中国における化粧品およびトイレタリー市場：2008年

原文目次

This report reviews characteristics, trends and developments over the 2001 to 2007 period in the cosmetics and toiletries market and industry of the People' s Republic of China, and gives forecasts of market performance to 2012. The emphasis is on the retail market, and there is also a considerable amount of information on the major industry players.

The report covers the market for all cosmetics and toiletries products, including products as follows:

Baby Care

Including cotton/wool wipes, baby toiletries and baby skin care products.

Bath & Shower

Including toilet soaps, talcum powders, bath additives and Shower Products.

Deodorants

Including solid deodorants and body sprays.

Hair Care

Including shampoo, styling agents, perming kits, conditioners, colourants and hair spray.

Make-up and Colour Cosmetics

Including facial make-up, eye make-up, lip products and nail products.

Men' s Toiletries

Including men' s fragrances and shaving products.

Oral Hygiene

Including toothpaste, mouthwashes and dental rinses, denture accessories, mouth fresheners and dental gum.

Perfumes & Fragrances

Including premium and mass-market products.

Skin Care

Including facial moisturisers, general purpose/body care, cleansers, hand care and face masks.

Sun Care

Including sun tan products, after-sun products and self-tanning products.

• An overview of China' s total non-food market with sales statistics up to 2007;
• The total value of the cosmetics & toiletries market, including sector breakdowns, up to 2007;
• Value provincial and urban/rural breakdown, up to 2007;
• Value sectoral analysis by subsector, up to 2007;
• Market share analysis of the C&T market and its sectors industry;
• Retail pricing trends for C&T products by province up to 2007, and by sector (2008);
• Volume & value forecast total C&T products market in China up to 2012;
• Statistical analysis of China' s C&T products advertising, marketing and consumer trends;
• Key contacts & trade events;
• Overview of China' s demographics and macroeconomics.

Table of Contents

• Report Coverage
• China' s Retail Statistics: A Cautionary Note
• The Problems With Chinese Retail Data
• What Does All This Mean Practically?
  • Figure A. CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005
• Other Access Asia Reports of Possible Interest
• Glossary
• Free Monthly Online Newsletter and Editorials

• 1.1 Overview
• 1.2 China' s Total Non-food Market
  • 1.2.1 Total Non-food Market: Food & Non-food Sales
    • Table 1.1. TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2001-2007
  • 1.2.2 Total Non-food Market: Food/Non-food Sales Split
    • Table 1.2. % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2001-2007
  • 1.2.3 Total Non-food Market: Urban and Rural Split
    • Table 1.3. TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2001-2007
  • 1.2.4 Total Non-food Market: The Trends
    • Table 1.4. TOTAL NON-FOOD RETAIL SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2001-2007
  • 1.2.5 Total Non-food Market: Urban Value Trends
    • Table 1.5. URBAN NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 2001-2007
  • 1.2.6 Total Non-food Market: Rural Value Trends
    • Table 1.6. RURAL NON-FOOD CURRENT VALUE SALES BY MAJOR PRODUCT CATEGORY, 2001-2007
• 1.3 China' s Total Cosmetics & Toiletries Market
  • 1.3.1 Total Cosmetics & Toiletries Market: Total Market Size in Value Terms
    • Table 1.7. TOTAL CURRENT VALUE RETAIL MARKET FOR COSMETICS & TOILETRIES, 2001-2007
  • 1.3.2 Total Cosmetics & Toiletries Market: Total Non-food Market Significance
    • Table 1.8. SIGNIFICANCE OF THE MARKET FOR COSMETICS & TOILETRIES WITHIN TOTAL AND NON-FOOD RETAIL SALES, 2001-2007
• 1.4 Provincial Breakdown
  • 1.4.1 Provincial Breakdown: Value Market Sizes
    • Table 1.9. MARKET VALUE FOR COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2001- 2007
  • 1.4.2 Provincial Breakdown: Value Market Growth & Breakdown
    • Table 1.10. % BREAKDOWN & MARKET VALUE GROWTH FOR COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2001-2007
  • 1.4.3 Provincial Breakdown: Per Capita Spending
    • Table 1.11. PER CAPITA SPENDING ON COSMETICS & TOILETRIES BY PROVINCE IN CHINA, 2001-2007
• 1.5 Sector Breakdown
  • 1.5.1 Sector Breakdown: Sector Values
    • Table 1.12. THE MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2001-2007
  • 1.5.2 Sector Breakdown: Sector Shares
    • Table 1.13. % BREAKDOWN OF THE COSMETICS & TOILETRIES MARKET BY SECTOR, 2001- 2007
  • 1.5.3 Sector Breakdown: Growth Rates
    • Table 1.14. ANNUAL GROWTH RATES OF THE COSMETICS & TOILETRIES MARKET BY SECTOR, 2001-2007
• 1.6 Baby Care
  • 1.6.1 Baby Care: Sector Values
    • Table 1.15. THE VALUE OF THE BABY CARE SECTOR BY SUBSECTOR, 2001-2007
  • 1.6.2 Baby Care: Child Population Trends
    • Table 1.16. BIRTH RATES AND INFANT POPULATION TRENDS IN CHINA, 2001-2007
  • 1.6.3 Baby Care: Working Mothers
    • Childcare Provision
    • Table 1.17. DISTRIBUTION OF CHILD CARE CENTER AVAILABILITY, CENTER CARE USE AND MOTHER' S WORK STATUS, 2002
    • Number of Working Mothers
    • Table 1.18. WORKING MOTHERS BY PROVINCE IN CHINA, 2000/2001
    • Maternity Leave
  • 1.6.4 Baby Care: Sector Breakdown
    • Table 1.19. % BREAKDOWN OF THE BABY CARE SECTOR BY SUBSECTOR, 2001-2007
  • 1.6.5 Baby Care: Sector Growth
    • Table 1.20. ANNUAL GROWTH RATES OF THE BABY CARE SECTOR BY SUBSECTOR, 2001- 2007
• 1.7 Bath & Shower Products
  • 1.7.1 Bath & Shower Products: Sector Values
    • Table 1.21. THE VALUE OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2001-2007
  • 1.7.2 Bath & Shower Products: Sector Breakdown
    • Table 1.22. % BREAKDOWN OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2001-2007
  • 1.7.3 Bath & Shower Products: Sector Growth
    • Table 1.23. ANNUAL GROWTH RATES OF THE BATH & SHOWER PRODUCTS SECTOR BY SUBSECTOR, 2001-2007
• 1.8 Deodorants.
  • 1.8.1 Deodorants: Sector Values
    • Table 1.24. THE VALUE OF THE DEODORANTS SECTOR BY SUBSECTOR, 2001-2007
  • 1.8.2 Deodorants: Sector Breakdown
    • Table 1.25. % BREAKDOWN OF THE DEODORANTS SECTOR BY SUBSECTOR, 2001-2007
  • 1.8.3 Deodorants: Sector Growth
    • Table 1.26. ANNUAL GROWTH RATES OF THE DEODORANTS SECTOR BY SUBSECTOR, 2001-2007
• 1.9 Hair Care
  • 1.9.1 Hair Care: Sector Values
    • Table 1.27. THE VALUE OF THE HAIR CARE SECTOR BY SUBSECTOR, 2001-2007
  • 1.9.2 Hair Care: Sector Breakdown
    • Table 1.28. % BREAKDOWN OF THE HAIR CARE SECTOR BY SUBSECTOR, 2001-2007
  • 1.9.3 Hair Care: Sector Growth
    • Table 1.29. ANNUAL GROWTH RATES OF THE HAIR CARE SECTOR BY SUBSECTOR, 2001- 2007
• 1.10 Make-up & Colour Cosmetics
  • 1.10.1 Make-up & Colour Cosmetics: Sector Values
    • Figure 1.1: Top Ten Preferred Colour Cosmetics Products, 2006
    • Figure 1.2: Top Four Colour Cosmetics Brands, 2006
    • Table 1.30. THE VALUE OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2001-2007
  • 1.10.2 Make-up & Colour Cosmetics: Sector Breakdown
    • Table 1.31. % BREAKDOWN OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2001-2007
  • 1.10.3 Make-up & Colour Cosmetics: Sector Growth
    • Table 1.32. ANNUAL GROWTH RATES OF THE MAKE-UP & COLOUR COSMETICS SECTOR BY SUBSECTOR, 2001-2007
  • 1.10.4 Make-up & Colour Cosmetics: The OLs (Office Ladies)
    • Who Are the OLs?
    • Bridget Zhang' s Diary: A Typical OL Life
    • What OLs Want
    • What Next for the OLs
• 1.11 Men' s Toiletries
  • 1.11.1 Men' s Toiletries: Sector Values
    • Table 1.33. THE VALUE OF THE MEN' S TOILETRIES SECTOR BY SUBSECTOR, 2001-2007
  • 1.11.2 Men' s Toiletries: Sector Breakdown
    • Table 1.34. % BREAKDOWN OF THE MEN' S TOILETRIES SECTOR BY SUBSECTOR, 2001-2007
  • 1.11.3 Men' s Toiletries: Sector Growth
    • Table 1.35. ANNUAL GROWTH RATES OF THE MEN' S TOILETRIES SECTOR BY SUBSECTOR, 2001-2007
• 1.12 Oral Hygiene
  • 1.12.1 Oral Hygiene: Sector Values
    • Table 1.36. THE VALUE OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2001-2007
  • 1.12.2 Oral Hygiene: Sector Breakdown
    • Table 1.37. % BREAKDOWN OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2001-2007
  • 1.12.3 Oral Hygiene: Sector Growth
    • Table 1.38. ANNUAL GROWTH RATES OF THE ORAL HYGIENE SECTOR BY SUBSECTOR, 2001-2007
• 1.13 Perfumes & Fragrances
  • 1.13.1 Perfumes & Fragrances: Sector Values
    • Table 1.39. THE VALUE OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2001-2007
  • 1.13.2 Perfumes & Fragrances: Sector Breakdown
    • Table 1.40. % BREAKDOWN OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2001-2007
  • 1.13.3 Perfumes & Fragrances: Sector Growth
    • Table 1.41. ANNUAL GROWTH RATES OF THE PERFUMES & FRAGRANCES SECTOR BY SUBSECTOR, 2001-2007
• 1.14 Skin Care
  • 1.14.1 Skin Care: Sector Values
    • Table 1.42. THE VALUE OF THE SKIN CARE SECTOR BY SUBSECTOR, 2001-2007
  • 1.14.2 Skin Care: Sector Breakdown
    • Table 1.43. % BREAKDOWN OF THE SKIN CARE SECTOR BY SUBSECTOR, 2001-2007
  • 1.14.3 Skin Care: Sector Growth
    • Table 1.44. ANNUAL GROWTH RATES OF THE SKIN CARE SECTOR BY SUBSECTOR, 2001- 2007
• 1.15 Sun Care
  • Table 1.45. THE SUN CARE SECTOR VALUE AND GROWTH, 2001-2007
• 1.16 Urban & Rural Market
  • 1.16.1 Urban & Rural Market: Total Sales
    • Table 1.46. THE MARKET FOR COSMETICS & TOILETRIES BY URBAN & RURAL SALES IN CHINA, 2001-2007
  • 1.16.2 Urban & Rural Market: Growth Rates
    • Table 1.47. GROWTH RATES FOR COSMETICS & TOILETRIES BY URBAN & RURAL MARKETS IN CHINA, 2001-2007
• 1.17 Market Shares
  • 1.17.1 Market Shares: A Caveat
  • 1.17.2 Market Shares: Overall Market
    • Table 1.48. TOTAL CHINA COSMETICS & TOILETRIES MARKET TOP 5 MANUFACTURER ESTIMATED VALUE SHARES, 2003-2007
  • 1.17.3 Market Shares: Baby Care Sector Shares
    • Table 1.49. LEADING COMPANY SHARES OF BABY CARE SECTOR RETAIL SALES, 2004- 2007
  • 1.17.3 Market Shares: Bath & Shower Products Sector Shares
    • Table 1.50. LEADING COMPANY SHARES OF BATH & SHOWER PRODUCT SECTOR RETAIL SALES, 2004-2007
  • 1.17.4 Market Shares: Hair Care Sector Shares
    • Table 1.51. LEADING COMPANY SHARES OF HAIR CARE SECTOR RETAIL SALES, 2004-
  • 1.17.6 Market Shares: Make-up & Colour Cosmetics Sector Shares
    • Table 1.53. RANGE OF SECTOR SHARE DATA FOR MAKE-UP & COLOUR COSMETICS SECTOR RETAIL SALES, 2006
  • 1.17.7 Market Shares: Men' s Toiletries Sector Shares
    • Table 1.54. LEADING COMPANY SHARES OF MEN' S TOILETRIES SECTOR RETAIL SALES, 2006
  • 1.17.8 Market Shares: Oral Hygiene Sector Shares
    • Table 1.55. LEADING COMPANY SHARES OF ORAL HYGIENE SECTOR RETAIL SALES, 2004- 2007
  • 1.17.9 Market Shares: Perfumes & Fragrances Sector Shares
    • Table 1.56. LEADING COMPANY SHARES OF PERFUMES & FRAGRANCES SECTOR RETAIL SALES, 2004-2007
  • 1.17.10 Market Shares: Skin Care Sector Shares
    • Table 1.57. LEADING COMPANY SHARES OF SKIN CARE SECTOR RETAIL SALES, 2006
• 1.18 Prices
  • 1.18.1 Prices: Retail Price Indices
    • Table 1.58. AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004 - 2007
    • Table 1.59. RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2007*
  • 1.18.2 Prices: Skin Care Prices
    • Table 1.60. RETAIL PRICES OF SEL ECTED SKINCARE PRODUCTS, JUNE 2008
  • 1.18.3 Prices: Make Up Prices
    • Table 1.61. RETAIL PRICES OF SEL ECTED MAKE UP PRODUCTS, JUNE 2008
  • 1.18.4 Prices: Perfume Prices
    • Table 1.62. RETAIL PRICES OF SELECTED PERFUMES, JUNE 2008
  • 1.18.5 Prices: Bath & Shower Product Prices
    • Table 1.63. RETAIL PRICES OF SELECTED BATH & SHOWER PRODUCTS, JUNE 2008
  • 1.18.6 Prices: Men' s Toiletries Prices
    • Table 1.64. RETAIL PRICES OF SEL ECTED MEN' S TOILETRIES PRODUCTS, JUNE 2008
  • 1.18.7 Prices: Hair Care Product Prices
    • Table 1.65. RETAIL PRICES OF SEL ECTED HAIR CARE PRODUCTS, JUNE 2008
  • 1.18.8 Prices: Oral Hygiene Product Prices
    • Table 1.66. RETAIL PRICES OF SEL ECTED ORAL HYGIENE PRODUCTS, JUNE 2008
  • 1.18.9 Prices: Baby Care Product Prices
    • Table 1.67. RETAIL PRICES OF SELECTED BABY CARE PRODUCTS, JUNE 2008
  • 1.18.10 Prices: Sun Care Product Prices
    • Table 1.68. RETAIL PRICES OF SELECTED SUNCARE PRODUCTS, JUNE 2008
• 1.19 Cosmetics & Toiletries Outlook
  • 1.19.1 Outlook: Total Market Size
    • Table 1.69. FORECAST TOTAL RETAIL MARKET FOR COSMETICS & TOILETRIES PRODUCTS, 2008-2012
  • 1.19.2 Outlook: Sector Values
    • Table 1.70. FORECAST MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2008-2012
  • 1.19.3 Outlook: Sector Shares
    • Table 1.71. FORECAST % BREAKDOWN OF THE VALUE MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2008-2012
  • 1.19.4 Outlook: Forecast Growth Rates
    • Table 1.72. FORECAST GROWTH ANNUAL GROWTH RATES OF THE MARKET FOR COSMETICS & TOILETRIES BY SECTOR, 2008-2012
• 1.20 Current Issues
  • 1.20.1 Current Issues: Legislation
  • 1.20.2 Current Issues: Taxation
    • Table 1.73. RELEVANT CONSUMPTION TAX CHANGES, 1994-2006
  • 1.20.3 Current Issues: Competing Against Foreign Company Domination

• 2.1.1 Marketing & Advertising: Trends
  • Conventional Media Advertising
  • Table 2.1. ADVERTISING EXPENDITURE IN CHINA, 2004-2007
  • Online Advertising
  • Table 2.2. ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2007
  • 2.1.2 Marketing & Advertising: Leading Advertised Product Categories
    • Table 2.3. TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
  • 2.1.3 Marketing & Advertising: Leading Advertised Brands
    • Table 2.4. TOP 10 ADVERTISING BRANDS IN CHINA, 2007
  • 2.1.4 Marketing & Advertising: Leading Advertisers
    • Table 2.5. CHINA' S TOP TEN ADVERTISERS, 2004-2006
  • 2.1.5 Marketing & Advertising: The Prime-tiem Advertising Auction
    • Table 2.6. PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2008
  • 2.1.6 Marketing & Advertising: Legislation Affecting China' s Advertising Industry
  • 2.1.7 Marketing & Advertising: Brand Preferences Choice Factors in China
    • Age & Location
    • Table 2.7. BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
    • Quality Versus Image
    • Table 2.8. FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
    • Local Versus Foreign
    • Table 2.9. BRAND PREFERENCES IN CHINA, 2007
    • “Chameleon” Brands
    • Table 2.10. TOP CHAMELEON BRANDS IN CHINA, 2008
    • Table 2.11. OTHER CHAMELEON BRANDS IN CHINA, 2008
  • 2.1.8 Marketing and Advertising in China: Brand Equity
  • 2.1.9 Marketing & Advertising: Emerging Local Brands
    • Table 2.12. CHINA' S MOST VALUABLE BRANDS, 2007/2008
  • 2.1.10 Marketing & Advertising: Packaging & Presentation
  • 2.1.11 Marketing & Advertising: Packaging Regulations
  • 2.1.12 Marketing & Advertising: Pricing Issues
    • Table 2.13. CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
    • Table 2.14. CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 2.1.13 Marketing & Advertising: Brand Marketing Strategies
  • 2.1.14 Marketing & Advertising: Product Launches & Promotions
  • 2.1.15 Marketing & Advertising: Geographical Expansion Within China
  • 2.1.16 Marketing & Advertising: Online Sales
    • Table 2.15. TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
    • Table 2.16. TOP COSMETICS ONLINE TRANSACTIONS, 2007
    • Table 2.17. TOP REASONS FOR NOT SHOPPING ONLINE, 2007
  • 2.1.17 Marketing & Advertising: Direct Sales
    • Table 2.18. CHINA DIRECT SALES LICENCE HOLDERS, 2008
    • Table 2.19. NU SKIN DIRECT SALES COMMISSION STRUCTURE
  • 2.1.18 Marketing & Advertising: The Threat from Fakes and Counterfeits
  • 2.1.19 Marketing & Advertising: Consumer Complaints
• 2.2 Consumers
  • 2.2.1 Consumers: The Chinese Consumer
  • 2.2.2 Consumers: The Effects of Political Change
  • 2.2.3 Consumers: Responses to Economic Change
  • 2.2.4 Consumers: Urban Consumer Profile
    • Table 2.20. URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
    • Table 2.21. GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
  • 2.2.5 Consumers: Rural Consumer Profile
    • Table 2.22. RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
    • Table 2.23. GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1997-2003
  • 2.2.6 Consumers: Cosmetics & Toiletries Consumers
    • Table 2.24. TOP SKIN CONCERNS OF CHINESE WOMEN, 2007
    • Table 2.25. TOP SKIN PROBLEMS THAT CHINESE WOMEN WANT TO SOLVE, 2007
    • Table 2.26. TOP HAIR PROBLEMS OF CHINESE WOMEN, 2007
    • Table 2.27. TOP CONSUMER HAIR NEEDS IN CHINA
    • Table 2.28. COLLECTING INFORMATION BEFORE BUYING COSMETICS, 2007
    • Table 2.29. MEN' S GROOMING PRODUCTS THAT WOMEN BOUGHT FOR MEN, 2007
• 2.3 Key Sales Periods
  • 2.3.1 Key Sales Periods: Overview
    • Table 2.30. ANNUAL NATIONAL HOLIDAYS
  • 2.3.2 Key Sales Periods: Chinese New Year
  • 2.3.3 Seasonal Retail Trends: National Day
  • 2.3.4 Seasonal Retail Trends: Christmas
  • 2.3.5 Seasonal Retail Trends: May Holiday
  • 2.3.6 Seasonal Retail Trends: Children' s Day
  • 2.3.7 Seasonal Retail Trends: Other National Holidays & Festivals
  • 2.3.8 Seasonal Retail Trends: Seasonality & Climate
• 2.4 Retail Distribution
  • 2.4.1 Retail Distribution: Number of Retail Outlets by Type
    • Table 2.31. NUMBER OF RETAIL OUTLETS BY TYPE OF OUTLET, 2001-2007
  • 2.4.2 Retail Distribution: Sales by Outlet Type
    • Table 2.32. TOTAL VALUE RETAIL SALES BY TYPE OF OUTLET, 2001-2007
  • 2.4.3 Retail Distribution: Average Sales by Outlet Type
    • Table 2.33. AVERAGE ANNUAL VALUE RETAIL SALES PER OUTLET BY TYPE OF OUTLET, 2001-2007
  • 2.4.4 Retail Distribution: Leading Retailers Compared
    • Table 2.34. CHINA' S TOP-20 RETAILERS, 2007
    • Chart 2.1: China' s Leading Retailers 2006/2007
  • 2.4.5 Retail Distribution: Leading Foreign-invested Retailers
    • Table 2.35. COMPARISON OF CHINA' S 10 LEADING FOREIGN-INVESTED RETAIL CHAINS, 2004-2006
    • Chart 2.2: China' s Leading Foreign Retailers 2004-2007
    • Table 2.36. CHINA' S TOP FOREIGN RETAILERS, 2007
  • 2.4.6 Retail Distribution: 25 Leading Supermarket Chains Sales & Outlets
    • Table 2.37. CHINA' S 25 LEADING CHAIN-STORE SUPERMARKET RETAILERS, RANKED BY TURNOVER, WITH OUTLETS, 2004-2006
    • Chart 2.3: China' s Leading Grocery Retailers 2004-2007
    • Table 2.38. CHINA' S TOP GROCERY RETAILERS, 2007
  • 2.4.7 Retail Distribution: 25 Leading Supermarket Chains' Average Sales Per Outlet
    • Table 2.39. CHINA' S 25 LEADING CHAIN-STORE SUPERMARKET RETAILERS BY AVERAGE TURNOVER PER OUTLET, 2004-2007
  • 2.4.8 Retail Distribution: Retail Sales by Outlet
    • Table 2.40. COSMETICS & TOILETRIES SALES BREAKDOWN BY OUTLET TYPE, 2003/2007
  • 2.4.9 Retail Distribution: Retail Sales by Sector
    • Table 2.20. % ANALYSIS OF COSMETICS & TOILETRIES RETAIL SALES BY SECTOR AND BY DISTRIBUTION FORMAT, 2003

• 3.1 Strengths
• 3.2 Weaknesses
• 3.3 Opportunities
• 3.4 Threats

• 4.1 AMOREPACIFIC Corp
  • 4.1.1 AMOREPACIFIC: Company Details
  • 4.1.2 AMOREPACIFIC: Company Background
  • 4.1.3 AMOREPACIFIC: China-based Activities
  • 4.1.4 AMOREPACIFIC: Financial Results
    • Table 4.1. AMOREPACIFIC: FINANCIAL RESULTS, 2004-2006*
• 4.2 Amway Corporation
  • 4.2.1 Amway Corporation: Company Details
  • 4.2.2 Amway Corporation: History & Development
  • 4.2.3 Amway Corporation: China Operations
• 4.3 Avon Products, Inc.
  • 4.3.1 Avon: Company Details
  • 4.3.2 Avon: Company Background
  • 4.3.3 Avon: China Operations
  • 4.3.4 Avon: Financial Summary
    • Table 4.2. AVON PRODUCTS INC: FINANCIAL RESULTS, 2004-2007*
• 4.4 Beiersdorf AG
  • 4.4.1 Beiersdorf: Company Details
  • 4.4.2 Beiersdorf: Company Background
  • 4.4.3 Beiersdorf: China-based Activities
  • 4.4.4 Beiersdorf: Financial Summary
    • Table 4.3. BEIERSDORF AG: FINANCIAL RESULTS, 2004-2007*
• 4.5 Beijing Dabao Cosmetics Co., Ltd.
  • 4.5.1 Beijing Dabao Cosmetics: Company Details
  • 4.5.2 Beijing Dabao Cosmetics: Company Background
• 4.6 Colgate-Palmolive Company
  • 4.6.1 Colgate-Palmolive: Company Details
  • 4.6.2 Colgate-Palmolive: Company Background
  • 4.6.3 Colgate-Palmolive: China-based activities
  • 4.6.4 Colgate-Palmolive: Financial Summary
    • Table 4.4. COLGATE-PALMOLIVE: FINANCIAL RESULTS, 2004-2007*
• 4.7 Dencare (Chongqing) Oral Care Co Ltd
  • 4.7.1 Dencare Oral Care: Company Details
  • 4.7.2 Dencare Oral Care: Company Background
• 4.8 Estee Lauder Inc.
  • 4.8.1 Estee Lauder: Company Details
  • 4.8.2 Estee Lauder: Company Background
  • 4.8.3 Estee Lauder: China-based Activities
  • 4.8.4 Estee Lauder: Financial Summary
    • Table 4.5. ESTEE LAUDER: FINANCIAL RESULTS, 2005-2007*
• 4.9 Guangxi Aoqili Co Ltd
  • 4.9.1 Aoqili: Company Details
  • 4.9.2 Aoqili: Company Background
• 4.10 Henkel AG & Co KgaA
  • 4.10.1 Henkel: Company Details
  • 4.10.2 Henkel: Company Background
  • 4.10.3 Henkel: China-based Activities
  • 4.10.4 Henkel: Financial Summary
    • Table 4.6. HENKEL: FINANCIAL RESULTS, 2004-2007*
• 4.11 Jiangsu Longliqi Group Co., Ltd.
  • 4.11.1 Jiangsu Longliqi Group: Company Details
  • 4.11.2 Jiangsu Longliqi Group: Company Background
• 4.12 Johnson & Johnson
  • 4.12.1 Johnson & Johnson: Company Details
  • 4.12.2 Johnson & Johnson: Company Background
  • 4.12.3 Johnson & Johnson: China-based Activities
  • 4.12.4 Johnson & Johnson: Financial Summary
    • Table 4.7. JOHNSON & JOHNSON: FINANCIAL RESULTS, 2004-2007*
• 4.13 Kanebo Cosmetics Inc
  • 4.13.1 Kanebo Cosmetics: Company Details
  • 4.13.2 Kanebo Cosmetics: Company Background
  • 4.13.3 Kanebo Cosmetics: China-based Activities
    • Table 4.8. KANEBO COSMETICS: KEY PRODUCTS & BRANDS IN CHINA
• 4.14 Kao Corporation
  • 4.14.1 Kao Corporation: Company Details
  • 4.14.2 Kao Corporation: Company Background
  • 4.14.3 Kao Corporation: China-based Activities
    • Table 4.9. KAO CORPORATION: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA
  • 4.14.3 Kao Corporation: Financial Summary
    • Table 4.10. KAO CORPORATION: FINANCIAL RESULTS, FY2004-FY2007*
• 4.15 Kose Corporation
  • 4.15.1 Kose Corporation: Company Details
  • 4.15.2 Kose Corporation: Company Background
  • 4.15.3 Kose Corporation: China-based Activities
    • Table 4.11. KOSE CORPORATION: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA
  • 4.15.4 Kose Corporation: Financial Summary
    • Table 4.12. KOSE CORPORATION: FINANCIAL RESULTS, FY2004-FY2007*
• 4.16 Liuzhou Liangmianzhen Co., Ltd.
  • 4.16.1 Liuzhou Liangmianzhen: Company Details
  • 4.16.2 Liuzhou Liangmianzhen: Company Background
  • 4.16.3 Liuzhou Liangmianzhen: Financial Results
    • Table 4.13. LIUZHOU LIANGMIANZHEN: FINANCIAL RESULTS, 2006-2007*
• 4.17 L' Oréal SA
  • 4.17.1 L' Oréal: Company Details
  • 4.17.2 L' Oréal: Company Background
  • 4.17.3 L' Oréal: China Activities
    • Table 4.14. L' Oréal CHINA: KEY PRODUCTS AND BRANDS
  • 4.17.4 L' Oréal: Financial Results
    • Table 4.15. L' Oréal: FINANCIAL RESULTS, 2004-2007*
• 4.18 LVMH Moet Hennessy Louis Vuitton SA
  • 5.18.1 LVMH: Company Details
  • 4.18.2 LVMH: Company Background
  • 4.18.3 LVMH: China-based Activities
  • 4.18.4 LVMH: Financial Summary
    • Table 4.16. LVMH MOET HENNESSY LOUIS VUITTON: FINANCIAL RESULTS, 2004-2007*
• 4.19 Mary Kay Inc
  • 4.19.1 Mary Kay: Company Details
  • 4.19.2 Mary Kay: Company Background
  • 4.19.3 Mary Kay: China-based Activities
• 4.20 Masson Group Co., Ltd
  • 4.20.1 Masson Group: Company Details
  • 4.20.2 Masson Group: Company Background
• 4.21 Nu Skin Enterprises Inc
  • 4.21.1 Nu Skin Enterprises: Company Details
  • 4.21.2 Nu Skin Enterprises: Company Background
  • 4.21.3 Nu Skin Enterprises: China-based Activities
  • 4.21.4 Nu Skin Enterprises: Financial Summary
    • Table 4.17. NU SKIN ENTERPRISES: FINANCIAL RESULTS, 2003-2007*.
• 4.22 Shanghai Jahwa United Co., Ltd.
  • 4.22.1 Shanghai Jahwa United: Company Details
  • 4.22.2 Shanghai Jahwa United: Company Background
  • 4.22.3 Shanghai Jahwa United: Financial Results
    • Table 4.18. SHANGHAI JAHWA UNITED: FINANCIAL RESULTS, 2006-2007*
• 4.23 Shanghai Whitecat Shareholding Co., Ltd.
  • 4.23.1 Shanghai Whitecat Shareholding: Company Details
  • 4.23.2 Shanghai Whitecat Shareholding: Company Background
  • 4.23.3 Shanghai Whitecat Shareholding: Financial Results
    • Table 4.19. SHANGHAI WHITECAT SHAREHOLDING: FINANCIAL RESULTS, 2006-2007*
• 4.24 Shiseido Company Ltd
  • 4.24.1 Shiseido: Company Details
  • 4.24.2 Shiseido: Company Background
  • 4.24.3 Shiseido: Operating Structure in China
    • Table 4.20. SHISEIDO: KEY COSMETICS & TOILETRIES PRODUCTS & BRANDS IN CHINA
  • 4.24.5 Shiseido: Future Strategy
    • Table 4.21. SHISEIDO: COSMETIC SPECIALTY STORES IN CHINA, JUNE 2008
  • 4.24.6 Shiseido: Financial Results
    • Table 4.22. SHISEIDO: FINANCIAL RESULTS, FY2003-FY2007*
• 4.25 The Procter & Gamble Co
  • 4.25.1 Procter & Gamble: Company Details
  • 4.25.2 Procter & Gamble: Company Background
  • 4.25.3 Procter & Gamble: China Activities
    • Market Presence.
    • Table 4.23. PROCTER & GAMBLE: KEY COSMETICS & TOILETRIES PRODUCTS AND BRANDS IN CHINA
    • Multi-sector Brand Penetration
    • Market Problems
  • 4.25.4 Procter & Gamble: Financial Results
    • Table 4.24. PROCTER & GAMBLE: FINANCIAL RESULTS, 2004-2007*
• 4.26 Tianjin Blue Sky Group Co Ltd
  • 4.26.1 Tianjin Blue Sky Group: Company Details
  • 4.26.2 Tianjin Blue Sky Group: Company Background
• 4.27 Unilever PLC / Unilever NV
  • 4.27.1 Unilever: Company Details
  • 4.27.2 Unilever: Company Background
  • 4.27.3 Unilever: China Activities
    • Table 4.25. UNILEVER: KEY COSMETICS & TOILETRIES PRODUCTS AND BRANDS IN CHINA
  • 4.27.4 Unilever: Financial Results
    • Table 4.26. UNILEVER: FINANCIAL RESULTS, 2004-2007*

• 5.1 Trade Organisations
  • 5.1.1 Chinese Association of Fragrance, Flavour and Cosmetic Industries (CAFFCI)
  • 5.1.2 China Chamber of Commerce for Trade in Light Industrial Products, Arts and Crafts, Hygiene and Cosmetics Branch
• 5.2 Government Departments
  • 5.2.1 Ministry of Commerce (Internal Trade)

• 6.1 Cosmoprof Shanghai
• 6.2 Personal Care & Household Ingredients
• 6.3 Guangzhou International Beauty & Cosmetic Import-Export Expo
• 6.4 China Beauty Expo
• 6.5 China International Beauty Exhibition

• A.1 Fast Facts.
• A.2 Regions of China
  • Map A.1. CHINA: PROVINCES AND MUNICIPALITIES
• A.3 Demographics.
  • A.3.1 Demographics: Total Population
    • Table A.1. TOTAL POPULATION, 2000 - 2006
  • A.3.2 Demographics: Population by Location
    • Table A.2. POPULATION BY URBAN-RURAL DIVIDE, 2001 - 2007
  • A.3.3 Demographics: Population Breakdown by Location
    • Table A.3. POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2001 - 2007
  • A.3.4 Demographics: Population by Province
    • Table A.4. POPULATION BY PROVINCE, 2001-2007
  • A.3.5 Demographics: Population Density by Province
    • Table A.5. POPULATION DENSITY BY PROVINCE, 2003-2006
  • A.3.6 Demographics: Population Concentration
    • Map A.2. POPULATION CONCENTRATIONS BY PROVINCE, 2007
  • A.3.7 Demographics: Population by Gender
    • Table A.6. TOTAL POPULATION BY GENDER & % BREAKDOWN, 2001 - 2007
  • A.3.8 Demographics: Population by Age Group
    • Table A.7. POPULATION BY AGE GROUP, 2001 - 2007
    • Table A.8. % BREAKDOWN OF POPULATION BY AGE GROUP, 2001 - 2007
• A.4 Consumer Attitudes
  • A.4.1 Consumer Attitudes: Overview
  • A.4.2 Consumer Attitudes: Response to Political Change
  • A.4.2 Consumer Attitudes: Response to Economic Change
  • A.4.3 Consumer Attitudes: Changes in Lifestyle
• A.5 Consumer Wealth
  • A.5.1 Consumer Wealth: GDP and Cost of Living
    • Table A.9. MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
    • Table A.10. TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
    • Table A.11. CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
    • Table A.12. GDP AND COST OF LIVING INDEX, 2001 - 2007
  • A.5.2 Consumer Wealth: Provincial GDP
    • Table A.13. GDP BY PROVINCE, 2001 - 2007
  • A.5.3 Consumer Wealth: GDP Growth by Province
    • Table A.14. GDP GROWTH BY PROVINCE, 2001 - 2007
  • A.5.4 Consumer Wealth: GDP Per Capita by Province
    • Table A.15. PER CAPITA GDP BY PROVINCE, 2001-2007
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province
    • Map A.3. VALUE OF GDP PER CAPITA BY PROVINCE, 2007
  • A.5.6 Consumer Wealth: The Major Cities
    • Table A.16. LEADING CITIES KEY ECONOMIC INDICATORS, 2006
• A.6 Households
  • A.6.1 Households: Overview of Household Conditions
  • A.6.2 Households: Total Households by Size
    • Table A.17. NUMBER OF HOUSEHOLDS BY SIZE, 2001 - 2007
  • A.6.3 Households: Total households by Urban/Rural Split
    • Table A.18. NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2001 - 2007
  • A.6.4 Households: Income Earners Per Household
    • Table A.19. AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2001 - 2007
• A.7 Employment
  • A.7.1 Employment: Number of Workers by Sector
    • Table A.20. NATIONAL EMPLOYMENT BY SECTOR, 2001 - 2007
  • A.7.2 Employment: Growth by Sector
    • Table A.21. GROWTH IN EMPLOYMENT BY SECTOR, 2001 - 2007
  • A.7.3 Employment: Number of Workers by Gender
    • Table A.22. TOTAL NATIONAL WORKFORCE BY GENDER, 2001 - 2007
  • A.7.3 Employment: Number of Workers by Habitation
    • Table A.23. NATIONAL WORKFORCE BY HABITATION, 2001 - 2007
  • A.7.4 Employment: Urban Unemployment
    • Table A.24. URBAN UNEMPLOYMENT RATES, 2001 - 2007
• A.8 Consumer Income
  • A.8.1 Consumer Income: Average Incomes by Sector
    • Table A.25. AVERAGE INCOMES BY SECTOR, 2001 - 2007
  • A.8.2 Consumer Income: Growth by Sector
    • Table A.26. GROWTH IN AVERAGE INCOMES BY SECTOR, 2001 - 2007
  • A.8.3 Consumer Income: Average Incomes by Region
    • Table A.27. AVERAGE INCOMES BY REGION, 2001 - 2007
  • A.8.4 Consumer Income: Growth by Region
    • Table A.28. GROWTH IN AVERAGE INCOMES BY REGION, 2001 - 2007
• A.9 Consumer Market
  • A.9.1 Consumer Market: Spending Trends
    • Table A.29. CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001 - 2007*
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure
    • Table A.30. PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2001 - 2007*
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending
    • Table A.31. RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2000 - 2006
  • A.9.4 Consumer Market: Urban Income and Spending Compared
    • Table A.32. URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 2001 - 2007
• A.10 Exchange Rates
  • A.10.1 Exchange Rates: China
    • Table A.33. AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2000 - 2007
  • A.10.2 Exchange Rates: Hong Kong
    • Table A.34. AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2000 - 2007

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