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市場調査レポート
インドにおける中小企業のオンラインマーケティングへの移行：インターネットアクセス、ウェブホスティング、Eコマース、オンラインマーケティング（2009年）
2009 Emerging Asia-Pacific (India) - SMBs Transition to Online Marketing Internet Access , Web Hosting, E-Commerce and Online Marketing
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Abstract
Description
Challenging economic times typically produce a flight to quality. This truism
also applies to the Emerging Asia-Pacific SMB market. As the economic crisis
wears on, SMBs are becoming increasingly concerned with retaining current
customers and finding new customers in more targeted and cost-effective
manner. This report addresses how SMBs are using the Internet in the current
environment to aide in these activities.
This report addresses the Internet from the view of service providers, online
advertising/search providers, and e-commerce/webhosting providers. It begins
with higher-level market opportunity, then moves to changes and impacts to the
market, and then provides data and analysis pertaining to Internet access,
website usage, and usage of online marketing media.
Table of Contents
- Executive Summary
- Market Opportunity and Outlook in a Challenging Economic Environment
- India SMB: Market Sizing by Employee Size
- India SMB: Market Sizing by Vertical
- India SMB: Average Annual Revenues
- India SMB Business Conditions: Concern About Impact of Economy on Business
- India SMB Business Conditions: Effects of Economy on Business Over Last 3
Months
- India SMB Business Conditions: Next 3 Months Business Conditions Outlook
- India SMB: Key Firmographic Indicators
- India SMB: Key Mobility Indicators
- India SMB Internet Forecast 2008-2013
- India SMB Internet Access Market Opportunity and Outlook
- Products/Services Adoption Trends, Drivers and Attitudes
- India SMB Internet Access Lines
- Attitudes
- India SMB: Internet Spending Behavior
- India SMB: Internet Service Providers
- Products/Services Adoption Trends, Drivers and Attitudes
- India SMB Internet Products and Services Adoption Levels
- India SMB: How Web Sites are Used by SMBs
- India SMB: Online Commerce Payment Options and Web Site Integrated Back
Office Functions
- India SMB Online Marketing Tools
- India Web Site Spending Levels
- Rich Annual Revenue Streams
- India SB: Planned Web Site Usage
- Products/Services Adoption Trends, Drivers and Attitudes
- India SMB: Advertising and Promotional Activities
- India SB: Advertising and Promotional Activities by Vertical
- India MB: Advertising and Promotional Activities by Vertical
- Purchase Channels, Purchase Decision Making, Informational Media Usage
and Business Issues Driven Messages
- India SMB IT Decision Makers
- India SMB Information Sources
- India SMB Business Challenges
- India SMB Staffing and Business Locations: Cost Cutting Measures -
Current and Planned
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