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表紙
市場調査レポート - 212428

中国のビール市場動向

China Beer Market Insights 2013

発行 Canadean
出版日 ページ情報 英文 200 Pages
価格
中国のビール市場動向 China Beer Market Insights 2013
出版日: 2013年07月26日 ページ情報: 英文 200 Pages
概要

当レポートでは、中国のビール市場について調査分析し、総合市場(オン&オフプレミス)について検証し、市場動向、ブランド、ビール会社、パッケージング、流通経路、市場価格に関する分析を提供して、実績および予測データも含め、概略以下の構成でお届けいたします。

エグゼクティブサマリー

第1章 市況

  • 市況
  • 市場パラメーターの表
  • 法・課税の表

第2章 市場背景の概要

  • 市場背景の概要

第3章 市場アップデート

  • 市場アップデート
  • 市場コメント
  • ブランド
  • 産業構造
  • パッケージング
  • 流通経路分析
  • 流通・価格の表
  • データの表

第4章 ビール会社のプロファイル

  • ビール会社のプロファイル
    • ANHEUSER-BUSCH INBEV CHINA CO., LTD.
    • HENAN AOKE GROUP
    • ASAHI
    • ASIA BREWERY INC
    • CARLSBERG
    • CHONGQING BREWERY GROUP
    • CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)
    • GINSBER BEER CO., LTD.
    • GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)
    • HEINEKEN ASIA PACIFIC BREWERIES LIMITED
    • HENAN JINXING BEER GROUP COMPANY
    • KIRIN CHINA CO., LTD.
    • HEBEI LANBEI ALCOHOL CO., LTD.
    • YUNNAN LANCANGJIANG BREWERY
    • SHANDONG NEW IMMENSE BREWERY
    • SAN MIGUEL
    • SUNTORY
    • TSINGTAO BREWERY CO., LTD.
    • HENAN WEIXUE BEER GROUP
    • XUANHUA ZHONGLOU BREWERY
    • BEIJING YANJING BREWERY GROUP
    • LANZHOU YELLOW RIVER BEER GROUP
    • ZHUJIANG BEER GROUP COMPANY
    • JIANGSU DAFUHAO BREWERIES CO., LTD.
    • その他

調査手法

  • ビール属性の定義
  • 製品の定義
  • パッケージングの定義
  • 用語集
  • マップ

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目次

Description

Product Synopsis

A detailed market research report on the China beer industry. Researched and published by Canadean.

Introduction and Landscape

Why was the report written?

This report comprises high level market research data on the China beer industry, published by Canadean. The report covers total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?

Growth was lower in 2012, although still higher than most Western markets. More brewers are entering the premium beer sector to offset the thinning margins in mainstream and discount beer.

What are the key drivers behind recent market changes?

2012 sales growth was mainly hampered by fiercer competition, rising costs in labor, packaging and raw materials. The lower GDP growth rate this year also had a negative influence on beer consumption.

What makes this report unique and essential to read?

The China Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits

This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the China Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues

China has the world's highest overall consumption, but leading brewers face an uphill struggle to find strong profits.

Given the country's preference for high-strength baijiu, health and safety issues associated with alcohol are a concern. Increased taxes coupled with media and industry promotions for healthier drinking habits have meant more consumers are choosing lower-strength alcohol.

On 15 April 2012 China's adjusted tax on imports came into effect, which means stricter control on goods coming into the Chinese mainland. According to the latest revision, tax equal 50% has been imposed on wines, beer and other sprits and tobacco.

China is a collection of regional markets with very few brewers able to operate at a truly national level. There are over 500 breweries, though more than half are unprofitable and almost half of the production capacity reportedly lies idle.

As China struggles to export its domestic brands westwards, Tsingtao seems to have bucked the trend to be one of the few to have had any semblance of success in western consumer markets.

Key Highlights

With the London Olympics successfully held in August, local brewers upgraded their brand images by linking their brands to the Games, and organized promotions, reaching out to younger consumers.

No alcohol and low alcohol beer currently have very small volume but growth is forecast in view of ever stricter punishments for drink-driving.

The demand for premium beer has seen an upturn. A new focus on innovation and the search for profit has been contributing to this.

As the largest foreign brewer in China, A-BInBev never stops its investment in China's beer market. At the beginning of 2013, A-BInBev has struck a deal to acquire Nanchang Asia Brewery to help it tap into middle and low-end markets in China.

In recent years, environmental concerns, cost-saving initiatives, convenience and novelty elements are driving packaging innovation. This is bringing PET, aluminum and mini-keg formats under the spotlight.

Table of Contents

Canadean China Beer Market Insights Report 2013

Executive Summary

Section 1 Market Context

MARKET CONTEXT

Market Environment

The Consumer Palate

All Commercial Beverages

Legislation and Taxation

MARKET PARAMETER TABLES

Table - Population Size and Growth, 1984-2015F

Table - Economic Indicators, 2004-2014F

LEGISLATION AND TAXATION TABLES

Table 1.5.1 - Taxation Base

Table 1.5.2 - Historical Excise Rates of Beer

Table 1.5.3 - Legal Controls on Beer

Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012

Section 2 Market Background Briefing

MARKET BACKGROUND BRIEFING

Table - Beer Definitions by Type - Local Segmentation

Table - Beer Definitions by Type - Standard Price Segmentation

Table - Beer Definitions by Type - Alcoholic Strength

Table - Beer Definitions by Type - Beer Type

Table - Beer Definitions by Type - Local, National and International

Section 3 Market Update

MARKET UPDATE

Beer Key Facts

Market Size

Growth

Market Value

Segmentation 2012

Distribution 2012

Packaging 2012

MARKET COMMENTARY

Current and Emerging Trends

Outlook

Imports and Exports

Segmentation

BRANDS

Top 10 Beer Brands - Volume, 2010-2012

Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012

Licensed Brand Owners and Licensees

Brand Analysis

Private Label/Private Label Producers

New Products Activity

INDUSTRY STRUCTURE

Chart - Leading Brewers/Importer, 2012

Market Structure

Brewers

PACKAGING

Chart - Consumption by Pack Material/Type, 2012

Packaging Trends

CHANNEL ANALYSIS

Chart - Distribution by Channel, 2012

Chart - Consumption by Price Segment, 2012

Market Valuation and Pricing

Beer Market Valuation (Local Currency), 2011-2013F

Distribution Trends

DISTRIBUTION AND PRICING TABLES

Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2008-2012

Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2008-2012

Table 3.7 - Leading Retail Groups for Beer

Table 3.8.A - Leading Distributors/Drinks Wholesalers, 2012

Table 3.8.B - Leading Beer Importers, 2012

Table 3.9 - Trade Margin Build-Up Model

Table 3.10.1 - Selected Consumer Beer Prices, East Region: Off-Premise, 2011-2013

Table 3.10.1 - Selected Consumer Beer Prices, North Region: Off-Premise, 2011-2013

Table 3.10.1 - Selected Consumer Beer Prices, South Region: Off-Premise, 2011-2013

Table B.3.10.1 - Selected Consumer Beer Prices, West Region: Off-Premise, 2011-2013

Table 3.10.2 - Selected Consumer Beer Prices, East Region: On-Premise, 2011-2013

Table 3.10.2 - Selected Consumer Beer Prices, North Region: On-Premise, 2011-2013

Table 3.10.2 - Selected Consumer Beer Prices, South Region: On-Premise, 2011-2013

Table B.3.10.2 - Selected Consumer Beer Prices, West Region: On-Premise, 2011-2013

Table 3.11 - Beer Consumption by Province/Region, 2008-2012

DATA TABLES

Commercial Beverage Consumption Per Capita, Litres, 2002-2013F

Commercial Beverage Consumption Per Capita, % Share, 2002-2013F

Commercial Beverage Consumption Per Capita, Growth, 2002-2012

Commercial Beverage Consumption, Million Litres, 2002-2013F

Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F

Beer Production/Trade/Consumption, 2002-2013F

Beer Production/Trade/Consumption, Growth, 2002-2013F

Consumption of FABs and Cider, 2000-2013F

Beer Foreign Trade by Country (Imports), 2009-2013F

Beer Foreign Trade by Country (Exports), 2009-2013F

Beer Market Valuation (Local Currency), 2011-2013F

Beer Consumption by Local Definition, 2009-2013F

Beer Consumption by Standard Price Segmentation, 2009-2013F

Beer Consumption by Alcoholic Strength, 2009-2013F

Beer Consumption by Type, 2009-2013F

Beer Consumption by Geographic Scope, 2009-2013F

Beer All Trademarks, 2008-2012

Beer Brands by Local Definition, 2008-2012

Beer Brands by Standard Price Segment, 2008-2012

Beer Brands by Alcoholic Strength, 2008-2012

Beer Brands by Type, 2008-2012

Beer Imported Brands by Origin, 2008-2012

Beer Licensed Brands, 2008-2012

Beer Private Label Brands, 2008-2012

Beer Trademark Owners, 2008-2012

Beer Local Operators, 2008-2012

Beer Leading Brewers/Importers, 2008-2012

Beer Consumption by Pack Mix: Refill ability/Type/Material/Size, 2009-2013F

Beer Distribution: On-Premise v Off-Premise, 2009-2013F

Section 4 Brewer Profiles

BREWER PROFILES

ANHEUSER-BUSCH INBEV CHINA CO LTD

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Anheuser-Busch InBev Full Brand List, ABV%, Pack Type

Table - A-BInBev China Investment Co Ltd Brand Volumes, 2008-2012

HENAN AOKE GROUP

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table - Breweries, Capacity, 000s HL

Table - Henan Aoke Group Full Brand List, ABV%, Pack Type

Table - Henan Aoke Brewery Co Ltd Brand Volumes, 2008-2012

ASAHI

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table - Breweries, Capacity, 000s HL

Table - Asahi Full Brand List, ABV%, Pack Type

Table - Asahi Brewerie Brand Volumes, 2008-2012

ASIA BREWERY INC

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table - Breweries, Capacity, 000s HL

Table - Asia Brewery Full Brand List, ABV%, Pack Type

Table - Asia Brewery China Brand Volumes, 2008-2012

CARLSBERG

Ownership/Shareholders

Company History

Strategic Information

Other Beverage Interests

Company Data

Table - Breweries, Capacity, 000s HL

Table - Carlsberg Full Brand List, ABV%, Pack Type

Table - Carlsberg China Brand Volumes, 2008-2012

CHONGQING BREWERY GROUP

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Chongqing Brewery Full Brand List, ABV%, Pack Type

Table - Chongqing Brewery Brand Volumes, 2008-2012

CRSB (CHINA RESOURCES ENTERPRISES/SABMILLER)

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - CRSB Full Brand List, ABV%, Pack Type

Table - China Resources Snow Breweries Ltd Brand Volumes, 2008-2012

GINSBER BEER CO LTD

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Ginsber Beer Full Brand List, ABV%, Pack Type

Table - Ginsber Brewery Brand Volumes, 2008-2012

GUANGDONG BREWERY HOLDINGS LIMITED (Kingway Brewery Holdings Ltd)

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Guangdong Full Brand List, ABV%, Pack Type

Table - Guangdong Brewery Brand Volumes, 2008-2012

HEINEKEN ASIA PACIFIC BREWERIES LIMITED

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Heineken Asia Pacific Breweries Full Brand List, ABV%, Pack Type

Table - Heineken Asia Pacific Breweries China Brand Volumes, 2008-2012

HENAN JINXING BEER GROUP COMPANY

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Henan Jinxing Full Brand List, ABV%, Pack Type

Table - Henan Jinxing Brewery Brand Volumes, 2008-2012

KIRIN CHINA CO LTD

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Kirin Full Brand List, ABV%, Pack Type

Table - Kirin China Brand Volumes, 2008-2012

HEBEI LANBEI ALCOHOL CO LTD

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Hebei Lanbei Full Brand List, ABV%, Pack Type

Table - Hebei Lanbei Alcohol Co Ltd Brand Volumes, 2008-2012

YUNNAN LANCANGJIANG BREWERY

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Yunnan Lancangjiang Full Brand List, ABV%, Pack Type

Table - Yunnan Lancangjiang Brand Volumes, 2008-2012

SHANDONG NEW IMMENSE BREWERY

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Shandong New Immense Brewery Full Brand List, ABV%, Pack Type

Table - Shandong New Immense Brewery Brand Volumes, 2008-2012

SAN MIGUEL

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - San Miguel Full Brand List, ABV%, Pack Type

Table - San Miguel China Brand Volumes, 2008-2012

SUNTORY

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Suntory Full Brand List, ABV%, Pack Type

Table - Suntory China Brand Volumes, 2008-2012

TSINGTAO BREWERY CO LTD

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Tsingtao Full Brand List, ABV%, Pack Type

Table - Tsingtao Brand Volumes, 2008-2012

HENAN WEIXUE BEER GROUP

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Henan Weixue Full Brand List, ABV%, Pack Type

Table - Henan Weixue Beer Co Ltd Brand Volumes, 2008-2012

XUANHUA ZHONGLOU BREWERY

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Xuanhua Zhonglou Full Brand List, ABV%, Pack Type

Table - Xuanhua Zhonglou Beer Co Ltd Brand Volumes, 2008-2012

BEIJING YANJING BREWERY GROUP

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Beijing Yanjing Brewery Full Brand List, ABV%, Pack Type

Table - Yanjing Brewery Brand Volumes, 2008-2012

LANZHOU YELLOW RIVER BEER GROUP

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Lanzhou Yellow River Full Brand List, ABV%, Pack Type

Table - Lanzhou Yellow River Beer Group Brand Volumes, 2008-2012

ZHUJIANG BEER GROUP COMPANY

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Zhujiang Brewery Full Brand List, ABV%, Pack Type

Table - Zhujiang Beer Group Brand Volumes, 2008-2012

JIANGSU DAFUHAO BREWERIES CO LTD

Ownership/Shareholders

Company History

Strategic Information

Company Data

Table - Breweries, Capacity, 000s HL

Table - Jiangsu Dafuhao Breweries Full Brand List, ABV%, Pack Type

SMALLER BREWERS

Dalian Daxue Brewery

Tianjin Derong Trading Co Ltd

Guangdong Shaoguan Huoli Brewery

Jiangxi Jiujiang Brewery

Shandong Longkou Milk Way Brewery

Montrose Food & Wine Company

Nanjie Village Brewery Co Ltd

Shijiazhuang Sanjiu Brewery Co Ltd

Xiliang Beer Co Ltd

Methodology

  • Beer Attributes Definitions
  • Product Definitions
  • Packaging Definitions

Glossary

  • Map

List of Tables

  • Table 1: China Population Size and Growth, 1991-2015F
  • Table 2: Asia Population Size and Growth, 2002-2013F
  • Table 3: China Economic Indicators, 2004-2014F
  • Table 4: Taxation Base
  • Table 5: Historical Excise Rates of Beer
  • Table 6: Legal Controls on Beer
  • Table 7: Tax Burden on Beer @ 5% Abv, 2012
  • Table 8: Beer Key Facts
  • Table 9: Top 10 Beer Brands - Volume, 2010-2012
  • Table 10: Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
  • Table 11: Licensed Brand Owners and Licensees
  • Table 12: Beer Market Valuation (Local Currency), 2011-2013F
  • Table 13: Trade Margin Build-Up Model
  • Table 22: Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
  • Table 23: Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
  • Table 24: Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
  • Table 25: Commercial Beverage Consumption - Million Liters, 2002-2013F
  • Table 26: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
  • Table 27: Beer Production/Trade/Consumption, 2002-2013F
  • Table 28: Beer Production/Trade/Consumption - Growth, 2002-2013F
  • Table 29: Beer Foreign Trade By Country (Imports), 2009-2013F
  • Table 30: Beer Foreign Trade By Country (Exports), 2009-2013F
  • Table 31: Beer Market Valuation (Local Currency), 2011-2013F
  • Table 32: Beer Consumption by Local Definition, 2009-2013F
  • Table 33: Beer Consumption by Standard Price Segmentation, 2009-2013F
  • Table 34: Beer Consumption by Alcoholic Strength, 2009-2013F
  • Table 35: Beer Consumption by Type, 2009-2013F
  • Table 36: Beer Consumption by Geographic Scope, 2009-2013F
  • Table 37: Beer All Trademarks, 2008-2012
  • Table 38: Beer Brands by Local Definition, 2008-2012
  • Table 39: Beer Brands by Standard Price Segment, 2008-2012
  • Table 40: Beer Brands by Alcoholic Strength, 2008-2012
  • Table 41: Beer Brands by Type, 2008-2012
  • Table 42: Imported Brands by Origin, 2008-2012
  • Table 43: Beer Licensed Brands, 2008-2012
  • Table 44: Beer Private Label Brands, 2009-2012
  • Table 45: Beer Trademark Owners, 2008-2012
  • Table 46: Beer Local Operators, 2008-2012
  • Table 47: Beer leading Brewers/Importers, 2008-2012
  • Table 48: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2009-2013F
  • Table 49: Beer Distribution: On vs Off Premise, 2009-2013F
  • Table 50: Breweries Capacity (000s HL)
  • Table 51: Anheuser-Busch Inbev Full Brand List
  • Table 52: A-BInBev China Investment Co Ltd Brand Volumes 2009-2012
  • Table 53: InBev China Brand Volumes 2008-2008
  • Table 54: Anheuser-Busch Asia Brand Volumes 2008-2008
  • Table 55: Breweries Capacity (000s HL)
  • Table 56: Asahi Full Brand List
  • Table 57: Asahi Breweries Brand Volumes 2008-2012
  • Table 58: Breweries Capacity (000s HL)
  • Table 59: Asia Brewery Full Brand List
  • Table 60: Asia Brewery China Brand Volumes 2008-2012
  • Table 111: Breweries Capacity (000s HL)
  • Table 112: Beijing Yanjing Brewery Full Brand List
  • Table 113: Yanjing Brewery Brand Volumes 2008-2012
  • Table 61: Carlsberg Subsidiaris/Affliates
  • Table 62: Breweries Capacity (000s HL)
  • Table 63: Carlsberg Full Brand List
  • Table 64: Carlsberg China Brand Volumes 2008-2012
  • Table 65: Breweries CAPACITY (000s HL)
  • Table 66: Chongqing Brewery Full Brand List
  • Table 67: Chongqing Brewery Brand Volumes 2008-2012
  • Table 68: Breweries Capacity (000s HL)
  • Table 69: CRSB Full Brand List
  • Table 70: China Resources Snow Breweries Ltd Brand Volumes 2008-2012
  • Table 71: Henan Aoke Brewery Co Ltd Brand Volumes 2008-2010
  • Table 72: Breweries Capacity (000s HL)
  • Table 73: Ginsber Beer Full Brand List
  • Table 74: Ginsber Brewery Brand Volumes 2008-2012
  • Table 75: Breweries Capacity (000s HL)
  • Table 76: Guangdong Brewery Full Brand List
  • Table 77: Guangdong Brewery Brand Volumes 2008-2012
  • Table 87: Breweries Capacity (000s HL)
  • Table 88: Hebei Lanbei Full Brand List
  • Table 89: Hebei Lanbei Alcohol Co Ltd Brand Volumes 2008-2012
  • Table 78: Breweries Capacity (000s HL)
  • Table 79: Heineken Asia Pacific Breweries Full Brand List
  • Table 80: Heineken Asia Pacific Breweries China Brand Volumes 2008-2012
  • Table 81: Breweries Capacity (000s HL)
  • Table 82: Henan Jinxing Full Brand List
  • Table 83: Henan Jinxing Brewery Brand Volumes 2008-2012
  • Table 105: Breweries Capacity (000s HL)
  • Table 106: Henan Weixue Full Brand List
  • Table 107: Henan Weixue Beer Co Ltd Brand Volumes 2008-2012
  • Table 120: Breweries Capacity (000s HL)
  • Table 121: Jiangsu Dafuhao Breweries Full Brand List
  • Table 122: Jiangsu Dafuhao Brewery Brand Volumes 2008-2012
  • Table 84: Breweries Capacity (000s HL)
  • Table 85: Kirin Full Brand List
  • Table 86: Kirin China Brand Volumes 2008-2012
  • Table 114: Breweries Capacity (000s HL)
  • Table 115: Lanzhou Yellow River Full Brand List
  • Table 116: Lanzhou Yellow River Beer Group Brand Volumes 2008-2012
  • Table 96: Breweries Capacity (000s HL)
  • Table 97: San Miguel Full Brand List
  • Table 98: San Miguel China Brand Volumes 2008-2012
  • Table 93: Breweries Capacity (000s HL)
  • Table 94: Shandong New Immense Brewery Full Brand List
  • Table 95: Shandong New Immense Brewery Brand Volumes 2008-2012
  • Table 99: Breweries Capacity (000s HL)
  • Table 100: Suntory Full Brand List
  • Table 101: Suntory China Brand Volumes 2008-2012
  • Table 102: Breweries Capacity (000s HL)
  • Table 103: Tsingtao Full Brand List
  • Table 104: Tsingtao Brand Volumes 2008-2012
  • Table 108: Breweries Capacity (000s HL)
  • Table 109: Xuanhua Zhonglou Full Brand List
  • Table 110: Xuanhua Zhonglou Beer Co Ltd Brand Volumes 2008-2012
  • Table 90: Breweries Capacity (000s HL)
  • Table 91: Yunnan Lancangjiang Full Brand List
  • Table 92: Yunnan Lancangjiang Brewery Brand Volumes 2008-2012
  • Table 117: Breweries Capacity (000s HL)
  • Table 118: Zhujiang Brewery Full Brand List
  • Table 119: Zhujiang Beer Group Brand Volumes 2008-2012
  • Table 123: Company Tianjin Derong Trading Co Ltd
  • Table 124: Company Jiangxi Jiujiang Brewery
  • Table 125: Company Shandong Longkou Milk Way Brewery
  • Table 126: Company Montrose Food and Wine Company
  • Table 127: Company Nanjie Village Brewery Co Ltd
  • Table 128: Company Shijiazhuang Sanjiu Brewery Co Ltd
  • Table 129: Company Xiliang Beer Co Ltd

List of Figures

  • Figure 1: Beer Leading Brewers/Importers, 2012
  • Figure 2: Beer Consumption by Pack Material/Type, 2012
  • Figure 3: Beer Distribution by Channel, 2012
  • Figure 4: Beer Consumption by Price Segment, 2012
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