中国のビール市場

中国のビール需要は過去10年間に急速なペースで拡大してきました。今後10年間は、生産、需要ともに拡大が続くものと思われます。中国経済は、20年以上にわたる工業生産高、輸出入、消費、設備投資の連続的な増加に刺激され、高速成長を維持しています。

当レポートでは、中国のビールの市場を調査し、中国の経済動向・事業環境、産業構造、需給動向、市場規模と成長の見通し、マーケティング戦略、主要製造業者のプロファイルなどをまとめています。

目次

第1章 イントロダクション

第2章 事業環境

• 経済見通し
• 主要経済指標
• 工業生産
• 人口と労働力
• 外国投資
• 外国貿易
• 財務および税に関する規制
• 銀行システムと規制
• 外国為替
• 税金・関税・通関手続き

第3章 ビール産業の評価

• 産業構造
• 市場規模・成長
• 主な製造施設のロケーションおよび製造規模
• 主要製造者の市場シェア
• 人件費
• 潜在的参入企業
• 主な流通販売業者
• 主な海外投資
• 技術開発

第4章 ビールの製造・需要

• 概要
• ビールの製造・需要
• Qingdao
• Yanjing
• Budweiser
• Zhujiang
• Suntory
• Reeb
• Tiger
• Blue Ribbon
• Rheinech
• Hapi
• Carlsberg
• Snowbeer
• Huiquan
• Lanjian
• その他
• ビールの輸出入
• 価格動向

第5章 ビール消費：市場別

• ビール市場の展望：概要
• 政府の包装関連規制
• 年齢層別人口
• 消費動向
• ビール消費：地域別
• ビール需要：市場別
• 小売
• 小売市場の展望
• 小売市場におけるビール需要
• レストラン
• レストラン市場の展望
• レストランにおけるビール需要

第6章 マーケティング戦略

• 中国の流通システム
• 中国の流通システム
• ビールの流通チャネル
• 輸送および貨物インフラ
• コミュニケーション
• 中国の市場参入
• ライセンシング
• フランチャイズ
• eコマース
• 商社・現地代理店
• 駐在員事務所・中国子会社
• 100％外資系企業

第7章 ビール製造業者ディレクトリー

• ビール製造業者プロファイル
• 流通販売業者
• 主なスーパーマーケット
• 貿易会社
• 研究機関・協会

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Beer Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China's Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China's Imports from Its Leading Trade Partners

III. BEER INDUSTRY ASSESSMENTS

• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Major Foreign Investments

IV. BEER PRODUCTION AND DEMAND

• Beer Production and Demand
• Qingdao
• Yanjing
• Budweiser
• Zhujiang
• Suntory
• Reeb
• Tiger
• Blue Ribbon
• Rheinech
• Hapi
• Carlsberg
• Snowbeer
• Huiquan
• Lanjian
• Others
• Beer Imports and Exports

V. BEER CONSUMPTION BY MARKET

• Total Beer Consumption by Market
• Population by Age Group
• Consumer Spending Trends
• Beer Consumption by Region
• Beer Demand by Market
• Retail Market Outlook
• Beer Demand in Retail Markets
• Retardant Market Outlook
• Beer Demand in Restaurants

LIST OF CHARTS

• Beer Production and Demand Summary
• China's GDP and Industrial Output
• Population Trends
• Industrial Output by Ownership
• Foreign Investments and Loans
• China's Imports and Exports
• Key Commodity Exports from China
• Key Commodity Imports into China
• Beer Output
• Beer Production and Demand
• Beer Exports and Imports

China's demand for Beer has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties

III. BEER INDUSTRY ASSESSMENTS

• Beer Industry Structure
• Market Size and Growth
• Major Producer Facility Locations and Output
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Major Foreign Investments
• Technology Development

IV. BEER PRODUCTION AND DEMAND

• Overview
• Beer Production and Demand
• Qingdao
• Yanjing
• Budweiser
• Zhujiang
• Suntory
• Reeb
• Tiger
• Blue Ribbon
• Rheinech
• Hapi
• Carlsberg
• Snowbeer
• Huiquan
• Lanjian
• Others
• Beer Imports and Exports
• Pricing Trends

V. BEER CONSUMPTION BY MARKET

• Beer Markets Outlook Overview
• Government Packaging Regulations
• Population by Age Group
• Consumer Spending Trends
• Beer Consumption by Region
• Beer Demand by Market
• Retails
• Retail Market Outlook
• Beer Demand in Retail Markets
• Restaurants
• Retardant Market Outlook
• Beer Demand in Restaurants

VI. MARKETING STRATEGIES

• Distribution System in China
• China's Distribution System
• Beer Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Licensing
• Franchising
• E-commerce
• Trading Companies and Local Agents
• Representative Offices and Chinese Subsidiaries
• Wholly Foreign Owned Enterprises

VII. BEER PRODUCER DIRECTORY

• Beer Producer Profiles
• Distributors
• Major Supermarkets
• Trading Companies
• Research Institutions and Associations