Abstract
Over the next decade, mobile technology will play a significant role in the broadcast media as mobile television services can allow broadcasters to reach their audience regardless of where viewers are located. Technical trials of DVB-H services are currently under way, and Nokia recently launched a pilot project enabling mobile phone users to watch television broadcasts on their handsets in Singapore.
Koreas SK Telecoms Satellite DMB service provides a multimedia mobile broadcasting service that converges telecommunications and broadcasting. The satellite DMB enables customers to view broadcasts on handheld terminals like mobile handsets, PDAs or in-car devices. The satellite DMB service provides 25 audio channels for music, news, education, and 3 data channels for information services. Samsung Electronics has completed development of the worlds first satellite DMB chip for mobile phones. Korea Telecom plans to launch satellite DMB in 2006
To help you understand the opportunities from a consumer point of view, APRG has polled mobile users from seven Asian countries on their perspectives and interest for receiving live broadcasts on their mobile handsets. Key metrics and forecasts in this report include:
- Subscriber Interest - Australia
- Subscriber Interest - China
- Subscriber Interest - Hong Kong
- Subscriber Interest - Korea
- Subscriber Interest - Philippines
- Subscriber Interest - Singapore
- Subscriber Interest -- Thailand
Why you should buy this report:
- Investigation and analysis of the drivers of Mobile TV in Asia Pacific
- Gain insights on content desires from APRGs interviews with over 1,300 mobile consumers
- Assess potential consumer demand in Asia for watching Mobile TV
- Technology overviews of DVB-H, satellite DMB amongst others;
- Predictions and outlook for key developments over the next five years
APRGs Approach with this Research
- The purpose of our interviews was to understand Asian consumers interest towards mobile digital television and how they would prefer to pay for it.
- APRG researchers conducted one-on-one interviews in seven countries in Asia Pacific, as well as a focus group in each country. Interview locations were in shopping malls, universities, rail /subway / bus stations, and corporate workplaces. We believed interviewing in the field was conducive to gathering a random sampling from a cross section of demographic audiences. Each interview took about 15 minutes.
- The survey and interviews were technology agnostic - no mention was made of any handset vendor, operator, or service provider.
Table of Contents
Chapter 1. Introduction
- Our Intent of this Research
Chapter 2. Current Situation
- Japan and Korea Leading the Way
- Overview of the Technologies
- Noteworthy Asian Trials of Mobile TV
- Australia
- Malaysia
- Singapore
- Japan
- S. Korea
- Key Thoughts and Issues for 2006 -- 2011
- The Content Winners -- Analysis of the Likely TV and Entertainment Content that will drive the Asia Pacific Mobile TV Market
Chapter 3. Summary of APRG Consumer Interviews
Chapter 4. Subscriber Interest in Australia
- Research Findings
- Focus Groups Content Interest
Chapter 5. Subscriber Interest in China
- Research Findings
- Focus Groups Content Interest
Chapter 6. Subscriber Interest in Hong Kong
- Research Findings
- Focus Groups Content Interest
Chapter 7. Subscriber Interest in S. Korea
- Research Findings
- Focus Groups Content Interest
Chapter 8. Subscriber Interest in Philippines
- Research Findings
- Focus Groups Content Interest
Chapter 9. Subscriber Interest in Singapore
- Research Findings
- Focus Groups Content Interest
Chapter 10. Subscriber Interest in Thailand
- Research Findings
- Focus Groups Content Interest
Final Notes
Methodology
Survey Demographics
Forecasting
Notices
Table of Figures:
- Figure 1. Mobile TV Technologies and Deployment Status
- Figure 2. Percentage of Survey Respondents Interested or Very Interested in Mobile TV
- Figure 3. Survey Respondents in Australia -- Interest in Mobile TV Service
- Figure 4. Australians Billing Preferences for Mobile TV Programming
- Figure 5. Survey Respondents in China -- Interest in Mobile TV Service
- Figure 6. Chinese Consumers Billing Preferences for Mobile TV Programming
- Figure 7. Survey Respondents in Hong Kong -- Interest in Mobile TV Service
- Figure 8. Hong Kong Consumers Billing Preferences for Mobile TV Programming
- Figure 9. Survey Respondents in S. Korea -- Interest in Mobile TV Service
- Figure 10. S. Korean Consumers Billing Preferences for Mobile TV Programming
- Figure 11. Survey Respondents in Philippines -- Interest in Mobile TV Service
- Figure 12. Philippines Consumers Billing Preferences for Mobile TV Programming
- Figure 13. Survey Respondents in Singapore -- Interest in Mobile TV Service
- Figure 14. Singapore Consumers Billing Preferences for Mobile TV Programming
- Figure 15. Survey Respondents in Thailand -- Interest in Mobile TV Service
- Figure 16. Thailand Consumers Billing Preferences for Mobile TV Programming
- Figure 17. Survey Demographics by Sex & Age
- Figure 18. Survey Demographics by Employment Type
