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市場調査レポート
逆転写酵素（RT）市場における競合上の優位性の確保
Securing a Competitive Advantage in the Reverse Transcriptase Market
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Abstract
Securing a Competitive Advantage in the Reverse Transcriptase Market
provides insight into customer behavior, brand warfare, pricing strategy, and
market growth potential in this complex and important market.
From a product strategy perspective, reverse transcriptase is critical because
it serves as an entry point into a supplier' s profitable kits and reagents (as
well as instrumentation) for the RT-PCR and real-time PCR markets. Dominance
in such an important market foothold can secure a key competitive advantage
for a supplier. However worthwhile, attaining and maintaining such a position
in the reverse transcriptase market is difficult due to the presence of
several key players. An effective competitive strategy requires a thorough and
nuanced understanding of market dynamics that this study is designed to
provide.
Based upon a 24-question survey of over 500 life scientist customers in the
North American market for reverse transcriptase, BioInformatics LLC uses
sophisticated statistical analysis, including a Brand Equity Assessment and
Van Westendorp Price Sensitivity Analysis, to provide a thorough and nuanced
analysis of market dynamics. Results highlight a set of strategic leverage
points to assist any competitor in maintaining dominance or gaining share in
the reverse transcriptase market.
Included in the report are
- Comparative assessment of each leading brand' s performance, both past and
future
- Breakdown of key elements that contribute to brand performance
- Examination of the relationship between price and performance
- Critical factors placing suppliers at risk for losing customers to
competitors
- Comprehensive assessment of market expectations
Table of Contents
Section 1. Analysis and Interpretation of Survey Results
- Executive Overview
- Market Profile
- Market Growth Potential
- Price Sensitivity
- Customer Retention
- Customer Satisfaction
- Customer Loyalty
- Brand Equity
- Conclusion
Section 2. Study Methodology and Demographics
- Methodology
- Definition of Terms
- Demographics
- Questionnaire
Section 3. Presentation of Survey Data Reverse Transcriptase Usage
- Techniques for which scientists regularly perform reverse transcriptase
(RT) reactions
- Percentage of reverse transcriptase usage associated with each technique
- Frequency of reactions performed and projected change in number of
reactions over the next year
- Brands of reverse transcriptase used by scientists most often
Reverse Transcriptase Purchasing Behavior and Pricing
- Factors that induce brand switching and brands to which customers are
likely to switch
- Current purchasing frequency and length of relationship with current
primary supplier of reverse transcriptase
- Usage frequencies of enzyme types (AMV, MMLV,HIV, Other)
- Price sensitivity analysis of each enzyme type and effects on purchasing
behavior
- Brand loyalty and barriers to switching brands
- Customer satisfaction in the reverse transcriptase market
Demographics
Section 4. Appendices
- Insights and Perspectives
- Cross-Tabulations of Survey Data
- Other Recent Publications
- About BioInformatics
- Our Valued Clients
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