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市場調査レポート
トリプルプレイ料金調査：2009年第2四半期
Triple-play pricing study 2Q 2009: getting more for less?
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当商品の販売は、2012年05月03日を持ちまして終了しました。
Abstract
“Ultra-fast broadband is becomingly much more widely available - but the
price premium doesn' t appear to be holding up.” Martin Scott,
Senior Analyst.
This report analyses the results of the latest iteration of Analysys Mason' s
Triple-play pricing study, which was conducted over the second quarter of
2009. Benchmarking almost 1000 service bundles across more than 20 European
markets, the report covers broadband, and double- and triple-play services.
The issues discussed include: service pricing; ARPU uplift from multi-play
services and ultra-fast broadband; optimising promotional and entry-level
pricing, country-by-country benchmarks of broadband affordability and the
price-per-megabit-per-second for fixed broadband services.
Triple-play pricing study 2Q 2009: getting more for less? answers your key
questions:
- How is service pricing evolving as the economy begins to recover?
- What pricing uplift are ultra-fast broadband offers presently achieving?
- What uplift are operators getting from offering double- and triple-play
bundles?
- What kind of price promotions are operators across Europe deploying at
present and how aggressively?
- How are download and upload speeds evolving?
Table of Contents
- 3. Document map - Executive summary
- 4. Some economies have started to stabilise, as have prices
- 5. Document map - Introduction and scope
- 6. This report examines current and historical broadband, double- and
triple-play pricing across Europe
- 7. Usage profiles model the difference between ‘light' ,
‘typical' and ‘heavy' users
- 8. Document map - Service speed evolution
- 9. The downstream speeds of cable-modem services are pulling away from
those of DSL-based services
- 10. Upstream speeds are increasing more slowly, and cable-modem speeds are
fluctuating
- 11. The price per megabit per second of downstream bandwidth continues to
decline
- 12. Document map - Country-by-country pricing comparison
- 13. The price of basic fixed broadband varies dramatically across Europe,
but there is no east- west split
- 14. Double-play services are priced inconsistently across Europe, but
telcos tend to cost less than cablecos
- 15. The triple-play price-leaders tend to be telcos that are attempting to
enlarge their subscriber bases
- 16. Document map - Promotional pricing
- 17. Fixed broadband promotions tend to have the features of one or more of
the four basic types
- 18. The top-ten promotions in terms of cost savings offer price reductions
of 20- 40%
- 19. Document map - Price premiums for higher speeds, voice and TV
- 20. The price premium for ultra-fast broadband appears to be eroding
already
- 21. The price premium for voice and TV services varies significantly
between markets
- 22. Document map - Recommendations
- 23. Recommendations [1]
- 24. Recommendations [2]
- 25. Document map - Annex: How to use the data annex
- 26. How to use the pivot charts in the data annex
- 27. Document map - Author, copyright and key to acronyms
- 28. Authors
- 29. Copyright
- 30. Key to acronyms
- 31. Document map - List of figures and tables
- 32. List of figures and tables
- 33. Document map - About Analysys Mason
- 34. About Analysys Mason
- 35. Research from Analysys Mason
- 36. Consulting from Analysys Mason
List of figures and tables
- Figure 1: Unweighted mean downstream speed and price for residential fixed
broadband access, 2003- 2Q 2009
- Figure 2: Inputs into the voice usage profile
- Figure 3: Unweighted mean downstream broadband speed by access technology,
2003- 2Q 2009
- Figure 4: Unweighted mean upstream broadband speed by access technology,
2003- 2Q 2009
- Figure 5: Unweighted mean price per megabit per second for residential
fixed broadband access, 2003- 2Q 2009
- Figure 6: Price per megabit per second of the ten least-expensive services
in Europe, 2Q 2009
- Figure 7: Price of the least-expensive broadband-only access service for a
typical user by country, 2Q 2009
- Figure 8: Price of the least-expensive double-play service for a typical
user by country, 2Q 2009
- Figure 9: Price of the least-expensive triple-play service for a typical
user by country, 2Q 2009
- Figure 10: The top-ten fixed broadband price promotions, 2Q 2009
- Figure 11: Comparison of the median price of different types of fixed
broadband service bundle for a typical user, 4Q 2008 and 2Q 2009
- Figure 12: Relative pricing of the least-expensive single-, double- and
triple-play packages by country, 2Q 2009
- Figure 13: How to use the pivot charts in the Triple-play pricing study
data annex
- Table 1: Types of fixed broadband promotion
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