This Country Report and accompanying data annex provide a comprehensive
overview of Japan's telecoms market, including KPIs and data on subscribers,
penetration, revenue and ARPU. The Report analyses the strategies of major
players in the country's fixed and mobile telecoms markets, and includes
market share data and operators' infrastructure status. It also includes an
analysis of the market outlook, focusing on the following trends and emerging
opportunities.
Japan's smartphone market is becoming more accessible to foreign suppliers
as it moves heavily in favour of the Android OS.
Mobile operators are diverting mobile data traffic to alternative networks
in order to address issues of congestion and reliability.
Fixed operators are investing heavily in fibre networks in order to combat
declining revenue.
Japan's fixed operators are investing heavily in fibre networks in order
to combat declining revenue.
The earthquake that struck eastern Japan in March 2011 continues to have
capex implications for telecoms operators.
COMPANY COVERAGE
The following companies are mentioned in this Report.
eAccess (EMOBILE)
Jupiter Telecommunications (J:COM)
KDDI
NTT DOCOMO
SOFTBANK BB (Yahoo! BB)
SOFTBANK MOBILE
UCOM
USEN
UQ Communications
WILLCOM
DATA COVERAGE
Analysys Mason's country report data annexes provide a range of key metrics
for each country's telecoms market. Figures are supplied for each year since
2007. Metrics include the following.
Fixed telecoms market
Mobile telecoms market
Connections
PSTN
ISDN
broadband (split by access technology: DSL, cable modem, residential
FTTB/LAN Ethernet, FWA and other)
households with voice
site penetration (voice and broadband)
population penetration (broadband)
retail VoIP.
Connections (total and split by prepaid and contract)
penetration (total)
percentage of activity (total and split by prepaid and contract)
3G and above (as a percentage of total).
Revenue
service revenue, including nominal growth, revenue per connection per
month, and the incumbent's share of revenue
retail revenue (‘spend’) - defined as service revenue minus wholesale
revenue - as a percentage of GDP, per capita per year and per connection per
month.
Revenue
service revenue (total and split by prepaid and contract)
ARPU (total, prepaid and contract)
data revenue (as a percentage of service revenue)
retail revenue (‘spend’), also as a percentage of GDP and per
capita per year.
Operator-level metrics/market share
broadband subscribers by major broadband operator (and associated market
shares and year-on-year changes)
DSL connections (total and the incumbent's share).
Operator-level metrics/market share
active subscribers (and associated market share)
proportion of prepaid accounts
ARPU (total, prepaid and contract)
service revenue
data revenue (as a percentage of service revenue).
SAMPLE
Figure 2.2: Mobile SIMs by type and penetration, Japan, 2006 - 2011
[Source: Analysys Mason, 2012]
Table of Contents
1. Executive summary
2. Introduction
2.1. Major telecoms market indicators
2.2. Major players
3. Market outlook
3.1. Japan's smartphone market is becoming more accessible to foreign suppliers
as it moves heavily in favour of the Android OS
3.2. Mobile operators are diverting mobile data traffic to alternative networks
in order to address issues of congestion and reliability
3.3. Fixed operators are investing heavily in fibre networks in order to combat
declining revenue
3.4. The earthquake that struck eastern Japan in March 2011 continues to have
capex implications for telecoms operators
4. Appendices
About the authors
About Analysys Mason
Research from Analysys Mason
Consulting from Analysys Mason
List of figures
Figure 2.1: Telecoms KPIs for Japan, 2007 - 2011
Figure 2.2: Mobile SIMs by type and penetration, Japan, 2006 - 2011
Figure 2.3: Fixed connections by type, Japan, 2006 - 2011
Figure 2.4: Broadband connections by technology, Japan, 2006 - 2011
Figure 2.5: Voice traffic by type, Japan, 2007 - 2011
Figure 2.6: Average revenue per minute from voice calls by service type,
Japan, 2006 - 2011
Figure 2.7: Fixed retail revenue by service type, Japan, 2007 - 201
Figure 2.8: Mobile voice and non-voice service revenue, and ARPU, Japan,
2007 - 2011
Figure 2.9: Mobile market share based on active subscribers, Japan,
September 2012
