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市場調査レポート
中国のホットドリンク市場
Hot Drinks in China: A Market Analysis
| 発行 |
Access Asia |
| 出版日 |
2005年12月 |
商品コード |
36691 |
| ページ情報 |
英文 195 pages |
| 価格 |
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Abstract
The hot drinks market in China is probably the oldest in the world, the
drinking of tea having been invented in China several centuries ago. Thus, the
drinking of hot beverages is a long established practice in China, and the
manufacturing of tea in particular is a well developed industry.
Coffee, on the other hand, is a relatively new product to China, having been
introduced largely in this century. Coffee has become a fashionable drink,
especially amongst the urban youth of China. However, just as trendy cafes
have been springing up all over the main urban centres of China,
traditional-style tea houses have also become fashionable. Not only is the
fashion based around image, but there is a growing trend towards drinking
healthier beverages, and the herbal qualities of traditional teas are becoming
key selling points in the battle to win consumers over.
There has therefore been a resurgence in tea drinking concurrently with the
rise in interest in drinking coffee. Both products are now becoming much more
fashionable, and this is leading to a growth in new brands and the development
of new products.
Not only are teas and coffees drunk hot, but cold varieties of coffee and tea
are also becoming very popular, leading to these drinks becoming competitors
in the lucrative soft drinks market, competing with the likes of Coca-Cola and
Pepsi. This is such a significant trend, that companies such as Coca-Cola and
PepsiCo are developing their own brands of cold teas in order not to lose out
on this dynamic market.
Table of Contents
1 CHINA'S HOT DRINKS MARKET
- 1.1 Overview
- 1.2 China's Total Food & Beverage Market
- 1.2.1 Total Food Market: Food and Non-food Sales
- 1.2.2 Total Food Market: Food/Non-food Sales Split
- 1.2.3 Total Food Market: Urban and Rural Split
- 1.2.4 Total Food Market: Total Value Trends
- 1.2.5 Total Food Market: Urban Value Trends
- 1.2.6 Total Food Market: Rural Value Trends
- 1.3 China's Total Hot Drinks Market
- 1.3.1 The Total Hot Drinks Market: Total Value & Volume Market Size
- 1.3.2 The Total Hot Drinks Market: Market Breakdown by Retail & HoReCa
- 1.3.3 The Total Hot Drinks Market: Market Growth by Retail, HoReCa &
Total Consumption
- 1.3.4 The Total Hot Drinks Market: Per Capita Retail, HoReCa & Total
Consumption
- 1.3.5 The Total Hot Drinks Market: Food Market Significance
- 1.4 Regional Markets
- 1.4.1 Regional Markets: Provincial Values
- 1.4.2 Regional Markets: Provincial Value Shares & Growth
- 1.4.3 Regional Markets: Provincial Per Capita Spend
- 1.4.4 Regional Markets: Provincial Volumes
- 1.4.5 Regional Markets: Provincial Volume Shares & Growth
- 1.4.6 Regional Markets: Provincial Per Capita Volume Consumption
- 1.5 Retail Sector Breakdown
- 1.5.1 Retail Sector Breakdown: Sector Values & Volumes
- 1.5.2 Retail Sector Breakdown: Sector Shares
- 1.5.3 Retail Sector Breakdown: Annual Growth Rates
- 1.6 HoReCa Sector Breakdown
- 1.6.1 HoReCa Sector Breakdown: Sector Values & Volumes
- 1.6.3 HoReCa Sector Breakdown: Sector Shares
- 1.6.5 HoReCa Sector Breakdown: Annual Growth Rates
- 1.7 Tea Sector Breakdown
- 1.7.1 Tea Sector Breakdown: Subsector Sizes
- 1.7.2 Tea Sector Breakdown: Subsector Shares
- 1.7.3 Tea Sector Breakdown: Subsector Growth Rates
- 1.8 Urban & Rural Retail Sales of Hot Drinks in China
- 1.8.1 Urban & Rural Retail Market: Total Sales
- 1.8.2 Urban & Rural Retail Market: Growth Rates
- 1.9 Market Shares
- 1.9.1 Market Shares: Tea Company Shares
- 1.9.2 Market Shares: The 10 Leading Companies by Revenues
- 1.9.3 Market Shares: Coffee Company Shares
- 1.10 Prices
- 1.10.1 Prices: Retail Price Indices
- 1.10.2 Prices: Average Unit Values
- 1.10.3 Prices: Average Unit Value Growth Rates
- 1.10.4 Prices: Average Regional Unit Prices
- 1.10.5 Prices: Average Regional Unit Price Growth
- 1.10.6 Prices: Selected Coffee Retail Prices
- 1.10.7 Prices: Selected Tea Retail Prices
- 1.11 Outlook
- 1.11.1 Outlook: Forecast Trends
- 1.11.2 Outlook: Total Market Size In Value Terms
- 1.11.3 Outlook: Total Market Size In Volume Terms
- 1.11.4 Outlook: Total Market by Retail/HoReCa Split
- 1.11.5 Outlook: Retail Sector Values & Volumes
- 1.11.6 Outlook: Retail Sector Breakdown
- 1.11.7 Outlook: Retail Sector Growth
- 1.12 Current Issues
- 1.12.1 Legislation
- 1.12.2 WTO Impact
- 1.12.3 Organic Production
- 1.12.4 Genetically Modified (GM) Food
- 1.12.5 Food Safety
- 1.12.6 The Rise in Mineral Water Consumption
- 1.12.7 Health Drinks
2 MARKETING & DISTRIBUTION
- 2.1 Marketing & Advertising
- 2.2 Consumers
- 2.2.1 Consumer Profile: Broad Consumer Trends
- 2.2.2 Consumer Profile: Hot Drinks Consumer Profile
- 2.2.3 Consumer Profile: Drinking Habits
- 2.2.4 Consumers: Drinks Brand Awareness
- 2.2.5 Consumers: Drinking Habits by Consumer Segment
- 2.3 Wholesale Distribution
- 2.3.1 Wholesale Distribution: Overview
- 2.3.2 Wholesale Distribution: Leading Hot Drinks Wholesalers
- 2.4 Retail Distribution
3 SOURCES OF SUPPLY
- 3.1 Manufacturing Industry
- 3.1.1 Manufacturing: History of Tea in China
- 3.1.2 Manufacturing: Types of Chinese Tea
- 3.1.3 Manufacturing: Tea Production
- 3.1.4 Manufacturing: Tea-Producing Areas
- 3.1.5 Manufacturing: Domestic Coffee Production
- 3.1.6 Manufacturing: Output Volume
- 3.1.7 Manufacturing: Output Value
- 3.1.8 Manufacturing: Average Producer Prices
- 3.1.9 Manufacturing: Total Tea Industry Manufacturers & Revenue
- 3.1.10 Tea Manufacturing Industry: Total Tea Industry Revenue & Profit
- 3.1.11 Tea Manufacturing Industry: Regional Tea Industry Output Volume
- 3.2 Key Tea Manufacturers
- 3.2.1 Key Tea Manufacturers: Key Statistics
- 3.2.2 Key Tea Manufacturers: Industry Revenue Shares
- 3.2.3 Key Tea Manufacturers: Industry Profit Shares
- 3.2.4 Key Tea Manufacturers: Profitability
- 3.2.5 Key Tea Manufacturers: Revenue Per Employee
- 3.3 Imports
- 3.3.1 Imports: Value
- 3.3.2 Imports: Volume
- 3.4 Exports
- 3.4.1 Exports: Value
- 3.4.2 Exports: Volume
4 SWOT ANALYSIS
- 4.1 Strengths
- 4.2 Weaknesses
- 4.3 Opportunities
- 4.4 Threats
5 COMPANY PROFILES
- 5.1 Associated British Foods (ABF)
- 5.2 Fuzhou Chunlun Tea Co., Ltd.
- 5.3 Guangdong Guobin Group Co.
- 5.4 Hebei Xuri Health Protection Goods Co., Ltd.
- 5.5 Hunan Changsha Tea Factory
- 5.6 Ito En
- 5.7 Kirin Beverage Company
- 5.8 RJR Nabisco (Kraft)
- 5.9 Melitta
- 5.10 Nestle
- 5.11 Ningbo Ruilong Tea Co., Ltd.
- 5.12 Tingyi (Cayman Islands) Holdings Corporation
- 5.13 Sara Lee (Douwe Egberts)
- 5.14 Shanghai Phoenix Coffee Trading Co
- 5.15 Shantou Great Impression Group Co., Ltd.
- 5.16 Starbucks
- 5.17 Unilever
- 5.18 Xiamen Tea Import and Export Corporation, Fujian
- 5.19 Yunnan Xiaguan Tea Factory Tuocha Group Co., Ltd.
- 5.20 Zhejiang Kaihua Ruilong Tea Co., Ltd.
- 5.21 Zhejiang Shenzhou Export Tea Factory
- 5.22 Zhejiang Waha Export Tea Factory
- 5.23 Domestic Coffee Processing Companies
- 5.24 Tea Processing Machinery Companies
6 CONTACTS
- 6.1 Trade Organisations
- 6.1.1 China National Cereals, Oils & Foodstuffs Import & Export
Corporation
- 6.1.2 All-China Federation of Industry & Commerce
- 6.2 Government Departments
- 6.2.1 State Economic and Trade Commission -- State Light Industry Bureau
- 6.2.2 Ministry of Agriculture
- 6.2.2 Government Departments: CNCLI International Co-operation Department
7 RELEVANT EXHIBITIONS & TRADE FAIRS
- 7.1 International Packing, Printing, Food Processing & Packaging & Plastic
Machinery Fair (Hangzhou)
- 7.2 Tianjin Exhibition on Food Machinery & Packing
- 7.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food
- 7.4 Food Ingredients & Food Ingredients Asia
- 7.5 Agro-Foodtech
- 7.6 SIAL China
- 7.7 International Fast Food Products Exhibition
- 7.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show
- 7.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing &
Plastics
- 7.10 China Northeast International Exhibition on Food, subsidiary
Material, Processing Technology & Equipment
- 7.11 International Exhibition For Food & Drink South China
- 7.12 International Exhibition For Hotel & Bakery South China
- 7.13 International Quick Frozen Food Exhibition
- 7.14 Beijing National Food & Food Processing Machine & Packaging Machinery
Show
- 7.15 Food China
- 7.16 International Food, Packaging, Print, Plastic Products Exhibition
- 7.17 Zhejiang Food & Drink Summer Sales Show
- 7.18 Dalian International Food Manufacturing & Packaging Machine
Exhibition/Dalian International Food, Raw Materials & Food Additives Show
- 7.19 Shanghai International Food Machine & Package Machine Expo
- 7.20 China International Fair For Food, Food Processing & Packaging
- 7.21 Shanghai International Supermarket Expo
- 7.22 Shanghai International Food Expo
- 7.23 Packtech & Foodtech
- 7.24 Liaoning Food Show
- 7.25 Food & Hotel South China
- 7.26 Chengdu International Food, Food Processing & Packaging Show
- 7.27 International Food Show
- 7.28 Interfood Shanghai
- 7.29 International Food Processing & Packaging Machinery Exhibition
- 7.30 China Food Industry Exhibition
- 7.31 China International Dairy Product & Technology Exhibition
APPENDIX: MARKET BACKGROUND
- A.1 Fast Facts
- A.2 Regions of China
- A.3 Demographics
- A.4 Consumer Attitudes
- A.5 Consumer Wealth
- A.6 Households
- A.7 Employment
- A.8 Consumer Income
- A.9 Consumer Market
- A.10 Exchange Rates
List of Tables
- Table 3.31 HOT DRINKS EXPORT VALUE BY SECTOR, 1998-2004
- Table 3.32 % BREAKDOWN OF HOT DRINKS EXPORT VALUE BY SECTOR, 1998-2004
- Table 3.33 % ANNUAL GROWTH OF HOT DRINKS EXPORT VALUE BY SECTOR, 1998-2004
- Table 3.34 HOT DRINKS EXPORT VOLUME BY SECTOR, 1998-2004
- Table 3.35 % BREAKDOWN OF HOT DRINKS EXPORT VOLUME BY SECTOR, 1998-2004
- Table 3.36 % ANNUAL GROWTH OF HOT DRINKS EXPORT VOLUME BY SECTOR, 1998-2004
- Table 3.37 % SIGNIFICANCE OF HOT DRINKS EXPORTS VOLUME COMPARED WITH
VOLUME PRODUCTION BY SECTOR, 1998-2004
- Table 3.27 HOT DRINKS IMPORT VOLUME BY SECTOR, 1998-2004
- Table 3.28 % BREAKDOWN OF HOT DRINKS IMPORT VOLUME BY SECTOR, 1998-2004
- Table 3.29 % ANNUAL GROWTH OF HOT DRINKS IMPORT VOLUME BY SECTOR, 1998-2004
- Table 3.30 % SIGNIFICANCE OF HOT DRINKS IMPORTS VOLUME COMPARED WITH
VOLUME CONSUMPTION BY SECTOR, 1998-2004
- Table 3.24 HOT DRINKS IMPORT VALUE BY SECTOR, 1998-2004
- Table 3.25 % BREAKDOWN OF HOT DRINKS IMPORT VALUE BY SECTOR, 1998-2004
- Table 3.26 % ANNUAL GROWTH OF HOT DRINKS IMPORT VALUE BY SECTOR, 1998-2004
- Table 3.4 AVERAGE TEA & COFFEE PRODUCER PRICES IN CHINA, 1998-2004 Table
3.3 VALUE PRODUCTION OF TEA & COFFEE IN CHINA, 1998-2004
- Table 3.2 VOLUME PRODUCTION OF TEA & COFFEE IN CHINA, 1998-2004 Table 3.1
CHINA GREEN COFFEE HARVEST, YIELD & PRODUCTION, 1998-2004
- Table 2.2 % BREAKDOWN OF HOT DRINKS RETAIL SALES BY OUTLET TYPE, 1998-2004
- Table 1.46 FORECAST ANNUAL % VALUE & VOLUME TOTAL SALES GROWTH OF HOT
DRINKS BY SECTOR IN CHINA, 2005-2009
- Table 1.45 FORECAST % VALUE & VOLUME TOTAL SALES BREAKDOWN OF HOT DRINKS
BY SECTOR IN CHINA, 2005-2009
- Table 1.43 FORECAST HOT DRINKS CONSUMPTION & EXPENDITURE BY DISTRIBUTION
(RETAIL/HORECA) SPLIT IN CHINA, 2005-2009
- Table 1.42 FORECAST TOTAL VOLUME MARKET FOR HOT DRINKS IN CHINA, 2005-2009
- Table 1.41 FORECAST TOTAL VALUE MARKET FOR HOT DRINKS IN CHINA, 2005-2009
- Table 1.40 SELECTED TEA RETAIL PRICES, NOVEMBER 2005
- Table 1.39 SELECTED COFFEE RETAIL PRICES, NOVEMBER 2005
- Table 1.38 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF HOT DRINKS BY
PROVINCE IN CHINA, 1998-2004
- Table 1.37 AVERAGE RETAIL PRICES OF HOT DRINKS BY PROVINCE IN CHINA,
1998-2004
- Table 1.36 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF HOT DRINKS BY
SECTOR IN CHINA, 1998-2004
- Table 1.35 AVERAGE UNIT RETAIL PRICES OF HOT DRINKS BY SECTOR IN CHINA,
1998-2004
- Table 1.34 RETAIL PRICE INDICES BY BROAD SECTOR, 1998-2004
- Table 1.28 % GROWTH OF THE CURRENT VALUE RETAIL MARKET FOR HOT DRINKS BY
URBAN & RURAL MARKETS IN CHINA, 1998-2004
- Table 1.27 THE CURRENT VALUE RETAIL MARKET FOR HOT DRINKS BY URBAN & RURAL
SALES IN CHINA, 1998-2004
- Table 1.26 % ANNUAL GROWTH FOR TEA RETAIL VOLUME & VALUE BY SUBSECTOR IN
CHINA, 1998-2004
- Table 1.25 % BREAKDOWN OF TEA RETAIL VOLUME & VALUE SALES BY SUBSECTOR IN
CHINA, 1998-2004
- Table 1.24 VOLUME & VALUE RETAIL MARKET FOR TEA BY SUBSECTOR IN CHINA,
1998-2004
- Table 1.23 % ANNUAL GROWTH OF THE HORECA MARKET FOR HOT DRINKS IN VOLUME &
CURRENT AND CONSTANT VALUE TERMS IN CHINA, 1998-2004
- Table 1.22 % BREAKDOWN OF THE HORECA MARKET FOR HOT DRINKS IN VOLUME &
VALUE TERMS IN CHINA, 1998-2004
- Table 1.21 THE HORECA MARKET FOR HOT DRINKS BY SECTOR IN VOLUME & CURRENT
AND CONSTANT VALUE TERMS IN CHINA, 1998-2004
- Table 1.20 % ANNUAL GROWTH OF THE RETAIL MARKET FOR HOT DRINKS IN VOLUME &
CURRENT AND CONSTANT VALUE TERMS IN CHINA, 1998-2004
- Table 1.19 % BREAKDOWN OF THE RETAIL MARKET FOR HOT DRINKS IN VOLUME &
VALUE TERMS IN CHINA, 1998-2004
- Table 1.18 THE RETAIL MARKET FOR HOT DRINKS BY SECTOR IN VOLUME & CURRENT
AND CONSTANT VALUE TERMS IN CHINA, 1998-2004
- Table 1.16 % BREAKDOWN & PERIOD GROWTH OF HOT DRINKS SALES VOLUME BY
PROVINCE IN CHINA, 2004
- Table 1.17 PER CAPITA VOLUME CONSUMPTION OF HOT DRINKS BY PROVINCE IN
CHINA, 1998-2004
- Table 1.15 HOT DRINKS MARKET VOLUME BY PROVINCE IN CHINA, 1998-2004
- Table 1.14 PER CAPITA SPENDING ON HOT DRINKS BY PROVINCE IN CHINA,
1998-2004
- Table 1.13 % BREAKDOWN & PERIOD GROWTH OF HOT DRINKS CURRENT SALES VALUE
BY PROVINCE IN CHINA, 2004
- Table 1.11 THE HOT DRINKS RETAIL MARKET AS A PROPORTION OF TOTAL RETAIL
FOOD SALES IN CHINA, 1998-2004
- Table 1.12 HOT DRINKS CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA,
1998-2004
- Table 1.10 PER CAPITA CONSUMER MARKET TOTAL CONSUMER MARKET (INCLUDING
RETAIL AND HORECA) FOR HOT DRINKS IN CHINA, 1998-2004
- Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL
AND HORECA) FOR HOT DRINKS IN CHINA, 1998-2004
- Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL AND
HORECA) FOR HOT DRINKS IN CHINA, 1998-2004 Table 1.7 TOTAL CONSUMER MARKET
(INCLUDING RETAIL AND HORECA) FOR HOT DRINKS IN VOLUME & CURRENT AND CONSTANT
VALUE TERMS IN CHINA, 1998-2004
- Table 1.6 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT
CATEGORY, 1998-2004
- Table 1.5 URBAN RETAIL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY,
1998-2004
- Table 1.4 CURRENT VALUE OF TOTAL RETAIL FOOD SALES BY MAJOR PRODUCT
CATEGORY, 1998-2004
- Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1998-2004
- Table 1.2 % BREAKDOWN OF RETAIL SALES BY FOOD AND NON-FOOD, 1998-2004
- Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1998-2004
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