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市場調査レポート - 295731

中国のソースおよび調味料市場

Sauces and Seasonings - China - November 2013

発行 Mintel China
出版日 ページ情報 英文
価格
中国のソースおよび調味料市場 Sauces and Seasonings - China - November 2013
出版日: 2013年11月30日 ページ情報: 英文
概要

当レポートでは、中国のソースおよび調味料市場の現状と成長動向、消費者動向、メーカーにとっての機会、製品差別化、様々なマーケティングによる販売促進方法などについてまとめ、概略下記の構成で取り上げております。

第1章 イントロダクション

第2章 エグゼクティブサマリー

第3章 市場

  • キーポイント
  • 市場規模と予測
  • 市場セグメンテーション
  • テーブルソース
  • クッキングソース
  • 多様性と実験が新たな機会を創出
  • 中国における8つの不滅の料理
  • 伝統料理のスタイルは維持される一方で、消費者は食の新たなコンビネーションと融合を試している

第4章 企業とブランド

  • キーポイント
  • ブランドシェア
  • テーブルソース
  • クッキングソース
  • 広告と技術革新 他

第5章 消費者:ソースおよび調味料の消費頻度

  • キーポイント
  • 消費者セグメント
  • タイプ別消費頻度
  • 消費者別頻度の高いソースと調味料ユーザー
  • 消費者別中程度の頻度のソースと調味料ユーザー
  • 消費者別頻度の低いソースと調味料ユーザー
  • レパートリー分析

第6章 消費者:購買チャネル

  • キーポイント
  • 食糧品店がソース・調味料の小売を独占

第7章 消費者:ソース・調味料製品に求められる品質

  • キーポイント
  • 評判、健康、利便性のすべてが求める品質として高い
  • 消費者セグメント別材料への意識

第8章 消費者:ソースと調味料の購買習慣

  • キーポイント
  • 健康への懸念が購買習慣形成に寄与
  • 消費者別健康への懸念
  • 製品の多様性が消費者にとって重要
  • 消費者別製品多様性の問題
  • エキゾチックソースおよび調味料に対する消費者の寛容さ
  • 消費者別使用習慣
  • 有名人による支持やテレビの料理番組でとりあげられることが重要
  • 消費者セグメントは有名人による支持やテレビの料理番組でとりあげられることに反応する

第9章 消費者:ソース・調味料に対する姿勢

  • キーポイント
  • 健康への姿勢
  • 消費者別の製品品質へのニーズ
  • フレーバー実験への姿勢
  • メーカーのマーケティングコミュニケーションへの姿勢 他

第10章 主な課題:消費者行動で決定される使用と買い物習慣

第11章 主な課題:より健康的な製品や材料を求める消費者

第12章 主な課題:多様性と利便性を求める消費者

第13章 メーカーが消費者とより関わり合うための範囲

付録

目次

"In order to differentiate themselves, brands need to meet key basic criteria, especially providing healthy and safe products. To meet consumer demands for safety assurance, companies need to provide as much information as they can about ingredients and manufacturing safety and healthiness. There are also opportunities for manufacturers of sauces and seasonings to provide a wider variety of pack sizes. This can also help to differentiate brands amid so many competing similar products and brands."

- Matthew Crabbe - Director of Research, Asia-Pacific

In this report, we answer the key questions:

  • What is the current state of the sauces and seasonings market in China and what are the trends, drivers of and barriers to growth?
  • What are consumers' behaviour and attitudes towards sauces and seasonings market and how does this create new opportunities for manufacturers?
  • Where are the opportunities for growth in sauces and seasonings market?
  • How can product diversification drive consumption amid greater consumer diversity and range of sauces and seasonings market needs?
  • How can sales be increased through different kinds of marketing via stores, through online media and traditional media?

Table of Contents

1. Introduction

  • Definition
  • Report structure
  • Methodology
  • Abbreviations

2. Executive Summary

  • The market
    • Figure 1: China - Total sauces market value, 2008-18
  • Companies and brands
    • Figure 2: China - Top five table and cooking sauce manufacturer value market shares, 2009-12
  • The consumer
    • Figure 3: Important qualities to look for during purchase, August 2013
  • Key issues
  • Usage and shopping habits determined by consumer behaviour
    • Figure 4: High-frequency of sauces and seasonings consumption, August 2013
  • Consumers demanding healthier products and ingredients
    • Figure 5: Important ingredients qualities looked for during purchase, August 2013
  • Consumers seeking greater variety and convenience
    • Figure 6: Attitudes of consumers towards sauces and seasonings, August 2013
  • Scope for manufacturers to engage more with consumers
    • Figure 7: Important brand reputation qualities looked for during purchase, August 2013
  • What we think

3. The Market

  • Key points
  • Market size and forecast
    • Figure 8: China - Total sauces market value, 2008-18
    • Figure 9: China - Total sauces market volume, 2008-18
  • Market segmentation
  • Total market segmentation by broad sector
    • Figure 10: China - Total sauces market volume and value breakdown, by broad sectors, 2008-13
  • Table sauces - segmentation by subsector
    • Figure 11: China - Table sauces sector value breakdown, by subsectors, 2009-13
    • Figure 12: China - Table sauces sector value, 2008-18
    • Figure 13: China - Table sauces market volume breakdown, by subsectors, 2009-13
    • Figure 14: China - Table sauces sector volume, 2008-18
    • Figure 15: China - Table sauces sector value and volume period growth rates, by subsectors, 2009-13
  • Cooking sauces sector segmentation by subsector
    • Figure 16: China - Cooking sauces sector value breakdown, by subsectors, 2008-13
    • Figure 17: China - Cooking sauces sector value, 2008-18
    • Figure 18: China - Cooking sauces sector volume breakdown, by subsectors, 2008-13
    • Figure 19: China - Cooking sauces sector volume, 2008-18
  • Market drivers
  • Strong growth in per capita spending as average incomes rise
    • Figure 20: China - Period growth in per capita urban household expenditure on condiments, by province, autonomous region and municipality, 2007-11
    • Figure 21: China - Per capita urban household expenditure on condiments, by province, autonomous region and municipality, 2007-11
  • Increasing variety and experimentation with cuisine creates opportunities for new sauces and seasonings
  • The eight immortal cuisines of China
  • While traditional cuisine styles persist, consumers are increasingly trying new combinations and fusion foods
    • Figure 22: Types of cuisine eaten at a full service restaurant in the past 12 months, August 2012

4. Companies and Brands

  • Key points
  • Brand share
  • Table sauces
    • Figure 23: China - Top five table sauce manufacturer value market shares, 2009/12
    • Figure 24: China - Leading table sauce manufacturer value market shares, 2009-12
    • Figure 25: China - Leading table sauce manufacturer volume market shares, 2009-12
  • Cooking sauces
    • Figure 26: China - Top five cooking sauce manufacturer value market shares, 2009-12
    • Figure 27: China - Leading cooking sauce manufacturer value market shares, 2009-12
    • Figure 28: China - Leading cooking sauce manufacturer volume market shares, 2009-12
  • Advertising and innovation
  • Healthy ingredient product claims rank high among new launches
    • Figure 29: China - Top 10 new products claims for sauces and seasonings products, 2010-13
    • Figure 30: Important qualities consumers look for during purchase, August 2013
  • Convenience and ease of use make a compelling additional selling point
  • Premiumisation also a key selling point in a trade-up market
  • Ethical and organic products more common
  • Celebrity endorsement driving brand credibility
    • Figure 31: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, August 2013
  • Is the fixation with tradition stifling creativity and innovation in the market?
    • Figure 32: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, by gender and age group, August 2013
    • Figure 33: China - Top five sauces and seasonings new product packaging types, 2010-13
  • Could private label challenge brands in a fragmented market
  • Companies
  • Foshan Haitian Flavouring Food Co., Ltd.
    • Figure 34: Foshan Haitian (Haday) Flavouring and Food Co., Ltd. sales, by major product category, 2009-11
    • Figure 35: Foshan Haitian (Haday) Flavouring and Food Co., Ltd. sales, by region, 2009-11
    • Figure 36: Foshan Haitian (Haday) Flavouring and Food Co., Ltd. financial results, 2009-11
  • Guangdong Meiweixian Flavouring Foods Co., Ltd.
    • Figure 37: Jonjee Hi-Tech Industry (Group) Share Co., Ltd. financial results, 2010-12
  • Lee Kum Kee International Holdings Ltd.
  • H. J. Heinz Company
    • Figure 38: H. J. Heinz Company financial results, 2010-12
  • Changsha Jiajia Food Group Co., Ltd.
    • Figure 39: Changsha Jiajia Food Group Co., Ltd. financial results, by sector and region, 2011-12

5. The Consumer - Frequency of Sauces and Seasonings Consumption

  • Key points
  • Consumer segments
    • Figure 40: Sauces and seasonings consumer segments, August 2013
  • Frequency of consumption of sauces and seasonings by type
    • Figure 41: High frequency of sauces and seasonings consumption, August 2013
  • High-frequency sauces and seasonings users by consumer segment
    • Figure 42: High-frequency of sauces and seasonings consumption, by consumer segment, August 2013
  • Medium-frequency sauces and seasonings users by consumer segment
    • Figure 43: Medium-frequency of sauces and seasonings consumption, by consumer segment, August 2013
  • Low-frequency sauces and seasonings users by consumer segment
    • Figure 44: Low-frequency of sauces and seasonings consumption, by consumer segment, August 2013
  • Repertoire analysis of sauces and seasonings consumption
    • Figure 45: Repertoire of frequency of sauces and seasonings consumption, August 2013

6. The Consumer - Purchasing Channels

  • Key points
  • Modern grocery outlets now dominate sauces and seasonings retailing
    • Figure 46: Places of sauces and seasonings purchased, August 2013

7. The Consumer - Qualities Sought in Sauces and Seasonings Products

  • Key points
  • Reputation, health and convenience all rank highly as qualities sought by consumers
    • Figure 47: Important qualities looked for during purchase of sauces and seasonings, August 2013
  • Ingredients awareness among consumer by consumer segment
    • Figure 48: Important ingredients qualities looked for during purchase, by consumer segment, August 2013

8. The Consumer - Sauces and Seasonings Purchasing Habits

  • Key points
  • Health concerns help to shape purchasing habits
    • Figure 49: Consumer attitudes towards health and sauces and seasonings, August 2013
  • Health concerns among consumers by consumer segment
    • Figure 50: Important health qualities looked for during purchase, by consumer segment, August 2013
  • Product variety is important to consumers
    • Figure 51: Attitudes towards product varieties of sauces and seasonings, August 2013
  • Product variety issues by consumer segment
    • Figure 52: Product variety issues that consumers agree towards sauces and seasonings, by consumer segment, August 2013
  • Consumer openness to exotic sauces and seasonings
    • Figure 53: Attitudes of consumers towards exotic sauces and seasonings, August 2013
  • Consumer usage habits by consumer segment
    • Figure 54: Attitudes of consumers towards exotic sauces and seasonings, by consumer segment, August 2013
  • Celebrity endorsement and visibility on TV cooking programs is important
    • Figure 55: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, August 2013
  • Consumer segment responses to celebrity endorsement and visibility on TV cooking programs
    • Figure 56: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, by consumer segment, August 2013

9. The Consumer - Attitudes Towards Sauces and Seasonings

  • Key points
  • Health attitudes
    • Figure 57: Attitude towards health of sauces and seasonings, August 2013
  • Product qualities demanded by consumer segment
    • Figure 58: Important product attribute qualities looked for during purchase, by consumer segment, August 2013
  • Attitudes to flavour experimentation
    • Figure 59: Attitude towards flavours of sauces and seasonings, August 2013
  • Consumers openness to flavour experimentation by consumer segment
    • Figure 60: Attitudes of consumers towards trying new sauces and seasonings, by consumer segment, August 2013
  • Attitudes to manufacturers' marketing communications
    • Figure 61: Attitude towards ingredients information and recipe ideas for sauces and seasonings, August 2013
  • Ingredients information and recipe idea importance by consumer segment
    • Figure 62: Attitude towards ingredients information and recipe ideas for sauces and seasonings, by consumer segment, August 2013

10. Key Issue - Usage and Shopping Habits Determined by Consumer Behaviour

  • Key points
  • Frequency of use of sauces and seasonings
    • Figure 63: High-frequency of sauces and seasonings consumption, August 2013
  • High-frequency sauces and seasonings users by demographics
    • Figure 64: High-frequency of sauces and seasonings consumption, by monthly household income group, August 2013
  • High-frequency sauces and seasonings users by location
    • Figure 65: High-frequency of sauces and seasonings consumption, by city, August 2013
  • Medium-frequency use sauces and seasonings
    • Figure 66: Medium-frequency of sauces and seasonings consumption, August 2013
  • Medium-frequency sauces and seasonings users by education level
    • Figure 67: Medium-frequency of sauces and seasonings consumption, by level of education, August 2013
  • Low-frequency use sauces and seasonings
    • Figure 68: Low-frequency of sauces and seasonings consumption, August 2013
  • Low-frequency sauces and seasonings users by education level
    • Figure 69: Low-frequency of sauces and seasonings consumption, by level of education, August 2013
  • Where consumers shop for their sauces and seasonings
    • Figure 70: Places of sauces and seasonings purchased, August 2013
  • Consumers sauces and seasonings shopping habits by income
    • Figure 71: Places of sauces and seasonings purchased, by monthly household income group, August 2013
  • What does it mean?

11. Key Issue - Consumers Demanding Healthier Products and Ingredients

  • Key points
  • Higher education and the presence of children raises consumer awareness about ingredients
    • Figure 72: Important ingredients qualities looked for during purchase, August 2013
  • Ingredients awareness among consumer by lifestage
    • Figure 73: Important ingredients qualities looked for during purchase, by marital status and children in household, August 2013
    • Figure 74: Important ingredients qualities looked for during purchase, by monthly household income group, August 2013
  • Health concerns among consumers
    • Figure 75: Important health qualities looked for during purchase, August 2013
  • What companies can do to meet consumer health concerns
    • Figure 76: Important product attribute qualities looked for during purchase, August 2013
  • Product qualities demanded by lifestage
    • Figure 77: Important product attribute qualities looked for during purchase, by marital status and children in household, August 2013
  • Product qualities demanded by income and education level
    • Figure 78: Important product attribute qualities looked for during purchase, by level of education, August 2013
  • What does it mean?

12. Key Issue - Consumers Seeking Greater Variety and Convenience

  • Key points
  • Consumer usage habits very varied
    • Figure 79: Attitudes of consumers towards sauces and seasonings, August 2013
  • Consumer usage habits by lifestage
    • Figure 80: Attitudes of consumers towards sauces and seasonings, by marital status and children in household, August 2013
  • Consumer usage habits by level of income and education
    • Figure 81: Attitudes of consumers towards sauces and seasonings, by monthly household income group, August 2013
  • Consumers open to trying new things
    • Figure 82: Attitudes of consumers towards trying new sauces and seasonings, August 2013
  • Consumers openness to trying new things by lifestage
    • Figure 83: Attitudes of consumers towards trying new sauces and seasonings, by gender and income group, August 2013
    • Figure 84: Attitudes of consumers towards trying new sauces and seasonings, by marital status and children in household, August 2013
  • Opportunities for different pack sizing
    • Figure 85: Attitudes of consumers towards packaging of sauces and seasonings, August 2013
    • Figure 86: China - Top five sauces and seasonings new product packaging types, 2010-13
  • Opportunities for different pack sizing by consumer segment
    • Figure 87: Attitudes of consumers towards packaging of sauces and seasonings, by consumer segment, August 2013
  • Opportunities for different pack sizing by income group
    • Figure 88: Attitudes of consumers towards packaging of sauces and seasonings, by monthly household income group, August 2013
  • What does it mean?

13. Key Issue - Scope For Manufacturers to Engage More With Consumers

  • Key points
  • Brand reputation versus recommendation and special offers
    • Figure 89: Important brand reputation qualities looked for during purchase, August 2013
  • Brand reputation importance by consumer segment
    • Figure 90: Important brand reputation qualities looked for during purchase, by consumer segment, August 2013
  • Brand reputation importance by lifestage
    • Figure 91: Important brand reputation qualities looked for during purchase, by gender and age group, August 2013
  • Brand reputation importance by income level
    • Figure 92: Important brand reputation qualities looked for during purchase, by monthly household income and level of education, August 2013
  • Brand reputation importance by location
    • Figure 93: Important brand reputation qualities looked for during purchase, by city tier, August 2013
  • Celebrity endorsement and TV cooking program visibility
    • Figure 94: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, August 2013
  • Celebrity endorsement and TV cooking program visibility importance by lifestage
    • Figure 95: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, by gender and age group, August 2013
  • Celebrity endorsement and TV cooking program visibility importance by income and education level
    • Figure 96: Attitude towards celebrity chef recommendation and TV program visibility of sauces and seasonings, by monthly household income group, August 2013
  • Consumers looking for more ingredients information and recipes
    • Figure 97: Attitude towards ingredients information and recipe ideas for sauces and seasonings, August 2013
  • Ingredients information and recipe idea importance by income and education level
    • Figure 98: Attitude towards ingredients information and recipe ideas for sauces and seasonings, by monthly household income group, August 2013
  • What does it mean?

14. Appendix - Market Size

  • Figure 99: China - Total volume and value sauces historical and forecast markets by sectors, 2008-18

15. Appendix - Frequency of Sauces and Seasonings Consumption

  • Figure 100: Frequency of sauces and seasonings consumption, August 2013
  • Figure 101: Frequency of sauces and seasonings consumption, August 2013 (continued)
  • Figure 102: Frequency of soy sauce, by demographics, August 2013
  • Figure 103: Frequency of soy sauce, by demographics, August 2013(continued)
  • Figure 104: Frequency of MSG, by demographics, August 2013
  • Figure 105: Frequency of MSG, by demographics, August 2013 (continued)
  • Figure 106: Frequency of dry seasoning powder for flavour enhancement, by demographics, August 2013
  • Figure 107: Frequency of dry seasoning powder for flavour enhancement, by demographics, August 2013 (continued)
  • Figure 108: Frequency of oyster sauce, by demographics, August 2013
  • Figure 109: Frequency of oyster sauce, by demographics, August 2013 (continued)
  • Figure 110: Frequency of ketchup/tomato sauces, by demographics, August 2013
  • Figure 111: Frequency of ketchup/tomato sauces, by demographics, August 2013 (continued)
  • Figure 112: Frequency of salad dressings, by demographics, August 2013
  • Figure 113: Frequency of salad dressings, by demographics, August 2013 (continued)
  • Figure 114: Frequency of general seasoning paste, by demographics, August 2013
  • Figure 115: Frequency of general seasoning paste, by demographics, August 2013 (continued)
  • Figure 116: Frequency of specific dish paste excluding steamboat-soup paste, by demographics, August 2013
  • Figure 117: Frequency of specific dish paste excluding steamboat-soup paste, by demographics, August 2013 (continued)
  • Figure 118: Frequency of traditional chilli sauce, by demographics, August 2013
  • Figure 119: Frequency of traditional chilli sauce, by demographics, August 2013 (continued)
  • Figure 120: Frequency of powdered/dried herbs and spices, by demographics, August 2013
  • Figure 121: Frequency of powdered/dried herbs and spices, by demographics, August 2013 (continued)
  • Figure 122: Frequency of soup sauces, by demographics, August 2013
  • Figure 123: Frequency of soup sauces, by demographics, August 2013 (continued)
  • Figure 124: Frequency of steamboat-soup paste, by demographics, August 2013
  • Figure 125: Frequency of steamboat-soup paste, by demographics, August 2013 (continued)
  • Repertoire analysis
  • Figure 126: Repertoire of frequency of sauces and seasonings consumption, August 2013
  • Figure 127: Repertoire frequency of sauces and seasonings consumption, by demographics, August 2013
  • Figure 128: Agree towards sauces and seasonings, by repertoire of frequency of sauces and seasonings consumption, August 2013
  • Figure 129: Attitude towards sauces and seasonings, by repertoire of frequency of sauces and seasonings consumption, August 2013

16. Appendix - Places of Sauces and Seasonings Purchased in the Past Six Months

  • Figure 130: Places of sauces and seasonings purchased, August 2013
  • Figure 131: Most popular places of sauces and seasonings purchased, by demographics, August 2013
  • Figure 132: Next most popular places of sauces and seasonings purchased, by demographics, August 2013
  • Figure 133: Other places of sauces and seasonings purchased, by demographics, August 2013
  • Figure 134: Repertoire of places of sauces and seasonings purchased, August 2013
  • Figure 135: Repertoire of places of sauces and seasonings purchased, by demographics, August 2013

17. Appendix - Important Qualities to Looked For During Purchase

  • Figure 136: Important qualities to look for during purchase, August 2013
  • Figure 137: Most important qualities to look for during purchase, by demographics, August 2013
  • Figure 138: Next most important qualities to look for during purchase, by demographics, August 2013
  • Figure 139: Other important qualities to look for during purchase, by demographics, August 2013
  • Figure 140: Frequency of sauces and seasonings consumption, by most important qualities to look for during purchase, August 2013
  • Figure 141: Frequency of sauces and seasonings consumption, by next most important qualities to look for during purchase, August 2013
  • Figure 142: Frequency of sauces and seasonings consumption, by other important qualities to look for during purchase, August 2013

18. Appendix - Statements Agreed Towards Sauces and Seasonings

  • Figure 143: Agree towards sauces and seasonings, August 2013
  • Figure 144: Agree towards sauces and seasonings - Health concerns, by demographics, August 2013
  • Figure 145: Agree towards sauces and seasonings - Convenience, by demographics, August 2013
  • Figure 146: Agree towards sauces and seasonings - Usage sophistication, by demographics, August 2013
  • Figure 147: Agree towards sauces and seasonings - Marketing communication, by demographics, August 2013
  • Figure 148: Agree towards sauces and seasonings, by frequency of soy sauce, August 2013
  • Figure 149: Agree towards sauces and seasonings, by frequency of soy sauce, August 2013 (continued)
  • Figure 150: Agree towards sauces and seasonings, by frequency of MSG, August 2013
  • Figure 151: Agree towards sauces and seasonings, by frequency of MSG, August 2013 (continued)
  • Figure 152: Agree towards sauces and seasonings, by frequency of dry seasoning powder for flavour enhancement, August 2013
  • Figure 153: Agree towards sauces and seasonings, by frequency of dry seasoning powder for flavour enhancement, August 2013 (continued)
  • Figure 154: Agree towards sauces and seasonings, by frequency of oyster sauce, August 2013
  • Figure 155: Agree towards sauces and seasonings, by frequency of oyster sauce, August 2013 (continued)
  • Figure 156: Agree towards sauces and seasonings, by frequency of ketchup/tomato sauces, August 2013
  • Figure 157: Agree towards sauces and seasonings, by frequency of ketchup/tomato sauces, August 2013 (continued)
  • Figure 158: Agree towards sauces and seasonings, by frequency of salad dressings, August 2013
  • Figure 159: Agree towards sauces and seasonings, by frequency of salad dressings, August 2013 (continued)
  • Figure 160: Agree towards sauces and seasonings, by frequency of general seasoning paste, August 2013
  • Figure 161: Agree towards sauces and seasonings, by frequency of general seasoning paste, August 2013 (continued)
  • Figure 162: Agree towards sauces and seasonings, by frequency of specific dish paste excluding steamboat-soup paste, August 2013
  • Figure 163: Agree towards sauces and seasonings, by frequency of specific dish paste excluding steamboat-soup paste, August 2013 (continued)
  • Figure 164: Agree towards sauces and seasonings, by frequency of traditional chilli sauce, August 2013
  • Figure 165: Agree towards sauces and seasonings, by frequency of traditional chilli sauce, August 2013 (continued)
  • Figure 166: Agree towards sauces and seasonings, by frequency of powdered/dried herbs and spices, August 2013
  • Figure 167: Agree towards sauces and seasonings, by frequency of powdered/dried herbs and spices, August 2013 (continued)
  • Figure 168: Agree towards sauces and seasonings, by frequency of soup sauces, August 2013
  • Figure 169: Agree towards sauces and seasonings, by frequency of soup sauces, August 2013 (continued)
  • Figure 170: Agree towards sauces and seasonings, by frequency of steamboat-soup paste, August 2013
  • Figure 171: Agree towards sauces and seasonings, by frequency of steamboat-soup paste, August 2013 (continued)

19. Appendix - Attitudes Towards Sauces and Seasonings

  • Figure 172: Attitude towards sauces and seasonings, August 2013
  • Figure 173: Agreement with the statement 'It is worth paying more for branded sauces/seasonings', by demographics, August 2013
  • Figure 174: Agreement with the statement 'Manufactures should provide more information on how they produce their sauces/seasonings', by demographics, August 2013
  • Figure 175: Agreement with the statement 'The harmful ingredients contained in packaged sauces/seasonings is worrying', by demographics, August 2013
  • Figure 176: Agreement with the statement 'Cooking international cuisine is the trend now', by demographics, August 2013
  • Figure 177: Agreement with the statement 'I would like to see more variety of exotic ready-made sauces/seasonings', by demographics, August 2013
  • Figure 178: Agreement with the statement 'The taste of the ready-made/packaged dish sauces is just as good as home-made sauces', by demographics, August 2013
  • Figure 179: Agreement with the statement 'I like trying new flavours of sauces/seasonings', by demographics, August 2013
  • Figure 180: Agreement with the statement 'Sauces/seasonings recommended by chefs are more trustworthy', by demographics, August 2013
  • Figure 181: Agreement with the statement 'Sauces/seasonings brands that are involved in TV cooking programs are reliable', by demographics, August 2013
  • Figure 182: Agreement with the statement 'I would like to see food services outlets displaying their sauces/seasonings information ingredients to customers', by demographics, August 2013
  • Figure 183: Agreement with the statement 'I would be interested in brands of sauces/seasonings that provide recipes', by demographics, August 2013
  • Figure 184: Attitude towards sauces and seasonings, by frequency of soy sauce, August 2013
  • Figure 185: Attitude towards sauces and seasonings, by frequency of soy sauce, August 2013 (continued)
  • Figure 186: Attitude towards sauces and seasonings, by frequency of MSG, August 2013
  • Figure 187: Attitude towards sauces and seasonings, by frequency of MSG, August 2013 (continued)
  • Figure 188: Attitude towards sauces and seasonings, by frequency of dry seasoning powder for flavour enhancement, August 2013
  • Figure 189: Attitude towards sauces and seasonings, by frequency of dry seasoning powder for flavour enhancement, August 2013 (continued)
  • Figure 190: Attitude towards sauces and seasonings, by frequency of oyster sauce, August 2013
  • Figure 191: Attitude towards sauces and seasonings, by frequency of oyster sauce, August 2013 (continued)
  • Figure 192: Attitude towards sauces and seasonings, by frequency of ketchup/tomato sauces, August 2013
  • Figure 193: Attitude towards sauces and seasonings, by frequency of ketchup/tomato sauces, August 2013 (continued)
  • Figure 194: Attitude towards sauces and seasonings, by frequency of salad dressings, August 2013
  • Figure 195: Attitude towards sauces and seasonings, by frequency of salad dressings, August 2013 (continued)
  • Figure 196: Attitude towards sauces and seasonings, by frequency of general seasoning paste, August 2013
  • Figure 197: Attitude towards sauces and seasonings, by frequency of general seasoning paste, August 2013 (continued)
  • Figure 198: Attitude towards sauces and seasonings, by frequency of specific dish paste excluding steamboat-soup paste, August 2013
  • Figure 199: Attitude towards sauces and seasonings, by frequency of specific dish paste excluding steamboat-soup paste, August 2013 (continued)
  • Figure 200: Attitude towards sauces and seasonings, by frequency of traditional chilli sauce, August 2013
  • Figure 201: Attitude towards sauces and seasonings, by frequency of traditional chilli sauce, August 2013 (continued)
  • Figure 202: Attitude towards sauces and seasonings, by frequency of powdered/dried herbs and spices, August 2013
  • Figure 203: Attitude towards sauces and seasonings, by frequency of powdered/dried herbs and spices, August 2013 (continued)
  • Figure 204: Attitude towards sauces and seasonings, by frequency of soup sauces, August 2013
  • Figure 205: Attitude towards sauces and seasonings, by frequency of soup sauces, August 2013 (continued)
  • Figure 206: Attitude towards sauces and seasonings, by frequency of steamboat-soup paste, August 2013
  • Figure 207: Attitude towards sauces and seasonings, by frequency of steamboat-soup paste, August 2013 (continued)

20. Appendix - Further Analysis

  • Figure 208: Target groups, August 2013
  • Figure 209: Target groups, by demographics, August 2013
  • Figure 210: Frequency of sauces and seasonings consumption, by target groups, August 2013
  • Figure 211: Places of sauces and seasonings purchased, by target groups, August 2013
  • Figure 212: Important qualities to look for during purchase, by target groups, August 2013
  • Figure 213: Agree towards sauces and seasonings, by target groups, August 2013
  • Figure 214: Attitude towards sauces and seasonings, by target groups, August 2013
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