Marketers in the Seasonings, Dressings & Sauces market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Seasonings, Dressings & Sauces market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Consumption patterns of Seasonings, Dressings & Sauces have been affected by the weak economy in the US. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, consumption patterns are changing as the US economy recovers, making early identification of the consumer groups and trends driving new market behavior essential.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: Boullions & Stocks, Chutneys & Relishes,Condiments, Dips, Dressings, Dry cooking sauces, Herbs, Spices & Seasonings and Wet Cooking Sauces.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
While similar percentages of males and females record Heavy and Medium frequency consumption of Bouillons & Stocks, 47% of females record Light frequency consumption, as opposed to only 35% of males. Marketers should target this large population of female occasional consumers with strategies to increase their consumption frequency.
The Wet Cooking Sauces category is the most valuable in the US Seasonings, Dressings & Sauces market, accounting for 28% of the market by value. Dressings and Condiments are the second and third-largest categories in the market. The market for Chutneys & Relishes is small, with a value market share of only 1%.
Substantially higher percentages of Mid-Lifers and Older Consumers consume Chutneys & Relishes than consumers in younger age groups, though most of this consumption is of a Light consumption frequency. Marketers need to transition some of these Light users into Medium and Heavy frequency consumption in order to increase the value and volume size of the market.
Table of Contents
1. Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
7.1.1 Retailer Volume Share in Seasonings, Dressings & Sauces
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Bouillons & Stocks
7.2.2 Retail Share by Volume - Chutneys & Relishes
7.2.3 Retail Share by Volume - Condiments
7.2.4 Retail Share by Volume - Dips
7.2.5 Retail Share by Volume - Dressings
7.2.6 Retail Share by Volume - Dry Cooking Sauces
7.2.7 Retail Share by Volume - Herbs, Spices & Seasonings
7.2.8 Retail Share by Volume - Wet Cooking Sauces
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 C&S Wholesale Grocers Switching Analysis
7.3.3 Costco Switching Analysis
7.3.4 Kroger Switching Analysis
7.3.5 Publix Switching Analysis
7.3.6 Safeway Switching Analysis
7.3.7 Supervalu Switching Analysis
7.3.8 Wal-Mart Switching Analysis
7.3.9 Other Switching Analysis
7.4 Profiles of End-Consumers of Seasonings, Dressings & Sauces, by Retailer Used
7.4.1 Costco
7.4.2 Kroger
7.4.3 Publix
7.4.4 Safeway
7.4.5 Wal-Mart
7.4.6 Other
8. Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Seasonings, Dressings & Sauces Market
Table 2: United States Survey Respondent Profile (weighted), 2011
Table 3: United States Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
Table 4: United States Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
Table 5: United States Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
Table 6: United States Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011
Table 7: United States Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
Table 8: United States Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
Table 9: United States Bouillons & Stocks Consumer Group Share (% market value), 2011
Table 10: United States Chutneys & Relishes Consumer Group Share (% market value), 2011
Table 11: United States Condiments Consumer Group Share (% market value), 2011
Table 12: United States Dips Consumer Group Share (% market value), 2011
Table 13: United States Dressings Consumer Group Share (% market value), 2011
Table 14: United States Dry Cooking Sauces Consumer Group Share (% market value), 2011
Table 15: United States Herbs, Spices & Seasonings Consumer Group Share (% market value), 2011
Table 16: United States Wet Cooking Sauces Consumer Group Share (% market value), 2011
Table 17: United States Total Bouillons & Stocks Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United States Total Chutneys & Relishes Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United States Total Condiments Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United States Total Dips Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United States Total Dressings Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United States Total Dry Cooking Sauces Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United States Total Herbs, Spices & Seasonings Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United States Total Wet Cooking Sauces Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: United States Bouillons & Stocks Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 26: United States Bouillons & Stocks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 27: United States Chutneys & Relishes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 28: United States Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 29: United States Condiments Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 30: United States Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 31: United States Dips Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 32: United States Dips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 33: United States Dressings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 34: United States Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 35: United States Dry Cooking Sauces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 36: United States Dry Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 37: United States Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 38: United States Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 39: United States Wet Cooking Sauces Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 40: United States Wet Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 41: United States Bouillons & Stocks Consumer Profiles (% consumers by sub-group), 2011
Table 42: United States Chutneys & Relishes Consumer Profiles (% consumers by sub-group), 2011
Table 43: United States Condiments Consumer Profiles (% consumers by sub-group), 2011
Table 44: United States Dips Consumer Profiles (% consumers by sub-group), 2011
Table 45: United States Dressings Consumer Profiles (% consumers by sub-group), 2011
Table 46: United States Dry Cooking Sauces Consumer Profiles (% consumers by sub-group), 2011
Table 47: United States Herbs, Spices & Seasonings Consumer Profiles (% consumers by sub-group), 2011
Table 48: United States Wet Cooking Sauces Consumer Profiles (% consumers by sub-group), 2011
Table 49: United States Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 50: United States Bouillons & Stocks Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: United States Chutneys & Relishes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: United States Condiments Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: United States Dips Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 54: United States Dressings Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 55: United States Dry Cooking Sauces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 56: United States Herbs, Spices & Seasonings Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 57: United States Wet Cooking Sauces Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 58: United States, Overall Seasonings, Dressings & Sauces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: United States, Bouillons & Stocks: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: United States, Chutneys & Relishes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: United States, Condiments: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 62: United States, Dips: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 63: United States, Dressings: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 64: United States, Dry Cooking Sauces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 65: United States, Herbs, Spices & Seasonings: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 66: United States, Wet Cooking Sauces: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 67: United States Seasonings, Dressings & Sauces Market Value (US$ million), by Category, 2011
Table 68: United States Seasonings, Dressings & Sauces Market Volume (Kg m), by Category, 2011
Table 69: United States Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011
Table 70: United States Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
Table 71: United States Seasonings, Dressings & Sauces Expenditure Per Household (US Dollar), by Category
Table 72: United States Seasonings, Dressings & Sauces Market Volume Share (Kg m), by Category, 2011
Table 73: United States Seasonings, Dressings & Sauces Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 74: United States Seasonings, Dressings & Sauces Consumption Per Household (Kg m / Households m), by Category, 2011
Table 75: United States Seasonings, Dressings & Sauces Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 76: United States Bouillons & Stocks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: United States Chutneys & Relishes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: United States Condiments Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: United States Dips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 80: United States Dressings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 81: United States Dry Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 82: United States Herbs, Spices & Seasonings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 83: United States Wet Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 84: United States: Switchers to C&S Wholesale Grocers for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: United States: Switchers to Costco for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: United States: Switchers From Costco for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: United States: Switchers to Kroger for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: United States: Switchers From Kroger for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: United States: Switchers to Publix for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: United States: Switchers From Publix for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: United States: Switchers to Safeway for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: United States: Switchers From Safeway for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: United States: Switchers to Supervalu for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: United States: Switchers From Supervalu for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: United States: Switchers to Wal-Mart for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: United States: Switchers From Wal-Mart for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: United States: Switchers to Other for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: United States: Switchers From Other for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: United States: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
Table 100: United States: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
Table 101: United States: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
Table 102: United States: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
Table 103: United States: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 104: United States: Profile of Seasonings, Dressings & Sauces Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United States Seasonings, Dressings & Sauces Value Share (%), by Age Groups, 2011
Figure 3: United States Seasonings, Dressings & Sauces Value Share (%), by Gender, 2011
Figure 4: United States Seasonings, Dressings & Sauces Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Seasonings, Dressings & Sauces Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Seasonings, Dressings & Sauces Value Share (%) by Wealth Groups, 2011
Figure 7: United States Seasonings, Dressings & Sauces Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Bouillons & Stocks Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Bouillons & Stocks Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Chutneys & Relishes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Chutneys & Relishes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Condiments Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Condiments Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Dips Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Dips Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Dressings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Dressings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Dry Cooking Sauces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United States Dry Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United States Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United States Herbs, Spices & Seasonings Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United States Wet Cooking Sauces Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: United States Wet Cooking Sauces Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: United States Seasonings, Dressings & Sauces Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 25: United States Seasonings, Dressings & Sauces Market Share (US$ million), by Category, 2011
Figure 26: United States Seasonings, Dressings & Sauces Expenditure Per Capita (US$), by Category, 2011
Figure 27: United States Seasonings, Dressings & Sauces Expenditure Per Household (US$), by Category
Figure 28: United States Seasonings, Dressings & Sauces Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 29: United States Bouillons & Stocks Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: United States Chutneys & Relishes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: United States Condiments Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: United States Dips Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: United States Dressings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: United States Dry Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 35: United States Herbs, Spices & Seasonings Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 36: United States Wet Cooking Sauces Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 37: United States: People Who Have Switched Retailer for their Seasonings, Dressings & Sauces Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
