モバイルマップおよびモバイルナビゲーション市場

Mobile Maps and Navigation

発行	Berg Insight AB
出版日	2007年09月	商品コード	55733
ページ情報	英文 100+ Pages
価格	US$ 2,250 換算 ¥ 181,552 (税抜) Hard Copy US$ 3,375 換算 ¥ 272,328 (税抜) PDF by E-mail (1 - 5 User License) US$ 6,750 換算 ¥ 544,657 (税抜) PDF by E-mail (Corporate License)

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原文目次

Abstract

Mobile Maps and Navigation gives first-hand insights into the development of online maps and turn-by-turn navigation services for mobile handsets.

This report in the LBS Research Series from Berg Insight provides you with 100+ pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

This report will allow you to:

Understand how the experience of online maps and turn-by-turn navigation can be transferred to mobile devices.
Learn about the latest mobile propositions from leading map and navigation providers.
Identify new business opportunities and revenue models for mobile location based services.
Realize the true commercial potential of local search, mobile maps and handset navigation.
Profit from valuable insights about the most successful technology propositions on the market.

This report answers the following questions:

Can the success for portable navigation devices be repeated with mobile devices?
What are the business models and revenue opportunities for local search and navigation?
What are the main differences and similarities of the European and North American markets?
Who are the leading suppliers of digital maps and geo-content for mobile applications?
How are industry leaders such as Nokia, TomTom, Google and Yahoo! positioning themselves on the emerging market?
Will it be on-board or off-board turn-by-turn navigation solutions that prevail in the mobile space?
What are the future prospects for mobile local search and mapping applications?

Table of Contents
List of Figures
Executive summary

1. Mobile navigation solutions

1.1 Portable navigation solutions
- 1.1.1 PNDs, PDAs, smartphones and mobile phones
- 1.1.2 Usability aspects
1.2 Digital maps and content
- 1.2.1 Digital map data
- 1.2.2 POI data
- 1.2.3 Rich and dynamic content
1.3 Navigation software platforms
- 1.3.1 Functionality
- 1.3.2 Onboard and off-board navigation platforms
- 1.3.3 Mapping and navigation server platforms
1.4 Enabling technologies
- 1.4.1 Handset performance
- 1.4.2 Positioning technologies
1.5 Handset-based mapping and navigation services
- 1.5.1 Mobile local search
- 1.5.2 Mapping and routing
- 1.5.3 Turn-by-turn navigation software and services
- 1.5.4 Operator navigation offerings

2. Map data and content providers

2.1 Digital map data suppliers
- 2.1.1 NAVTEQ
- 2.1.2 Tele Atlas
- 2.1.3 AND
2.2 Directory publishers
- 2.2.1 DasOrtliche
- 2.2.2 Eniro
- 2.2.3 Pages Jaunes Groupe
- 2.2.4 Seat Pagine Gialle
- 2.2.5 The Yell Group
2.3 Travel guide, POI data and weather information providers
- 2.3.1 CustomWeather
- 2.3.2 Falk Marco Polo Interactive
- 2.3.3 Fodor' s
- 2.3.4 ViaMichelin
- 2.3.5 Wcities
2.4 Traffic information providers
- 2.4.1 Inrix
- 2.4.2 ITIS Holdings
- 2.4.3 Mediamobile
- 2.4.4 SmartRoute Systems
- 2.4.5 Trafficmaster
- 2.4.6 T-Systems Traffic

3. Mapping and local search providers

3.1 Cityneo
3.2 Google
3.3 Mappy
3.4 MapQuest
3.5 Microsoft
3.6 m-spatial
3.7 NAVITIME
3.8 Novasys
3.9 Rand McNally
3.10 Yahoo!
3.11 YellowMap

4. Onboard navigation software vendors

4.1 ALK
4.2 Augmentra
4.3 Destinator Technologies
4.4 Garmin
4.5 InfoPortugal
4.6 Navicore
4.7 NAVIGON
4.8 NavNGo
4.9 ROUTE 66
4.10 TomTom

5. Server-based navigation solution vendors

5.1 Appello Systems
5.2 Jentro Technologies
5.3 LocatioNet Systems
5.4 Nav4All
5.5 Networks In Motion
5.6 PTV
5.7 TeleCommunication Systems
5.8 TeleNav
5.9 Telmap
5.10 Trimble
5.11 WaveMarket
5.12 Wayfinder Systems
5.13 Webraska

6. Case studies: Mobile maps and navigation applications

6.1 Handset manufacturers
- 6.1.1 Nokia
- 6.1.2 Motorola
- 6.1.3 HTC
- 6.1.4 Research In Motion
6.2 Mobile operator navigation services
- 6.2.1 A1 Navi from Mobilkom Austria
- 6.2.2 VZ Navigator from Verizon Wireless
6.3 Mobile Web 2.0 applications
- 6.3.1 Google Maps for mobile
- 6.3.2 Yahoo! Go

7. Market forecasts and trends

7.1 Vendor market shares
7.2 Smartphone and GPS handsets sales
7.3 Onboard navigation solutions
7.4 European off-board navigation and mapping services
- 7.4.1 Off-board navigation subscribers
- 7.4.2 Off-board navigation service revenues
7.5 North American off-board navigation and mapping services
- 7.5.1 Off-board navigation subscribers
- 7.5.2 Off-board navigation service revenues

Glossary

List of Figures

Figure 1.1: Major PND, PDA and handset vendors
Figure 1.2: Evolution of portable navigation systems
Figure 1.3: Advantages and disadvantages of handset-based navigation solutions
Figure 1.4: Mapping and navigation server platform
Figure 1.5: Comparison of handset-based search, mapping and navigation services
Figure 1.6: Handset-based turn-by-turn navigation service categories
Figure 1.7: Handset mapping and navigation value chain
Figure 1.8: Advantages and disadvantages of onboard navigation solutions
Figure 1.9: Advantages and disadvantages of off-board navigation solutions
Figure 1.10: Navigation services and price examples from US network operators
Figure 1.11: Price examples for European operator offerings
Figure 2.1: Examples of digital map and content providers
Figure 2.2: Major digital map data suppliers (2006)
Figure 3.1: Key digital map data and content providers
Figure 4.1: Onboard navigation software vendors
Figure 5.1: Off-board navigation technology vendors
Figure 5.2: TeleNav operator partners in North America
Figure 5.3: Telmap operator customers
Figure 5.4: Trimble Outdoors services and prices
Figure 5.5: Wayfinder user base
Figure 5.6: Webraska Navigation operator partners in Europe
Figure 6.1: The Nokia N95
Figure 6.2: The Nokia 6110 Navigator
Figure 6.3: The Motorola Q9h smartphone and Motorola Bluetooth GPS receiver
Figure 6.4: A1 Navi navigation service packages
Figure 6.5: Google Maps for mobile screenshots
Figure 6.6: Yahoo! Go screenshots
Figure 7.1: Market share for onboard navigation software, Europe and N. America (2006)
Figure 7.2: Market share for off-board navigation services (Europe 2006)
Figure 7.3: Market share for off-board navigation services (North America 2006)
Figure 7.4: Annual shipments of GPS-equipped GSM/UMTS handsets (2007- 2012)
Figure 7.5: Annual shipments of smartphones, Europe and North America (2007- 2012)
Figure 7.6: Annual sales of onboard navigation software Europe and N.A. (2007- 2012)
Figure 7.7: Off-board navigation subscribers, Europe (2007- 2012)
Figure 7.8: Revenues from premium and ad-funded navigation services, EU (2007- 2012)
Figure 7.9: Off-board navigation subscribers, North America (2007-2012)
Figure 7.10: Revenues from premium and ad-funded navigation services NA (2007-2012)