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市場調査レポート - 234277

ロシアの男性用トイレタリー製品市場における消費者の傾向

Consumer Trends in the Men's Toiletries Market in Russia

発行 Canadean
出版日 ページ情報 英文 86 Pages
価格
ロシアの男性用トイレタリー製品市場における消費者の傾向 Consumer Trends in the Men's Toiletries Market in Russia
出版日: 2012年03月16日 ページ情報: 英文 86 Pages
概要

当レポートでは、ロシアにおける男性用トイレタリー製品の消費者の動向を製品カテゴリー別に調査し、各種グループ(年齢・性別など)ごとの市場規模、消費行動・動向、製品選択行動、全体的な傾向が消費者行動に及ぼす影響などの項目について詳細に分析し、概略以下の構成でお届けします。

市場調査結果によれば、ロシアの男性用トイレタリー製品市場において、使い捨てカミソリおよびアフターシェーブローション&コロンの市場規模(金額ベース)はほぼ同等で、合計で65%ものシェアを占めています。ポストシェーブ製品とプリシェーブ製品がその次に大きなカテゴリーで、この2つの市場規模もほぼ同一です。また、ブランド別の市場データ調査によれば、プライベートブランドはロシアの男性用トイレタリー製品市場でわずか2%以下のシェアしか占めていません。その理由として、ロシアの小売市場が未発達・細分化された状態にあることが挙げられます(プライベートブランドは成熟化・集中化した市場でより成功しやすい傾向があります)。一方、消費者調査の結果によれば、ロシアの男性消費者は自分の外観により関心を払うようになっており、それが近い将来に男性用トイレタリー製品市場が成長する可能性を示していると考えられています。

目次

1 イントロダクション

  • 1.1 このレポートについて
  • 1.2 定義
    • 1.2.1 消費者動向
    • 1.2.2 消費者集団および法定飲酒年齢における消費 (アルコール飲料に関する調査の場合)
    • 1.2.3 最終消費者
    • 1.2.4 容積単位および集約単位
    • 1.2.5 為替相場
    • 1.2.6 集団プロファイル (図表解釈用)
  • 1.3 調査方法
    • 1.3.1 イントロダクション
    • 1.3.2 大規模かつ国際的な消費者オンライン調査プログラム
    • 1.3.3 信頼性ある国別(年齢層別、性別)の調査結果
    • 1.3.4 児童への質問には親が代理で回答
    • 1.3.5 アルコール飲料カテゴリーでは回答者を年齢により制限
    • 1.3.6 業界への調査および二次調査を加えた総合的調査

2 消費者区分、消費額および動向の影響

  • 2.1 コホート集団および男性用トイレタリー製品 市場価値
    • 2.1.1 年齢集団
    • 2.1.2 性別集団
    • 2.1.3 地域別集団
    • 2.1.4 学歴別集団
    • 2.1.5 資産別集団
    • 2.1.6 生活パターン別集団
  • 2.2 コホート集団および市場価値 (カテゴリー別)
    • 2.2.1 アフターシェーブローション&コロン
    • 2.2.2 男性用使い捨てカミソリ
    • 2.2.3 男性用ポストシェーブ製品
    • 2.2.4 プレシェーブ製品
  • 2.3 行動の傾向と市場価値
    • 2.3.1 アフターシェーブローション&コロン
    • 2.3.2 男性用使い捨てカミソリ
    • 2.3.3 男性用ポストシェーブ製品
    • 2.3.4 プレシェーブ製品

3 消費分析

  • 3.1 年齢別・性別の消費頻度
    • 3.1.1 アフターシェーブローション&コロン
    • 3.1.2 男性用使い捨てカミソリ
    • 3.1.3 男性用ポストシェーブ製品
    • 3.1.4 プレシェーブ製品
  • 3.2 消費者プロファイル:製品カテゴリー別
    • 3.2.1 アフターシェーブローション&コロン
    • 3.2.2 男性用使い捨てカミソリ
    • 3.2.3 男性用ポストシェーブ製品
    • 3.2.4 プレシェーブ製品

4 ブランドとプライベートブランドとの選択

  • 4.1 ブランドとプライベートブランドとの販売量比較
    • 4.1.1 (カテゴリー別)
  • 4.2 男性用トイレタリー製品 ブランド選択およびプライベートブランドのシェア
    • 4.2.1 アフターシェーブローション&コロン
    • 4.2.2 男性用使い捨てカミソリ
    • 4.2.3 男性用ポストシェーブ製品
    • 4.2.4 プレシェーブ製品

5 流行の影響を受ける消費者の割合

  • 5.1 消費者の製品選択における流行の促進要因
    • 5.1.1 全ての男性用トイレタリー製品
    • 5.1.2 アフターシェーブローション&コロン
    • 5.1.3 男性用使い捨てカミソリ
    • 5.1.4 男性用ポストシェーブ製品
    • 5.1.5 プレシェーブ製品

6 消費のインパクト:市場評価

  • 6.1 男性用トイレタリー製品の市場価値に対する消費活動の影響
    • 6.1.1 市場価値 (カテゴリー別)
    • 6.1.2市場販売量 (カテゴリー別)
  • 6.2 男性用トイレタリー製品の市場価値分析 (カテゴリー別)
    • 6.2.1 シェア (カテゴリー別)
    • 6.2.2 1人あたり消費額 (カテゴリー別)
    • 6.2.3 1世帯あたり消費額 (カテゴリー別)
  • 6.3 男性用トイレタリー製品の市場価値に対する消費者行動の影響
    • 6.3.1 シェア (カテゴリー別)
    • 6.3.2 1人あたり消費量 (カテゴリー別)
    • 6.3.3 1世帯あたり消費量 (カテゴリー別)

7 小売業者(組織小売)の選択、切替およびカテゴリーシェア

  • 7.1 小売業者(組織小売)の販売量シェア
    • 7.1.1 ロシアの男性用トイレタリー製品 小売業者(組織小売)の販売量シェア
  • 7.2 小売業者(組織小売)の販売量シェア (カテゴリー別)
    • 7.2.1 小売(組織小売)販売量シェア - アフターシェーブローション&コロン
    • 7.2.2 小売(組織小売)販売量シェア - 男性用使い捨てカミソリ
    • 7.2.3 小売(組織小売)販売量シェア - 男性用ポストシェーブ製品
    • 7.2.4 小売(組織小売)販売量シェア - プレシェーブ製品
  • 7.3 小売業者切り替えの水準
    • 7.3.1 切り替え行動のマトリックス
    • 7.3.2 Auchan 切り替え分析
    • 7.3.3 Dixi 切り替え分析
    • 7.3.4 Lenta 切り替え分析
    • 7.3.5 Magnit 切り替え分析
    • 7.3.6 Metro Group 切り替え分析
    • 7.3.7 O'Key 切り替え分析
    • 7.3.8 Paterson 切り替え分析
    • 7.3.9 Sedmoi Kontinent 切り替え分析
    • 7.3.10 Seventh Continent 切り替え分析
    • 7.3.11 X5 Retail Group 切り替え分析
    • 7.3.12 その他の切り替え分析
  • 7.4 男性用トイレタリー製品の最終消費者プロファイル:利用した小売業者別
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 OAO Pharmacy Chain 36.6
    • 7.4.7 O'Key
    • 7.4.8 Paterson
    • 7.4.9 Sedmoi Kontinent
    • 7.4.10 Seventh Continent
    • 7.4.11 X5 Retail Group
    • 7.4.12 その他

8 付録

  • 8.1 Canadeanについて
  • 8.2 免責事項

表一覧

図一覧


目次

Summary

Why was the report written?

Marketers in the Men's Toiletries market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.

This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the men's toiletries they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?

As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009 the retail market has been characterized by an increased amount of discount and own-brand products. While Men's Disposable Razors and Blades may be deemed essential items, Pre-shave Cosmetics, Post-shave Cosmetics and Aftershaves and Colognes may not, and therefore consumption patterns have been affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the Medium and Heavy frequency bands and the amount of Non-users should decrease.

What are the key drivers behind recent market changes?

Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.

The data in this report examines over 20 consumer trends that affect the market and examine the share of sales across over 26 consumer groups - providing a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?

The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Scope

Detailed category coverage is provided, covering Aftershaves and Colognes, Men's Disposable Razors and Blades, Post-shave Cosmetics and Pre-shave Cosmetics.

Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.

Volume shares in 2011 for brands and private label sales tracked by the survey.

Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.

Reasons To Buy

Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets.

Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.

Key Highlights

Men's Disposable Razors and Blades and Aftershaves and Colognes the most valuable categories

Market valuation reveals that Disposable Razors and Blades and Aftershaves and Colognes have almost an equal market share and together comprise 65% of the total Men's Toiletries market in Russia in value terms. These two categories are followed by Post-shave Cosmetics and Pre-shave Cosmetics, which also have virtually the same market shares as each other.

Private label's presence in men's toiletries market in Russia remains insignificant

Brand data analysis reveals that private labels have less than a 2% share in volume terms of the men's toiletries market in Russia. This can be explained by the undeveloped and fragmented nature of the Russia retail market, as private labels tend to be more successful in mature, concentrated markets.

Highlight 3New gender behaviors is the key market drivers for the Russian male toiletries market

Consumer survey results reveal that male Russian consumers are increasingly concerned with their image, indicating that the Men's Toiletries market will increase in value in the immediate future.

Table of Contents

1 Introduction

  • 1.1 What is this Report About?
  • 1.2 Definitions
    • 1.2.1 Consumer Trends
    • 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
    • 1.2.3 End Consumers
    • 1.2.4 Volume Units and Aggregations
    • 1.2.5 Exchange Rates
    • 1.2.6 Population Profiles (for interpretation of tables and charts)
  • 1.3 Methodology
    • 1.3.1 Introduction
    • 1.3.2 Large scale, international, program of online consumer surveys
    • 1.3.3 Nationally Representative results (age, gender)
    • 1.3.4 Parents answered on their children's behalf
    • 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
    • 1.3.6 Integrated with industry calling and secondary research

2 Consumer Segmentation, Group Value and Trend Influence

  • 2.1 Cohort Groups and Men's Toiletries Market Value
    • 2.1.1 Age Groups
    • 2.1.2 Gender Groups
    • 2.1.3 Location Groups
    • 2.1.4 Education Achieved Groups
    • 2.1.5 Wealth Groups
    • 2.1.6 Busy Lives Groups
  • 2.2 Cohort Groups and Market Value by Category
    • 2.2.1 Aftershaves & Colognes
    • 2.2.2 Men's Disposable Razors & Blades
    • 2.2.3 Post-Shave Cosmetics - Men's
    • 2.2.4 Pre-shave Cosmetics
  • 2.3 Behavioral Trends and Market Value
    • 2.3.1 Aftershaves & Colognes
    • 2.3.2 Men's Disposable Razors & Blades
    • 2.3.3 Post-Shave Cosmetics - Men's
    • 2.3.4 Pre-shave Cosmetics

3 Consumption Analysis

  • 3.1 Consumption Frequencies by Age and Gender
    • 3.1.1 Aftershaves & Colognes
    • 3.1.2 Men's Disposable Razors & Blades
    • 3.1.3 Post-Shave Cosmetics - Men's
    • 3.1.4 Pre-shave Cosmetics
  • 3.2 Consumer Profiles by Product Category
    • 3.2.1 Aftershaves & Colognes
    • 3.2.2 Men's Disposable Razors & Blades
    • 3.2.3 Post-Shave Cosmetics - Men's
    • 3.2.4 Pre-shave Cosmetics

4 Brand vs. Private Label Choices

  • 4.1 Brand vs. Private Label Volume Share
    • 4.1.1 By Category
  • 4.2 Men's Toiletries Brand Choice and Private Label Shares
    • 4.2.1 Aftershaves & Colognes
    • 4.2.2 Men's Disposable Razors & Blades
    • 4.2.3 Post-Shave Cosmetics - Men's
    • 4.2.4 Pre-shave Cosmetics

5 The Share of Consumers influenced by Trends

  • 5.1 Trend Drivers of Consumers' Product Choices
    • 5.1.1 Overall Men's Toiletries
    • 5.1.2 Aftershaves & Colognes
    • 5.1.3 Men's Disposable Razors & Blades
    • 5.1.4 Post-Shave Cosmetics - Men's
    • 5.1.5 Pre-shave Cosmetics

6 Consumption Impact: Market Valuation

  • 6.1 Men's Toiletries Value Impact of Consumer Consumption Behavior
    • 6.1.1 Market Value by Category
    • 6.1.2 Market Volume by Category
  • 6.2 Men's Toiletries Value Analysis by Category
    • 6.2.1 Share by Category
    • 6.2.2 Expenditure per Capita by Category
    • 6.2.3 Expenditure per Household by Category
  • 6.3 Men's Toiletries Volume Impact of Consumer Behavior Trends
    • 6.3.1 Share by Category
    • 6.3.2 Consumption per Capita by Category
    • 6.3.3 Consumption per Household by Category

7 Retailer Choice, Switching and Category Share of Organized Retail

  • 7.1 Retailer Shares by Volume of Organized Retail
    • 7.1.1 Russian Federation Men's Toiletries Retailer Shares by Volume of Organized Retail
  • 7.2 Retailer Volume Share by Category of Organized Retail
    • 7.2.1 Retail Share by Volume of Organized Retail - Aftershaves & Colognes
    • 7.2.2 Retail Share by Volume of Organized Retail - Men's Disposable Razors & Blades
    • 7.2.3 Retail Share by Volume of Organized Retail - Post-Shave Cosmetics - Men's
    • 7.2.4 Retail Share by Volume of Organized Retail - Pre-shave Cosmetics
  • 7.3 Levels of Retailer Switching in the Last Six Months
    • 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
    • 7.3.2 Auchan Switching Analysis
    • 7.3.3 Dixi Switching Analysis
    • 7.3.4 Lenta Switching Analysis
    • 7.3.5 Magnit Switching Analysis
    • 7.3.6 Metro Group Switching Analysis
    • 7.3.7 O'Key Switching Analysis
    • 7.3.8 Paterson Switching Analysis
    • 7.3.9 Sedmoi Kontinent Switching Analysis
    • 7.3.10 Seventh Continent Switching Analysis
    • 7.3.11 X5 Retail Group Switching Analysis
    • 7.3.12 Other Switching Analysis
  • 7.4 Profiles of End-Consumers of Men's Toiletries, by Retailer Used
    • 7.4.1 Auchan
    • 7.4.2 Dixi
    • 7.4.3 Lenta
    • 7.4.4 Magnit
    • 7.4.5 Metro Group
    • 7.4.6 OAO Pharmacy Chain 36.6
    • 7.4.7 O'Key
    • 7.4.8 Paterson
    • 7.4.9 Sedmoi Kontinent
    • 7.4.10 Seventh Continent
    • 7.4.11 X5 Retail Group
    • 7.4.12 Other

8 Appendix

  • 8.1 About Canadean
  • 8.2 Disclaimer

List of Tables

  • Table 1: Volume Units For the Men's Toiletries Market
  • Table 2: Foreign Exchange Rate - Ruble Vs. US$, 2011
  • Table 3: Russian Federation Survey Respondent Profile (weighted), 2011
  • Table 4: Russian Federation Men's Toiletries Value Share (%), by Age Groups, 2011
  • Table 5: Russian Federation Men's Toiletries Value Share (%), by Gender, 2011
  • Table 6: Russian Federation Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2011
  • Table 7: Russian Federation Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2011
  • Table 8: Russian Federation Men's Toiletries Value Share (%) by Wealth Groups, 2011
  • Table 9: Russian Federation Men's Toiletries Value Share (%) by Busy Lives Groups, 2011
  • Table 10: Russian Federation Aftershaves & Colognes Consumer Group Share (% market value), 2011
  • Table 11: Russian Federation Men's Disposable Razors & Blades Consumer Group Share (% market value), 2011
  • Table 12: Russian Federation Post-Shave Cosmetics - Men's Consumer Group Share (% market value), 2011
  • Table 13: Russian Federation Pre-shave Cosmetics Consumer Group Share (% market value), 2011
  • Table 14: Russian Federation Total Aftershaves & Colognes Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 15: Russian Federation Total Men's Disposable Razors & Blades Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 16: Russian Federation Total Post-Shave Cosmetics - Men's Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 17: Russian Federation Total Pre-shave Cosmetics Value (Russian Ruble millions) and Value Share Influenced by Behavioral Trends, 2011
  • Table 18: Russian Federation Aftershaves & Colognes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 19: Russian Federation Aftershaves & Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 20: Russian Federation Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 21: Russian Federation Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 22: Russian Federation Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 23: Russian Federation Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 24: Russian Federation Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
  • Table 25: Russian Federation Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Table 26: Russian Federation Aftershaves & Colognes Consumer Profiles (% consumers by sub-group), 2011
  • Table 27: Russian Federation Men's Disposable Razors & Blades Consumer Profiles (% consumers by sub-group), 2011
  • Table 28: Russian Federation Post-Shave Cosmetics - Men's Consumer Profiles (% consumers by sub-group), 2011
  • Table 29: Russian Federation Pre-shave Cosmetics Consumer Profiles (% consumers by sub-group), 2011
  • Table 30: Russian Federation Men's Toiletries Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
  • Table 31: Russian Federation Aftershaves & Colognes Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 32: Russian Federation Men's Disposable Razors & Blades Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 33: Russian Federation Post-Shave Cosmetics - Men's Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 34: Russian Federation Pre-shave Cosmetics Survey-tracked Brand Shares by Volume (% Vol), 2011
  • Table 35: Russian Federation, Overall Men's Toiletries: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 36: Russian Federation, Aftershaves & Colognes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 37: Russian Federation, Men's Disposable Razors & Blades: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 38: Russian Federation, Post-Shave Cosmetics - Men's: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 39: Russian Federation, Pre-shave Cosmetics: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
  • Table 40: Russian Federation Men's Toiletries Market Value (Russian Ruble million), by Category, 2011
  • Table 41: Russian Federation Men's Toiletries Market Value (US$ million), by Category, 2011
  • Table 42: Russian Federation Men's Toiletries Market Volume (Ltrs m or Units m), by Category, 2011
  • Table 43: Russian Federation Men's Toiletries Market Share (US$ million), by Category, 2011
  • Table 44: Russian Federation Men's Toiletries Expenditure Per Capita (Russian Ruble), by Category, 2011
  • Table 45: Russian Federation Men's Toiletries Expenditure Per Capita (US$), by Category, 2011
  • Table 46: Russian Federation Men's Toiletries Expenditure Per Household (Russian Ruble), by Category
  • Table 47: Russian Federation Men's Toiletries Expenditure Per Household (US$), by Category
  • Table 48: Russian Federation Men's Toiletries Market Volume Share (Ltrs m or Units m), by Category, 2011
  • Table 49: Russian Federation Men's Toiletries Consumption Per Capita, by Category, 2011
  • Table 50: Russian Federation Men's Toiletries Consumption Per Household, by Category, 2011
  • Table 51: Russian Federation Aftershaves & Colognes Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 52: Russian Federation Men's Disposable Razors & Blades Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Table 53: Russian Federation Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 54: Russian Federation Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Table 55: Russian Federation: Switchers to Auchan for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 56: Russian Federation: Switchers From Auchan for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 57: Russian Federation: Switchers to Dixi for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 58: Russian Federation: Switchers From Dixi for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 59: Russian Federation: Switchers to Lenta for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 60: Russian Federation: Switchers From Lenta for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 61: Russian Federation: Switchers to Magnit for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 62: Russian Federation: Switchers From Magnit for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 63: Russian Federation: Switchers to Metro Group for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 64: Russian Federation: Switchers From Metro Group for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 65: Russian Federation: Switchers to O'Key for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 66: Russian Federation: Switchers From O'Key for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 67: Russian Federation: Switchers to Paterson for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 68: Russian Federation: Switchers From Paterson for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 69: Russian Federation: Switchers to Sedmoi Kontinent for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 70: Russian Federation: Switchers From Sedmoi Kontinent for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 71: Russian Federation: Switchers to Seventh Continent for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 72: Russian Federation: Switchers From Seventh Continent for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 73: Russian Federation: Switchers to X5 Retail Group for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 74: Russian Federation: Switchers From X5 Retail Group for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 75: Russian Federation: Switchers to Other for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 76: Russian Federation: Switchers From Other for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
  • Table 77: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
  • Table 78: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Dixi (% by Subgroup, as tracked by the Survey), 2011
  • Table 79: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Lenta (% by Subgroup, as tracked by the Survey), 2011
  • Table 80: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Magnit (% by Subgroup, as tracked by the Survey), 2011
  • Table 81: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Metro Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 82: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From OAO Pharmacy Chain 36.6 (% by Subgroup, as tracked by the Survey), 2011
  • Table 83: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From O'Key (% by Subgroup, as tracked by the Survey), 2011
  • Table 84: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Paterson (% by Subgroup, as tracked by the Survey), 2011
  • Table 85: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Sedmoi Kontinent (% by Subgroup, as tracked by the Survey), 2011
  • Table 86: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Seventh Continent (% by Subgroup, as tracked by the Survey), 2011
  • Table 87: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From X5 Retail Group (% by Subgroup, as tracked by the Survey), 2011
  • Table 88: Russian Federation: Profile of Men's Toiletries Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011

List of Figures

  • Figure 1: Consumer Panel Report Methodology
  • Figure 2: Russian Federation Men's Toiletries Value Share (%), by Age Groups, 2011
  • Figure 3: Russian Federation Men's Toiletries Value Share (%), by Gender, 2011
  • Figure 4: Russian Federation Men's Toiletries Value Share (%), by Urban and Rural Dwellers, 2011
  • Figure 5: Russian Federation Men's Toiletries Value Share (%) by Education Level Achieved Groups, 2011
  • Figure 6: Russian Federation Men's Toiletries Value Share (%) by Wealth Groups, 2011
  • Figure 7: Russian Federation Men's Toiletries Value Share (%) by Busy Lives Groups, 2011
  • Figure 8: Russian Federation Aftershaves & Colognes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 9: Russian Federation Aftershaves & Colognes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 10: Russian Federation Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 11: Russian Federation Men's Disposable Razors & Blades Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 12: Russian Federation Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 13: Russian Federation Post-Shave Cosmetics - Men's Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 14: Russian Federation Pre-shave Cosmetics Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
  • Figure 15: Russian Federation Pre-shave Cosmetics Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
  • Figure 16: Russian Federation Men's Toiletries Private Label Penetration (% Vol), by Category, 2011
  • Figure 17: Russian Federation Men's Toiletries Market Share (US$ million), by Category, 2011
  • Figure 18: Russian Federation Men's Toiletries Expenditure Per Capita (US$), by Category, 2011
  • Figure 19: Russian Federation Men's Toiletries Expenditure Per Household (US$), by Category
  • Figure 20: Russian Federation Men's Toiletries Survey-tracked Retailer Shares by Volume of Organized Retail (% of Ltrs m or Units m), 2011
  • Figure 21: Russian Federation Aftershaves & Colognes Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 22: Russian Federation Men's Disposable Razors & Blades Survey-tracked Retailer Shares by Volume of Organized Retail (Units m), 2011
  • Figure 23: Russian Federation Post-Shave Cosmetics - Men's Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 24: Russian Federation Pre-shave Cosmetics Survey-tracked Retailer Shares by Volume of Organized Retail (Ltrs m), 2011
  • Figure 25: Russian Federation: People Who Have Switched Retailer for their Men's Toiletries Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
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