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市場調査レポート - 234008

コネクテッドコンシューマー調査(2012年):固定およびモバイル音声

The Connected Consumer Survey 2012: Fixed and Mobile Voice

発行 Analysys Mason
出版日 ページ情報 英文
価格
コネクテッドコンシューマー調査(2012年):固定およびモバイル音声 The Connected Consumer Survey 2012: Fixed and Mobile Voice
出版日: 2012年03月08日 ページ情報: 英文
概要

当レポートでは、欧州および米国で実施した音声サービスの利用動向に関する調査結果を分析し、固定・モバイル音声サービスに対する消費者態度の概要、VoIP・IMサービス利用の分析、回答者意見の詳細分析、固定・モバイルオペレーターへの提案などについて取り上げ、概略下記の構成でお届けいたします。

目次

  • エグゼクティブサマリー
  • 提案
  • イントロダクション
    • イントロダクション
    • デンマーク
    • フランス
    • ドイツ
    • ポーランド
    • スペイン
    • 英国
    • 米国
  • 結果:FMS(固定-モバイル置き換え)は長期的動向として確立しているものの、短期的には予測が難しい
  • 結果:新サービスへの置き換え:音声およびIP上のメッセージング
  • 結果:モバイルの利用・出費
  • 結果:チャーンを最小化する
  • 調査手法
  • 著者および Analysys Mason について

図表

目次

Abstract

Our survey results underline the need for mobile operators to act now to tackle take the threat of cannibalisation of core services.

This report, drawing on Analysys Mason's survey of 7000 consumers in Denmark, France, Germany, Poland, Spain, the UK and the USA, tracks and highlights trends in the evolution of consumers' behaviour and voice service usage. Topics covered in the report include the dynamics of fixed - mobile substitution, take-up of OTT services on smartphones, perceived spend and usage of voice and messaging services, and intentions to churn.

This Report provides:

  • an overview of consumer attitudes to fixed and mobile voice services
  • an analysis of the take-up and usage of VoIP and IM services
  • a detailed examination of respondents' opinions of how much they use and spend
  • details of how likely respondents are to change their mobile package, and what operators can do to mitigate this
  • recommendations for fixed and mobile operators.

Table of Contents

  • 6.Executive summary
  • 7.Executive summary
  • 8.Recommendations
  • 9.Recommendations
  • 10.Introduction
  • 11.Introduction
  • 12.Denmark
  • 13.France
  • 14.Germany
  • 15.Poland
  • 16.Spain
  • 17.UK
  • 18.USA
  • 19.Results
  • 20.Results: FMS is established as a long-term trend, but is less predictable in the short term
  • 21.Most respondents continue to have both fixed and mobile voice access, but fixed penetration rates have declined
  • 22.Mobile services are commanding a greater share of voice usage in most countries
  • 23.The young are more likely to use mobile voice services than the old, and this disparity continues to increase year on year
  • 24.Fixed - mobile substitution is less predictable in the short term
  • 25.All-inclusive voice service bundles may help fixed operators to counter the risk of mobile substitution
  • 26.Results: Substitution to new services: voice and messaging over IP
  • 27.Adoption of software-based VoIP is stable, and is very high in Poland, where international calling services are expensive and in high demand
  • 28.Skype dominates the software-based VoIP market, although local services are popular in some markets
  • 29.The mobile market faces a significant risk of cannibalisation - almost one third of smartphone owners are using some sort of OTT service
  • 30.Exposure to revenue cannibalisation varies from market to market
  • 31.Results: Mobile usage and expenditure
  • 32.More than 14% of prepaid users claim to pay more than EUR30 per month - this is highly profitable, but they could be at risk of churning
  • 33.Higher competition in some mobile markets has produced a greater diversity of contract bundles
  • 34.On average, subscribers think that they use 71% of their contract bundle, but those on more-expensive contracts think that their usage is higher
  • 35.Although 76% of prepaid users believe they use fewer than 100 minutes per month, actual usage is lower than they think
  • 36.The perceived spend per voice minute is dramatically higher among low-volume mobile contract subscribers
  • 37.Where subscribers believe prices to be higher than they are, operators may wish to improve awareness of actual prices
  • 38.SMS bundles vary considerably by country, and large bundles are popular in the UK and the USA
  • 39.Utilisation of contract SMS bundles is low, and prepaid usage is related to age
  • 40.More than 67% of mobile users take their handsets abroad, but use them very differently while roaming
  • 41.Results: Minimising churn
  • 42.The lessening need for multiple handset SIMs will have an impact on reported churn levels
  • 43.Longer contracts may have had only a short-term effect on mobile handset churn rates
  • 44.Churn-reduction efforts should be targeted towards users who have higher-than-average ARPUs
  • 45.SIM-only contracts are a popular choice for potential churners, among prepaid and contract subscribers, and low- and high-spending users
  • 46.Intentions of users of mobile services, by operator [1]
  • 47.Intentions of users of mobile services, by operator [2]
  • 48.Methodology
  • 49.Methodology
  • 50.About the author and Analysys Mason
  • 51.About the author
  • 52.About Analysys Mason
  • 53.Research from Analysys Mason
  • 54.Consulting from Analysys Mason

List of figures

  • Figure 1: Selected statistics from The Connected Consumer Survey 2012: fixed and mobile voice
  • Figure 2: Survey respondents - demographic data: Denmark
  • Figure 3: Survey respondents - demographic data: France
  • Figure 4: Survey respondents - demographic data: Germany
  • Figure 5: Survey respondents - demographic data: Poland
  • Figure 6: Survey respondents - demographic data: Spain
  • Figure 7: Survey respondents - demographic data: UK
  • Figure 8: Survey respondents - demographic data: USA
  • Figure 9: Penetration of voice services, by country, 2009 - 2011
  • Figure 10: Usage of voice services, by country, 2009 - 2011
  • Figure 11: Usage of voice services, by age, 2009 - 2011
  • Figure 12: Usage intentions of voice service users, by country, 2010 and 2011
  • Figure 13: Type of monthly fixed voice subscription, by country
  • Figure 14: Penetration of software-based VoIP services, by country, 2009 - 2011
  • Figure 15: Software-based VoIP service usage by application
  • Figure 16: Usage of VoIP and IM services by device type
  • Figure 17: Usage of VoIP, IM and videocalling among Android and Apple iOS device owners
  • Figure 18: Penetration of mobile VoIP services among mobile device owners, by country
  • Figure 19: Penetration of mobile IM services among mobile device owners, by country
  • Figure 20: Contract subscribers - monthly spend on mobile services, by country
  • Figure 21: Prepaid subscribers - monthly spend on mobile services, by country
  • Figure 22: Contract subscribers - monthly allowance of mobile voice minutes, by country
  • Figure 23: Contract subscribers - usage of their monthly allowance of mobile voice minutes, by country
  • Figure 24: Contract subscribers - usage of their monthly allowance of mobile voice minutes, by monthly spend
  • Figure 25: Prepaid subscribers - monthly allowance of mobile voice minutes, by country
  • Figure 26: Prepaid subscribers - monthly allowance of mobile voice minutes, by age group
  • Figure 27: Perceived spend per mobile minute by subscriber type and level of usage
  • Figure 28: Perceived spend per mobile minute and actual revenue per minute, by country and subscriber type
  • Figure 29: Contract subscribers - monthly allowance of SMS messages, by country
  • Figure 30: Contract subscribers - monthly allowance of SMS messages, by age group
  • Figure 31: Contract subscribers - usage of their monthly allowance of SMS messages, by country
  • Figure 32: Prepaid subscribers - monthly usage of SMS messages, by age group
  • Figure 33: Consumer mobile voice service usage when roaming compared with normal usage
  • Figure 34: Consumer mobile messaging service usage when roaming compared with normal usage
  • Figure 35: Consumer mobile data service usage when roaming compared with normal usage
  • Figure 36: Number of SIMs owned per consumer, by country
  • Figure 37: Intentions of users of mobile services, by country
  • Figure 38: Intentions of users of mobile services, by level of monthly spend
  • Figure 39: Intentions of users of mobile services, by usage of monthly contract minutes
  • Figure 40: SIM-only penetration of the contract subscriber base, by country
  • Figure 41: Potential churners who indicated that they would churn to a SIM-only service, by country
  • Figure 42: Intentions of users of mobile services, by operator, Denmark
  • Figure 43: Intentions of users of mobile services, by operator, France
  • Figure 44: Intentions of users of mobile services, by operator, Germany
  • Figure 45: Intentions of users of mobile services, by operator, Poland
  • Figure 46: Intentions of users of mobile services, by operator, Spain
  • Figure 47: Intentions of users of mobile services, by operator, UK
  • Figure 48: Intentions of users of mobile services, by operator, USA
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