中国のワイン市場：2009年

原文目次

Abstract

REPORT COVERAGE

This report covers the market for alcoholic wine in the People' s Republic of China. The report covers the red, white and blended grape and sparkling wines sectors. There is also some coverage of fruit wines (normally referred to as ' berry wines' in China) in the report. This report does not include yellow rice wine, or Shaoxing wine, which are covered in Access Asia' s ' Spirits in China' report.

KEY REPORT FEATURES

This recently updated report includes:

• An overview of China' s total food market with sales statistics up to interim 2009;
• The total value and volume of wine consumption, including consumption channel breakdowns and by type of wine, up to interim 2009;
• The total value and volume of wine retail sales, including by sector, up to interim 2009;
• Leading manufacturer market shares based on revenues to 2008;
• Volume & value forecast the meat market in China up to 2014;
• The retail wine market background and current issues;
• Marketing & distribution;
• SWOT analysis
• Key manufacturer profiles
• Key contacts & trade events;
• Overview of China' s demographics and macroeconomics.

Executive Summary

China claims over 160,000 acres of vinyards nationwide, but much is in remote areas, such as those in Tibet near Kazakhstan, where Silk Road traders brought seeds centuries ago. There is also a small native grape (Vitus thunbergii) that grows wild north of Shanghai. And Russian visitors brought plantings of Muscat and Ratsiteli to China in the early twentieth century.

Although having been started at the beginning of the 20th century, the wine industry in China has only recently begun to develop into a significant market. Chinese consumers have tended to stick to what they know, being beer and grain spirits - drinks that offer a higher alcohol level per unit than wine.

However, wines have attained consumer acceptance, not least due to Chinese politburo member Li Peng, who decreed that state banquets should be lubricated with wine instead of spirits in 1996. The influence of western eating and drinking habits have been key in this, as have rising average incomes in China. Indeed, wine is now becoming the fashionable drink for the wealthy younger generations in China' s cities, and the "badge" drink of China' s wealthiest elite.

The value of the market has more than doubled over the last seven years, and has become much more sophisticated. Not only are there more foreign wine imports available in restaurants and in the shops, but the number, variety and quality of domestic wines has also increased. This has served the market by providing local consumers with a greater array of cheaper products to try.

However, the domestic market has moved on, and domestic wines are now reaching a level of quality that they can compete on price with imported wines, and even look to developing an export market. However, the domestic market is where most Chinese wineries are looking to develop their sales. With about 600 million young Chinese, all exploring new types of alcoholic drinks, the potential market for sales of wine in the future is great.

Table of Contents

INTRODUCTION

Report Coverage

China' s Retail Statistics: A Cautionary Note

Abbreviations Used

Other Relevant Reports from Access Asia

Free Online Newsletter and Editorials

1 CHINA' S WINE MARKET

• 1.1 Overview
• 1.2 China' s Total Food & Beverage Market
  • 1.2.1 Total Food Market: Food & Non-food Sales
  • Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003 - 2009*
  • 1.2.2 Total Food Market: Food/Non-food Split
  • Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003 - 2009*
  • 1.2.3 Total Food Market: Urban and Rural Split
  • Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003 - 2009*
  • 1.2.4 Total Food Market: The Trends
  • Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2003-2009
  • Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2000/2006
  • Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003 - 2009*
  • 1.2.5 Total Food Market: Urban Value Trends
  • Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003 - 2009*
  • 1.2.6 Total Food Market: Rural Value Trends
  • Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003 - 2009*
• 1.3 China' s Wine Market
  • 1.3.1 The Wine: Total Market Size
  • Table 1.7 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR WINE IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-2009
  • 1.3.2 The Wine Market: Total Market Retail/HoReCa Split
  • Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR WINE IN CHINA, 2003-2009
  • 1.3.3 The Wine Market: Total Market Growth
  • Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR WINE IN CHINA, 2003-2009
  • 1.3.4 The Wine Market: Per Capita Consumption
  • Table 1.10 PER CAPITA CONSUMER MARKET FOR WINE IN CHINA, 2003-2009
  • 1.3.5 The Wine Market: Food Market Significance
  • Table 1.11 WINE RETAIL SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD RETAIL EXPENDITURE IN CHINA, 2003-2009
• 1.4 Sector Breakdown
  • 1.4.1 Retail Sector Breakdown: Sector Values & Volumes
  • Table 1.12 THE RETAIL MARKET FOR WINE BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-2009
  • 1.4.2 Retail Sector Breakdown: Sector Shares
  • Table 1.13 % BREAKDOWN OF THE RETAIL MARKET FOR WINE IN VOLUME & VALUE TERMS IN CHINA, 2003-2009
  • 1.4.3 Retail Sector Breakdown: Annual Growth Rates
  • Table 1.14 % ANNUAL GROWTH OF THE RETAIL MARKET FOR WINE IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-2009
• 1.5 Market Shares
  • 1.5.1 Market Shares: Leading Brand Shares
  • 1.5.2 Market Shares: Revenue Share
  • Table 1.15 WINE REVENUE SHARE AT EX-FACTORY PRICE, 2005-2008
  • 1.5.2 Market Shares: Regional Share
  • Table 1.16 LEADING WINE BRAND SHARE BY REGION, 1H 2008
• 1.6 Prices
  • 1.6.1 Prices: Retail Price Indices
  • Table 1.17 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005 - 2008
  • Table 1.18 RETAIL PRICE INDICES BY BROAD SECTOR, 2001 - 2008
  • 1.6.2 Prices: Average Unit Values
  • Table 1.19 AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2003-2009
  • Table 1.20 AVERAGE UNIT RETAIL PRICES OF WINE BY PRICE POINT IN CHINA, 2003-2009
  • 1.6.3 Prices: Selected Product Prices
  • Table 1.21 RETAIL PRICES OF SELECTED GREATWALL RED WINES, JULY 2009
  • Table 1.22 RETAIL PRICES OF SELECTED CHANGYU RED WINES, JULY 2009
  • Table 1.23 RETAIL PRICES OF SELECTED DYNASTY RED WINES, JULY 2009
  • Table 1.24 RETAIL PRICES OF SELECTED WEILONG (GRAND DRAGON) RED WINES, JULY 2009
  • Table 1.25 RETAIL PRICES OF SELECTED TONGHUA (TONHWA) RED WINES, JULY 2009
  • Table 1.26 RETAIL PRICES OF SELECTED SUNTIME RED WINES, JULY 2009
  • Table 1.27 RETAIL PRICES OF SELECTED DOMESTIC RED WINES, JULY 2009
  • Table 1.28 RETAIL PRICES OF SELECTED IMPORTED RED WINES, JULY 2009
  • Table 1.29 RETAIL PRICES OF SELECTED ICE WINES, JULY 2009
  • Table 1.30 RETAIL PRICES OF SELECTED ROSE WINES, JULY 2009
  • Table 1.31 RETAIL PRICES OF SELECTED SPARKLING WINES, JULY 2009
  • Table 1.32 RETAIL PRICES OF SELECTED DOMESTIC WHITE WINES, JULY 2009
  • Table 1.33 RETAIL PRICES OF SELECTED IMPORTED WHITE WINES, JULY 2009
• 1.7 Outlook
  • 1.7.1 Outlook: Forecast Trends
  • 1.7.2 Outlook: Total Value Market Size
  • Table 1.34 FORECAST RETAIL VALUE MARKET FOR WINE IN CHINA, 2010-2015
  • Table 1.35 FORECAST RETAIL VOLUME GROWTH FOR WINE IN CHINA, 2010-2015
  • Table 1.36 FORECAST TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR WINE IN VOLUME & CONSTANT VALUE TERMS IN CHINA, 2010-2015
  • 1.7.2 Outlook: Total Market Retail/HoReCa Split
  • Table 1.37 FORECAST % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR WINE IN CHINA, 2010-2015
  • 1.7.4 Outlook: Per Capita Consumption
  • Table 1.38 PER CAPITA CONSUMER MARKET FOR WINE IN CHINA, 2010-2015
  • 1.7.4 Outlook: Retail Sector Values & Volumes
  • Table 1.39 FORECAST CONSTANT 2009 VALUE & VOLUME RETAIL SALES OF WINE BY SECTOR IN CHINA, 2010-2015
  • 1.7.5 Outlook: Retail Sector Breakdown
  • Table 1.40 FORECAST % VALUE & VOLUME RETAIL SALES BREAKDOWN OF WINE BY SECTOR IN CHINA, 2010-2015
  • 1.7.6 Outlook: Retail Sector Growth
  • Table 1.41 FORECAST ANNUAL % VOLUME RETAIL SALES GROWTH OF WINE BY SECTOR IN CHINA, 2010/2015
• 1.8 Current Issues
  • 1.8.1 Grabbing Overseas Wine Assets To Feed Local Wine Frenzy
  • Table 1.42 SELECTED ACQUISITIONS OF FOREIGN WINE ASSETS BY CHINESE INVESTORS, 2007-2009
  • 1.8.2 Recent Trends of Foreign Involvement in the Local Wine Sector
  • 1.8.3 Private Label
  • Table 1.43 CHINA TOP-100 RETAILER' S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
  • Table 1.44 SELECTED PRIVATE LABEL WINES IN CHINA, JULY 2009

2 SOURCES OF SUPPLY

• 2.1 Grape Wine Industry
  • 2.1.1 Grape Wine Industry: China' s Wine Regions
  • Table 2.1 WINE PRODUCTION BY PROVINCE, 2005-2006
  • Bohai Bay Area
  • Northwestern Area
  • Shacheng District
  • Yellow River Area
  • Other Areas
• 2.2 Key Listed Grape Wine Manufacturers
  • 2.2.1 Key Listed Grape Wine Manufacturers: Turnover
  • Table 2.2 LEADING 8 LISTED WINE COMPANIES BY REVENUE (ONLY ALCOHOLIC DRINKS REVENUE)*, 2005-2008
  • Table 2.3 LEADING 8 LISTED WINE COMPANIES BY REVENUE (INCLUDING NON-ALCOHOLIC DRINKS REVENUE), 2005-2008
  • 2.2.2 Key Listed Grape Wine Manufacturers: Net Profit
  • Table 2.4 LEADING 8 LISTED WINE COMPANIES BY NET PROFIT*, 2005-2008
  • Table 2.5 LEADING 8 LISTED WINE COMPANIES BY NET PROFIT MARGIN*, 2005-2008
  • 2.2.3 Key Listed Grape Wine Manufacturers: Total Assets
  • Table 2.6 LEADING 8 LISTED WINE COMPANIES BY TOTAL ASSETS*, 2005-2008
• 2.3 Imports
  • 2.3.1 Bottled Wine Imports: Volume
  • Table 2.7 VOLUME IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.8 % BREAKDOWN OF VOLUME IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.9 % GROWTH IN VOLUME IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.10 % ANNUAL GROWTH OF VOLUME IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2003 - 2008
  • 2.3.2 Bottled Wine Imports: Value
  • Table 2.11 VALUE IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.12 % BREAKDOWN OF VALUE IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.13 % GROWTH IN VALUE IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.14 % ANNUAL GROWTH OF VALUE IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2003 - 2008
  • 2.3.3 Bottled Wine Imports: Average Price Per Litre
  • Table 2.15 AVERAGE PRICE PER LITRE OF IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.16 % ANNUAL GROWTH IN AVERAGE PRICE PER LITRE OF IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.17 % GROWTH IN AVERAGE PRICE PER LITRE OF IMPORTS OF BOTTLED WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • 2.3.4 Bulk Wine Imports: Volume
  • Table 2.18 VOLUME IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.19 % BREAKDOWN OF VOLUME IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.20 % ANNUAL GROWTH OF VOLUME IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.21 % GROWTH IN VOLUME IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • 2.3.5 Bulk Wine Imports: Value
  • Table 2.22 VALUE IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.23 % BREAKDOWN OF VALUE IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.24 % ANNUAL GROWTH OF VALUE IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.25 % GROWTH IN VALUE IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • 2.3.6 Bulk Wine Imports: Average Price Per Litre
  • Table 2.26 AVERAGE PRICE PER LITRE OF IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.27 % ANNUAL GROWTH IN AVERAGE PRICE PER LITRE OF IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008
  • Table 2.28 % GROWTH IN AVERAGE PRICE PER LITRE OF IMPORTS OF BULK WINE INTO CHINA BY COUNTRY, 2002 - 2008

3 SWOT ANALYSIS

• 3.1 Strengths
• 3.2 Weaknesses
• 3.3 Opportunities
• 3.4 Threats

3 MARKETING & DISTRIBUTION

• 3.1 Marketing & Advertising
  • 3.1.1 Marketing & Advertising: Trends
  • Conventional Media Advertising
  • Table 3.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
  • Online Advertising
  • Table 3.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
  • 3.1.2 Marketing & Advertising: Leading Advertised Product Categories
  • Table 3.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
  • 3.1.3 Marketing & Advertising: Leading Advertised Brands
  • Table 3.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
  • 3.1.4 Marketing & Advertising: Leading Advertisers
  • Table 3.5 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
  • Table 3.6 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
  • 3.1.5 Marketing & Advertising: The Prime-time Advertising Auction
  • Table 3.7 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2009
  • 3.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
  • Age & Location
  • Table 3.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
  • Quality Versus Image
  • Table 3.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
  • Local Versus Foreign
  • Table 3.10 BRAND PREFERENCES IN CHINA, 2007
  • "Chameleon" Brands
  • Table 3.11 TOP CHAMELEON BRANDS IN CHINA, 2008
  • 3.1.7 Marketing and Advertising in China: Brand Equity
  • 3.1.8 Marketing & Advertising: Emerging Local Brands
  • Table 3.12 CHINA' S MOST VALUABLE BRANDS, 2008/2009
  • 3.1.9 Marketing & Advertising: Pricing Issues
  • Table 3.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
  • Table 3.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 3.1.10 Marketing & Advertising: Online Sales
  • Table 3.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
  • Table 3.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008
  • Table 3.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
  • Table 3.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
  • Table 3.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
• 3.2 Consumers
  • 3.2.1 Consumer Profile: Broad Consumer Trends
  • 3.2.2 The Chinese Consumer: Urban Profile
  • Table 3.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 3.2.3 The Chinese Consumer: Rural Profile
  • Table 3.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 3.3 Key Sales Periods
  • 3.3.1 Key Sales Periods: Overview
  • Table 3.22 ANNUAL NATIONAL HOLIDAYS
  • Table 3.23 MAJOR HOLIDAY RETAIL SALES, 2005-2009

4 COMPANY PROFILES

• 4.1 China Foods Ltd. (Greatwall)
  • 4.1.1 China Foods: Company Details
  • 4.1.2 China Foods: Company Background
  • Table 4.1 CHINA FOODS LTD.: PRINCIPAL WINE SUBSIDIARIES, END-2008
  • Table 4.2 CHINA FOODS LTD.: WINE RANGE
  • Table 4.3 CHINA FOODS LTD.: WINE SALES VOLUME & EX-FACTORY PRICE, 2002-2008
  • 4.1.3 China Foods: Company Financials
  • Table 4.4 CHINA FOODS LTD.: FINANCIAL RESULTS (WINE SEGMENT), 2004-2008*
  • Table 4.5 CHINA FOODS LTD.: PROFIT MARGINS (WINE SEGMENT), 2006-2008
• 4.2 CITIC Guoan Vine Co., Ltd. (Suntime)
  • 4.2.1 CITIC Guoan Vine: Company Details
  • 4.2.2 CITIC Guoan Vine: Company Background
  • Table 4.6 CITIC GUOAN VINE CO., LTD.: TOP 10 SHAREHOLDERS, END-2008
  • Table 4.7 CITIC GUOAN VINE CO., LTD.: PRINCIPAL WINE SUBSIDIARY, END-2008
  • Table 4.8 CITIC GUOAN VINE CO., LTD.: BREAKDOWN OF REVENUE, GROSS PROFIT MARGIN, 2004-2008
  • 4.2.3 CITIC Guoan Vine: Company Financials
  • Table 4.9 CITIC GUOAN VINE CO., LTD.: FINANCIAL RESULTS, 2005-2008*
  • Table 4.10 CITIC GUOAN VINE CO., LTD.: SUNTIME INTERNATIONAL WINE CO., LTD. FINANCIAL RESULTS, 2006-2008
• 4.3 Dynasty Fine Wines Group Ltd.
  • 4.3.1 Dynasty Fine Wines: Company Details
  • 4.3.2 Dynasty Fine Wines: Company Background
  • Table 4.11 DYNASTY FINE WINES GROUP LTD.: SHAREHOLDING STRUCTURE, END-2008
  • Table 4.12 DYNASTY FINE WINES GROUP LTD.: PRINCIPAL SUBSIDIARIES, END-2008
  • Table 4.13 DYNASTY FINE WINES GROUP LTD.: PRODUCT PORTFOLIO, 2008
  • Table 4.14 DYNASTY FINE WINE GROUP LTD.: SALES VOLUME, 2004-2008
  • Table 4.15 DYNASTY FINE WINES GROUP LTD.: COST OF SALES, 2004-2008
  • 4.3.3 Dynasty Fine Wines: Company Financials
  • Table 4.16 DYNASTY FINE WINES GROUP LTD.: FINANCIAL RESULTS, 2004-2008*
  • Table 4.17 DYNASTY FINE WINES GROUP LTD.: PROFIT MARGINS, 2004-2008
  • Table 4.18 DYNASTY FINE WINES GROUP LTD.: DEBTOR, CREDITOR & INVENTORY TURNOVER DAYS, 2005-2008
• 4.4 JLF Investment Co., Ltd. (Shangri-la Wine)
  • 4.4.1 JLF Investment: Company Details
  • 4.4.2 JLF Investment: Company Background
  • Table 4.19 JLF INVESTMENT CO., LTD.: REVENUE BY PRODUCT SEGMENT, 2005-2008
  • Table 4.20 JLF INVESTMENT CO., LTD.: SUBSIDIARIES, END-2008
  • 4.4.3 JLF Investment: Company Financials
  • Table 4.21 JLF INVESTMENT CO., LTD.: FINANCIAL RESULTS, 2005-2008
  • Table 4.22 JLF INVESTMENT CO., LTD.: PROFIT MARGINS, 2006-2008
  • Table 4.23 JLF INVESTMENT CO., LTD.: ADDITIONAL FINANCIAL INFORMATION, 2007-2008
• 4.5 Tonghua Grape Wine Co., Ltd.
  • 4.5.1 Tonghua Grape Wine: Company Details
  • 4.5.2 Tonghua Grape Wine: Company Background
  • Table 4.24 TONGHUA GRAPE WINE CO., LTD.: TOP 10 SHAREHOLDERS, END-2008
  • Table 4.25 TONGHUA GRAPE WINE CO., LTD.: REVENUE BY REGIONS, 2006-2008
  • 4.5.3 Tonghua Grape Wine: Company Financials
  • Table 4.26 TONGHUA GRAPE WINE CO., LTD.: REVENUE BREAKDOWN, 2004-2008
  • Table 4.27 TONGHUA GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2004-2006*
  • Table 4.28 TONGHUA GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2006-2008*
• 4.6 Yantai Changyu Pioneer Wine Co., Ltd.
  • 4.6.1 Yantai Changyu Pioneer Wine: Company Details
  • 4. 6.2 Yantai Changyu Pioneer Wine: Company Background
  • Table 4.29 YANTAI CHANGYU PIONEER WINE CO., LTD.: TOP 10 SHAREHOLDERS, END-2008
  • Table 4.30 YANTAI CHANGYU GROUP CO., LTD.: SHAREHOLDERS, END-2008
  • Table 4.31 YANTAI CHANGYU PIONEER WINE CO., LTD.: SUBSIDIARIES, YEAR END 2008
  • Table 4.32 YANTAI CHANGYU PIONEER WINE CO., LTD.: REVENUE BREAKDOWN BY PRODUCT, 2004-2008
  • Table 4.33 YANTAI CHANGYU PIONEER WINE CO., LTD.: REVENUE BREAKDOWN BY REGION, 2004-2008
  • 4.6.3 Yantai Changyu Pioneer Wine: Company Financials
  • Table 4.34 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS, 2004-2006*
  • Table 4.35 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS, 2006-2008*
  • Table 4.36 YANTAI CHANGYU PIONEER WINE CO., LTD.: NET PROFIT OF MAIN SUBSIDIARIES, 2004-2008
• 4.7 Yantai Weilong Grape Wine Co., Ltd.
  • 4. 7.1 Yantai Weilong Grape Wine: Company Details
  • 4.7.2 Yantai Weilong Grape Wine: Company Background

5 CONTACTS

• 5.1 Trade Organisations
  • 5.1.1 China Alcoholic Drinks Industry Association (CADA)
  • 5.1.2 Shandong Vine & Wine Association
  • 5.1.3 China National Food Industry Association (CNFIA)
• 5.2 Government Departments
  • 5.2.1 Ministry of Commerce (MOFCOM)
  • 5.2.2 Ministry of Finance

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

• Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

• A.3.1 Demographics: Total Population
• Table A.1 TOTAL POPULATION, 2003 - 2009*
• A.3.2 Demographics: Population by Location
• Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003 - 2009*
• Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003 - 2009*
• A.3.3 Demographics: Population by Province
• Table A.4 POPULATION BY PROVINCE, 2003 - 2009*
• A.3.4 Demographics: Population Density by Province
• Table A.5 POPULATION DENSITY BY PROVINCE, 2006-2009*
• A.3.5 Demographics: Population Concentration
• Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
• A.3.6 Demographics: Population by Gender
• Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003 - 2009*
• A.3.7 Demographics: Population by Age Group
• Table A.7 POPULATION BY AGE GROUP, 2003 - 2009*
• Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003 - 2009*

A.4 Consumer Attitudes

• A.4.1 Consumer Attitudes: Overview
• A.4.2 Consumer Attitudes: Response to Political Change
• A.4.2 Consumer Attitudes: Response to Economic Change
• A.4.3 Consumer Attitudes: Changes in Lifestyle

A.5 Consumer Wealth

• A.5.1 Consumer Wealth: GDP and Cost of Living
• China' s New Middle Class
• Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
• Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
• Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
• Confident Shoppers
• Table A.12 GDP AND COST OF LIVING INDEX, 2003 - 2009*
• A.5.2 Consumer Wealth: Provincial GDP
• Table A.13 GDP BY PROVINCE, 2003 - 2009*
• A.5.3 Consumer Wealth: GDP Growth by Province
• Table A.14 GDP GROWTH BY PROVINCE, 2003 - 2009*
• A.5.4 Consumer Wealth: GDP Per Capita by Province
• Table A.15 PER CAPITA GDP BY PROVINCE, 2003 - 2009*
• A.5.5 Consumer Wealth: Concentration of Wealth by Province
• Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
• A.5.6 Consumer Wealth: The Major Cities
• Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007

A.6 Households

• A.6.1 Households: Overview of Household Conditions
• A.6.2 Households: Total Households by Size
• Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003 - 2009*
• A.6.3 Households: Total households by Urban/Rural Split
• Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003 - 2009*
• A.6.4 Households: Income Earners Per Household
• Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003 - 2009*

A.7 Employment

• A.7.1 Employment: Number of Workers by Sector
• Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
• A.7.2 Employment: Growth by Sector
• Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
• A.7.3 Employment: Number of Workers by Gender
• Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
• A.7.3 Employment: Number of Workers by Habitation
• Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
• A.7.4 Employment: Urban Unemployment
• Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008

A.8 Consumer Income

• A.8.1 Consumer Income: Average Incomes by Sector
• Table A.25 AVERAGE INCOMES BY SECTOR, 2002 - 2008
• A.8.2 Consumer Income: Growth by Sector
• Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002 - 2008
• A.8.3 Consumer Income: Average Incomes by Region
• Table A.27 AVERAGE INCOMES BY REGION, 2002 - 2008
• A.8.4 Consumer Income: Growth by Region
• Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002 - 2008

A.9 Consumer Market

• A.9.1 Consumer Market: Spending Trends
• Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
• A.9.2 Consumer Market: Per Capita Consumer Expenditure
• Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
• A.9.3 Consumer Market: Retail Sales and Consumer Spending
• Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2002 - 2009*
• A.9.4 Consumer Market: Urban Income and Spending Compared
• Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008

A.10 Exchange Rates

• A.10.1 Exchange Rates: China
• Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001 - 2008
• A.10.2 Exchange Rates: Hong Kong
• Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001 - 2008

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