プレカンファレンスワークショップ: 2012年1月16日
09:00-12:00 WORKSHOP A: Building More Profitable Relationships by Successfully Using the Techniques of Customer Life-Cycle Management
(including networking break & lunch)
Customer life-cycle management is hardly new, typically involves segmenting customers by their probable long-term value and constructing distinct marketing approaches for each segment. But prepaid mobile operators hoping to use customer life-cycle management face a vexing challenge: how do you manage a relationship with customers you barely know? This workshop will introduce a systematic approach of customer life-cycle management to help you manage your customer data effectively, hence launching effective marketing campaigns.
- Gain additional revenue by effectively identifying and eliminating value-destroying promotions
- Find ways to segment your customers more appropriately, despite data shortfall by exploiting the concealed value of your billing system systematically
- Build institutional capabilities needed to launch a constant stream of tailored promotions
- Team building strategies towards a successful customer life-cycle management
- Case study: Adapt customer life-cycle management to your prepaid mobile business
Workshop Leader:
Andreas West
SVP Customer Management
Celcom Axiata Berhad
13:00-16:00 WORKSHOP B: Driving Mobile Revenue by Implementing New VAS Products and Leveraging On New Marketing Channels
(including networking break)
Today, with the emergence of smartphones and next generation networks, data-centric services will drive the prepaid market into a new phase of growth. This workshop will discuss how operators can keep up to current trends and optimise the benefits from offering services including mobile social media, mobile payments, mobile NFC and from which other mobile applications can generate.
- Examine innovations in mobile products and technologies and the impact on your business
- Enhance revenue from existing subscribers through customised VAS products
- Explore the revenue potential of mobile money and mobile payments for your prepaid portfolio
- Reap the benefits of social media as a low cost solution for driving subscriber usage, acquisition and minimising churn
Workshop Leader:
Sunzay Passari
Executive Vice President, Telecom, VAS & Devices
Loop Telecom
