Mobile Proximity Services is a comprehensive report analysing the evolution of
NFC applications for mobile devices. This strategic research report from Berg
Insight provides you with 120 pages of unique business intelligence and expert
commentary on which to base your business decisions.
This report will help you understand the dynamics of:
NFC technology and its applications in the mobile environment.
Contact-less payment solutions transforming the handset into an
electronic wallet.
Ticketing solutions enabling transport operators and event
organisers to distribute digital tickets.
Mobile coupon solutions creating new opportunities for retailers in
mobile marketing.
The ecosystem required for the creation of a flexible
infrastructure for mobile proximity services.
Potential business roles for operators and other mobile industry
players.
This report answers the following questions:
How can mobile proximity services revolutionize the use of handsets?
What is the current status for contact-less technology in Europe, North
America and Asia-Pacific?
Why is contact-less technology being adopted by credit card companies and
transport operators?
What applications offer the best potential for NFC and similar
technologies in mobile devices?
Who are the players that will benefit most from the rollout of NFC
infrastructure?
Why should mobile operators get more actively involved in the proximity
service value chain?
What lessons can be learned from the successful rollout of FeliCa in Japan?
Which are the main strategic considerations that must be taken in
preparation for the launch of mobile proximity service platforms?
Table of Contents
Table of Contents
List of Figures
Executive summary
1. Introduction
1.1 The next step in mobile evolution: local services
1.1.1 Information retrieval
1.1.2 Authentication and access
1.1.3 Payment
1.1.4 Ticketing
1.1.5 Device to device communication
1.2 Ecosystem
1.2.1 Value chain
1.2.2 The role of the mobile operator
2. Proximity technologies
2.1 Some contact-less technologies
2.1.1 RFID
2.1.2 Contact-less smart cards
2.1.3 Bluetooth and IrDA
2.2 Contact-less mobile: NFC
2.2.1 Usage modes
2.2.2 Standardisation
2.3 Handset considerations
2.3.1 Handling of authentication data
2.3.2 Design of multi-application chips
2.3.3 Location of the secure element
2.3.4 Download and activation procedure
2.3.5 Cost
3. Payment applications
3.1 Introduction
3.1.1 Drivers for change
3.1.2 Transaction types
3.2 Mobile payments
3.2.1 OTA versus proximity
3.2.2 The value chain
3.2.3 Device-based vs. server-based accounts
3.2.4 Security versus speed
3.2.5 Success factors
3.3 Examples of activities
3.3.1 Globally: Operators unite behind Pay-buy-mobile initiative
3.3.2 Turkey: Bank takes clever low-tech approach to contact-less
3.3.3 Austria: Operator upgrading payment to NFC
3.3.4 Taiwan: Multiple NFC field trials pave way for service launches
3.3.5 South Korea: Card issuer driving service
3.3.6 Japan: Mobile operator becomes financial service provider
4. Ticketing and coupon applications
4.1 Introduction
4.1.1 Technical configuration
4.1.2 NFC
4.1.3 Strengths
4.1.4 Critical success factors
4.2 Event ticketing
4.2.1 Live events
4.2.2 Cinemas
4.3 Air travel ticketing
4.3.1 Electronic tickets
4.3.2 Bar code boarding passes
4.3.3 Mobile tickets and boarding passes
4.3.4 Issues
4.3.5 Examples of activities
4.4 Rail transport
4.5 Mobile coupons
4.5.1 Technical configuration
4.5.2 Challenges
4.5.3 Critical success factors
4.5.4 Examples of activities
5. Case study: Japan
5.1 The manufacturer: The technology FeliCa
5.2 The operator: The wallet phone Osaifu ketai
5.3 The transport company: The payment card Suica
5.3.1 Mobile Suica
5.3.2 Marketing services
5.3.3 Private transport companies create the Suica-compatible PASMO
system
6. Conclusions and strategic advice
6.1 Business model
6.2 Technical choices
6.3 Service design
6.4 Applications
6.4.1 Payment
6.4.2 Ticketing
6.4.3 Marketing
6.4.4 Peer-to-peer, access and other services
6.5 Addressable markets
Glossary
List of Figures
Figure 1.1: Evolution of the mobile phone function
Figure 1.2: Simplified value chain for proximity applications
Figure 1.3: Rationales for mobile operators to participate in proximity
services
