HDTV・Blu-ray・ゲームコンソール・インターネットセットトップボックスの利用と購入の意思：消費者調査の結果から
HDTVs, Blu-ray, Game Consoles, and Internet Set-Top Boxes - Consumer Survey Results Show Usage and Purchasing Intentions
As the consumer electronics market evolves, engendering new technologies and
features, it is easy to get enamored by what is new. Ultimately, however,
these changes do not negate the basic elements of demand such as price and
content availability. This has certainly been the case for 3D TV, where
respondents to surveys continue to show little interest in 3D. In North
America and Western Europe, some device categories like HDTV are quickly
reaching a state of maturity - soon shipment growth will slow if not decline.
Internet connectivity and 3D are seen as market stimulants but the latter at
least has had had little traction thus far. A shift of focus towards
developing markets will continue as companies seek new growth opportunities.
This report discusses the survey results from seven countries (US, France,
Germany, UK, China, India, South Korea) and explores the key factors impacting
purchase decisions, current penetration of brands, and near term purchases in
the CE market (emphasizing HDTVs and source players: Blu-ray players, game
consoles, and Internet set-top boxes).
Table of Contents
1. EXECUTIVE SUMMARY
2. SURVEY
2.1. Penetration of CE Devices (US Survey Results)
2.2. Penetration of CE Devices (International Survey Results)
2.3. Products by Brand/Manufacturer Owned by Survey Respondents
2.4. HDTV Brands Owned
2.5. Brands of Blu-ray Players Owned
2.6. Brands of Game Consoles Owned
2.7. Brands of Internet Set-top Boxes Owned
2.8. CE Purchase Intent
2.9. Blu-ray Player Purchase Intent
2.10. Game Console Purchase Intent
2.11. Internet Set-Top Box Purchase Intent
2.12. HDTV Purchase Intent
3. ACRONYMS
4. LINKS TO RELATED RESEARCH
4.1. Sources and Methodology
4.2. Notes
Tables
Quarterly Shipments of Flat Panel TVs by Company, World Market, 2010
Game Console Shipments by Company, World Market, 2005 to 2010
Blu-ray Player Shipments, World Market, Forecast: 2010 to 2016
Game Console Shipments, World Market, Forecast: 2010 to 2016
Internet Set-Top Box Shipments, World Market, Forecast: 2010 to 2016
Total Flat Panel TV Shipments, World Market, Forecast: 2010 to 2016
Charts
Penetration of CE Devices in the Home
Penetration of CE Devices in the Home (by Age Demographic)
Average Number of Devices (All Respondents)
Average Number of Devices (Respondents Who Own At Least One of the
Device[s])
Penetration of CE Devices in the Home
Average Number of Devices (All Respondents)
Average Number of Devices (Respondents Who Own At Least One of the
Device[s])
Brands of HDTV(s) Owned
Brands of HDTV(s) Owned
Brands of HDTV(s) Owned
Brands of Blu-ray Player(s) Owned
Brands of Blu-ray Player(s) Owned
Brands of Blu-ray Player(s) Owned
Brands of Game Console(s) Owned
Brands of Game Console(s) Owned
Brands of Internet Set-top Box(es) Owned
Brands of Router/Gateway(s) Owned
CE Purchase Intent in Next Six Months
CE Purchase Intent in Next Six Months
Critical/Important Features for Purchase Decision (Blu-ray Player)
Critical/Important Features for Purchase Decision (HDTV)
Brand/Manufacturer Purchase Intentions (HDTV)
Top Applications Wanted for HDTV
Penetration of CE Devices in the Home (by Age Demographic), US, Survey
Data, Fielded March 2011, n=2024 (CHOME)
Penetration of CE Devices in the Home, France, Germany, UK, India, South
Korea, Survey Data, Fielded March 2011, n=1000 (each country)
Brands of HDTV(s) Owned (US Survey)
Brands of HDTV(s) Owned (APAC Surveys)
Brands of HDTV(s) Owned (Europe Surveys)
Penetration of CE Devices in the Home, US, Survey Data, Fielded March
2011, n=2024 (CHOME), n=2000 (DLIV)
Penetration of CE Devices in the Home (by Age Demographic), US, Survey
Data, Fielded March 2011, n=2024 (CHOME)
Average Number of Devices (All Respondents), US, Survey Data, Fielded
March 2011, n=2024 (CHOME), n=2000 (DLIV)
Average Number of Devices (Respondents Who Own At Least One of the
Device[s]), US, Survey Data, Fielded March 2011, n=2024 (CHOME), n=2000 (DLIV)
Penetration of CE Devices in the Home, France, Germany, UK, India, South
Korea, Survey Data, Fielded March 2011, n=1000 (each country)
Average Number of Devices (All Respondents), France, Germany, UK, India,
South Korea, Survey Data, Fielded March 2011, n=1000 (each country)
Average Number of Devices (Respondents Who Own At Least One of the
Device[s]), France, Germany, UK, India, South Korea, Survey Data, Fielded
March 2011, n=1000 (each country)
Brands of HDTV(s) Owned, US, Survey Data, Fielded March 2011, n=1195 (DLIV)
Brands of HDTV(s) Owned, France, Germany, UK, Survey Data, Fielded March
2011, n=582, 376, 576 (France, Germany, UK)
Brands of HDTV(s) Owned, South Korea, India, China, Survey Data, Fielded
March 2011, n=525, 227, 657 (South Korea, India, China)
Brands of Blu-ray Player(s) Owned, US, Survey Data, Fielded March 2011,
n=482 (DLIV)
Brands of Blu-ray Player(s) Owned, France, Germany, UK, Survey Data,
Fielded March 2011, n=189, 163, 203 (France, Germany, UK)
Brands of Blu-ray Player(s) Owned, South Korea, India, China, Survey Data,
Fielded March 2011, n=60, 79, 327 (South Korea, India, China)
Brands of Game Console(s) Owned, US, Survey Data, Fielded March 2011,
n=1183 (DLIV)
Brands of Game Console(s) Owned, France, Germany, UK, India, South Korea,
Survey Data, Fielded March 2011, n=591, 584 ,467, 255, 270, 411 (UK, France,
Germany, South Korea, India, China)
Brands of Internet Set-top Box(es) Owned, US, Survey Data, Fielded March
2011, n=222 (DLIV)
CE Purchase Intent in Next Six Months, US, Survey Data, Fielded March
2011, n=2024 (CHOME)
CE Purchase Intent in Next Six Months, France, Germany, UK, India, South
Korea, Survey Data, Fielded March 2011, n=1000 (each country)
Critical/Important Features for Purchase Decision (Blu-ray Player), US,
Survey Data, Fielded March 2011, n=339 (CHOME)
