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市場調査レポート - 208623

HDTV・Blu-ray・ゲームコンソール・インターネットセットトップボックスの利用と購入の意思:消費者調査の結果から

HDTVs, Blu-ray, Game Consoles, and Internet Set-Top Boxes - Consumer Survey Results Show Usage and Purchasing Intentions

発行 ABI Research
出版日 ページ情報 英文 46 Pages
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HDTV・Blu-ray・ゲームコンソール・インターネットセットトップボックスの利用と購入の意思:消費者調査の結果から HDTVs, Blu-ray, Game Consoles, and Internet Set-Top Boxes - Consumer Survey Results Show Usage and Purchasing Intentions
出版日: 2011年07月29日 ページ情報: 英文 46 Pages
概要

当レポートでは、世界の主要国(米国・フランス・ドイツ・英国・中国・インド・韓国)の消費者を対象に調査を行った結果から、CE機器の普及率、所有動向、利用ブランド、新たな購入の意思、2016年までの出荷予測などをまとめ、概略以下の構成でお届けいたします。

第1章 エグゼクティブサマリー

第2章 調査結果

  • CE機器の普及率:米国
  • CE機器の普及率:世界
  • 所有製品:ブランド/製造業者別
  • 所有HDTVブランド
  • 所有Blu-rayプレーヤーブランド
  • 所有ゲームコンソールブランド
  • 所有インターネットセットトップボックスブランド
  • CE機器の購入の意思
  • Blu-rayプレーヤーの購入の意思
  • ゲームコンソールの購入の意思
  • インターネットセットトップボックスの購入の意思
  • HDTVの購入の意思

第3章 略語

第4章 関連調査へのリンク

  • 出典・調査手法
  • 注記
目次

Abstract

As the consumer electronics market evolves, engendering new technologies and features, it is easy to get enamored by what is new. Ultimately, however, these changes do not negate the basic elements of demand such as price and content availability. This has certainly been the case for 3D TV, where respondents to surveys continue to show little interest in 3D. In North America and Western Europe, some device categories like HDTV are quickly reaching a state of maturity - soon shipment growth will slow if not decline. Internet connectivity and 3D are seen as market stimulants but the latter at least has had had little traction thus far. A shift of focus towards developing markets will continue as companies seek new growth opportunities. This report discusses the survey results from seven countries (US, France, Germany, UK, China, India, South Korea) and explores the key factors impacting purchase decisions, current penetration of brands, and near term purchases in the CE market (emphasizing HDTVs and source players: Blu-ray players, game consoles, and Internet set-top boxes).

Table of Contents

1. EXECUTIVE SUMMARY

2. SURVEY

  • 2.1. Penetration of CE Devices (US Survey Results)
  • 2.2. Penetration of CE Devices (International Survey Results)
  • 2.3. Products by Brand/Manufacturer Owned by Survey Respondents
  • 2.4. HDTV Brands Owned
  • 2.5. Brands of Blu-ray Players Owned
  • 2.6. Brands of Game Consoles Owned
  • 2.7. Brands of Internet Set-top Boxes Owned
  • 2.8. CE Purchase Intent
  • 2.9. Blu-ray Player Purchase Intent
  • 2.10. Game Console Purchase Intent
  • 2.11. Internet Set-Top Box Purchase Intent
  • 2.12. HDTV Purchase Intent

3. ACRONYMS

4. LINKS TO RELATED RESEARCH

  • 4.1. Sources and Methodology
  • 4.2. Notes

Tables

  • Quarterly Shipments of Flat Panel TVs by Company, World Market, 2010
  • Game Console Shipments by Company, World Market, 2005 to 2010
  • Blu-ray Player Shipments, World Market, Forecast: 2010 to 2016
  • Game Console Shipments, World Market, Forecast: 2010 to 2016
  • Internet Set-Top Box Shipments, World Market, Forecast: 2010 to 2016
  • Total Flat Panel TV Shipments, World Market, Forecast: 2010 to 2016

Charts

  • Penetration of CE Devices in the Home
  • Penetration of CE Devices in the Home (by Age Demographic)
  • Average Number of Devices (All Respondents)
  • Average Number of Devices (Respondents Who Own At Least One of the Device[s])
  • Penetration of CE Devices in the Home
  • Average Number of Devices (All Respondents)
  • Average Number of Devices (Respondents Who Own At Least One of the Device[s])
  • Brands of HDTV(s) Owned
  • Brands of HDTV(s) Owned
  • Brands of HDTV(s) Owned
  • Brands of Blu-ray Player(s) Owned
  • Brands of Blu-ray Player(s) Owned
  • Brands of Blu-ray Player(s) Owned
  • Brands of Game Console(s) Owned
  • Brands of Game Console(s) Owned
  • Brands of Internet Set-top Box(es) Owned
  • Brands of Router/Gateway(s) Owned
  • CE Purchase Intent in Next Six Months
  • CE Purchase Intent in Next Six Months
  • Critical/Important Features for Purchase Decision (Blu-ray Player)
  • Brand/Manufacturer Purchase Intentions (Blu-ray Player)
  • Top Applications Wanted for Blu-ray Player
  • Critical/Important Features for Purchase Decision (Game Console)
  • Brand/Manufacturer Purchase Intentions (Game Console)
  • Top Applications Wanted for Game Console
  • Critical/Important Features for Purchase Decision (Internet Set-top Box)
  • Brand/Manufacturer Purchase Intentions (Internet Set-top Box)
  • Top Applications Wanted for Internet Set-top Box
  • Critical/Important Features for Purchase Decision (HDTV)
  • Brand/Manufacturer Purchase Intentions (HDTV)
  • Top Applications Wanted for HDTV
  • Penetration of CE Devices in the Home (by Age Demographic), US, Survey Data, Fielded March 2011, n=2024 (CHOME)
  • Penetration of CE Devices in the Home, France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Brands of HDTV(s) Owned (US Survey)
  • Brands of HDTV(s) Owned (APAC Surveys)
  • Brands of HDTV(s) Owned (Europe Surveys)
  • Penetration of CE Devices in the Home, US, Survey Data, Fielded March 2011, n=2024 (CHOME), n=2000 (DLIV)
  • Penetration of CE Devices in the Home (by Age Demographic), US, Survey Data, Fielded March 2011, n=2024 (CHOME)
  • Average Number of Devices (All Respondents), US, Survey Data, Fielded March 2011, n=2024 (CHOME), n=2000 (DLIV)
  • Average Number of Devices (Respondents Who Own At Least One of the Device[s]), US, Survey Data, Fielded March 2011, n=2024 (CHOME), n=2000 (DLIV)
  • Penetration of CE Devices in the Home, France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Average Number of Devices (All Respondents), France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Average Number of Devices (Respondents Who Own At Least One of the Device[s]), France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Brands of HDTV(s) Owned, US, Survey Data, Fielded March 2011, n=1195 (DLIV)
  • Brands of HDTV(s) Owned, France, Germany, UK, Survey Data, Fielded March 2011, n=582, 376, 576 (France, Germany, UK)
  • Brands of HDTV(s) Owned, South Korea, India, China, Survey Data, Fielded March 2011, n=525, 227, 657 (South Korea, India, China)
  • Brands of Blu-ray Player(s) Owned, US, Survey Data, Fielded March 2011, n=482 (DLIV)
  • Brands of Blu-ray Player(s) Owned, France, Germany, UK, Survey Data, Fielded March 2011, n=189, 163, 203 (France, Germany, UK)
  • Brands of Blu-ray Player(s) Owned, South Korea, India, China, Survey Data, Fielded March 2011, n=60, 79, 327 (South Korea, India, China)
  • Brands of Game Console(s) Owned, US, Survey Data, Fielded March 2011, n=1183 (DLIV)
  • Brands of Game Console(s) Owned, France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=591, 584 ,467, 255, 270, 411 (UK, France, Germany, South Korea, India, China)
  • Brands of Internet Set-top Box(es) Owned, US, Survey Data, Fielded March 2011, n=222 (DLIV)
  • CE Purchase Intent in Next Six Months, US, Survey Data, Fielded March 2011, n=2024 (CHOME)
  • CE Purchase Intent in Next Six Months, France, Germany, UK, India, South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
  • Critical/Important Features for Purchase Decision (Blu-ray Player), US, Survey Data, Fielded March 2011, n=339 (CHOME)
  • Brand/Manufacturer Purchase Intentions (Blu-ray Player), US, Survey Data, Fielded March 2011, n=202 (CHOME)
  • Critical/Important Features for Purchase Decision (Game Console), US, Survey Data, Fielded March 2011, n=332 (CHOME)
  • Brand/Manufacturer Purchase Intentions (Game Console), US, Survey Data, Fielded March 2011, n=246 (CHOME)
  • Top Applications Wanted for Game Console, US, Survey Data, Fielded March 2011, n=164 (CHOME)
  • Critical/Important Features for Purchase Decision (Internet Set-top Box), US, Survey Data, Fielded March 2011, n=132 (CHOME)
  • Brand/Manufacturer Purchase Intentions (Internet Set-top Box), US, Survey Data, Fielded March 2011, n=92 (CHOME)
  • Top Applications Wanted for Internet Set-top Box, US, Survey Data, Fielded March 2011, n=94 (CHOME)
  • Critical/Important Features for Purchase Decision (HDTV), US, Survey Data, Fielded March 2011, n=483 (CHOME)
  • Brand/Manufacturer Purchase Intentions (HDTV), US, Survey Data, Fielded March 2011, n=277 (CHOME)
  • Top Applications Wanted for HDTV, US, Survey Data, Fielded March 2011, n=200 (CHOME)
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