中東・アフリカの通信市場：地域調査プログラム

目次

Critical data and insight into the opportunities and challenges in this dynamic telecoms market.

“Service providers and vendors in the Middle East and North Africa must focus on maximising subscriber value and loyalty, driving mobile data usage and understanding requirements for next-generation services, while Sub-Saharan Africa offers a significant opportunity for service providers to drive mobile and fixed penetration affordably. As demand grows, providers in both regions face significant infrastructure challenges if they are to increase international capacity and extend access and backbone networks cost-effectively.” Roz Roseboro, Lead Analyst for The Middle East and Africa regional research programme.

Telecoms markets in the Middle East and Africa present a dynamic combination of mature and developing environments. Operators in the Middle East and North Africa (MENA) are considering next-generation infrastructure investments while facing increasingly competitive mobile markets - many of which are already saturated. Effective customer segmentation, ARPU growth and the introduction of new content and media services are critical issues for service providers.

In the rapidly growing telecoms market in Sub-Saharan Africa (SSA), mobile is king - mobile services will replace fixed in most countries, and operators and vendors must plan investment and product development accordingly.

Key issues for the Middle East and Africa include:

• how to effectively provide international connectivity
• how to apply more-sophisticated customer segmentation, bundling and pricing models to maximise customer value
• how to time infrastructure investments and upgrades appropriately and extend networks cost-effectively. Analysys Mason's The Middle East and Africa regional research programme offers clients critical data and insight into the opportunities and challenges in this telecoms market and benefits from the on-the-ground support and resources of our office in Dubai.

The service in detail

For a typical 12-month subscription, our clients can expect:

• strategic impact reports and regular market commentary: thought leadership delivered via in-depth reports and commentary on developments and strategies for success in the telecoms market in the Middle East and Africa.
• five-year forecasts for key regional telecoms markets: key mobile and fixed KPIs for MENA, SSA and 13 individual countries (listed overleaf). Forecast KPIs include connections, ARPU and revenue, technology, usage and traffic.
• country reports: 13 detailed profiles that identify key market issues, discuss the strategies and market shares of major players, evaluate the regulatory environment and provide comprehensive KPIs. Country profiles support competitive analysis, market prioritisation and entry strategies, benchmarking and investment decisions.
• bi-monthly regional CEO Digest: a summary of the most important regional developments and their impact, focused on innovation, competition, finance/investment and regulatory issues.
• access to experts: unmetered access to our subject matter experts and thought leaders for additional insight and opinion, in response to ad hoc questions relating to our research.

Forthcoming topics

Analysys Mason provides comprehensive analysis of the key issues affecting all parts of the telecoms value chain in the Middle East and Africa. We will be covering critical industry issues, including:

• The Middle East and North Africa telecoms market: trends and forecasts 2011 - 2016
• The Sub-Saharan Africa telecoms market: trends and forecasts 2011 - 2016
• Fibre connectivity in Sub-Saharan Africa
• Infrastructure sharing as an effective operator strategy: an MEA perspective
• Mobile money: MEA opportunities (banking, commerce and payments)
• Serving the African SME: high-impact product and channel strategies.

Market data

Analysys Mason's The Middle East and Africa regional research programme provides the following key data and five-year market forecasts, which are updated on an annual basis:

Mobile

• subscribers and mobile penetration split by
  • contract type (prepaid/contract) and technology generation
  • connection type (handset, mobile broadband and M2M).
• handsets
  • split by type (smartphone and feature phone)
  • penetration rate.
• service and retail revenue
  • split by contract type (prepaid/contract)
  • split by service type (voice, messaging data, mobile broadband, M2M, handset data and interconnect)
  • as a percentage of GDP
  • per capita.
• service ARPU split by
  • contract type
  • service type (handset voice and handset non-voice).
• traffic - total network voice traffic, outgoing voice traffic.

Broadband

• connections by technology (DSL, cable, fibre and other)
• retail revenue by technology (DSL, cable, fibre and other).

Fixed

• connections by service type (voice, dial-up and IPTV)
• service and retail revenue by service type (fixed voice, dial-up, fixed broadband, IPTV and business network services)
• outgoing voice traffic.

Geographical coverage

Analysys Mason's The Middle East and Africa regional research programme provides operational KPIs for fixed, mobile and broadband players in, as well as country reports for, 13 key countries:

• Algeria
• Egypt
• Ghana
• Israel
• Kenya
• Morocco
• Nigeria
• Saudi Arabia
• South Africa
• Sudan
• Tanzania
• UAE
• Uganda.

Regional-level forecasts are provided for two sub-regions:

• the Middle East and North Africa
• Sub-Saharan Africa.

Roz Roseboro, Principal Analyst

Roz is the lead analyst for Analysys Mason's The Middle East and Africa regional research programme. Her primary areas of specialisation are market drivers in growth markets and understanding the opportunities for operators and vendors in these markets. Roz has nearly 20 years' experience in market research, marketing and product management, working for analyst firms and equipment manufacturers.

Analysys Mason is a trusted adviser on telecoms, technology and media. We work with our clients, including operators, regulators and end users.

Analysys Mason's research portfolio

Our 24 research programmes cover consumer and enterprise services, network technology and telecoms software, as well as provide detailed data and information on regional markets. All programmes give you regular and timely intelligence plus direct access to our team of analysts.

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