09:00 Chairman’s Opening Remarks

09:10 Understanding the Role of the Mobile Operator in Mobile Social Networking

• What is the role of the mobile operator in on-deck/offdeck communities?
• Explore possible roles for the operator in mobile social networking today
• Explore drivers that influence the opportunity generating mobile social networking
• What are the neglected areas that can be targeted for possible growth?

Revie Sylviana
Group GM VAS
PT Bakrie Telecom

09:50 Creating Strategies to Incorporate Social Media into Your VAS Offerings

• Simplify the process to allow your subscribers to drive user-generated content
• Share your customer knowledge with application providers to create unique offerings
• Create higher-value bundle packs to increase download activity and boosts revenue
• Develop loyalty campaigns and rewards to increase consumer loyalty

M. Rafiq Ullah
DGM, Content & Applications
Grameenphone Ltd.

10:30 Morning Tea and Networking

11:00 Leveraging On Mobile Social Network to Drive the Mobile Data and SMS Revenue

• Understand the needs of customers accessing their SNS account by mobile phone
• What are the services that users are willing to pay?
• How to lead your customers spend more on their SNS account through mobile phone
• Lessons learned from the current social media products

Jil Go
Head, Beyond Access Products -Digital Media Division
Globe Telecom

11:40 Assessing the Lessons Learned From Operator Social Interactive Gaming

• How can operators overcome challenges when launching mobile social gaming?
• What are the current mobile social gaming statistics in terms of user behaviour and buying force?
• What are the efficient methods and channels to promote mobile social games?
• How to induce users spend more on your mobile social games?

Roland Beckmann
Group Director Content, Etisalat
UAE

13:30 C2C Mobile Advertising - Using Third Party Sponsors to Subsidise the Subscriber Cost

• What are the opportunities for mobile advertising in creating extra revenue streams?
• How to get third party sponsors to subsidise the cost of customer reward subjected to frequent advertisement
• To what extent can third party sponsors be used to subsidise the cost of the subscriber, whilst maintaining ARPU and increase usage?

Sumantri J. Yuwono
Group Head Product Development & Management
Indosat, Indonesia

14:10 Mobile Cloud Applications and Services – Integrating to Existing Mobile Services to Meet the Increasing Needs of Multi Mobile Device(Smartphone, Tablets And Computer) Users and Improve Customer Stickiness

• Chunghwa Telecom’s service integration policy
• How to integrate existing mobile services through mobile cloud technology?
• How to enable multi mobile devices and improve customer stickiness?
• Assess the future trends of mobile cloud computing and impact to operators’ business

Jeff Chen
Chief Engineer – Mobile Cloud, Chunghwa Telecom
Taiwan

14:50 Afternoon Tea and Networking

15:20 Assessing the Technologies, Business Models, and the Future Players of the Mobile Commerce Industry

• Predict future development of M-commerce from the aspects of Acquisition(Advertising), Loyalty (Conversion) and Transaction (Payment)
• Examine new technologies and how they are going to shape the future development of M-commerce
• Explore potential business models by analysing the relationship between mobile operators and other mcommerce player including Bank, Payment Processor and Merchant
• Address the different approaches of mobile commerce – Feature phone VS Smart phone

Rogers Zhao
Senior Telecom Expert and Strategist from a Chinese Operator

16:00 Panel Discussion: Explore the Approach for Telecom Operators to Deliver Converged Telecom and Internet Services

• Understand what internet services can converge to operators’ SMS and voice services:
  • Mailbox?
  • Instant messaging?
  • Twitter?
  • Facebook?
• Will the introduction of Internet services reduce operator revenue in existing telecom services?
• How to build win-win partnerships with internet service providers?
• How to leverage internet services to increase the operators’ usage of existing services such as SMS, data and voice

16:50 End of Conference Day Two