中国のホームファニッシング市場

当レポートでは、中国のホームファニッシング（家具・室内装飾品）市場の現状と将来予測（過去5～10年間の実績値および今後5～10年間の予測値）を分析し、全体的なビジネス環境や、各製品別の市場動向・予測、市場参入戦略、関係企業一覧などの情報を盛り込んでいます。

第1章　イントロダクション

• 分析範囲・手法
• エグゼクティブ・サマリー

第2章　ビジネス環境

• 経済展望
  • 主要経済指標
  • 工業生産
  • 人口・労働力
  • 直接投資
  • 対外貿易
• 金融・税務規制
  • 銀行システムと規制
  • 外国為替
  • 税制と関税

第3章　ホームファニッシング産業の評価

• ホームファニッシング産業の構造
• 市場規模
• 市場成長の促進要因
• ホームファニッシング産業の売上高
• 主要メーカーの生産拠点と売上高
• 主要メーカーの市場シェア
• 人件費
• 潜在的な参入企業
• 主な外資系企業
• 技術開発

第4章　ホームファニッシングの生産額・需要額

• 概要
• ホームファニッシング用原材料の消費量
  • 綿花
  • 合成繊維
  • その他
• ホームファニッシングの生産額と需要額
  • 羽毛ふとんカバー・シート
  • ピローケース
  • 羽毛ふとん・キルト
  • 枕
  • カーテン
  • 窓飾り
  • ブラインド
  • 浴室・キッチン用布製品
  • テーブルリネン
  • その他
  • 価格動向

第5章　市場別のホームファニッシング消費額

• ホームファニッシング市場の見通し
• ホームファニッシング市場需要：ビジネスの促進要因
• 中国の小売市場の傾向
• 年齢層別の人口動向
• 消費者所得の動向
• 消費支出額の動向
• 地域別のホームファニッシング需要
  • 東北部
  • 華北
  • 南東部
  • 南西部
  • 北西部

第6章　マーケティング戦略

• 中国市場の概要
  • 中国の流通システム
  • ホームファニッシングの流通経路
  • 交通・貨物輸送インフラ
  • 通信
• 市場参入経路
  • 対中輸出
  • 技術ランセンス
  • 合弁事業
  • 完全外資所有企業
  • 他の参入経路
• 市場参入戦略
  • 市場の違いを理解する
  • 規制に関する知識
  • 政府との取引

第7章　ホームファニッシングメーカーの一覧

• ホームファニッシングメーカーのプロファイル
• 流通業者
• 商社
• 研究機関・業界団体
• 主なエンドユーザー

図表一覧

LIST OF TABLES

I. INTRODUCTION

• Economic Outlook Summary
• Home Furnishing Supply and Demand Summary

II. BUSINESS ENVIRONMENT

• Key Economic Indicators
• Industrial Output
• Population and Labor Force Trends
• Foreign Investment and Loans
• Foreign Trade
• Key Commodity Exports from China
• China's Exports to its Leading Trade Partners
• Key Commodity Imports into China
• China's Imports from Its Leading Trade Partners

III. HOME FURNISHING INDUSTRY ASSESSMENTS

• Home Furnishing Industry Sales
• Major Producer Facility Locations
• Major Home Furnishing Producer Sales
• Market Share of Key Producers

IV. HOME FURNISHING PRODUCTION AND DEMAND

• Total Home Furnishing Sales and Demand
• Home Furnishing Raw Materials Consumption
• Cotton
• Synthetic Fibers
• Others
• Home Furnishing Sales and Demand
• Duvet Covers and Sheet
• Pillowcases
• Duvets and Quilts
• Pillows
• Curtains
• Window Dressings
• Blinds
• Bathroom and Kitchen Textiles
• Table Linen
• Other Home Furnishing

V. HOME FURNISHING CONSUMPTION BY MARKET

• Total Home Furnishing Consumption by Market
• Chinese Retail Market Trends
• Population Trends by Age Group
• Consumer Income Trends
• Consumer Spending Trends
• Home Furnishing Demand by Region
• Northeast
• North
• Southeast
• Southwest
• Northwest

LIST OF CHARTS

• Home Furnishing Sales and Demand Summary
• China's GDP and Industrial Output
• Population Trends
• Industrial Output by Ownership
• Foreign Investments and Loans
• Home Furnishing Sales in China
• Home Furnishing Sales and Demand

China's demand for Home Furnishing has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, imports & exports, consumer consumption and capital investment for over two decades. This new study examines China's economic trends, investment environment, industry development, supply and demand, industry capacity, industry structure, marketing channels and major industry participants. Historical data (2012, 2017 and 2022) and long-term forecasts through 2027 and 2032 are presented. Major producers in China are profiled.

The primary and secondary research is done in China in order to access up-to-date government regulations, market information and industry data. Data were collected from the Chinese government publications, Chinese language newspapers and magazines, industry associations, local governments' industry bureaus, industry publications, and our in-house databases. Interviews are conducted with Chinese industry experts, university professors, and producers in China. Economic models and quantitative methods are applied in this report to project market demand and industry trends. Metric system is used and values are presented in either Yuan (RMB, current price) and/or US dollars.

Our market research reports provide hard-to-find market data and analyses. Today, China has the largest market in the world. Tremendous fast-growing markets for imports and business opportunities for companies around the world. If you want to expand your business or sell your products in China, our research reports provide the insights and projections into Chinese markets necessary for you to do so.

TABLE OF CONTENTS

I. INTRODUCTION

• Report Scope and Methodology
• Executive Summary

II. BUSINESS ENVIRONMENT

• Economic Outlook
• Key Economic Indicators
• Industrial Output
• Population and Labor
• Foreign Investment
• Foreign Trade
• Financial and Tax Regulations
• Banking System and Regulations
• Foreign Exchange
• Taxes, Tariff and Custom Duties

III. HOME FURNISHING INDUSTRY ASSESSMENTS

• Home Furnishing Industry Structure
• Market Size
• Market Growth Drivers
• Home Furnishing Industry Sales
• Major Producer Facility Locations and Sales
• Market Share of Key Producers
• Labor Costs
• Potential Entrants
• Major Distributors
• Technology Development

IV. HOME FURNISHING PRODUCTION AND DEMAND

• Overview
• Home Furnishing Raw Materials Consumption
• Cotton
• Synthetic Fibers
• Others
• Home Furnishing Production and Demand
• Duvet Covers and Sheet
• Pillowcases
• Duvets and Quilts
• Pillows
• Curtains
• Window Dressings
• Blinds
• Bathroom and Kitchen Textiles
• Table Linen
• Other Home Furnishing
• Pricing Trends

V. HOME FURNISHING CONSUMPTION BY MARKET

• Home Furnishing Markets Outlook Overview
• Home Furnishing Market Demand Business Drivers
• Chinese Retail Market Trends
• Population Trends by Age Group
• Consumer Income Trends
• Consumer Spending Trends
• Home Furnishing Demand by Region
• Northeast
• North
• Southeast
• Southwest
• Northwest

VI. MARKETING STRATEGIES

• China Market Entry Overview
• China's Distribution System
• Rubber Processing Chemicals Distribution Channels
• Transportation and Freight Infrastructure
• Communications
• China's Market Entry
• Licensing
• Franchising
• E-commerce
• Trading Companies and Local Agents
• Representative Offices and Chinese Subsidiaries
• Wholly Foreign Owned Enterprises

VII. HOME FURNISHING PRODUCER DIRECTORY

• Home Furnishing Producer Profiles
• Distributors
• Trading Companies
• Research Institutions and Associations
• Major End-Users