プレカンファレンスワークショップ: 2012年3月13日, 火曜日


09:00am – 12:00pm Workshop A: The Mobile Applications Eco-System

Facilitator:

Sameer Yogi
Head – Rich Media & 3G Services
Tata Docomo

MNOs in order to retain control over their networks, while preventing customer churn, diminished profitability and brand devaluation, must shift their role from traffic carrier to “application enabler.” Byattending this workshop, you will learn how to ensure success when setting up your applications store from every aspect of the Application Eco System.

  • What are the critical success factors of the application eco System?
  • Exploring MNO opportunity to offer the next wave of Smart Applications
  • NAAS- Network as a Service or Intelligent Cloud
  • Cross Platform MNO App store
  • How to build your developer community via Partner Relationship Marketing
  • Evaluating the current payment options including Payment & Settlement Engine
  • Creating a knowledge Base and managing 3rd party and end customer experience
  • Usability and quality management via crowdsourcing

1:00pm – 4:00pmWorkshop B: Creating a Successful Business Case to Improve Your Bottom Line in Mobile Advertising

Facilitator:

S.P. Narayanan
Senior Vice President & Head VAS, Mobile Commerce & Long Distance
Idea Cellular Ltd

The dizzying pace at which brand builders continue to deploy mobile marketing tools & solutions is hardly surprising. Mobile solutions have become an integral part of the brand communications landscape, and access to VAS can be leveraged through Mobile Advertising. With dynamic activity levels, how then will telcos continue to add value to the customer-brand experience using mobile marketing? Use this session as a jumping-off point to identify your strategy for Mobile Advertising in the VAS portfolio including:

  • Lessons learned from the early launch of mobile advertising
  • Promote the use of VAS services by offering base packages for free (subsidized by ads)
  • Increase data revenue through additional interactions and service use promoted through mobile advertising
  • Leverage on mobile social media to develop new advertising revenue models
  • Crystal-ball gazing - where do operators see advertising revenues in the next 5 years?