Telecoms markets in the Middle East and Africa present a dynamic combination of mature and developing environments. Operators in the Middle East and North Africa (MENA) are considering next-generation infrastructure investments while facing increasingly competitive mobile markets - many of which are already saturated. Effective customer segmentation, ARPU growth and the introduction of new content and media services are critical issues for service providers.
In the rapidly growing telecoms market in Sub-Saharan Africa (SSA), mobile is king - mobile services will replace fixed in most countries, and operators and vendors must plan investment and product development accordingly.
Key issues for the Middle East and Africa include:
consumer mobile usage trends and innovation: device and service trends in the Middle East and Africa - particularly in emerging markets - which will we cover through consumer surveys, analysis of handset strategies and forecasts of take-up, and an examination of the mobile money and payments markets
enterprise services: supply - and demand-side views and key market drivers
extending connectivity: international, national and access-level fibre connectivity in the region
cost-reduction and network expansion strategies: infrastructure sharing and outsourcing
customer retention and acquisition in high-churn, low ARPU-markets.
Analysys Mason's The Middle East and Africa regional research programme offers clients critical data and insight into the opportunities and challenges of this telecoms market, and benefits from the on-the-ground support and resources of our office in Dubai.
Market commentary by lead analyst
“Service providers and vendors in the Middle East and North Africa must focus on maximising subscriber value and loyalty, driving mobile data usage and understanding requirements for next-generation services, while Sub-Saharan Africa offers a significant opportunity for service providers to drive mobile and fixed penetration affordably.” Karim Yaici, Analyst.
The service in detail
For a typical 12-month subscription, our clients can expect:
- strategic impact reports and regular market commentary: thought leadership delivered via in-depth reports and commentary on developments and strategies for success in the telecoms market in the Middle East and Africa
- five-year forecasts for key regional telecoms markets: mobile and fixed KPIs for MENA, SSA and 15 individual countries (listed below). Forecast KPIs include connections, ARPU and revenue, technology, usage and traffic
- country reports: 15 detailed profiles that identify key market issues, discuss the strategies and market shares of major players, evaluate the regulatory environment and provide comprehensive KPIs. Country profiles support competitive analysis, market prioritisation and entry strategies, benchmarking and investment decisions
- access to experts: unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.
Analysys Mason provides comprehensive analysis of the key issues affecting all parts of the telecoms value chain in the Middle East and Africa. We will be covering critical industry issues, including:
- content and apps strategies in the MEA region: innovative approaches and impact on operator success
- building customer loyalty in prepaid/emerging markets: operator strategies for building loyalty in heavily prepaid and multiple-SIM environments, including segmentation, promotions and bundling
- enterprise connectivity services in Africa: competitive landscape, end-user demand drivers, key challenges and market outlook
- consumer mobile Internet usage, mobile services spending and preferences
- infrastructure sharing: the impact of, and strategies for, infrastructure sharing for operators in the MEA region
- fibre connectivity: overview of fibre buildout in the region, including drivers for expanding capacity requirements, the impact of increased connectivity on pricing, and services and adoption.
Analysys Mason's The Middle East and Africa regional research programme provides operational KPIs for fixed, mobile and broadband players in, as well as country reports for 15 key countries:
- Saudi Arabia
- South Africa
Regional-level forecasts are provided for two sub-regions:
- the Middle East and North Africa (MENA)
- Sub-Saharan Africa (SSA).
Analysys Mason's The Middle East and Africa regional research programme provides the following key data and five-year market forecasts, which are updated on an annual basis:
- Subscribers and mobile penetration split by:
- contract type (prepaid/contract) and technology generation
- connection type (handset, mobile broadband and M2M).
- split by type (smartphone and non-smartphone)
- penetration rate.
- Service and retail revenue:
- split by contract type (prepaid/contract)
- split by service type (voice, messaging data, mobile broadband, M2M, handset data and interconnect)
- as a percentage of GDP
- per capita.
- Service ARPU split by:
- contract type
- service type (handset voice and handset non-voice).
- Traffic - total network voice traffic, outgoing voice traffic.
- Connections by technology (DSL, cable, fibre and other)
- Retail revenue by technology (DSL, cable, fibre and other).
- Connections by service type (voice, dial-up and IPTV)
- Service and retail revenue by service type (voice, dial-up, broadband, IPTV and business network services)
- Outgoing voice traffic.