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市場調査レポート
中国のコンピューティングハードウェア市場(2009年)：不況期におけるPCの市場機会の獲得
2009 Emerging APAC - China Computing Hardware: Capturing the PC Market Opportunity During the Economic Downturn
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Abstract
Description
This report provides PC manufacturers, vendors and marketers a clear
understanding of how the SMB market has been impacted by the current
recession. It begins with higher-level changes and impacts to the market and
then provides key year-over-year (YoY) changes that have occurred since the
start of the downturn. In addition the report provides critical blueprints to:
- 1. Segment the SMB market in a way that capitalizes on the downturn
- 2. Target-based on needs, behaviors and planned spending
- 3. Optimize marketing to ensure the highest return-on-marketing
investments (ROMI)
Table of Contents
- Executive Summary
- Impact of Economy on SMBs
- Overview of SMB Computing Market
- PC Purchasing: last 3 months vs. next 3 months
- Mapping PC Purchasing to Current SMB Pain Points
- Concern About Impact of Economy on Business
- Current & Planned Cost-Cutting Measures
- Measures to Increase Revenue
- Expectation of IT Investments Over the Next 6 Months
- Key Differences Between SBs and MBs
- SMB Outlook on Technology
- Reasons to Purchase PCs: 2008 vs. 2009
- Value-Based Segmentation Approach
- Value Segmentation Approach: Why it matters and how it works
- Attractiveness of Each Market Segment
- China SB Customer Value-Based Segmentation
- HVCs, LVCs & NVCs - SB Firmographic Overview
- HVCs, LVCs & NVCs - SB Spending Overview
- Value Segmentation Approach: Why it matters and how it works
- HVCs, LVCs & NVCs - Primary challenges facing SBs
- HVCs, LVCs & NVCs - Sources of information
- HVC' s, LVC' s & NVC' s - Sources that inform IT purchases
- MB Customer Value-Based Segmentation
- HVCs, MVCs & LVCs - MB Firmographics Overview
- HVCs, MVCs & LVCs - MB Spending Overview
- HVCs, MVCs & LVCs: MB Spending Overview
- HVCs, MVCs & LVCs - Primary challenges facing MBs
- HVC' s, MVC' s & LVC' s - Sources of information
- HVC' s, LVC' s & NVC' s - Sources that inform IT purchases
- Opportunity Around Key Segments
- Three Steps to Optimize the Opportunity & Capture High Value Customers
- Mapping Business Actions to Solutions
- Analyze Bundle & Value Proposition Implications
- Align Marketing & Product Initiatives
- Analyzing Solutions and Business Challenges
- Opportunities around Internet-based Applications
- Opportunities around CRM and E-marketing
- Opportunities around CRM and E-marketing
- Opportunities around Productivity and Groupware
- Solutions Mapped to SB Segment Challenges
- Solutions Mapped to MB Segment Challenges
- Capitalizing on PC and Software Purchasing
- Understanding SMB PC Purchasing Drivers -Three Discrete Customer Targets
- Understanding SMB PC Purchasing Drivers - Small Business
- Understanding SMB PC Purchasing Drivers - Medium Business
- Understanding SMB PC Purchasing Drivers - Small Business Insights
- Understanding SMB PC Purchasing Drivers - Medium Business Insights
- Strategic PC Bundling - SB HVCs vs. LVCs
- Strategic PC Bundling - MB HVC' s vs. MVC' s vs. LVC' s
- Sources
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