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表紙
市場調査レポート - 235858

中国のパスタ・麺類市場における消費者動向

Consumer Trends in the Pasta & Noodles Market in China

発行 Canadean
出版日 ページ情報 英文 100 Pages
電子版即納可
価格
中国のパスタ・麺類市場における消費者動向 Consumer Trends in the Pasta & Noodles Market in China
出版日: 2012年04月05日 ページ情報: 英文 100 Pages
概要

当レポートでは、中国におけるパスタ・麺類の消費者動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、年齢・性別ごとの消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響、市場規模(販売量)と市場価値(販売額)、小売店舗の選択・切り替えの状況などの項目について詳細に分析し、その結果を概略以下の構成でお届けします。

目次

1. イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2. 消費者区分、消費額および動向の影響

  • 2.1 コホート集団およびパスタ・麺類の市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値、カテゴリー別
    • 2.2.1 常温麺
    • 2.2.2 常温パスタ
    • 2.2.3 冷蔵麺
    • 2.2.4 冷蔵パスタ
    • 2.2.5 乾燥麺
    • 2.2.6 乾燥パスタ
  • 2.3 行動の傾向と市場価値
    • 2.3.1 常温麺
    • 2.3.2 常温パスタ
    • 2.3.3 冷蔵麺
    • 2.3.4 冷蔵パスタ
    • 2.3.5 乾燥麺
    • 2.3.6 乾燥パスタ

3. 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 常温麺
    • 3.1.2 常温パスタ
    • 3.1.3 冷蔵麺
    • 3.1.4 冷蔵パスタ
    • 3.1.5 乾燥麺
    • 3.1.6 乾燥パスタ
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 常温麺
    • 3.2.2 常温パスタ
    • 3.2.3 冷蔵麺
    • 3.2.4 冷蔵パスタ
    • 3.2.5 乾燥麺
    • 3.2.6 乾燥パスタ

4. ブランドか、プライベートブランドかの選択

  • 4.1 ブランドとプライベートブランドの販売量シェア
    • 4.1.1、カテゴリー別
  • 4.2 パスタ・麺類 ブランドの選択とプライベートブランドのシェア
    • 4.2.1 常温麺
    • 4.2.2 常温パスタ
    • 4.2.3 冷蔵麺
    • 4.2.4 冷蔵パスタ
    • 4.2.5 乾燥麺
    • 4.2.6 乾燥パスタ

5. 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 パスタ・麺類全般
    • 5.1.2 常温麺
    • 5.1.3 常温パスタ
    • 5.1.4 冷蔵麺
    • 5.1.5 冷蔵パスタ
    • 5.1.6 乾燥麺
    • 5.1.7 乾燥パスタ

6. 消費のインパクト: 市場評価

  • 6.1 パスタ・麺類の市場価値に対する消費活動の影響
    • 6.1.1 市場価値、カテゴリー別
    • 6.1.2 市場販売量、カテゴリー別
  • 6.2 パスタ・麺類の市場価値分析、カテゴリー別
    • 6.2.1 シェア、カテゴリー別
    • 6.2.2 1人あたり消費額、カテゴリー別
    • 6.2.3 1世帯あたり消費額、カテゴリー別
  • 6.3 パスタ・麺類の市場価値に対する消費者行動の影響
    • 6.3.1 シェア、カテゴリー別
    • 6.3.2 1人あたり消費量、カテゴリー別
    • 6.3.3 1世帯あたり消費量、カテゴリー別

7. 小売業者の選択、切替および組織小売のカテゴリーシェア

  • 7.1 組織小売における小売業者の販売量シェア
    • 7.1.1 パスタ・麺類の組織小売における小売業者の販売量シェア
  • 7.2 組織小売における小売業者の販売量シェア、カテゴリー別
    • 7.2.1 組織小売の販売量シェア- 常温麺
    • 7.2.2 組織小売の販売量シェア- 常温パスタ
    • 7.2.3 組織小売の販売量シェア- 冷蔵麺
    • 7.2.4 組織小売の販売量シェア- 冷蔵パスタ
    • 7.2.5 組織小売の販売量シェア- 乾燥麺
    • 7.2.6 組織小売の販売量シェア- 乾燥パスタ
  • 7.3 過去6ヶ月間の小売業者切り替えの水準
    • 7.3.1 過去6ヶ月間の切り替え行動のマトリックス
    • 7.3.2 A-Best Supermarket Co., Ltd 切り替え分析
    • 7.3.3 Carrefour China 切り替え分析
    • 7.3.4 Dashang Group 切り替え分析
    • 7.3.5 Metro Cash & Carry 切り替え分析
    • 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. 切り替え分析
    • 7.3.7 Tesco China 切り替え分析
    • 7.3.8 Trust Mart 切り替え分析
    • 7.3.9 Wal-Mart Super center, China 切り替え分析
    • 7.3.10 Wuhan Zhongbai Group Co., Ltd. 切り替え分析
    • 7.3.11 Wumart Stores. Group 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 パスタ・麺類の最終消費者プロファイル:利用した小売業者別
    • 7.4.1 A-Best Supermarket Co., Ltd
    • 7.4.2 Carrefour China
    • 7.4.3 Dashang Group
    • 7.4.4 Metro Cash & Carry
    • 7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
    • 7.4.6 Tesco China
    • 7.4.7 Trust Mart
    • 7.4.8 Wal-Mart Super center, China
    • 7.4.9 Wuhan Zhongbai Group Co., Ltd.
    • 7.4.10 Wumart Stores. Group
    • 7.4.11 その他

8. 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

  • 表 1: パスタ・麺類市場の容積単位
  • 表 2: 外国為替レート- CNY Vs. US$
  • 表 3: 中国 調査回答者のプロファイル (ウェイト調整済)
  • 表 4: 中国 パスタ・麺類 販売額シェア (%) 年代別
  • 表 5: 中国 パスタ・麺類 販売額シェア (%) 性別
  • 表 6: 中国 パスタ・麺類 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 表 7: 中国 パスタ・麺類 販売額シェア (%) 学歴別
  • 表 8: 中国 パスタ・麺類 販売額シェア (%) 資産別
  • 表 9: 中国 パスタ・麺類 販売額シェア (%) 生活パターン別
  • 表 10: 中国 常温麺 消費者集団シェア(% 市場価値)
  • 表 11: 中国 常温パスタ 消費者集団シェア(% 市場価値)
  • 表 12: 中国 冷蔵麺 消費者集団シェア(% 市場価値)
  • 表 13: 中国 冷蔵パスタ 消費者集団シェア(% 市場価値)
  • 表 14: 中国 乾燥麺 消費者集団シェア(% 市場価値)
  • 表 15: 中国 乾燥パスタ 消費者集団シェア(% 市場価値)
  • 表 16: 中国 常温麺の総販売額 (100万人民元) および行動トレンドの影響下にある販売額のシェア
  • 表 17: 中国 常温パスタの総販売額 (100万人民元) および行動トレンドの影響下にある販売額のシェア
  • 表 18: 中国 冷蔵麺の総販売額 (100万人民元) および行動トレンドの影響下にある販売額のシェア
  • 表 19: 中国 冷蔵パスタの総販売額 (100万人民元) および行動トレンドの影響下にある販売額のシェア
  • 表 20: 中国 乾燥麺の総販売額 (100万人民元) および行動トレンドの影響下にある販売額のシェア
  • 表 21: 中国 乾燥パスタの総販売額 (100万人民元) および行動トレンドの影響下にある販売額のシェア
  • 表 22: 中国 常温麺 消費頻度分析(年齢・消費集団別、%)
  • 表 23: 中国 常温麺 消費頻度分析(性別・消費集団別、%)
  • 表 24: 中国 常温パスタ 消費頻度分析(年齢・消費集団別、%)
  • 表 25: 中国 常温パスタ 消費頻度分析(性別・消費集団別、%)
  • 表 26: 中国 冷蔵麺 消費頻度分析(年齢・消費集団別、%)
  • 表 27: 中国 冷蔵麺 消費頻度分析(性別・消費集団別、%)
  • 表 28: 中国 冷蔵パスタ 消費頻度分析(年齢・消費集団別、%)
  • 表 29: 中国 冷蔵パスタ 消費頻度分析(性別・消費集団別、%)
  • 表 30: 中国 乾燥麺 消費頻度分析(年齢・消費集団別、%)
  • 表 31: 中国 乾燥麺 消費頻度分析(性別・消費集団別、%)
  • 表 32: 中国 乾燥パスタ 消費頻度分析(年齢・消費集団別、%)
  • 表 33: 中国 乾燥パスタ 消費頻度分析(性別・消費集団別、%)
  • 表 34: 中国 常温麺 消費者プロファイル (消費者サブグループ、%)
  • 表 35: 中国 常温パスタ 消費者プロファイル (消費者サブグループ、%)
  • 表 36: 中国 冷蔵麺 消費者プロファイル (消費者サブグループ、%)
  • 表 37: 中国 冷蔵パスタ 消費者プロファイル (消費者サブグループ、%)
  • 表 38: 中国 乾燥麺 消費者プロファイル (消費者サブグループ、%)
  • 表 39: 中国 乾燥パスタ 消費者プロファイル (消費者サブグループ、%)
  • 表 40: 中国 パスタ・麺類 PB浸透率(% Vol)、カテゴリー別
  • 表 41: 中国 常温麺 組織小売におけるブランドシェア(販売量)(% Vol)
  • 表 42: 中国 常温パスタ 組織小売におけるブランドシェア(販売量)(% Vol)
  • 表 43: 中国 冷蔵麺 組織小売におけるブランドシェア(販売量)(% Vol)
  • 表 44: 中国 冷蔵パスタ 組織小売におけるブランドシェア(販売量)(% Vol)
  • 表 45: 中国 乾燥麺 組織小売におけるブランドシェア(販売量)(% Vol)
  • 表 46: 中国 乾燥パスタ 組織小売におけるブランドシェア(販売量)(% Vol)
  • 表 47: 中国 パスタ・麺類全般: 流行の影響を受けると回答した消費者の割合
  • 表 48: 中国 常温麺 流行の影響を受けると回答した消費者の割合
  • 表 49: 中国 常温パスタ: 流行の影響を受けると回答した消費者の割合
  • 表 50: 中国 冷蔵麺 流行の影響を受けると回答した消費者の割合
  • 表 51: 中国 冷蔵パスタ: 流行の影響を受けると回答した消費者の割合
  • 表 52: 中国 乾燥麺 流行の影響を受けると回答した消費者の割合
  • 表 53: 中国 乾燥パスタ: 流行の影響を受けると回答した消費者の割合
  • 表 54: 中国 パスタ・麺類の市場価値 (100万人民元)、カテゴリー別
  • 表 55: 中国 パスタ・麺類の市場価値 (100万US$)、カテゴリー別
  • 表 56: 中国 パスタ・麺類 市場販売量 (100万Kg)、カテゴリー別
  • 表 57: 中国 パスタ・麺類 市場シェア (100万US$)、カテゴリー別
  • 表 58: 中国 パスタ・麺類 1人あたり消費額 (人民元)、カテゴリー別
  • 表 59: 中国 パスタ・麺類 1人あたり消費額 (US$)、カテゴリー別
  • 表 60: 中国 パスタ・麺類 1世帯あたり消費額 (人民元)、カテゴリー別
  • 表 61: 中国 パスタ・麺類 1世帯あたり消費額 (US$)、カテゴリー別
  • 表 62: 中国 パスタ・麺類 市場販売量 シェア (100万Kg)、カテゴリー別
  • 表 63: 中国 パスタ・麺類 1人あたり消費量 (100万Kg / 100万人)、カテゴリー別
  • 表 64: 中国 パスタ・麺類 1世帯あたり消費量 (100万Kg / 100万世帯)、カテゴリー別
  • 表 65: 中国 パスタ・麺類 組織小売における小売業者シェア(販売量)(100万Kg、%)
  • 表 66: 中国 常温麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 67: 中国 常温パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 68: 中国 冷蔵麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 69: 中国 冷蔵パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 70: 中国 乾燥麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 71: 中国 乾燥パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 表 72-93: 中国のパスタ・麺類 :過去6ヶ月以内に購入先を切り替えた回答者 (小売業者別、調整済み調査結果、千人)
  • 表 94-104: 中国のパスタ・麺類 :購入者のプロファイル (小売業者別、サブグループの割合%)

図一覧

  • 図 1: 消費者パネルレポート調査方法
  • 図 2: 中国 パスタ・麺類 販売額シェア (%) 年代別
  • 図 3: 中国 パスタ・麺類 販売額シェア (%) 性別
  • 図 4: 中国 パスタ・麺類 販売額シェア (%) 居住地域別(都市部/非都市部)
  • 図 5: 中国 パスタ・麺類 販売額シェア (%) 学歴別
  • 図 6: 中国 パスタ・麺類 販売額シェア (%) 資産別
  • 図 7: 中国 パスタ・麺類 販売額シェア (%) 生活パターン別
  • 図 8: 中国 常温麺 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 9: 中国 常温麺 消費頻度分析(性別・消費集団別、%)
  • 図 10: 中国 常温パスタ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 11: 中国 常温パスタ 消費頻度分析(性別・消費集団別、%)
  • 図 12: 中国 冷蔵麺 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 13: 中国 冷蔵麺 消費頻度分析(性別・消費集団別、%)
  • 図 14: 中国 冷蔵パスタ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 15: 中国 冷蔵パスタ 消費頻度分析(性別・消費集団別、%)
  • 図 16: 中国 乾燥麺 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 17: 中国 乾燥麺 消費頻度分析(性別・消費集団別、%)
  • 図 18: 中国 乾燥パスタ 消費頻度分析(年齢集団別 消費集団別、%)
  • 図 19: 中国 乾燥パスタ 消費頻度分析(性別・消費集団別、%)
  • 図 20: 中国 パスタ・麺類 PB浸透率(% Vol)、カテゴリー別
  • 図 21: 中国 パスタ・麺類 市場シェア (100万US$)、カテゴリー別
  • 図 22: 中国 パスタ・麺類 1人あたり消費額 (US$)、カテゴリー別
  • 図 23: 中国 パスタ・麺類 1世帯あたり消費額 (US$)、カテゴリー別
  • 図 24: 中国 パスタ・麺類 組織小売における小売業者シェア(販売量)(100万Kg、%)
  • 図 25: 中国 常温麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 26: 中国 常温パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 27: 中国 冷蔵麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 28: 中国 冷蔵パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 29: 中国 乾燥麺 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 30: 中国 乾燥パスタ 組織小売における小売業者シェア(販売量)(100万Kg)
  • 図 31: 中国 パスタ・麺類 :過去6ヶ月以内に購入先を切り替えた回答者 (調整済み調査結果、千人)

目次

Abstract

Summary

Why was the report written?

Marketers in the Chinese Pasta & Noodles market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Pasta & Noodles market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

A fast-paced economic environment and a rapid pace of change in the retail landscape means that the marketing landscape is constantly evolving. Marketers must therefore keep up to date with which consumer groups are driving changes in the market and which Consumer Trends offer the best targets to aim at.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

  • Consumer survey data for the following specific categories: ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried noodles and dried pasta.
  • Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
  • Volume shares in 2011 for brands and private label sales tracked by the survey.
  • Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

  • Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
  • Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

  • In the highly dominant Dried Noodles category Branded products account for around three-quarters of total volumes. However in the second biggest category of Chilled Noodles the Private Label share is over one-third of total volumes. Private Labels can therefore build scale into these categories in China and Brands should be seeking to consolidate their positions now.
  • In organized retail channels the leading retailers account for over 40% of total sales volumes, whereas outside of these leading retailers distribution is much more fragmented. Manufacturers will therefore need to adjust their strategies in order to account for this.

Table of Contents

1. Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2. Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Pasta & Noodles Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Ambient Noodles
    • 2.2.2 Ambient Pasta
    • 2.2.3 Chilled Noodles
    • 2.2.4 Chilled Pasta
    • 2.2.5 Dried Noodles
    • 2.2.6 Dried Pasta
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Ambient Noodles
    • 2.3.2 Ambient Pasta
    • 2.3.3 Chilled Noodles
    • 2.3.4 Chilled Pasta
    • 2.3.5 Dried Noodles
    • 2.3.6 Dried Pasta

3. Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Ambient Noodles
    • 3.1.2 Ambient Pasta
    • 3.1.3 Chilled Noodles
    • 3.1.4 Chilled Pasta
    • 3.1.5 Dried Noodles
    • 3.1.6 Dried Pasta
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Ambient Noodles
    • 3.2.2 Ambient Pasta
    • 3.2.3 Chilled Noodles
    • 3.2.4 Chilled Pasta
    • 3.2.5 Dried Noodles
    • 3.2.6 Dried Pasta

4. Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Pasta & Noodles Brand Choice and Private Label Shares
    • 4.2.1 Ambient Noodles
    • 4.2.2 Ambient Pasta
    • 4.2.3 Chilled Noodles
    • 4.2.4 Chilled Pasta
    • 4.2.5 Dried Noodles
    • 4.2.6 Dried Pasta

5. The Share of Consumers Influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Pasta & Noodles
    • 5.1.2 Ambient Noodles
    • 5.1.3 Ambient Pasta
    • 5.1.4 Chilled Noodles
    • 5.1.5 Chilled Pasta
    • 5.1.6 Dried Noodles
    • 5.1.7 Dried Pasta

6. Consumption Impact: Market Valuation

  • 6.1 Pasta & Noodles Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Pasta & Noodles Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Pasta & Noodles Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption Per Household by Category

7. Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Volume Share of Organized Retail
    • 7.1.1 Retailer Share by Volume of Organized Retail in Pasta & Noodles
  • 7.2 Retailer Volume Share of Organized Retail by Category
    • 7.2.1 Retail Share by Volume of Organized Retail - Ambient Noodles
    • 7.2.2 Retail Share by Volume of Organized Retail - Ambient Pasta
    • 7.2.3 Retail Share by Volume of Organized Retail - Chilled Noodles
    • 7.2.4 Retail Share by Volume of Organized Retail - Chilled Pasta
    • 7.2.5 Retail Share by Volume of Organized Retail - Dried Noodles
    • 7.2.6 Retail Share by Volume of Organized Retail - Dried Pasta
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
    • 7.3.3 Carrefour China Switching Analysis
    • 7.3.4 Dashang Group Switching Analysis
    • 7.3.5 Metro Cash & Carry Switching Analysis
    • 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
    • 7.3.7 Tesco China Switching Analysis
    • 7.3.8 Trust Mart Switching Analysis
    • 7.3.9 Wal-Mart Super center, China Switching Analysis
    • 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
    • 7.3.11 Wumart Stores. Group Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Pasta & Noodles, by Retailer Used
    • 7.4.1 A-Best Supermarket Co., Ltd
    • 7.4.2 Carrefour China
    • 7.4.3 Dashang Group
    • 7.4.4 Metro Cash & Carry
    • 7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
    • 7.4.6 Tesco China
    • 7.4.7 Trust Mart
    • 7.4.8 Wal-Mart Super center, China
    • 7.4.9 Wuhan Zhongbai Group Co., Ltd.
    • 7.4.10 Wumart Stores. Group
    • 7.4.11 Other

8. Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units for the Pasta & Noodles Market
  • Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
  • Table 3: China Survey Respondent Profile (weighted), 2011
  • Table 4: China Pasta & Noodles Value Share (%), by Age Groups, 2011
  • Table 5: China Pasta & Noodles Value Share (%), by Gender, 2011
  • Table 6: China Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: China Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: China Pasta & Noodles Value Share (%) by Wealth Groups, 2011
  • Table 9: China Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
  • Table 10: China Ambient Noodles Consumer Group Share (% market value), 2011
  • Table 11: China Ambient Pasta Consumer Group Share (% market value), 2011
  • Table 12: China Chilled Noodles Consumer Group Share (% market value), 2011
  • Table 13: China Chilled Pasta Consumer Group Share (% market value), 2011
  • Table 14: China Dried Noodles Consumer Group Share (% market value), 2011
  • Table 15: China Dried Pasta Consumer Group Share (% market value), 2011
  • Table 16: China Total Ambient Noodles Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: China Total Ambient Pasta Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: China Total Chilled Noodles Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 19: China Total Chilled Pasta Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 20: China Total Dried Noodles Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 21: China Total Dried Pasta Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 22: China Ambient Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: China Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: China Ambient Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: China Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: China Chilled Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 27: China Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 28: China Chilled Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 29: China Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 30: China Dried Noodles Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 31: China Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 32: China Dried Pasta Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 33: China Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 34: China Ambient Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 35: China Ambient Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 36: China Chilled Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 37: China Chilled Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 38: China Dried Noodles Consumer Profiles (% consumers by sub-group), 2011
  • Table 39: China Dried Pasta Consumer Profiles (% consumers by sub-group), 2011
  • Table 40: China Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 41: China Ambient Noodles Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 42: China Ambient Pasta Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 43: China Chilled Noodles Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 44: China Chilled Pasta Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 45: China Dried Noodles Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 46: China Dried Pasta Survey-tracked Brand Shares by Volume of Organized Retail (% Vol), 2011
  • Table 47: China, Overall Pasta & Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 48: China, Ambient Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 49: China, Ambient Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 50: China, Chilled Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 51: China, Chilled Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 52: China, Dried Noodles: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 53: China, Dried Pasta: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 54: China Pasta & Noodles Market Value (Yuan Renminbi million), by Category, 2011
  • Table 55: China Pasta & Noodles Market Value (US$ million), by Category, 2011
  • Table 56: China Pasta & Noodles Market Volume (Kg m), by Category, 2011
  • Table 57: China Pasta & Noodles Market Share (US$ million), by Category, 2011
  • Table 58: China Pasta & Noodles Expenditure Per Capita (Yuan Renminbi), by Category, 2011
  • Table 59: China Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
  • Table 60: China Pasta & Noodles Expenditure Per Household (Yuan Renminbi), by Category, 2011
  • Table 61: China Pasta & Noodles Expenditure Per Household (US$), by Category, 2011
  • Table 62: China Pasta & Noodles Market Volume Share (Kg m), by Category, 2011
  • Table 63: China Pasta & Noodles Consumption Per Capita (Kg m / Population m), by Category, 2011
  • Table 64: China Pasta & Noodles Consumption Per Household (Kg m / Households m), by Category, 2011
  • Table 65: China Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Table 66: China Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 67: China Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 68: China Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 69: China Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 70: China Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 71: China Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Table 72: China Switchers to A-Best Supermarket Co., Ltd for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: China Switchers From A-Best Supermarket Co., Ltd for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: China Switchers to Carrefour China for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: China Switchers From Carrefour China for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: China Switchers to Dashang Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: China Switchers From Dashang Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 78: China Switchers to Metro Cash & Carry for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 79: China Switchers From Metro Cash & Carry for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 80: China Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 81: China Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 82: China Switchers to Tesco China for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 83: China Switchers From Tesco China for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 84: China Switchers to Trust Mart for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 85: China Switchers From Trust Mart for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 86: China Switchers to Wal-Mart Super center, China for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 87: China Switchers From Wal-Mart Super center, China for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 88: China Switchers to Wuhan Zhongbai Group Co., Ltd. for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 89: China Switchers From Wuhan Zhongbai Group Co., Ltd. for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 90: China Switchers to Wumart Stores. Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 91: China Switchers From Wumart Stores. Group for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 92: China Switchers to Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 93: China Switchers From Other for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 94: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
  • Table 95: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
  • Table 96: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 97: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
  • Table 98: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 99: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
  • Table 100: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
  • Table 101: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
  • Table 102: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
  • Table 103: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 104: China Profile of Pasta & Noodles Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: China Pasta & Noodles Value Share (%), by Age Groups, 2011
  • Figure 3: China Pasta & Noodles Value Share (%), by Gender, 2011
  • Figure 4: China Pasta & Noodles Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: China Pasta & Noodles Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: China Pasta & Noodles Value Share (%) by Wealth Groups, 2011
  • Figure 7: China Pasta & Noodles Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: China Ambient Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: China Ambient Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: China Ambient Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: China Ambient Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: China Chilled Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: China Chilled Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: China Chilled Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: China Chilled Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: China Dried Noodles Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 17: China Dried Noodles Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 18: China Dried Pasta Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 19: China Dried Pasta Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 20: China Pasta & Noodles Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Figure 21: China Pasta & Noodles Market Share (US$ million), by Category, 2011
  • Figure 22: China Pasta & Noodles Expenditure Per Capita (US$), by Category, 2011
  • Figure 23: China Pasta & Noodles Expenditure Per Household (US$), by Category, 2011
  • Figure 24: China Pasta & Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
  • Figure 25: China Ambient Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 26: China Ambient Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 27: China Chilled Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 28: China Chilled Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 29: China Dried Noodles Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 30: China Dried Pasta Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
  • Figure 31: China People Who Have Switched Retailer for their Pasta & Noodles Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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