Marketers in the Ice Cream market in China face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Ice-cream market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As China undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Scope
Consumer survey data for the following specific categories: Artisanal Ice Cream, Impulse Ice Cream and Take-home Ice Cream.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the "size of the prize" when targeting these consumer trends in each category covered.
Key Highlights
Value share of the Ice Cream Market in China is significant for all age groups. This indicates that Ice Cream appeals to users of all age groups so the potential market is huge.
Not only do a large proportion of Chinese consumers, highlight that a specific consumer trend has an influence on their consumption; this translates into a significant proportion of actual value being directly influenced as well. Consumers are therefore acting on this trend enough to ensure that targeting them, in the right categories, is essential to success.
Private Label products have a significant value share of the Take-home and Impulse Ice Cream markets - branding for Artisanal Ice Cream is diffuse as it is produced by small local manufacturers by definition. This indicates that, although the majority of consumers prefer known brands there are many who are happy to benefit from the value for money afforded by Private Label variations. This part of the market therefore has a large growth opportunity.
Table of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
7.3.7 Tesco China Switching Analysis
7.3.8 Trust Mart Switching Analysis
7.3.9 Wal-Mart Super center, China Switching Analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
7.3.11 Wumart Stores. Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Ice Cream, by Retailer Used
7.4.1 Carrefour China
7.4.2 Dashang Group
7.4.3 Metro Cash & Carry
7.4.4 New Cooperation Joint-stock trade chain CO., Ltd.
7.4.5 Tesco China
7.4.6 Trust Mart
7.4.7 Wal-Mart Super center, China
7.4.8 Wumart Stores. Group
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Ice Cream Market
Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
Table 3: China Survey Respondent Profile (weighted), 2011
Table 4: China Ice Cream Value Share (%), by Age Groups, 2011
Table 5: China Ice Cream Value Share (%), by Gender, 2011
Table 6: China Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Ice Cream Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Ice Cream Value Share (%) by Wealth Groups, 2011
Table 9: China Ice Cream Value Share (%) by Busy Lives Groups, 2011
Table 10: China Artisanal Ice Cream Consumer Group Share (% market value), 2011
Table 11: China Impulse Ice Cream Consumer Group Share (% market value), 2011
Table 12: China Take-home Ice Cream Consumer Group Share (% market value), 2011
Table 13: China Total Artisanal Ice Cream Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: China Total Impulse Ice Cream Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: China Total Take-home Ice Cream Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: China Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: China Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: China Impulse Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: China Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: China Take-home Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: China Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: China Artisanal Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 23: China Impulse Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 24: China Take-home Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 25: China Ice Cream Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 26: China Impulse Ice Cream Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 27: China Take-home Ice Cream Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 28: China, Overall Ice Cream: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 29: China, Artisanal Ice Cream: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 30: China, Impulse Ice Cream: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 31: China, Take-home Ice Cream: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 32: China Ice Cream Market Value (Yuan Renminbi million), by Category, 2011
Table 33: China Ice Cream Market Value (US$ million), by Category, 2011
Table 34: China Ice Cream Market Volume (Kg m), by Category, 2011
Table 35: China Ice Cream Market Share (US$ million), by Category, 2011
Table 36: China Ice Cream Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 37: China Ice Cream Expenditure Per Capita (US$), by Category, 2011
Table 38: China Ice Cream Expenditure Per Household (Yuan Renminbi), by Category
Table 39: China Ice Cream Expenditure Per Household (US$), by Category
Table 40: China Ice Cream Market Volume Share (Kg m), by Category, 2011
Table 41: China Ice Cream Consumption Per Capita (Kg m/ Population m), by Category, 2011
Table 42: China Ice Cream Consumption Per Household (Kg m/ Households m), by Category, 2011
Table 43: China Ice Cream Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 44: China Impulse Ice Cream Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 45: China Take-home Ice Cream Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 46: China Switchers to A-Best Supermarket Co., Ltd for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 47: China Switchers From A-Best Supermarket Co., Ltd for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 48: China Switchers to Carrefour China for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 49: China Switchers From Carrefour China for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 50: China Switchers to Dashang Group for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 51: China Switchers From Dashang Group for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 52: China Switchers to Metro Cash & Carry for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 53: China Switchers From Metro Cash & Carry for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 54: China Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 55: China Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 56: China Switchers to Tesco China for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 57: China Switchers From Tesco China for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 58: China Switchers to Trust Mart for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 59: China Switchers From Trust Mart for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 60: China Switchers to Wal-Mart Super center, China for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 61: China Switchers From Wal-Mart Super center, China for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 62: China Switchers to Wuhan Zhongbai Group Co., Ltd. for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 63: China Switchers From Wuhan Zhongbai Group Co., Ltd. for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 64: China Switchers to Wumart Stores. Group for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: China Switchers From Wumart Stores. Group for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: China Switchers to Other for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: China Switchers From Other for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: China Profile of Ice Cream Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
Table 69: China Profile of Ice Cream Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
Table 70: China Profile of Ice Cream Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
Table 71: China Profile of Ice Cream Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 72: China Profile of Ice Cream Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
Table 73: China Profile of Ice Cream Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
Table 74: China Profile of Ice Cream Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
Table 75: China Profile of Ice Cream Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
Table 76: China Profile of Ice Cream Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Ice Cream Value Share (%), by Age Groups, 2011
Figure 3: China Ice Cream Value Share (%), by Gender, 2011
Figure 4: China Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Ice Cream Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Ice Cream Value Share (%) by Wealth Groups, 2011
Figure 7: China Ice Cream Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Impulse Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Take-home Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Ice Cream Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 15: China Ice Cream Market Share (US$ million), by Category, 2011
Figure 16: China Ice Cream Expenditure Per Capita (US$), by Category, 2011
Figure 17: China Ice Cream Expenditure Per Household (US$), by Category
Figure 18: China Ice Cream Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 19: China Impulse Ice Cream Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 20: China Take-home Ice Cream Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 21: China People Who Have Switched Retailer for their Ice Cream Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
