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The Middle East and Africa

発行 Analysys Mason
出版日 随時更新 ページ情報 英文
中東・アフリカの通信市場:地域調査プログラム The Middle East and Africa
出版日: 随時更新 ページ情報: 英文


Analysys Masonの中東・アフリカ地域調査プログラムは、同地域の通信市場における市場機会と課題を検証し、関連の最重要データおよび考察を購読者の皆さまにお届けいたします。また、同社ドバイオフィスによる現地に根付いたサポートおよびリソースをご利用いただけます。



  • アルジェリア
  • エジプト
  • ガーナ
  • イスラエル
  • ケニア
  • モロッコ
  • ナイジェリア
  • サウジアラビア
  • 南アフリカ
  • スーダン
  • タンザニア
  • UAE
  • ウガンダ


  • 中東・北アフリカ
  • サハラ以南のアフリカ

レポート: 予測・定量的モデリング・アンケート調査報告・重要トピックの詳細分析4本



  • 戦略的影響分析レポート・定期的な市場解説
  • 主要地域市場の5ヵ年予測
  • 国別レポート
  • 隔月発行の地域CEOダイジェスト
  • 専門家への問い合わせ



  • 中東・北アフリカの通信市場:動向・予測(2011 2016年)
  • サハラ以南のアフリカの通信市場:動向・予測(2011 2016年)
  • サハラ以南のアフリカにおける光ファイバー接続
  • 効果的なオペレーター戦略としてのインフラ共有:中東・アフリカ地域の展望
  • モバイルによる収益化:中東・アフリカ地域の市場機会(モバイルバンキング・モバイルコマース・モバイルペイメント)
  • アフリカ地域の中小企業へのサービス提供:影響力の高い製品およびチャネル戦略




  • 加入者数・モバイル普及率
    • 契約タイプ別(プリペイド・契約)・技術世代
    • 接続タイプ(端末・モバイルブロードバンド・M2M)
  • 端末
    • タイプ別(スマートフォン・高機能携帯)
    • 普及率
  • サービス・小売収益
    • 契約タイプ別(プリペイド・契約)
    • サービスタイプ別(音声・メッセージングデータ・モバイルブロードバンド・M2M・端末データ・インターコネクト)
    • GDPにおける割合(%)
    • 1人あたりのサービス・小売収益
  • サービスARPU
    • 契約タイプ別
    • サービスタイプ別(端末音声・端末非音声)
    • トラフィック(ネットワーク音声トラフィック総計・発信音声トラフィック)


  • 接続数:技術別(DSL・ケーブル・光ファイバー・その他)
  • 小売収益:技術別(DSL・ケーブル・光ファイバー・その他)


  • 接続数:サービスタイプ別(音声・ダイヤルアップ・IPTV)
  • サービス・小売収益:サービスタイプ別(固定音声・ダイヤルアップ・固定ブロードバンド・IPTV・ビジネスネットワークサービス)
  • 発信音声トラフィック

Telecoms markets in the Middle East and Africa present a dynamic combination of mature and developing environments. Operators in the Middle East and North Africa (MENA) are considering next-generation infrastructure investments while facing increasingly competitive mobile markets - many of which are already saturated. Effective customer segmentation, ARPU growth and the introduction of new content and media services are critical issues for service providers.

In the rapidly growing telecoms market in Sub-Saharan Africa (SSA), mobile is king - mobile services will replace fixed in most countries, and operators and vendors must plan investment and product development accordingly.

Key issues for the Middle East and Africa include:

  • consumer mobile usage trends and innovation: device and service trends in the Middle East and Africa - particularly in emerging markets - which will we cover through consumer surveys, analysis of handset strategies and forecasts of take-up, and an examination of the mobile money and payments markets
  • enterprise services: supply - and demand-side views and key market drivers
  • extending connectivity: international, national and access-level fibre connectivity in the region
  • cost-reduction and network expansion strategies: infrastructure sharing and outsourcing
  • customer retention and acquisition in high-churn, low ARPU-markets.

    Analysys Mason's The Middle East and Africa regional research programme offers clients critical data and insight into the opportunities and challenges of this telecoms market, and benefits from the on-the-ground support and resources of our office in Dubai.

    Market commentary by lead analyst

    “Service providers and vendors in the Middle East and North Africa must focus on maximising subscriber value and loyalty, driving mobile data usage and understanding requirements for next-generation services, while Sub-Saharan Africa offers a significant opportunity for service providers to drive mobile and fixed penetration affordably.” Karim Yaici, Analyst.

    The service in detail

    For a typical 12-month subscription, our clients can expect:

    • strategic impact reports and regular market commentary: thought leadership delivered via in-depth reports and commentary on developments and strategies for success in the telecoms market in the Middle East and Africa
    • five-year forecasts for key regional telecoms markets: mobile and fixed KPIs for MENA, SSA and 15 individual countries (listed below). Forecast KPIs include connections, ARPU and revenue, technology, usage and traffic
    • country reports: 15 detailed profiles that identify key market issues, discuss the strategies and market shares of major players, evaluate the regulatory environment and provide comprehensive KPIs. Country profiles support competitive analysis, market prioritisation and entry strategies, benchmarking and investment decisions
    • access to experts: unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.

    Programme highlights

    Analysys Mason provides comprehensive analysis of the key issues affecting all parts of the telecoms value chain in the Middle East and Africa. We will be covering critical industry issues, including:

    • content and apps strategies in the MEA region: innovative approaches and impact on operator success
    • building customer loyalty in prepaid/emerging markets: operator strategies for building loyalty in heavily prepaid and multiple-SIM environments, including segmentation, promotions and bundling
    • enterprise connectivity services in Africa: competitive landscape, end-user demand drivers, key challenges and market outlook
    • consumer mobile Internet usage, mobile services spending and preferences
    • infrastructure sharing: the impact of, and strategies for, infrastructure sharing for operators in the MEA region
    • fibre connectivity: overview of fibre buildout in the region, including drivers for expanding capacity requirements, the impact of increased connectivity on pricing, and services and adoption.

    Programme deliverables

    Geographical coverage

    Analysys Mason's The Middle East and Africa regional research programme provides operational KPIs for fixed, mobile and broadband players in, as well as country reports for 15 key countries:

    • Algeria
    • Egypt
    • Ghana
    • Israel
    • Kenya
    • Kuwait
    • Morocco
    • Nigeria
    • Qatar
    • Saudi Arabia
    • South Africa
    • Sudan
    • Tanzania
    • UAE
    • Uganda.

    Regional-level forecasts are provided for two sub-regions:

    • the Middle East and North Africa (MENA)
    • Sub-Saharan Africa (SSA).

    Market data

    Analysys Mason's The Middle East and Africa regional research programme provides the following key data and five-year market forecasts, which are updated on an annual basis:

    • Subscribers and mobile penetration split by:
      • contract type (prepaid/contract) and technology generation
      • connection type (handset, mobile broadband and M2M).
    • Handsets:
      • split by type (smartphone and non-smartphone)
      • penetration rate.
    • Service and retail revenue:
      • split by contract type (prepaid/contract)
      • split by service type (voice, messaging data, mobile broadband, M2M, handset data and interconnect)
      • as a percentage of GDP
      • per capita.
    • Service ARPU split by:
      • contract type
      • service type (handset voice and handset non-voice).
    • Traffic - total network voice traffic, outgoing voice traffic.
    • Connections by technology (DSL, cable, fibre and other)
    • Retail revenue by technology (DSL, cable, fibre and other).
    • Connections by service type (voice, dial-up and IPTV)
    • Service and retail revenue by service type (voice, dial-up, broadband, IPTV and business network services)
    • Outgoing voice traffic.
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