Future forecasts and historic market data can improve market and strategic planning- Understand which channels and products will be the major winners and losers in the coming years- Know the share of sales between different products in your key channels and how this will develop- Assess the impact of economic recession and recovery on market growth
Introduction and Landscape
Why was the report written?
"The Future of Retailing in Europe to 2016" is based upon an extensive, cross-country, industry research program which brings together Canadean's research, modelling and analysis expertise in order to develop uniquely detailed market data. It provides detailed quantitative analysis of past and future trends, crucially providing retail sales data not just by channel and by product, but showing product sales through different channels. This allows marketers interested in retailing to determine how to account for the development of the retail trade overall and to know which channels are showing growth for which products in the coming years. It aims to capture the shift to new channels depending on the country, the effects of recession, and shifting consumer behaviour thereby providing timely, highly comparable analysis of the retail markets. Data sets are provided for 2006 through to 2016, with actuals being provided for 2011. All initial market sizing and analysis is conducted in local currency in order to ensure that local trends are reflected in the data before conversion into other currencies.
What are the key drivers behind recent market changes?
Consumers have been reacting to the effects of the global recession including the following recovery period on their discretionary spending and retail markets have been no exception. While the country by country market changes have varied, nowhere has been left totally untouched.This report quantitatively examines the components of change in the market by looking at historic and future growth patterns including how changes in consumers' behaviour have affected the retail sector for different productcategories and channels.
What makes this report unique and essential to read?
This report provides detailed data on the size and development of retail sales of individual product types through specific retail channels and formats in Europe. It provides a detailed and comprehensive quantitative analysis of the trends affecting market development through both historic and forecast data.
Key Features and Benefits
Category coverage is provided to cover 25 products, across eight product groups that include: Apparel, Accessories and Luxury Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Channel coverage is provided to cover 17 channels, across four channel groups that include: General Retailers, Specialist Retailers, Value Retailers, and Online Retailers.
Forecasts allow marketers to understand the future pattern of market trends, from winners and losers to category and channel dynamics, and thereby quickly and easily identify the key areas in which they want to compete in the future.
Key Highlights
The Top five EU countries (France, Germany, Italy, Spain and the UK) continue to dominate European retail sales, but their combined share is expected to decline from nearly 60% in 2006 to less than 50% by 2016. Russia is expected to contribute nearly 20% towards the regional retail sales by 2016.
Romania, Russia and Ukraine are the only countries in which retail sales are expected to grow in double digits annually in the forecast period.
Norway, Denmark and Austria occupy the top three ranks in terms of per-capita retail spend, respectively, in the region in 2011
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 - 2016
1.2.2 Product and Channel Definitions
1.2.3 Country Coverage
1.3 Summary Methodology
1.3.1 Overview
1.3.2 The triangulated market sizing method
1.3.3 Industry surveys in the creation of retail market data
1.3.4 Quality control and standardized processes
2 Europe: Retail Sales Overview
2.1 Retail Channels Overview
2.2 Retail Categories Overview
2.3 Europe: Country Overview
2.3.1 Channel Share by Country
2.3.2 Retail Sales by Country
2.3.3 Per-Capita spend
3 Europe: Channel Analysis
3.1 General Retailers Group Overall
3.1.1 Convenience stores (including independents) and gas stations Sales by Country
3.1.2 Convenience stores (including independents) and gas stations by per capita spend by Country
3.1.3 Convenience Stores (including Independents) and Gas Stations by product sales
3.1.4 Department stores Sales by Country
3.1.5 Department stores by per capita spend by Country
3.1.6 Department stores by product sales
3.1.7 Hypermarkets, supermarkets and hard-discounters Sales by Country
3.1.8 Hypermarkets, supermarkets and hard-discounters by per capita spend by Country
3.1.9 Hypermarkets, Supermarkets and Hard-Discounters by product sales
3.1.10 Other general and non-specialist direct retailers Sales by Country
3.1.11 Other general and non-specialist direct retailers by per capita spend by Country
3.1.12 Other General and Non-Specialist Direct Retailers by product sales
3.1.13 Vending machines Sales by Country
3.1.14 Vending machines by per capita spend by Country
3.1.15 Vending machines by product sales
3.2 Specialist Retailers Group Overall
3.2.1 Clothing, footwear, accessories and luxury goods specialists Sales by Country
3.2.2 Clothing, footwear, accessories and luxury goods specialists by per capita spend by Country
3.2.3 Clothing, footwear, accessories and luxury goods specialists by product sales
3.2.4 Drug stores and health and beauty stores Sales by Country
3.2.5 Drug stores and health and beauty stores by per capita spend by Country
3.2.6 Drug stores and health and beauty stores by product sales
3.2.7 Duty-free retailers Sales by Country
3.2.8 Duty-free retailers by per capita spend by Country
3.2.9 Duty free retailers by product sales
3.2.10 Electrical and electronics specialists Sales by Country
3.2.11 Electrical and electronics specialists by per capita spend by Country
3.2.12 Electricals and electronics specialists by product sales
3.2.13 Food and drinks specialists Sales by Country
3.2.14 Food and drinks specialists by per capita spend by Country
3.2.15 Food and drinks specialists by product sales
3.2.16 Home furniture and homeware retailers Sales by Country
3.2.17 Home furniture and homeware retailers by per capita spend by Country
3.2.18 Home Furniture and Homeware Retailers by product sales
3.2.19 Home improvement and gardening supplies retailers Sales by Country
3.2.20 Home improvement and gardening supplies retailers by per capita spend by Country
3.2.21 Home improvement and gardening supplies retailers by product sales
3.2.22 Music, video, book, stationery and entertainment software specialists Sales by Country
3.2.23 Music, video, book, stationery and entertainment software specialists by per capita spend by Country
3.2.24 Music, video, book, stationery, and entertainment software specialists by product sales
3.2.25 Other specialist retailers Sales by Country
3.2.26 Other specialist retailers by per capita spend by Country
3.2.27 Other specialist retailers by product sales
3.3 Online Retailers Overall
3.3.1 Online retailers Sales by Country
3.3.2 Online retailers by per capita spend by Country
3.3.3 Online retailing by product sales
3.4 Value Retailers Group Overall
3.4.1 Cash & Carries and Warehouse Clubs Sales by Country
3.4.2 Cash & Carries and Warehouse Clubs by per capita spend by Country
3.4.3 Cash & Carries and Warehouse Clubs by product sales by product sales
3.4.4 Value, variety stores and general merchandise retailers Sales by Country
3.4.5 Value, variety stores and general merchandise retailers by per capita spend by Country
3.4.6 Value, Variety Stores, and General Merchandise Retailers by product sales
Table 72: Europe: Duty-free retailers by per Capita spend (US$), By Country, 2006-2011
Table 73: Europe: Duty-free retailers by per capita spend (US$), By Country, 2011-2016
Table 74: Europe: Retail Sales through Duty Free Retailers (US$ million), by Category, 2006-2011
Table 75: Europe: Retail Sales Forecast through Duty Free Retailers (US$ million), by Category, 2011-2016
Table 76: Europe: Electrical and electronics specialists Sales (US$ million), By Country, 2006-2011
Table 77: Europe: Electrical and electronics specialists Sales (US$ million), By Country, 2011-2016
Table 78: Europe: Electrical and electronics specialists by per Capita spend (US$), By Country, 2006-2011
Table 79: Europe: Electrical and electronics specialists by per capita spend (US$), By Country, 2011-2016
Table 80: Europe: Retail Sales through Electricals and Electronics Specialists (US$ million), by Category, 2006-2011
Table 81: Europe: Retail Sales Forecast through Electricals and Electronics Specialists (US$ million), by Category, 2011-2016
Table 82: Europe: Food and drinks specialists Sales (US$ million), By Country, 2006-2011
Table 83: Europe: Food and drinks specialists Sales (US$ million), By Country, 2011-2016
Table 84: Europe: Food and drinks specialists by per Capita spend (US$), By Country, 2006-2011
Table 85: Europe: Food and drinks specialists by per capita spend (US$), By Country, 2011-2016
Table 86: Europe: Retail Sales through Food and Drinks Specialists (US$ million), by Category, 2006-2011
Table 87: Europe: Retail Sales Forecast through Food and Drinks Specialists (US$ million), by Category, 2011-2016
Table 88: Europe: Home furniture and homeware retailers Sales (US$ million), By Country, 2006-2011
Table 89: Europe: Home furniture and homeware retailers Sales (US$ million), By Country, 2011-2016
Table 90: Europe: Home furniture and homeware retailers by per Capita spend (US$), By Country, 2006-2011
Table 91: Europe: Home furniture and homeware retailers by per capita spend (US$), By Country, 2011-2016
Table 92: Europe: Retail Sales through Home Furniture and Homeware Retailers (US$ million), by Category, 2006-2011
Table 93: Europe: Retail Sales Forecast through Home Furniture and Homeware Retailers (US$ million), by Category, 2011-2016
Table 94: Europe: Home improvement and gardening supplies retailers Sales (US$ million), By Country, 2006-2011
Table 95: Europe: Home improvement and gardening supplies retailers Sales (US$ million), By Country, 2011-2016
Table 96: Europe: Home improvement and gardening supplies retailers by per Capita spend (US$), By Country, 2006-2011
Table 97: Europe: Home improvement and gardening supplies retailers by per capita spend (US$), By Country, 2011-2016
Table 98: Europe: Retail Sales through Home Improvement and Gardening Supplies Retailers (US$ million), by Category, 2006-2011
Table 99: Europe: Retail Sales Forecast through Home Improvement and Gardening Supplies Retailers (US$ million), by Category, 2011-2016
Table 100: Europe: Music, video, book, stationery and entertainment software specialists Sales (US$ million), By Country, 2006-2011
Table 101: Europe: Music, video, book, stationery and entertainment software specialists Sales (US$ million), By Country, 2011-2016
Table 102: Europe: Music, video, book, stationery and entertainment software specialists by per Capita spend (US$), By Country, 2006-2011
Table 103: Europe: Music, video, book, stationery and entertainment software specialists by per capita spend (US$), By Country, 2011-2016
Table 104: Europe: Retail Sales through Music, Video, Book, Stationery, and Entertainment Software Specialists (US$ million), by Category, 2006-2011
Table 105: Europe: Retail Sales Forecast through Music, Video, Book, Stationery, and Entertainment Software Specialists (US$ million), by Category, 2011-2016
Table 106: Europe: Other specialist retailers Sales (US$ million), By Country, 2006-2011
Table 107: Europe: Other specialist retailers Sales (US$ million), By Country, 2011-2016
Table 108: Europe: Other specialist retailers by per Capita spend (US$), By Country, 2006-2011
Table 109: Europe: Other specialist retailers by per capita spend (US$), By Country, 2011-2016
Table 110: Europe: Retail Sales through Other Specialist Retailers (US$ million), by Category, 2006-2011
Table 111: Europe: Retail Sales Forecast through Other Specialist Retailers (US$ million), by Category, 2011-2016
