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市場調査レポート
ファーストフードの中国市場
Chinese Markets for Fast Food
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Abstract
INTRODUCTION
Report Scope and Methodology
This report examines China' s macroeconomic trends, investment environment,
fast food industry assessments, sales volumes and forecasts, market
consumption trends by different regions, distribution channels and principal
industry participants. Longterm forecasts for major fast food production and
demand are included. The report contains more than 50 tables and charts. Key
producers are profiled and top Chinese fast food producers are listed in the
producer directory section.
Most primary and secondary research was done in China in order to access
up-to-date government regulations, market information and industry data. Data
were collected from the Chinese government publications (including from
National Bureau of Statistics of China, China Population Information and
Research Center and so on), Chinese language newspapers and magazines, fast
food industry publications, and our in-house databases. Interviews were
conducted with Chinese industry experts, university professors, and fast food
producers in China.
Table of Contents
I. INTRODUCTION
- Report Scope and Methodology
- Executive Summary
II. BUSINESS ENVIRONMENT
- Economic Outlook
- Key Economic Indicators
- Industrial Output
- Population and Labor
- Foreign Investment
- Foreign Trade
- Financial and Tax Regulations
- Banking System and Regulations
- Foreign Exchange
- Taxes, Tariff and Custom Duties
III. FAST FOOD INDUSTRY ASSESSMENTS
- Fast Food Industry Structure
- Market Size
- Major Company Sales
- Market Share of Key Companies
- Labor Costs
- Potential Entrants
- Major Foreign Investments
IV. FAST FOOD SALES VOLUMES AND FORECASTS
- Overview
- Fast Food Restaurants
- Chinese Style Fast Food
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Korean Cuisines
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Japanese Cuisines
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Other Asian Cuisines
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Middle Eastern Cuisines
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Western Fast Food Chains
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Major Restaurant Chains
- McDonald' s
- KFC
- Pizza Hut
- Burger Kings
- Others
- Tea and Coffee Shops
- Tea Houses
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Coffee Shops
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Juice Bars
- Market Outlooks
- Revenues and Forecasts
- Consumer Taste Preferences
- Pricing Trends
V. FAST FOOD MARKET OUTLOOKS
- Fast Food Markets Outlook Overview
- Government Packaging Regulations
- Population by Age Group
- Consumer Spending Trends
- Fast Food Revenues by Region
- Northeast
- North
- Southeast
- Central South
- West
- Tea, Coffee Shops and Juice Bar Revenues by Region
- Northeast
- North
- Southeast
- Central South
- West
VI. MARKETING STRATEGIES
- China Market Entry Overview
- China' s Distribution System
- Fast Food Distribution Channels
- Transportation and Freight Infrastructure
- Communications
- Market Entry Channels
- Exporting to China
- Indirect Export
- Direct Export
- License and Contract Manufacture
- Assembling in China
- Contract Manufacturing
- Trade Permit
- Investment
- Equity Joint Venture
- Contractual Joint Venture
- Wholly Foreign-Owned Enterprises
- Advantages and Disadvantages
- Other Market Entry Channels
- Setting up Sales Offices
- Selling to China through Attending Trade Fairs
- Contacting Chinese Companies
- Advertising
- Market Entry Strategies
- Understanding Differences
- Business Practice Differences
- Knowledge of Regulations and Restrictions
- Dealing with Governments
VII. FAST FOOD PRODUCER DIRECTORY
- Fast Food Company Profiles
- Research Institutions and Associations
LIST OF TABLES
I. INTRODUCTION
- Economic Outlook Summary
- Fast Food Supply and Demand Summary
II. BUSINESS ENVIRONMENT
- Key Economic Indicators
- Industrial Output
- Population and Labor Force Trends
- Foreign Investment and Loans
- Foreign Trade
- Key Commodity Exports from China
- China' s Exports to its Leading Trade Partners
- Key Commodity Imports into China
- China' s Imports from Its Leading Trade Partners
III. FAST FOOD INDUSTRY ASSESSMENTS
- Major Company Sales and Location
- The Major Fast Food Company Sales and Market Share
- Major Foreign Investments
IV. FAST FOOD PRODUCTION AND DEMAND
- Fast Food Restaurants
- Chinese Style Fast Food
- Revenues and Forecasts
- Korean Cuisines
- Revenues and Forecasts
- Japanese Cuisines
- Revenues and Forecasts
- Other Asian Cuisines
- Revenues and Forecasts
- Middle Eastern Cuisines
- Revenues and Forecasts
- Western Fast Food Chains
- Revenues and Forecasts
- Major Restaurant Chains
- McDonald' s
- KFC
- Pizza Hut
- Burger Kings
- Others
- Tea and Coffee Shops
- Tea Houses
- Revenues and Forecasts
- Coffee Shops
- Revenues and Forecasts
- Juice Bars
- Revenues and Forecasts
V. FAST FOOD CONSUMPTION BY MARKET
- Total Fast Food Revenues Consumption by Market
- Population by Age Group
- Consumer Spending Trends
- Fast Food Revenues by Region
- Northeast
- North
- Southeast
- Central South
- West
- Tea, Coffee Shops and Juice Bar Revenues by Region
- Northeast
- North
- Southeast
- Central South
- West
LIST OF CHARTS
- Fast Food Production and Demand Summary
- China' s GDP and Industrial Output
- Population Trends
- Industrial Output by Ownership
- Foreign Investments and Loans
- China' s Imports and Exports
- Key Commodity Exports from China
- Key Commodity Imports into China
- Total Fast Food Industrial Sales in China
- The Outlook of Fast Food Industry in 2011
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