ライフサイエンス機器サプライヤに対する生命科学者の意識調査

Brand Perceptions of Life Science Instrumentation Suppliers

発行	BioInformatics, LLC
出版日	2004年12月	商品コード	25468
ページ情報	英文 378 Pages
価格	こちらの商品の販売は終了いたしました。

概要
原文目次
関連レポート

当商品の販売は、2011年07月19日を持ちまして終了しました。

原文目次

Description

Developments in instrumentation (i.e., scientific equipment with a purchase price of at least $25,000 and a service life of two years or more) have advanced the progress of research in every branch of science. This report, Brand Perceptions of Life Science Instrumentation Suppliers, is designed to help suppliers assess their market position by measuring brand image and brand strength. Based on a 18-question survey of over 1,800 life scientists, this report will help marketers understand what factors play into a scientists decision to choose one instrumentation brand over another, and the extent to which customers are satisfied with, and loyal to, a brand. For an in-depth look at the market, the results are analyzed both in aggregate scientific instrumentation as a whole and by individual segment based on the following nine product categories:

Cell Analysis Systems
Centrifuges
Chromatographs
DNA Microarray Instruments
Fragment Analysis/Genotyping Systems
High-Throughput Screening Instruments
Mass Spectrometers
Microscopy Systems
Real-Time PCR Instruments

Additionally, this report examines the state of the current market for life science instrumentation, projects areas of future growth, reveals the services that are of greatest importance, details areas where suppliers perform above or below expectations and provides additional analysis specific to the top suppliers in each category. By helping life science executives understand where leading instrumentation suppliers are positioned in the market, this report will better enable companies to refine their current strategies and develop more effective instrumentation as well as improve their marketing communications.

For nine individual product categories, as well as the instrumentation market for life science research as a whole, the major objectives of this report are as follows:

Understand how often key types of life science instrumentation are used and identify which companies are most strongly associated with specific product categories
Assess customer satisfaction with key attributes of life science instrumentation product performance and service
Identify from whom researchers are buying, and which suppliers are preferred
Ascertain barriers to changing suppliers
Recognize which supplier attributes are of greatest importance and identify where supplier performance falls above or below customer expectations
Determine the characteristics most closely associated with corporate brands
Evaluate the level of customer loyalty towards, and satisfaction with, suppliers
Measure the overall brand equity of leading life science instrumentation suppliers based on customer perceptions of corporate brand image and brand strength
Project future life science instrumentation purchases

Section 1. Analysis and Interpretation of Survey Results

Introduction
Uses and Applications
- 1-4 Current Instrumentation User Profile
- 1-6 Product Mix
- 1-7 Key Areas for Future Instrumentation Purchases
- 1-8 Anticipated Future Suppliers
Customer Satisfaction and Brand Leadership
- 1-11 Key Instrument Performance Attributes
- 1-13 Leading Suppliers
- 1-15 Brand Associations
Supplier Performance
- 1-18 Assessment of Supplier Attributes
- 1-20 Customer Satisfaction and Loyalty
- 1-23 Barriers to Switching
- 1-24 Customer Opinion
Brand Equity
- 1-26 Key Comparisons Within Instrument Categories
- 1-27 Calculating Brand Equity
- 1-29 Visualizing the Instrumentation Market
- 1-31 Brand Equity Map

Section 2. Study Methodology and Demographics

2-1 Methodology
2-4 Understanding Quadrant Analysis
2-5 Understanding Performance-Expectation Gap Analysis
2-7 Definition of Terms
2-8 Demographics
2-9 Questionnaire

Section 3. Presentation of Survey Data

Instrumentation Usage
- 3-2 Types of instruments used
- 3-3 Scientists roles in the evaluation and/or acquisition of instruments
- 3-4 Scientists roles in the use of instruments
- 3-5 Companies most strongly associated with each instrumentation category
Profiles of the following nine instrumentation categories and the top supplier(s) in each:
- 3-24 Cell Analysis Systems
  - BD Biosciences
  - Beckman Coulter
- 3-50 Centrifuges
  - Beckman Coulter
  - Kendro (Sorvall brand)
- 3-74 Chromatographs
  - Amersham Biosciences (GE Healthcare)
  - Waters
  - Agilent Technologies
- 3-106 DNA Microarray Instruments
  - Affymetrix
- 3-132 Fragment Analysis/Genotyping Systems
  - Applied Biosystems
  - Bruker Coulter
- 3-158 High-Throughput Screening Instruments
  - Tecan
  - PerkinElmer Life and Analytical Sciences
- 3-182 Mass Spectrometers
  - Applied Biosystems
  - Bruker Daltonics
  - Thermo Electron
- 3-210 Microscopy Systems
  - Carl Zeiss
  - Leica Microsystems
  - Nikon
  - Olympus
- 3-238 Real-Time PCR Instruments
  - Applied Biosystems
  - Bio-Rad
Each of the nine profiles examine the following issues for the category as a whole and by top supplier(s):
- Commercial Suppliers
  - Suppliers of instruments used most often
  - Characteristics associated with instrument suppliers
  - Indicators of customer satisfaction and loyalty with instrument suppliers
  - Satisfaction with specific product features provided by instrument suppliers
  - Overall satisfaction with the instruments from suppliers
  - Use of reagents and/or consumables from instrument suppliers
  - Purchases of other equipment or instrumentation from suppliers
- Importance, Expectations and Performance of Suppliers
  - Importance of specific services based on experience with instruments from suppliers
  - Level of expectations that instrument suppliers would deliver these specific services
  - Performance of instrument suppliers with regards to specific services
  - Changes in opinion of instrument suppliers
Future Purchases
- 3-263 Plans to purchase instrumentation within the next 24 months
- 3-267 Expected suppliers of each type of instrumentation