Zenith Internationals newsletter on the global functional drinks market is the definitive reference point for tracking this most dynamic beverage category. Zeniths team of researchers search the Internet and industry publications as well as contacting companies worldwide every day to enable you to interpret these rapidly changing markets.
functionaldrinks includes:
Analysis of current market trends
Company strategies - interviews with key industry people
New product launches, marketing strategies, product images
Legislation and regulatory issues and developments
functionaldrinks spans the natural/simple to the complex/medicinal, and categorises functional beverage segments in a clear and concise manner:
Energy drinks
Sports drinks
Herbal drinks
Wellness drinks
Functional dairy
Nutraceuticals
Our growing number of functionaldrinks subscribers consists of beverage industry leaders that are already enjoying the benefits of cutting edge news, and exclusive offers on Zeniths leading edge reports.
Functionaldrinks contents
You can view the headlines included in each issue of functionaldrinks. This will give you a flavour of the topics covered. It is possible to view a sample copy of functionaldrinks below.
Issue 70 - Headlines
Editorial comment
Finland - functional dairy - Valio milks calciums weight loss effect
Europe - ingredients - Low GI ingredient helps sweeten Europes functional beverage market
South Africa - nutraceuticals - A sensible one for the road!
United States - functional dairy/energy drinks - Caffeinated health blend shakes up sleepy breakfasters
United States - sports drinks/near waters - New whey to rehydrate
United States - energy drinks - Energy drinks with a difference
United States - wellness beverages/nutraceuticals - NuVim now available in powder format
World - ingredients - Tests confirm cocoa flavonoids are possible remedy for diarrhoea
Argentina - energy drinks - Red Bull withdraws from Argentina
functionaldrinks in brief
Issue 69 - Headlines
Editorial comment
United States - sports drinks - Amino acid drink for muscle maintenance
Austria - sports drinks/wellness beverages - Dr Martins champions coconut waters health benefits
United States - ingredients - Calcium ingredient is on trial in the market
United States - wellness beverages - Students set to apply healthy living formula
United States - ingredients - Health benefits that shouldnt go to waste?
Israel - functional dairy - Microencapsulation provides busy breakfasters with vitamin and mineral hit
Norway - probiotics - Fruit juice for gut health
Netherlands - wellness beverages - Drink up your greens!
United States - ingredients - Sweet Fiber provides a sweet-tasting solution to sugar-laden, low fibre diets
functionaldrinks in brief
Issue 68 - Headlines
Editorial comment
Australia - nutraceuticals - Drink to relieve air travel discomfort
United States - energy drinks - Steven Seagal promotes natural energy
United Kingdom - wellness beverages - Juice drinks tap into GI awareness
Canada/United States - wellness beverages - Blueberry juice cocktail launched in light version
United States - wellness beverages - Global superfruits crowned by Smoothie King
Mexico - functional drinks - Coca-Cola gives Mexican soft drinks market a health injection
Ecuador - herbal beverages/nutraceuticals - Peruvians set up stall with medicinal drinks in Ecuador
United Kingdom - wellness beverages - Organic cocktail provides daily shot of health
United States - enriched beverages - Healthier soda drinks give kids a blast
Israel/United States - ingredients - LycoRed receives green light from FDA
United States - wellness beverages - Extracting the benefits of strawberries
United States - enriched beverages - 7Up Plus available in two new flavours
functionaldrinks in brief
Issue 67 - Headlines
Editorial comment
United States - energy drinks - Anheuser-Busch unveils latest variation on the energy theme
United States - enriched beverages - Sugar reduced milk drinks provides teens with a smart option
Germany - nutraceuticals - Topping up your tan with the help of a can!
United Kingdom - nutraceuticals - Heart health charity backs its second juice drink
United States - energy drinks - Guayaki promotes alternative energy source
United States - energy drinks - Coca-Cola builds on success of Full Throttle
United Kingdom - enriched beverages - Feeling even better with a new larger pack size
United States - enriched beverages - YES! challenges nutritional supplements efficacy
Israel - functional dairy - New ingredient launches three-pronged attack on cardiac risk factors
functionaldrinks in brief
Issue 66 - Headlines
Editorial comment
Germany - wellness beverages - Near water range tempts youthful tastebuds
United States - sports drinks - Tuff Guyz muscle in on sports drink scene
United Kingdom/Ireland - energy drinks - Velocity gets into the spirit of things
United States - ingredients - Cocoa for cardiac health
United States - wellness beverages - Latest superfruit works antioxidant wonders
Ireland - sports drinks - Interview with Michael McArdle, Marketing Director at C&C (Ireland)
United States - energy drinks - Kids sports drink debuts in US
France - wellness beverages - Nutrient rich juice builds up a loyal following
United Kingdom - energy drinks - Red Bull adopts mainstream sport positioning
World - energy drinks - Rexam delivers ten billionth Red Bull can
Europe - wellness beverages - Ipsei tipped for UK launch
functionaldrinks in brief
Issue 65 - Headlines
Editorial comment
South Africa - herbal drinks/nutraceuticals - Slim stays the distance
Italy - cosmeceuticals - Functional range first in Europe to tackle lines and wrinkles from the inside
United States - ingredients - Does money grow on mangosteen trees?
United States - wellness beverages - Iced tea company enters the healthy drink scene
United States - wellness beverages - Fuze launches new diet green tea flavour
United States - nutraceuticals - Interview with Joe Heron, CEO of Ardea Beverage Co
United Kingdom - energy drinks - Scottish store bans sale of Red Bull to under-16s
United States - near waters - Fruity water range expands distribution
United States - energy drinks - Diet energy drink helps rap fans tighten their belts
United Kingdom - wellness beverages - Pomegranate juice combo for summer time health
functionaldrinks in brief
Issue 64 - Headlines
Editorial comment
United States - energy drinks - Coca-Cola gives thirsty consumers another OPTION
Spain - functional dairy - Bio TriNa in tropical new extension
United Kingdom - ingredients - Caffeine in sports drinks fuels carbohydrate delivery in athletes
United States - nutraceuticals - Celsius stokes the metabolic fire
United Kingdom - energy drinks - The Portman Group impotent against Energy 69
Netherlands - ingredients - Cargill targets juice manufacturers for added value ingredients
United Kingdom - herbal beverages/near waters - Getting into mint condition
United Kingdom - near waters/cosmeceuticals - Digestive health and beauty in a bottle