中国における精肉および加工肉市場（2009年）：市場分析

原文目次

Abstract

REPORT COVERAGE

This report covers the market for fresh and processed meat in the People -s Republic of China. The report covers the following sectors:

• Fresh meat:
• Beef and veal
• Lamb, mutton and goat
• Other meat
• Pork
• Poultry
• Processed meat:
• Canned meat
• Frozen meat (poultry and red meat)
• Chilled meat (sausages & salamis, cooked meat, sliced meats. meat snacks)

Meat contained in prepared ready meals is not included

KEY REPORT FEATURES

This recently updated report includes:

• An overview of China -s total food market with sales statistics up to 2008;
• The total value and volume of the meat consumption market, including consumption channel breakdowns and by type of meat, up to 2008;
• The total value and volume of meat product retail sales, including by type of meat and processed product sector, up to 2008;
• Value meat provincial and urban/rural retail sales breakdown, up to 2008;
• Volume & value forecast the meat market in China up to 2013;
• The retail meat market background and current issues;
• Marketing & distribution;
• SWOT analysis
• Key manufacturer profiles
• Key contacts & trade events;
• Overview of China -s demographics and macroeconomics.

Executive Summary

In value terms, China -s meat market is the second largest sector in the country -s entire retail food market. Yet it is one of the last to be affected by the development of new retail formats. Much of the meat sold retail continues to be sold at free wet markets, most of which are to be found in open-air market places or streets. These markets provide a venue at which the customer can buy live poultry or freshly slaughtered meat produce direct from local farmers. However, these markets are gradually being removed from cities, supermarkets and hypermarkets now taking their place.

China -s meat market has less to do with company and brand shares than sectoral growth: local consumers eat far greater quantities of fresh meat than they did before economic reforms were launched some 25 years ago. Not only are today -s consumers able to buy more meat than ever before: they also have a far wider choice of meat from which to choose.

Improved choice stems in part from vast improvements in China -s distribution networks - thanks in turn to expanding transport networks - which have helped to develop more regional trade in fresh and processed meats. More produce is therefore moving around the country, reaching consumers in other regions.

Processed meat products are mainly sold through new retail formats such as supermarkets and hypermarkets. Organised supermarket chains are gaining significance as sellers of processed meats, particularly for frozen and chilled products.

This suits the increasingly sophisticated and demanding needs of urban consumers with rising incomes. People are now able to buy more expensive cuts of meat than before, leading to greater demand for variety and quality of produce.

As their incomes and lifestyles improve, Chinese consumers are showing a greater interest in a more varied diet, and cooking with a wider variety of products. As in the West, cookery programmes have proliferated on Chinese television. Similarly, cookery books now fill large sections of local bookshops, reflecting considerable interest in cooking and cuisine amongst local consumers.

The increasing availability of processed and packaged foods has also added to the general growth in people -s interest in food, and all of these factors add to the growing demand for more variety and better quality of meat products. Sharp growth in consumer demand has prompted meat producers to introduce greater efficiencies into their organisations.

Improved farming techniques and management are leading to larger-scale operations which increasingly rely on automation in production, packaging and transportation - a process which ultimately will create significant meat supply companies. Although still in its earliest stages, this trend will develop as growers become actively involved in supplying to the fast-growing supermarket and hypermarket chains rapidly expanding outside China -s largest cities.

However, frequent food safety scares, especially related to hygiene, disease and the use of rapid growth hormones, have all added to consumer nervousness about the meat that they buy, and these issues have the potential to seriously harm the market.

Table of Contents

INTRODUCTION

1 CHINA -S MEAT MARKET

• 1.1 Overview
• 1.2 China -s Total Food & Beverage Market
  • 1.2.1 Total Food Market: Food & Non-food Sales
  • Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008
  • 1.2.2 Total Food Market: Food/Non-food Split
  • Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008
  • 1.2.3 Total Food Market: Urban and Rural Split
  • Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008
  • 1.2.4 Total Food Market: The Trends
  • Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2002-2008
  • Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2000/2006
  • Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
  • 1.2.5 Total Food Market: Urban Value Trends
  • Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
  • 1.2.6 Total Food Market: Rural Value Trends
  • Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
• 1.3 China -s Meat Market
  • 1.3.1 The Retail Meat Market: Total Value Market Size
  • Table 1.7 TOTAL CURRENT AND CONSTANT VALUE RETAIL MARKET FOR TOTAL FRESH & PROCESSED MEAT & MEAT PRODUCTS IN CHINA, 2002-2008
  • Table 1.8 TOTAL CURRENT US$ VALUE RETAIL MARKET FOR TOTAL FRESH & PROCESSED MEAT & MEAT PRODUCTS IN CHINA, 2002-2008
  • 1.3.2 The Retail Meat Market: Total Volume Market Size
  • Table 1.9 TOTAL RETAIL MARKET VOLUME FOR FRESH & PROCESSED MEAT & MEAT PRODUCTS IN CHINA, 2002-2008
  • 1.3.3 The Retail Meat Market: Total Retail Food Market Significance
  • Table 1.10 FRESH & PROCESSED MEAT & MEAT PRODUCTS RETAIL MARKET AS A PROPORTION OF TOTAL CURRENT VALUE RETAIL FOOD SALES IN CHINA, 2002-2008
• 1.4 Regional Retail Markets
  • 1.4.1 Regional Retail Markets: Provincial Values
  • Table 1.11 FRESH MEAT CURRENT RETAIL MARKET VALUE BY PROVINCE IN CHINA, 2002-2008
  • 1.4.2 Regional Retail Markets: Provincial Value Shares
  • Table 1.12 % BREAKDOWN OF FRESH MEAT CURRENT RETAIL MARKET VALUE BY PROVINCE IN CHINA, 2002-2008
  • 1.4.3 Regional Retail Markets: Provincial Per Capita Spend
  • Table 1.13 PER CAPITA RETAIL SPENDING ON FRESH MEAT BY PROVINCE IN CHINA, 2002-2008
  • 1.4.4 Regional Retail Markets: Provincial Volumes
  • Table 1.14 FRESH MEAT RETAIL MARKET VOLUME BY PROVINCE IN CHINA, 2002-2008
  • 1.4.5 Regional Retail Markets: Provincial Volume Shares & Growth
  • Table 1.15 % BREAKDOWN OF FRESH MEAT RETAIL MARKET VOLUME BY PROVINCE IN CHINA, 2002-2008
  • 1.4.6 Regional Retail Markets: Provincial Per Capita Volume Consumption
  • Table 1.16 PER CAPITA RETAIL VOLUME CONSUMPTION OF FRESH MEAT BY PROVINCE IN CHINA, 2002-2008
• 1.5 Retail Sector Breakdown
  • 1.5.1 Retail Sector Breakdown: Sector Values
  • Table 1.17 FRESH & PROCESSED MEAT & MEAT PRODUCTS CURRENT VALUE RETAIL SALES BY SECTOR IN CHINA, 2002-2008
  • 1.5.2 Retail Sector Breakdown: Sector Volumes
  • Table 1.18 FRESH & PROCESSED MEAT & MEAT PRODUCTS VOLUME RETAIL SALES BY SECTOR IN CHINA, 2002-2008
  • 1.5.3 Retail Sector Breakdown: Value Sector Shares
  • Table 1.19 % BREAKDOWN OF FRESH & PROCESSED MEAT & MEAT PRODUCTS CURRENT VALUE RETAIL SALES BY SECTOR IN CHINA, 2002-2008
  • 1.5.4 Retail Sector Breakdown: Volume Sector Shares
  • Table 1.20 % BREAKDOWN OF FRESH & PROCESSED MEAT & MEAT PRODUCTS VOLUME RETAIL SALES BY SECTOR IN CHINA, 2002-2008
  • 1.5.5 Retail Sector Breakdown: Value Growth Rates
  • Table 1.21 % ANNUAL GROWTH FOR FRESH & PROCESSED MEAT & MEAT PRODUCTS CURRENT VALUE RETAIL SALES BY SECTOR IN CHINA, 2002-2008
  • 1.5.6 Retail Sector Breakdown: Volume Growth Rates
  • Table 1.22 % ANNUAL GROWTH FOR FRESH & PROCESSED MEAT & MEAT PRODUCTS VOLUME RETAIL SALES BY SECTOR IN CHINA, 2002-2008
• 1.6 HoReCa Sector Breakdown
  • 1.6.1 HoReCa Sector Breakdown: Sector Values
  • Table 1.23 FRESH MEAT CURRENT WHOLESALE VALUE HORECA SALES BY SECTOR IN CHINA, 2002-2008
  • 1.6.2 HoReCa Sector Breakdown: Sector Volumes
  • Table 1.24 FRESH MEAT VOLUME HORECA SALES BY SECTOR IN CHINA, 2002-2008
  • 1.6.3 HoReCa Sector Breakdown: Value Sector Shares
  • Table 1.25 % BREAKDOWN OF FRESH MEAT CURRENT VALUE HORECA SALES BY SECTOR IN CHINA, 2002-2008
  • 1.6.4 HoReCa Sector Breakdown: Volume Sector Shares
  • Table 1.26 % BREAKDOWN OF FRESH MEAT VOLUME HORECA SALES BY SECTOR IN CHINA, 2002-2008
  • 1.6.5 HoReCa Sector Breakdown: Value Growth Rates
  • Table 1.27 % ANNUAL GROWTH FOR FRESH MEAT CURRENT VALUE HORECA SALES BY SECTOR IN CHINA, 2002-2008
  • 1.6.6 HoReCa Sector Breakdown: Volume Growth Rates
  • Table 1.28 % ANNUAL GROWTH FOR FRESH MEAT VOLUME HORECA SALES BY SECTOR IN CHINA, 2002-2008
• 1.7 Food Processing Sector Breakdown
  • 1.7.1 Food Processing Sector Breakdown: Sector Values
  • Table 1.29 FOOD PROCESSING INDUSTRY EXPENDITURE ON FRESH MEAT AT CURRENT WHOLESALE VALUE BY SECTOR IN CHINA, 2002-2008
  • 1.7.2 Food Processing Sector Breakdown: Sector Volumes
  • Table 1.30 FOOD PROCESSING INDUSTRY VOLUME CONSUMPTION OF FRESH MEAT BY SECTOR IN CHINA, 2002-2008
  • 1.7.3 Food Processing Sector Breakdown: Value Sector Shares
  • Table 1.31 % BREAKDOWN OF FOOD PROCESSING INDUSTRY EXPENDITURE ON FRESH MEAT AT CURRENT WHOLESALE VALUE BY SECTOR IN CHINA, 2002-2008
  • 1.7.4 Food Processing Sector Breakdown: Volume Sector Shares
  • Table 1.32 % BREAKDOWN OF FOOD PROCESSING INDUSTRY VOLUME CONSUMPTION OF FRESH MEAT BY SECTOR IN CHINA, 2002-2008
  • 1.7.5 Food Processing Sector Breakdown: Value Growth Rates
  • Table 1.33 % ANNUAL GROWTH OF FOOD PROCESSING INDUSTRY EXPENDITURE ON FRESH MEAT AT CURRENT WHOLESALE VALUE BY SECTOR IN CHINA, 2002-2008
  • 1.7.6 Food Processing Sector Breakdown: Volume Growth Rates
  • Table 1.34 % ANNUAL GROWTH OF FOOD PROCESSING INDUSTRY VOLUME CONSUMPTION OF FRESH MEAT BY SECTOR IN CHINA, 2002-2008
• 1.8 Total Consumption Sector Breakdown
  • 1.8.1 Total Consumption Sector Breakdown: Sector Values
  • Table 1.35 TOTAL APPARENT EXPENDITURE ON FRESH MEAT AT CURRENT WHOLESALE VALUE BY SECTOR IN CHINA, 2002-2008
  • 1.8.2 Total Consumption Sector Breakdown: Sector Volumes
  • Table 1.36 TOTAL APPARENT VOLUME CONSUMPTION OF FRESH MEAT BY SECTOR IN CHINA, 2002-2008
  • 1.8.3 Total Consumption Sector Breakdown: Value Sector Shares
  • Table 1.37 % BREAKDOWN OF TOTAL APPARENT EXPENDITURE ON FRESH MEAT AT CURRENT WHOLESALE VALUE BY SECTOR IN CHINA, 2002-2008
  • 1.8.4 Total Consumption Sector Breakdown: Volume Sector Shares
  • Table 1.38 % BREAKDOWN OF TOTAL APPARENT VOLUME CONSUMPTION OF FRESH MEAT BY SECTOR IN CHINA, 2002-2008
  • 1.8.5 Total Consumption Sector Breakdown: Value Growth Rates
  • Table 1.39 % ANNUAL GROWTH OF TOTAL APPARENT EXPENDITURE ON FRESH MEAT AT CURRENT WHOLESALE VALUE BY SECTOR IN CHINA, 2002-2008
  • 1.8.6 Total Consumption Sector Breakdown: Volume Growth Rates
  • Table 1.40 % ANNUAL GROWTH OF TOTAL APPARENT VOLUME CONSUMPTION OF FRESH MEAT BY SECTOR IN CHINA, 2002-2008
  • 1.8.7 Total Consumption Sector Breakdown: Value & Volume By Channel
  • Table 1.41 TOTAL APPARENT CURRENT WHOLESALE VALUE EXPENDITURE ON & VOLUME CONSUMPTION OF FRESH MEAT BY CHANNEL IN CHINA, 2002-2008
  • 1.8.8 Total Consumption Sector Breakdown: Value & Volume % Breakdown By Channel
  • Table 1.42 % BREAKDOWN OF TOTAL APPARENT CURRENT WHOLESALE VALUE EXPENDITURE ON & VOLUME CONSUMPTION OF FRESH MEAT BY CHANNEL IN CHINA, 2002-2008
  • 1.8.9 Total Consumption Sector Breakdown: Value & Volume% Annual Growth By Channel
  • Table 1.43 % ANNUAL GROWTH OF TOTAL APPARENT CURRENT WHOLESALE VALUE EXPENDITURE ON & VOLUME CONSUMPTION OF FRESH MEAT BY CHANNEL IN CHINA, 2002-2008
• 1.9 Urban & Rural Retail Markets
  • 1.9.1 Urban & Rural Retail Markets: Total Sales
  • Table 1.44 CURRENT VALUE RETAIL MARKET FOR FRESH & PROCESSED MEAT BY URBAN & RURAL SALES IN CHINA, 2002-2008
  • Table 1.45 VOLUME RETAIL MARKET FOR FRESH & PROCESSED MEAT BY URBAN & RURAL SALES IN CHINA, 2002-2008
  • 1.9.3 Urban & Rural Retail Markets: Urban Household Average Spending
  • Table 1.46 URBAN HOUSEHOLD PER CAPITA EXPENDITURE AT CURRENT PRICES ON FRESH MEAT BY PROVINCE IN CHINA, 2002-2008
  • 1.9.4 Urban & Rural Retail Markets: Rural Household Average Spending
  • Table 1.47 RURAL HOUSEHOLD PER CAPITA EXPENDITURE AT CURRENT PRICES ON FRESH MEAT BY PROVINCE IN CHINA, 2002-2008
  • 1.9.5 Urban & Rural Retail Markets: Urban Household Average Volume Consumption
  • Table 1.48 URBAN HOUSEHOLD PER CAPITA CONSUMPTION OF FRESH MEAT BY PROVINCE IN CHINA, 2002-2008
  • 1.9.7 Urban & Rural Retail Markets: Household Average Volume Consumption by Meat
  • Table 1.49 RURAL & URBAN HOUSEHOLD PER CAPITA CONSUMPTION OF FRESH MEAT BY TYPE IN CHINA, 2002-2008
• 1.10 Market Shares
  • 1.10.1 Market Shares: A Cautionary Word
  • 1.10.2 Market Shares: Meat Industry Revenue Shares
  • Table 1.50 LEADING COMPANY PROCESSED MEAT INDUSTRY REVENUE MARKET SHARES, 2004 - 2008
• 1.11 Prices
  • 1.11.1 Prices: Retail Price Indices
  • Table 1.51 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005 - 2008
  • Table 1.52 RETAIL PRICE INDICES BY BROAD SECTOR, 2001 - 2008
  • 1.11.2 Prices: 2008
  • 1.11.3 Prices: Average Unit Values
  • Table 1.53 AVERAGE UNIT RETAIL PRICES ON FRESH & PROCESSED MEAT & MEAT PRODUCTS BY SECTOR IN CHINA, 2002 - 2008
  • 1.11.4 Prices: Average Regional Unit Prices
  • Table 1.54 AVERAGE RETAIL PRICES OF FRESH MEAT BY PROVINCE IN CHINA (PROVINCES RANKED BY PERIOD PRICE GROWTH RATES), 2002 - 2008
• 1.12 Outlook
  • 1.12.1 Outlook: Forecast Trends
  • 1.12.2 Outlook: Meat Consumption & Expenditure by Channel
  • Table 1.55 FORECAST CONSTANT 2008 VALUE & VOLUME CONSUMPTION OF FRESH MEAT BY CHANNEL IN CHINA, 2009 - 2013
  • 1.12.3 Outlook: Retail Sector Values & Volumes
  • Table 1.56 FORECAST CONSTANT 2004 VALUE RETAIL SALES OF FRESH & PROCESSED MEAT & MEAT PRODUCTS BY SECTOR IN CHINA, 2009 - 2013
  • Table 1.57 FORECAST VOLUME RETAIL SALES OF FRESH & PROCESSED MEAT & MEAT PRODUCTS BY SECTOR IN CHINA, 2009 - 2013
  • 1.12.4 Outlook: Retail Sector Growth
  • Table 1.58 FORECAST ANNUAL % VOLUME RETAIL GROWTH OF FRESH & PROCESSED MEAT & MEAT PRODUCTS BY SECTOR IN CHINA, 2009 - 2013
• 1.13 Current Issues
  • 1.13.1 Current Issues: Supermarket-farmer Cooperation
  • 1.13.2 Current Issues: Rural Retailing Development Project
  • Table 1.59 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
  • Table 1.60 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
  • Table 1.61 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 2009
  • Table 1.62 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 2009
  • Table 1.63 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 2009
  • Table 1.64 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
  • Table 1.65 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007
  • 1.13.3 Current Issues: Linking the Chill Chain
  • 1.13.4 Current Issues: Private Label
  • Table 1.66 CHINA TOP-100 RETAILER -S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
  • 1.13.5 Current Issues: Food Safety
  • 1.13.6 Current Issues: Dangerous Food: Eating poison
  • 1.13.7 Current Issues: Fat Food: Facing an Obesity Epidemic
  • 1.13.8 Current Issues: Genetically Modified (GM) Food
  • 1.13.9 Current Issues: Going Green: The positive approach
  • 1.13.10 Current Issues: Organic Farming
  • 1.13.11 Current Issues: Packaging: Dealing with massive amounts of waste
  • 1.13.12 Current Issues: Vegetarianism: Consumers vote with their feet
  • 1.13.13 Current Issues: Avian Flu
  • 1.13.14 Current Issues: Humane Slaughtering

2 MARKETING & DISTRIBUTION

• 2.1 Marketing & Advertising
  • 2.1.1 Marketing & Advertising: Trends
• Conventional Media Advertising
  • Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
• Online Advertising
  • Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
  • 2.1.2 Marketing & Advertising: Leading Advertised Product Categories
  • Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
  • 2.1.3 Marketing & Advertising: Leading Advertised Brands
  • Table 2.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
  • 2.1.4 Marketing & Advertising: Leading Advertisers
  • Table 2.5 CHINA -S TOP TEN ADVERTISERS, 2004-2006
  • Table 2.6 CHINA -S TOP TEN ADVERTISERS, 2006-2007
  • 2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
  • Table 2.7 PRIME-TIME ADVERTISING AUCTION ON CHINA -S CCTV, 2000-2009
  • 2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
• Age & Location
  • Table 2.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
• Quality Versus Image
  • Table 2.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
• Local Versus Foreign
  • Table 2.10 BRAND PREFERENCES IN CHINA, 2007
• -Chameleon - Brands
  • Table 2.11 TOP CHAMELEON BRANDS IN CHINA, 2008
  • 2.1.7 Marketing and Advertising in China: Brand Equity
  • 2.1.8 Marketing & Advertising: Emerging Local Brands
  • Table 2.12 CHINA -S MOST VALUABLE BRANDS, 2007/2008 Error! Bookmark not defined.
  • 2.1.9 Marketing & Advertising: Pricing Issues
  • Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
  • Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 2.1.10 Marketing & Advertising: Online Sales
  • Table 2.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
  • Table 2.16 SITES PREFERED BY ONLINE SHOPPERS, 2008
  • Table 2.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
  • Table 2.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
  • Table 2.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
• 2.2 Consumers
  • 2.2.1 Consumer Profile: Broad Consumer Trends
  • 2.2.2 Consumers: Profile of Meat Consumers
• Frozen & Chilled Food Consumers
  • Table 2.20 NUMBER OF OWNERS OF STAND-ALONE FREEZERS PER 100 URBAN HOUSEHOLDS, 2003-2006
  • Table 2.21 NUMBER OF OWNERS OF FRIDGE-FREEZERS PER 100 URBAN HOUSEHOLDS, 2003-2007
• 2.3 Wholesale Distribution
  • 2.3.2 Wholesaling: Meat Wholesaling
  • 2.3.3 Wholesale Distribution: The Role of the Wet Markets
  • Table 2.22 WET MARKET DEVELOPMENT & SIGNIFICANCE TO OVERALL FOOD EXPENDITURE, 2001-2007
  • 2.4 Retail Distribution
  • Table 2.23 % BREAKDOWN OF FRESH MEAT RETAIL SALES BY OUTLET TYPE IN CHINA, 2002-2008

3 SOURCES OF SUPPLY

• 3.1 Meat Production & Slaughtering
  • 3.1.1 Meat Production & Slaughtering: Production Value by Sector
  • Table 3.1 TOTAL FRESH MEAT PRODUCTION VALUE BY SECTOR IN CHINA, 2002-2008
  • 3.1.2 Meat Production & Slaughtering: Production Volume by Sector
  • Table 3.2 TOTAL FRESH MEAT PRODUCTION VOLUME BY SECTOR IN CHINA, 2002-2008
  • 3.1.3 Meat Production & Slaughtering: Production Value Breakdown by Sector
  • Table 3.3 % BREAKDOWN OF TOTAL FRESH MEAT PRODUCTION VALUE BY SECTOR IN CHINA, 2002-2008
  • 3.1.4 Meat Production & Slaughtering: Production Volume Breakdown by Sector
  • Table 3.4 % BREAKDOWN OF TOTAL FRESH MEAT PRODUCTION VOLUME BY SECTOR IN CHINA, 2002-2008
  • 3.1.5 Meat Production & Slaughtering: Production Value Annual Growth by Sector
  • Table 3.5 ANNUAL % GROWTH IN TOTAL FRESH MEAT PRODUCTION VALUE BY SECTOR IN CHINA, 2002-2008
  • 3.1.6 Meat Production & Slaughtering: Production Volume Annual Growth by Sector
  • Table 3.6 ANNUAL % GROWTH IN TOTAL FRESH MEAT PRODUCTION VOLUME BY SECTOR IN CHINA, 2002-2008
  • 3.1.7 Meat Production & Slaughtering: Slaughtered Volume by Sector
  • Table 3.7 TOTAL ANIMALS SLAUGHTERED BY SECTOR IN CHINA, 2002-2008
  • 3.1.8 Meat Production & Slaughtering: Average Yield of Meat Per Head by Sector
  • Table 3.8 AVERAGE KG/HEAD YIELD OF MEAT FROM ANIMALS SLAUGHTERED BY SECTOR IN CHINA, 2002-2008
  • 3.1.9 Meat Production & Slaughtering: Average Producer Prices by Sector
  • Table 3.9 AVERAGE PRODUCER WHOLESALE PRICES FOR FRESH MEAT BY SECTOR IN CHINA, 2002-2008
• 3.2 Apparent Domestic Meat Consumption & Expenditure
  • 3.2.1 Apparent Domestic Meat Consumption & Expenditure: Volume by Sector
  • Table 3.10 TOTAL FRESH MEAT APPARENT CONSUMPTION VOLUME BY SECTOR IN CHINA, 2002-2008
  • 3.2.2 Apparent Domestic Meat Consumption & Expenditure: Value by Sector
  • Table 3.11 TOTAL FRESH MEAT APPARENT EXPENDITURE VALUE BY SECTOR IN CHINA, 2002-2008
  • 3.2.3 Apparent Domestic Meat Consumption & Expenditure: Volume Annual Growth by Sector
  • Table 3.12 ANNUAL % GROWTH IN TOTAL FRESH MEAT APPARENT CONSUMPTION VOLUME BY SECTOR IN CHINA, 2002-2008
  • 3.2.4 Apparent Domestic Meat Consumption & Expenditure: Value Annual Growth by Sector
  • Table 3.13 ANNUAL % GROWTH IN TOTAL FRESH MEAT APPARENT EXPENDITURE VALUE BY SECTOR IN CHINA, 2002-2008
• 3.3 Meat Products Imports
  • 3.3.1 Meat Products Imports: Value by Sector
  • Table 3.14 TOTAL FRESH & PROCESSED MEAT & MEAT PRODUCTS IMPORT VALUE BY SECTOR IN CHINA, 2001-2007
  • 3.3.2 Meat Products Imports: Volume by Sector
  • Table 3.15 TOTAL FRESH & PROCESSED MEAT & MEAT PRODUCTS IMPORT VOLUME BY SECTOR IN CHINA, 2001-2007
  • 3.3.3 Meat Products Imports: Import Unit Values
  • Table 3.16 TOTAL FRESH & PROCESSED MEAT & MEAT PRODUCTS AVERAGE IMPORT UNIT PRICE BY SECTOR IN CHINA, 2001-2007
• 3.4 Meat Products Exports
  • 3.4.1 Meat Products Exports: Value by Sector
  • Table 3.17 TOTAL FRESH & PROCESSED MEAT & MEAT PRODUCTS EXPORT VALUE BY SECTOR IN CHINA, 2001-2007
  • 3.4.2 Meat Products Exports: Volume by Sector
  • Table 3.18 TOTAL FRESH & PROCESSED MEAT & MEAT PRODUCTS EXPORT VOLUME BY SECTOR IN CHINA, 2001-2007
  • 3.4.3 Meat Products Exports: Export Unit Values
  • Table 3.19 TOTAL FRESH & PROCESSED MEAT & MEAT PRODUCTS AVERAGE EXPORT UNIT PRICE BY SECTOR IN CHINA, 2001-2007

4 SWOT ANALYSIS

• 4.1 Strengths
• 4.2 Weaknesses
• 4.3 Opportunities
• 4.4 Threats

5 LEADING COMPANY PROFILES

• 5.1 China Yurun Food Industry Group Co., Ltd.
  • 5.1.1 China Yurun: Company Details
  • 5.1.2 China Yurun: Company Background
  • Table 5.1 CHINA YURUN FOOD INDUSTRY GROUP CO., LTD.: SUBSIDIARIES, 2008
  • 5.1.3 China Yurun: Financial Results
  • Table 5.2 CHINA YURUN FOOD INDUSTRY GROUP CO., LTD.: FINANCIAL RESULTS, 2004-2008
• 5.2 DaChan Group
  • 5.2.1 DaChan Group: Company Details
  • 5.2.2 DaChan Group: Company Background
  • 5.2.3 Dachan Group: Financial Results
  • Table 5.3 DACHAN GROUP CO., LTD.: FINANCIAL RESULTS, 2004-2008
• 5.3 Henan Shuanghui (Shineway) Food Co., Ltd.
  • 5.3.1 Henan Shuanghui (Shineway) Food: Company Details
  • 5.3.2 Henan Shuanghui (Shineway) Food: Company Background
  • 5.3.3 Henan Shuanghui (Shineway) Food: Financial Results
  • Table 5.4 HENAN SHUANGHUI (SHINEWAY) INVESTMENT & DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2004-2008
• 5.4 Hormel
  • 5.4.1 Hormel: Company Details
  • 5.4.2 Hormel: Company Background
  • 5.4.3 Hormel: China Operations
  • 5.4.4 Hormel: Financial Results
  • Table 5.5 HORMEL: FINANCIAL RESULTS, 2005-2008*
• 5.5 Linyi Xingcheng Jinluo
  • 5.5.1 Linyi Xingcheng Jinluo: Company Details
  • 5.5.2 Linyi Xingcheng Jinluo: Company Background
• 5.6 Shanghai Maling Food Co., Ltd
  • 5.6.1 Shanghai Maling Food: Company Details
  • 5.6.2 Shanghai Maling Food: Company Background
• Shanghai Maling Aquarius (Group) Co., Ltd.
• Shanghai Maling Taikang Food Co., Ltd.
• Shanghai Maling (Mianyang) Co., Ltd
• Shanghai Maling (Taicang) Food Co., Ltd.
• Shenyang Runlong Trade Co., Ltd
  • 5.6.3 Shanghai Maling Food: Financial Results
  • Table 5.6 SHANGHAI MALING FOOD CO., LTD.: FINANCIAL RESULTS, 2004-2008
• 5.7 Shanghai Dajiang
  • 5.7.1 Shanghai Dajiang: Company Details
  • 5.7.2 Shanghai Dajiang: Company Background
  • 5.7.3 Shanghai Dajiang: Financial Results
  • Table 5.7 SHANGHAI DAJIANG: FINANCIAL RESULTS, 2004-2008
• 5.8 Zhucheng Delisi Group
  • 5.8.1 Zhucheng Delisi Group: Company Details
  • 5.9.2 Zhucheng Delisi Group: Company Background

6 CONTACTS

• 6.1 Trade Organisations
  • 6.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation Error! Bookmark not defined.
  • 6.1.2 All-China Federation of Industry & Commerce
  • 6.1.3 China Canned Food Industry Association
• 6.2 Government Departments
  • 6.2.1 Agriculture Ministry
  • 6.2.2 Ministry of Commerce
  • 6.2.3 Ministry of Health

7 EXHIBITIONS & TRADE FAIRS

• 7.1 International FoodTec China
• 7.2 China FoodTech
• 7.3 China International Food Expo
• 7.4 China Refrigeration & Frozen Food Processing & Packaging

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

• Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

• A.3.1 Demographics: Total Population
• Table A.1 TOTAL POPULATION, 2002 - 2008
• A.3.2 Demographics: Population by Location
• Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002 - 2008
• Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002 - 2008
• A.3.3 Demographics: Population by Province
• Table A.4 POPULATION BY PROVINCE, 2002 - 2008
• A.3.4 Demographics: Population Density by Province
• Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
• A.3.5 Demographics: Population Concentration
• Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008
• A.3.6 Demographics: Population by Gender
• Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002 - 2008
• A.3.7 Demographics: Population by Age Group
• Table A.7 POPULATION BY AGE GROUP, 2002 - 2008
• Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002 - 2008

A.4 Consumer Attitudes

• A.4.1 Consumer Attitudes: Overview
• A.4.2 Consumer Attitudes: Response to Political Change
• A.4.2 Consumer Attitudes: Response to Economic Change
• A.4.3 Consumer Attitudes: Changes in Lifestyle
• Livelihood
• Individual loans
• Housing
• Possessions
• Travel
• Entertainment
• Health and Fitness
• Purchasing Influences
• Taboos

A.5 Consumer Wealth

• A.5.1 Consumer Wealth: GDP and Cost of Living
• China -s New Middle Class
• Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
• Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
• Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
• Confident Shoppers
• Table A.12 GDP AND COST OF LIVING INDEX, 2002 - 2008
• A.5.2 Consumer Wealth: Provincial GDP
• Table A.13 GDP BY PROVINCE, 2002 - 2008
• A.5.3 Consumer Wealth: GDP Growth by Province
• Table A.14 GDP GROWTH BY PROVINCE, 2002 - 2008
• A.5.4 Consumer Wealth: GDP Per Capita by Province
• Table A.15 PER CAPITA GDP BY PROVINCE, 2002 - 2008
• A.5.5 Consumer Wealth: Concentration of Wealth by Province
• Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008
• A.5.6 Consumer Wealth: The Major Cities
• Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007

A.6 Households

• A.6.1 Households: Overview of Household Conditions
• A.6.2 Households: Total Households by Size
• Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002 - 2008
• A.6.3 Households: Total households by Urban/Rural Split
• Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002 - 2008
• A.6.4 Households: Income Earners Per Household
• Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002 - 2008

A.7 Employment

• A.7.1 Employment: Number of Workers by Sector
• Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
• A.7.2 Employment: Growth by Sector
• Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
• A.7.3 Employment: Number of Workers by Gender
• Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
• A.7.3 Employment: Number of Workers by Habitation
• Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
• A.7.4 Employment: Urban Unemployment
• Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008

A.8 Consumer Income

• A.8.1 Consumer Income: Average Incomes by Sector
• Table A.25 AVERAGE INCOMES BY SECTOR, 2002 - 2008
• A.8.2 Consumer Income: Growth by Sector
• Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002 - 2008
• A.8.3 Consumer Income: Average Incomes by Region
• Table A.27 AVERAGE INCOMES BY REGION, 2002 - 2008
• A.8.4 Consumer Income: Growth by Region
• Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002 - 2008

A.9 Consumer Market

• A.9.1 Consumer Market: Spending Trends
• Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008*
• A.9.2 Consumer Market: Per Capita Consumer Expenditure
• Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008*
• A.9.3 Consumer Market: Retail Sales and Consumer Spending
• Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002 - 2008
• A.9.4 Consumer Market: Urban Income and Spending Compared
• Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008

A.10 Exchange Rates

• A.10.1 Exchange Rates: China
• Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001 - 2008
• A.10.2 Exchange Rates: Hong Kong
• Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001 - 2008

関連商品

肉関連調査レポート

米国における家畜市場：5年間の予測および分析

Five year Forecast and Analysis on the United States Cattle Market

価格: ￥161,380 (税抜) より

出版日: 2012年04月

イタリアの食肉市場における消費者動向

Consumer Trends in the Meat Market in Italy

価格: ￥604,771 (税抜) より

出版日: 2012年04月

フランスの食肉市場における消費者動向

Consumer Trends in the Meat Market in France

価格: ￥604,771 (税抜) より

出版日: 2012年04月

アクセス・アジア発行の食料/飲料関連調査レポート

中国のスナック菓子市場

Snacks in China

価格: ￥321,953 (税抜) より

出版日: 2012年05月

中国のRTDティードリンク市場

RTD Tea Drinks - China

価格: ￥321,953 (税抜) より

出版日: 2012年04月

中国における炭酸ソフトドリンク市場

Carbonated Soft Drinks - China

価格: ￥321,953 (税抜) より

出版日: 2012年03月

無料メールサービス

各カテゴリの最新刊情報やキャンペーン情報をメールにてご案内するサービスです。