4. Forecast for Size and Growth of 3G Users and Market

VII. Recommendations from CCID Consulting

  • 1. Should Strengthen Telecom Value-Added Services Policies Regulation
  • 2. Implement Differentiated Strategies to Tap the Demand in the Value-Added Services Market Segments
  • 3. In the 3G Era, Strengthen Mobile Phone Customization Strategies and Cooperation with Value-Added Service Providers

Report Specifications

List of Tables

  • Table 1: Size and Growth of Global Mobile Carriers' Business Revenues in 2008
  • Table 2: Percentage and Its Growth of Global Mobile Carriers' Business Revenues in 2008
  • Table 3: Matrix Analysis of SPs' Competition Postures in 2008
  • Table 4: Kong.net' s Competitive Strategies in 2008
  • Table 5: Sina' s Competitive Strategies in 2008
  • Table 6: Hurray' s Competitive Strategies in 2008
  • Table 7: Linktone' s Competitive Strategies in 2008
  • Table 8: 3G Network Business Revenues, 2009-2011 --- By Segment
  • Table 9: Size of 3G Services Segments, 2009-2011

List of Figures

  • Fig. 1: Total Number of Global Telecom Users and Its Growth, 2004-2008
  • Fig. 2: Number and Growth of Mobile Phone Users in the World, 2004-2008
  • Fig. 3: Global Mobile Communications Business Revenues and Growth, 2004-2008
  • Fig. 4: Size and Growth of Global Telecom Carriers' Value-Added Business Revenues, 2004-2008
  • Fig. 5: Size and Its Growth of Global Mobile Carriers' 3G Business Revenues,2006-2008
  • Fig. 6: Monthly ARPU Value of Global Mobile Communications Services and Its Rate of Change, 2004- 2008
  • Fig. 7: Distribution of the Global Mobile Internet Industry in 2008
  • Fig. 8: Distribution of Mobile Internet Users in the World in 2008
  • Fig. 9: Number of Mobile Phone Users and Its Growth in the United States, 2004-200811
  • Fig. 10: Number of Mobile Phone Users and Its Growth in Europe, 2004-2008
  • Fig. 11: Number of 3G Users and Its Growth in the World, 2004-2008
  • Fig. 12: Number of Mobile Phone Users and Its Growth in Japan, 2004-2008
  • Fig. 13: Telecom Business Revenues and Growth in South Korea, 2004-2008 (Trillion won)
  • Fig. 14: Number of Mobile Phone Users and Its Growth in South Korea, 2004-2008
  • Fig. 15: Growth of Telecom Business Revenues in China, 2004-2008
  • Fig. 16: Size of China' s Mobile Communications Value-Added Services Market and Its Percentage of China' s Telecom Value-Added Services Market, 2004-2008
  • Fig. 17: Services Structure of China' s Telecom Operation Market in 2008
  • Fig. 18: Distribution of Revenues in China' s Mobile Communications Value-Added Services Market Segments in 2008
  • Fig. 19: Development of SMS in China, 2004-2008
  • Fig. 20: Size and Growth of China' s SMS Market, 2004-2008
  • Fig. 21: Size of China' s SMS Market in 2008 --- By Month (Unit: 100 million Yuan)
  • Fig. 22: Size of China' s MMS Market, 2004-2008
  • Fig. 23: Size of China' s WAP Market, 2004-2008
  • Fig. 24: Size of China' s Mobile Internet User Market, 2004-2008
  • Fig. 25: Size of China' s CRBT Market, 2004-2008
  • Fig. 26: Size of China' s IVR Market, 2004-2008
  • Fig. 27: Size and Growth of Mobile Phone TV Business Revenues in China, 2009-2011
  • Fig. 28: Size and Growth of Mobile Music Business Revenues in China, 2009-2011
  • Fig. 29: Size and Growth of Mobile Phone Games Business Revenues in China, 2009-2011
  • Fig. 30: Size and Growth of China' s Positioning Service Market, 2009-2011
  • Fig. 31: Number of Positioning Service Users and Its Growth in China, 2009-2011
  • Fig. 32: Functional Structure of China Mobile' s Value-Added Services Platform
  • Fig. 33: SPs' Competition Status in 2008
  • Fig. 34: Forecast for Telecom Business Revenues in China, 2009-2011
  • Fig. 35: Forecast for Telecom Value-Added Services Revenues in China, 2009-2011
  • Fig. 36: Forecast for Size of China' s Mobile Communications Value-Added Services Market, 2009-2011
  • Fig. 37: Forecast for the Number of 3G Users in China, 2009-2011
  • Fig. 38: Size and Growth of 3G Services Revenues in China, 2009-2011
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